final 17 boards

A re-design of Boot ‘17’ cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools.

Within these categories there are multiple products and ranges.

FACE FACE

FACE FACE

FACE FACE

MATCH

PHOTO FLAWLESS

FOUNDATION

BOOTS 17 COSMETICS (1/5)

ANTI FATIGUE

SKIN

FOUNDATION

CONTROL

FLAWLESS

FOUNDATION

SHINE

PHOTO

PRIMER

MATTE

POWDER

FOUNDATION

MIRACLE

FOUNDATION

MIRACLE

FOUNDATION

FACE

MATTE

MIRACLE

FOUNDATION

MATTE

MIRACLE

MATTE

face

FACE

FACE

PRODUCT Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.

The packaging will be printed on GF Smith Colorplan Bright White 270gsm.

The ‘17’ logo will be embossed and UV spot varnished.

KIRSTY FRUIN

MIRROR

SHINE ON

ENDLESS

SHINE

BOOTS 17 COSMETICS (2/5) Each category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.

BRICK PEARLS

BRONZING

INSTANT

ROCKS

GLOW

BRONZING

INSTANT

GLOW

BRONZING

POWDER

tOOLS

LIPS

LIPS

LIPS

CRUSH

SPRAY

NAILS

NAILS

FLAWLESS

MAGNETIZED NAIL POLISH

GLOW

GLOW

LIPGLOSS

MASCARA

PHOTO

INSTANT

INSTANT

LIPSTICK

MASCARA

POLISH

SHOW

BERRY

LIPS LIPS

BASE COAT FAST FINISH

PEEP

POLISH

NAILS

VOLUME

STRENGTHENING

BRONZING

SHIMMER

LIP STAIN

MASCARA

EYES

LIPSTICK

COLLECTION

WATERPROOF

EYES EYES

LASTING FIX

POLISH

NAILS

CREAM

LIPSTICK

CANDY

EYESHADOW

METALLIC

MOISTURE

FIX POLISH

EYE LINER

GLOW

BRUSH BLUSHER

tOOLS

INSTANT

BRUSH SHIMMER

tOOLS

SUPREME

BRUSH

PENCIL

tOOLS

LASTING

TOOLS

SHARPENER EYESHADOW

tOOLS

LIQUID

POWDER

TAN

Tan Tan Tan Tan Tan

LIPS

NAILS

NAILS

EYES EYES

EYES

BRUSH RANGE

The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.

KIRSTY FRUIN

WATERPROOF

VOLUME

EYES

MASCARA

9ML/0.3 OZ

6M

BOOTS 17 COSMETICS (3/5) The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.

RANGE Each product has a colour coded outer packaging to encase the product.

KIRSTY FRUIN

BOOTS 17 COSMETICS (4/5) Boots ‘17’ cosmetics will be available to purchase online through the Boots website.

DISTRIBUTION Boots ‘17’ Twitter, Facebook and YouTube sites will be accessible through a link on the Boots 17 website, as well as directly on the hosting sites themselves.

A phone and tablet app will also be available to make Boots 17 cosmetic accessible on the move.

The mobile phone app will be available on iPhone, Android and Blackberry devices to allow maximum accessibility for users.

KIRSTY FRUIN

New

in st o

re

makeup

makeup

£6.29 £4.99 £5.49

BOOTS 17 COSMETICS (5/5) The product will be distributed in store using the above presentation.

DISTRIBUTION The Boots staff will be given t-shirts to wear instore in order to promote the Boots ‘17’ makeup range.

Posters will be displayed in the Boots store windows to create interest about the ‘17’ products.

White shopper bags will be used, each bag will be coloured to one of the 6 colours used throughout the Boots ‘17’ product range. The ‘17’ will be embosed and UV varnished. A sticky label will be used to seal the shopping bag.

KIRSTY FRUIN