crit two

BRIEF ONE:: INPRESS DESIGN STUDIO (1/4) BRIEF: Brand ‘inpress’ collective as a design studio; a collective of four print driven graphic designers.

RATIONALE: A collaborative investigation of entrepreneurial opportunities with a focus on printed matter.

KIRSTY FRUIN DONE:: logo design, business cards, promotional catalogue, Spur poster TO DO:: design for web, promo for event

.//Products: Logo/Event //Range: Business Card/ Packaging/ Events Posters/ Promo/ Website //Distribution: Print/ Online/ Events: face to face

BRIEF TWO:: TEES FOR REPUBLIC (2/4) BRIEF: Produce and promote a range of tee designs to be sold as a collection in clothing stores.

RATIONALE: DONE::Tee designs, packaging mock A typographic investigation of ups, swing ticket mock ups, primary branding with a focus on retail design. research.

TO DO:: type for packaging and swing tickets, design for web, promotional material.

KIRSTY FRUIN //Products: Tee Designs/ Tee Design Identity //Range: Packaging/ Promo material/ swing tickets/ catalog/ app/ website //Distribution: Print/ Retail: in store/ Web: online

BRIEF THREE:: CHANGE MAKERS (3/4) BRIEF: Create and promote a design solution that persuades designers to consumer less, reduce waster and be more efficient with the planet.

Live Competition Brief:: Deadline 22/03/13

RATIONALE: A research driven investigation into ethical design with a focus on printed processes.

I am going to create a produce a design solution which persuades

KIRSTY FRUIN designers to be more ethically considerate when designing because it will allow me to investigate stock selection and print considerations whilst working on a live brief.

//Products: Ethically considered design //Range: Print/ Clothing/ Packaging/ Branding/ Editorial/ Promotional Material //Distribution: Print/ Mail shot

BRIEF FOUR:: HOPE RE-BRANDING (4/4) BRIEF: Re-design the brand image of the 3 chain clothing store specialising in mens and womens clothing: Hope.

RATIONALE: A typographic investigation into branding for retail with a focus on print processes. I am going to create a re-branded image for the clothing store ‘Hope’ because it will allow

KIRSTY FRUIN me to produce a fully integrated campaign that allows me to develop my branding skills, with a specific focus on print, within the retail sector.

//Products: Logo //Range: Business card/ Swing Tickets/ Packaging/ Store layout/ Receipt pad/ Lookbook/ Website/ App //Distribution: Print/ Retail (in store)/ Web