PROMOTE THE COSMETIC BRAND 17 TO AN NEW AUDIENCE. TARGET AUDIENCE: YOUNG WOMEN AGED 19-23 YEARS OLD PROBLEM: 17 DOES NOT CURRENTLY APPEAL TO 19-23 YEAR OLDS ALTHOUGH THIS AGE GROUP WOULD PURCHASE 17 PRODUCTS IF IT WAS NOT AIMED AT SUCH A YOUNG TARGET AUDIENCE. TO DO THIS I AM GOING RE-BRAND THE PRODUCTS AND PRODUCE PROMOTIONAL MATERIAL TO SUPPORT THIS.
CONCEPT
KIRSTY FRUIN OUGD203
PRODUCT 17: NAIL VARNISH FOUNDATION LIPSTICK MASCARA
CONTENT
RANGE
PACKAGING BAG IN STORE PRESENTATION GRAPHICS ONLINE PRESENCE (WEBSITE) SOCIAL MEDIA PREESNCE (FACEBOOK/TWITTER)
KIRSTY FRUIN OUGD203
POINT OF SALE/IN STORE PRESENTATION/ONLINE
METHOD OF DELIVERY
KIRSTY FRUIN OUGD203