BRANDING INPRESS DESIGN BRIEF: Brand ‘inpress’ collective as a design studio; a collective of four print driven graphic designers. Produce design material to sell at shop. Inpress design are a collective of four print driven graphic designers based in Leeds who have two main focuses; as a print based design studio creating a variation of work both for clients and independent projects, and the management of collaborative events. The quarterly events hosted by inpress can be described as a mixture of exhibitions, sales and design shows; that often feature the work of guest designers. The events offer a platform to network with other students and professionals within the creative community of Leeds. Niall and I designed the logo and business cards. The logo design uses the typeface Akzidenz-Grotesk and has been carefully designed to ensure the ‘p’ and ‘d’ are in alignment. The duplexed business cards have an upper side which is printed in one of three spot colours: Pantone Solid Matte 285M Pantone Solid Matte 375M Pantone Solid Matte 1787M onto 300 gsm Somerset paper stock, with the company logo debossed into this. The alternate side is letterpressed with black ink to communicate our contact information: website, email and twitter name.
KIRSTY FRUIN (1/4) OUGD301 BRIEF 1:: inpress design