BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code OUGD30
Semester
Module Title
Doc. Code
06
OUGD30
Brief 5 - Jewellery Brand Identity
Brief Create an identity for a new Jewellery brand, and design the promotional material for the launch of the signature collection. Background / Considerations The jewellery is hand-crafted using natural materials, so each piece has a uniqueness to them. This unique ‘one of a kind’ style must be reflected within the brand. The jewellery is striking and different and makes a statement. The upcoming range is for their timeless, classic pieces.
Target Audience
Tone of Voice
Fashion conscientious women aged - Unique between 20-40 years old who like to - Luxury make statements through the jewellery - Modern/classic they wear. Mandatory Requirements
Deliverables
The brand must be consistent across - Logo the range of media, and come across as - Brand Identity striking. - Stationary: - letterhead - compliments slip - envelope - Promotional booklet - collection - Packaging and labels (Also an opportunity to create a web design for the brand)
Studio Deadline
Module Deadline 30/05/2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.