Brief 05 - Booklet for Print

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Cavello Row Diamond Boutique 24 Cavello Row London EC3V 3LL

Here, we offer exceptional-quality diamond rings for every occasion. We believe that each person is unique, just like our diamonds. Take a look at our diverse range of shapes to ensure you find the perfect match that will suit your own unique taste.

Welcome to the Cavello Row Diamond Boutique

The Asscher cut diamond was developed in 1902 by the Asscher Brothers of Holland. It is a stepped square cut, often called the “square emerald cut� and like an emerald cut, the Asscher has cropped corners.

The Asscher cut is designed to

draw the eye into the diamond.

It has become a fashionable diamond due to it rapidly gaining popularity in recent years.

Diamond cutters have been studying and refining the Round cut for much longer than the current popularity. They now use advanced theories of light behaviour and precise mathematical calculations to optimise the fire of a round

diamond. In contemporary times, the Round-brilliant diamond has become the most popular diamond shape for the engagement ring.

If you love the fire of the traditional Round-brilliant cut and the shape of the less fiery Emerald cut and Asscher cut, you just may love the Radiant cut diamond. Like the emerald cut, the radiant cut diamond is often a rectangle (sometimes

square) with cropped corners, but that’s where the similarities end. Where the emerald cut has long trim lines, the radiant cut is faceted for fire.

The Cushion cut is an antique cut that most often resembles a cross between the Old Mine Cut (a deep cut with large facets that was common in the late 19th and the early 20th centuries) and a modern Oval cut. This shape is also

sometimes referred to as the pillow-cut or the candlelight diamond. This cut is not as fiery or brilliant as many of the newer cuts, but it has a romantic and classic look and definitely stands out from the crowd of Round-brilliants.

As may be evident by the name, the Emerald cut was originally developed for cutting emeralds, not diamonds. The Emerald cut diamond can be absolutely stunning. Because of it’s long lines, it tends to be less fiery than a Round-brilliant cut, but

it also tends to have broader, more dramatic flashes of light.

The trim lines of emerald cut diamonds lend an elegant, sophisticated air to both the simplest and most elaborate ring settings.

If you love the fire of the traditional Round-brilliant cut, but want something a little different, you might just fall in love with the icy fire of the square Princess cut diamond.

Most square or rectangular cuts don’t live up to the Round-

brilliant for sparkle, but the Princess cut was designed for getting maximum brilliance from a square cut.

The Tear shaped diamond is also called the “Pear diamond� because of its shape.

This diamond shape is a combination cut of the Roundbrilliant and the Marquise.

It is a fiery cut with lots of wonderful sparkle and flash. The

elegant lines of the Tear shaped diamond lends a sophisticated air to both the simplest and most elaborate ring settings.

Though a technical description of the Heart shaped diamond is anything but sentimental, (the Heart shaped diamond is essentially a Tear-shaped diamond with a cleft at the top), the diamond itself is considered by some to be the

most romantic of all diamond cuts. The Heart shaped diamond can be quite fiery with excellent sparkle.

The Marquise is a slender striking cut diamond. This brilliant-cut looks beautiful set with round or tear-shaped side stones, and the length of the marquise makes fingers appear long and slender. The Marquise was one of the

most popular shapes in the 1960s to 1980s and like the Emerald is a traditional shape.

This is probably the fourth most popular shape behind the Round, Princess and Emerald.

This relatively young shape was created by Lazare Kaplan in the late 1950s -early 1960s. It is an elipitical variation of the more common Round-brilliant. Oval diamonds are very popular as their length can accentuate long, slender fingers. The modern

Oval cut is a fiery diamond that reflects light brilliantly.

It’s a wonderful selection for someone who loves the sparkle of the Round-brilliant, but desires a less common shape.