A re-design of Boots ‘17’ cosmetic range. The range has been split down into 6 colour coded categories; face, eyes, lips, nails, tan and tools. Within these categories there are multiple products and ranges.
FACE FACE
FACE FACE
FACE FACE
MATCH
PHOTO FLAWLESS
FOUNDATION
BOOTS 17 COSMETICS (1/5)
ANTI FATIGUE
SKIN
FOUNDATION
CONTROL
FLAWLESS
FOUNDATION
SHINE
PHOTO
PRIMER
MATTE
POWDER
FOUNDATION
MIRACLE
FOUNDATION
MIRACLE
FOUNDATION
FACE
MATTE
MIRACLE
FOUNDATION
MATTE
MIRACLE
MATTE
face
FACE
FACE
PRODUCT Above is the ‘Face’ range, within this range there are 6 different products each with their own label and packaging design.
The packaging will be printed on GF Smith Colorplan Bright White 270gsm. The ‘17’ logo will be embossed and UV spot varnished.
KIRSTY FRUIN
MIRROR
SHINE ON
ENDLESS
SHINE
BOOTS 17 COSMETICS (2/5) Each category has an allocated colour in order to differentiate the product types. The labels have been produced in a variety of ways in order to allow the designs to be applied to different product styles whilst remaining coherent.
BRICK PEARLS
BRONZING
INSTANT
ROCKS
GLOW
BRONZING
INSTANT
GLOW
BRONZING
POWDER
tOOLS
LIPS
LIPS
LIPS
CRUSH
SPRAY
NAILS
NAILS
FLAWLESS
MAGNETIZED NAIL POLISH
GLOW
GLOW
LIPGLOSS
MASCARA
PHOTO
INSTANT
INSTANT
LIPSTICK
MASCARA
POLISH
SHOW
BERRY
LIPS LIPS
BASE COAT FAST FINISH
PEEP
POLISH
NAILS
VOLUME
STRENGTHENING
BRONZING
SHIMMER
LIP STAIN
MASCARA
EYES
LIPSTICK
COLLECTION
WATERPROOF
EYES EYES
LASTING FIX
POLISH
NAILS
CREAM
LIPSTICK
CANDY
EYESHADOW
METALLIC
MOISTURE
FIX POLISH
EYE LINER
GLOW
BRUSH BLUSHER
tOOLS
INSTANT
BRUSH SHIMMER
tOOLS
SUPREME
BRUSH
PENCIL
tOOLS
LASTING
TOOLS
SHARPENER EYESHADOW
tOOLS
LIQUID
POWDER
TAN
Tan Tan Tan Tan Tan
LIPS
NAILS
NAILS
EYES EYES
EYES
BRUSH RANGE
The designs will then be aptly applied to outer packaging as well as the product itself. QR codes have been produced and applied to the outer packaging as a direct link to product information; thus reducing the amount of information required to be presented on the outer packaging.
KIRSTY FRUIN
WATERPROOF
VOLUME
EYES
MASCARA
9ML/0.3 OZ
6M
BOOTS 17 COSMETICS (3/5) The product design is predominantly white in order to create a clean, fresh feel about the product and for the type to become a focal point of the design.
RANGE Each product has a colour coded outer packaging to encase the product.
KIRSTY FRUIN
BOOTS 17 COSMETICS (4/5) Boots ‘17’ cosmetics will be available to purchase online through the Boots website.
DISTRIBUTION Boots ‘17’ Twitter, Facebook and YouTube sites will be accessible through a link on the Boots ‘17’ website, as well as directly on the hosting sites themselves. A phone and tablet app will also be available to make Boots ‘17’ cosmetics accessible on the move.
The mobile phone app will be available on iPhone, Android and Blackberry devices to allow maximum accessibility for users.
KIRSTY FRUIN
makeup
BOOTS 17 COSMETICS (5/5) The product will be distributed in store using the above presentation. The Boots staff will be given t-shirts to wear instore in order to promote the Boots ‘17’ makeup range.
DISTRIBUTION Posters will be displayed in the Boots store windows and the outside environment to create interest about the Boots ‘17’ products.
White shopper bags will be used, each bag will be coloured to one of the 6 colours used throughout the Boots ‘17’ product range and have a QR code positioned upon it. The ‘17’ will be embosed and UV varnished. A sticky label will be used to seal the shopping bag.
KIRSTY FRUIN