Final Crit Boards

FEDRIGONI YCN (1/4)

PRODUCT PROPOSAL

A bespoke stationary set consisiting of a notebook, diary, sticky note pad and mechanical pencil. The stationary set capitalises on Fedrigoni’s ‘personal and commercial stationary’ turnover which is currently their smallest at 2%.

Kirsty Fruin and Olivia Chapman

NOTEBOOK AND DIARY

FEDRIGONI YCN (2/4) The diary and notebook cover type will be screenprinted upon 3mm greyboard. The spine will be Buchram bound in white. ‘Fedrigoni’ will be debossed in to the lower rear side of the back cover. The silk bookmark will have Fedrigoni’s logo positioned at the bottom to work as a visual reminder and point of reference to recipients.

The notebook will consist of 90 gsm stock throughout using varied neutral colours from the ‘Imaginative Colours paper range.’

The first page will include a cover letter to explain why the recipient has been sent this creative gift.

The diary will have the standard format presented throughout the book.

Kirsty Fruin and Olivia Chapman

FEDRIGONI YCN (3/4) A black belly band bellyband will be placed around the length of the notebook and diary and sealed with black wax.

PACKAGING The sationary set will be packaged in the shiny black bubble envelope and distributed to a specified list of graphic designers and printers obtained through www.FileFx.com. The envelope will have ‘Fedrigoni’ printed in white on the seal lip and use shield shaped stickers to write the addess onto.

Kirsty Fruin and Olivia Chapman

FEDRIGONI YCN (4/4) The Fedrigoni colour picking app allows you to view the ‘Imaginative Colours’ papers range upon an interactive Fedrigoni logo paper model. It is then possible to order samples of these papers.

The app will be obtainable on either an iPhone, iPod or iPad.

ONLINE PRESENCE The notebook and diary will contain QR codes which link directly to an online colour picker on the Fedrigoni website.

Kirsty Fruin and Olivia Chapman