KIRSTY FRUIN AND OLIVIA CHAPMAN
FEDRIGONI YCN (1/5) A bespoke stationery set consisting of a notebook, diary, sticky note pad and mechanical pencil for graphic designers. The stationery set capitalises on Fedrigoni’s ‘personal and commercial stationery’ turnover which is currently their smallest at 2%.
‘Imagine Colour’ mail out plays on Fedrigoni’s ‘Imaginitive Colours’ paper range; in predominantly using neutral coloured papers throughout the notebook, diary and sticky note pad, the client’s attention is directed to realising the quality of the paper stock Fedrigoni have to offer and essentially allowing them to imagine what colour would look like applied to these papers.
BA (Hons) Graphic Design Leeds College of Art
KIRSTY FRUIN AND OLIVIA CHAPMAN
FEDRIGONI YCN (2/5) The type on the diary and notebook cover will be screenprinted on 3mm greyboard. The spine will be Buchram bound in white. ‘Fedrigoni’ will be debossed into the lower back of the cover. The silk bookmark will have Fedrigoni’s logo positioned at the bottom to work as a visual reminder and point of reference to recipients.
The notebook will consist of 90 gsm stock throughout using a variety of neutral colours from the ‘Imaginative Colours paper range’ and four pages of coloured paper strategically positioned throughout the notebook.
A black belly band will be placed around the length of the notebook and diary and sealed with black wax.
BA (Hons) Graphic Design Leeds College of Art
KIRSTY FRUIN AND OLIVIA CHAPMAN
FEDRIGONI YCN (3/5) Four coloured pages will be positioned throughout the note book to give an idea of what these papers could look like if they were all coloured. However, the colour element of the ‘Imaginative Colours’ tool is highlighted through the use of the interactive colour picking tool.
The diary will have the standard format presented throughout the book. The first page will include a cover letter to explain why the recipient has been sent this creative gift. The pages in both the notebook and diary will have perforated edges against the spine to allow them to be easily torn out.
Typeface to be used throughout: Futura Condensed
BA (Hons) Graphic Design Leeds College of Art
FEDRIGONI YCN (4/5) The stationery set will be packaged in the shiny black bubble envelope and distributed to a specified list of graphic designers and printers obtained through www.FileFx.com. The envelope will have ‘Fedrigoni’ printed on in white on the seal lip and use shield shaped stickers to write the address onto.
KIRSTY FRUIN AND OLIVIA CHAPMAN BA (Hons) Graphic Design Leeds College of Art
FEDRIGONI YCN (5/5) The Fedrigoni ‘Colour Picker’ app allows you to view the ‘Imaginative Colours’ papers range on an interactive 3D paper model. It is then possible to order single samples of paper with a maximum of 5 sample requests per customer. The app will be obtainable on both web and mobile devices.
KIRSTY FRUIN AND OLIVIA CHAPMAN There are four different paper models, each representing one of the four colour books within the ‘Imaginative Colours’ tool. It is possible to change the colour book by selecting a different paper model. For the full range of papers customers will be required to purchase the ‘Imaginative Colours’ tool from Fedrigoni.
The notebook and diary will contain QR codes which link directly to an online colour picker on the Fedrigoni website.
BA (Hons) Graphic Design Leeds College of Art