BA (Hons) GRAPHIC DESIGN Module Code OUGD303 Module Title FMP
LEVEL
06
Semester Doc. Code OUGD303 Fashion Identity
Brief Create a brand identity for fashion designer ‘Lorin Shepherdson’, and design the promotional material for her upcoming Spring/Summer 2013 Womenswear collection ‘Sacred Feminine’. Background / Considerations Lorin’s style is extravagant, creating highly detailed, handcrafted garments for the haute couture sector. Her latest collection ‘Sacred Feminine’ is inspired by Parisian architecture, with a focus on recreating traditional fitting techniques used to accentuate the female body. The designs are very feminine, ladylike and glamourous, with a slight whimsical feel to them. The brand identity will distinguish her from other fashion designers, through embracing and portraying her unique style. Target Audience
Tone of voice
- Upper class women aged between - Traditional with a modern twist. 18-40 years old, who go to - Exclusive / luxury glamourous, social events, and who can afford to pay for luxurious, quality garments. - Industry Professionals Mandatory Requirements
Deliverables
Use of name ‘Lorin Shepherdson’ for the brand, and the Spring/Summer 2013 collection name ‘Sacred Feminine’.
- Logo - Brand identity (and guidelines) - Business card - Promotional flyer/leaflet - Stationary: - Letterhead - Compliments slip - Envelope - Look-book - Swing tags
The brand must exude luxury, extravagance, and a couture style, whilst bringing a modern twist to the traditional aspect.
Studio Deadline
Module Deadline 30th May 2012