Brief 1 Re-write

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD301

Semester

Module Title

Design Practice 3

Doc. Code

06

OUGD301

LCA Graduation Ceremony

Brief Design the promotional material for the Leeds College of Art Graduation Ceremony

Background LCA hold their graduation ceremony at Leeds Town Hall in the Victoria Hall in November. The Town Hall was built as a statement of civic pride, visible evidence of the importance of Leeds as a major centre of trade and commerce.

Considerations Consistency of visual identity must be apparent between all the promotional graduation publicity materials.

Select colour that compliment current promotional material with consideration for replica in CMYK, to ensure consistency throughout the campaign over a variety of applications.

Target Audience

Tone of Voice

It is important that the promotional material appeals to our audiences.

- Graduands - Friends and family of graduands - Leeds College of Art staff - Guest speakers and visitors

Friendly but formal (an occasion in line with a family wedding for example

Mandatory Requirements

Deliverables

The font Clarendon should be used, Helvetica may be used for smaller text.

When considering the design the following details should be incorporated: - College name/logo – mosaic logo should be used where possible - College name, address and contact details as outlined below

-

Graduation Ceremony brochure Certificate Wallet Ticket Ceremony Information Ticket Venue dressing/signage

Leeds College of Art, Blenheim Walk, Leeds, LS2 9AQ Telephone – 0113 202 8000 Website – www.leeds-art.ac.uk 100% recycled paper stock will be used for printing purposes.

Module Deadline 14/12/2011 This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.