BRIEF FOUR

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code OUGD30

Semester

Module Title

Doc. Code OUGD30

0 6

Brief/Session/Document Title 2013 D&AD:: Itʼs Nice That

Brief 4 Promote Itʼs Nice That to students.

Itʼs Nice Thatʼs audience has developed dramatically over the past few years – reaching everyone from freshers to creative directors. However, students have always been an integral part of the organisationʼs DNA, and Itʼs Nice That now want new and exciting ways to stay engaged with their original audience.

It could be a poster campaign, a publication, an event, an app, or something so brilliant that no one has thought of it yet. How can they spread their commitment to showcasing great work in an information overloaded university world?

Background / Considerations Itʼs Nice That is a publishing platform founded in 2007 by a student at Brighton University.

Devised to champion creativity across the art and design world, Itʼs Nice That places emerging practitioners and famous names side-by-side.

It is eclectic and meritocratic in its choices – showcasing exciting and original work across graphic design, illustration, art, photography and more.

Itʼs Nice That exists in three platforms: • Online – The website is updated nine times a day, and attracts 300,000 unique users a month. • Print – The biannual magazine presents in-depth interviews and features, with a circulation figure of 10,000 copies per year.

• Events – The events programme includes conferences, workshops, talks and exhibitions, attended by anywhere from 15 to 500 guests.

Target Audience Students studying on creative courses, or those studying other course disciplines but who are also culturally engaged.

Considerations • Be ambitious, but mindful that Itʼs Nice That is a small to medium business (SME). Make sure your response is reflective of the kind of budgets a business of this size can access.

• Consider their tone of voice. Any idea that you have should fit in seamlessly with their existing identity.

• Consider how you can connect Itʼs Nice That with a huge student population – both those who are aware of Itʼs Nice That, and those that are yet to discover it.

Mandatory Requirements

Deliverables

Whatever your idea, your response should Main deliverable: Upload a presentation film of showcase your craft – whether thatʼs your work (max. 2 mins) or up to eight images illustration, typography, photography, animation showing your solution. or film-making.

Studio Deadline

Module Deadline

Wednesday 20th March

May 2013

This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.