Design Direction

Brief 1:: Yearbook: Collaboration Chris, Sarah, Simon & Frankie.

Rationale:: Produce initial design proposals for the 2012 Graduate Year book that communicates the diverse, creative and professional quality of the work produced by students.

A collaborative investigation into publication design with a focus on commercial print.

Brief 2:: Graduate Fsahion Branding: Collaboration Liv & Frankie

Rationale:: Design the visual identity and promotional material for Leeds Graduate Fashion Show 2013.

A live investigation into events branding and promotion with a focus on graphic design for fashion.

Brief 3:: Fashion Graduate Branding: Lavinia Rowland

Rationale:: Brand and promote the identity of fashion graduate Lavinia Rowland.

A print driven investigation into the fashion sector with a focus on branding.

Brief 4:: 2013 D&AD Live Competition Brief: It’s Nice That

Rationale:: Promote It’s Nice That to students.

An investigation into editorial design with a focus on print finishes and paper stocks.

Brief 5:: ‘Go Paintball’ Company Branding

Rationale:: Produce the branding and identity for ‘Go Paintball.’

A research driven investigation into branding with a focus on colour.