final crit

FACE FACE

MIRACLE

MIRACLE

MIRACLE

MATTE

MATTE

MATTE

FACE

FACE

FOUNDATION

FOUNDATION

FOUNDATION

FACE FACE

CONTROL

PHOTO

FACE

FOUNDATION

ANTI FATIGUE

SHINE

FLAWLESS

FOUNDATION

FACE FACE FACE

MATCH

FLAWLESS

POWDER

FOUNDATION

SKIN

PHOTO

PRIMER

MATTE

FOUNDATION

MIRACLE

17 COSMETICS (1/3) A re-design of Boot 17 cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools.

Within these categories there are multiple products and ranges.

PRODUCT Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.

The packaging will be printed on GF Smith Colorplan Bright White 270gsm.

KIRSTY FRUIN

17 COSMETICS (2/3) Each category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.

RANGE The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.

The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.

KIRSTY FRUIN

SOCIAL MEDIA PRESENCE/IN STORE PRESENTATION/PHONE APP

PRODUCTS

DISCOVER OUR

make up

FACE

EYES

TAN

NAILS

LIPS TOOLS

make up EYES

TAN MIRACLE MATTE FOUNDATION

NAILS

LIPS

face

TOOLS

SKIN MATCH FOUNDATIONS

HINE CONTROL FOUNDATION

17 COSMETICS (3/3) 17 cosmetics will be available to purchase online through the Boots website.

DISTRIBUTION 17 Twitter, Facebook and YouTube sites will be accessible through a link on the Boots 17 website, as well as directly on the hosting sites themselves.

A phone and tablet app will also be available to make 17 cosmetic accessible on the move.

The product will be distributed in store using the above presentation to create interest about the 17 cosmetic range. Paper shopped bags will be used, each bag will be coloured to one of the 6 colours used throughout the 17 product range.

KIRSTY FRUIN