FACE FACE
MIRACLE
MIRACLE
MIRACLE
MATTE
MATTE
MATTE
FACE
FACE
FOUNDATION
FOUNDATION
FOUNDATION
FACE FACE
CONTROL
PHOTO
FACE
FOUNDATION
ANTI FATIGUE
SHINE
FLAWLESS
FOUNDATION
FACE FACE FACE
MATCH
FLAWLESS
POWDER
FOUNDATION
SKIN
PHOTO
PRIMER
MATTE
FOUNDATION
MIRACLE
17 COSMETICS (1/3) A re-design of Boot 17 cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools. Within these categories there are multiple products and ranges.
PRODUCT Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.
The packaging will be printed on GF Smith Colorplan Bright White 270gsm.
KIRSTY FRUIN
17 COSMETICS (2/3) Each category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.
RANGE The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.
The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.
KIRSTY FRUIN
SOCIAL MEDIA PRESENCE/IN STORE PRESENTATION/PHONE APP
PRODUCTS
DISCOVER OUR
make up
FACE
EYES
TAN
NAILS
LIPS TOOLS
make up EYES
TAN MIRACLE MATTE FOUNDATION
NAILS
LIPS
face
TOOLS
SKIN MATCH FOUNDATIONS
HINE CONTROL FOUNDATION
17 COSMETICS (3/3) 17 cosmetics will be available to purchase online through the Boots website.
DISTRIBUTION 17 Twitter, Facebook and YouTube sites will be accessible through a link on the Boots 17 website, as well as directly on the hosting sites themselves. A phone and tablet app will also be available to make 17 cosmetic accessible on the move.
The product will be distributed in store using the above presentation to create interest about the 17 cosmetic range. Paper shopped bags will be used, each bag will be coloured to one of the 6 colours used throughout the 17 product range.
KIRSTY FRUIN