BA (Hons.) GRAPHIC DESIGN Module Code OUGD303 Module Title
LEVEL
06
Semester
Final Major Project Doc. Code
OUGD303
Brief 03 - St Martin’s Practice
Brief Design the brand identity for St Martin’s Practice, that can be applied across a range of media channels.
Background / Considerations The practice is established in Chapeltown, Leeds, and is relocating to a new building which they will be sharing with a private GP Practice (One Medicare). They don’t have an existing brand identity but they now need to stand out form their competitor, to be the go to practice for new clients. The logo and identity needs to be recognisable and memorable. The practice needs to appear open, easily accessible and welcoming. They are different to other practitioners as they have a higher doctor to client ratio than most practices. They do what they can to keep patients on their lists and develop long term relationships with each of them, offering a high quality service to everybody whether they are sick or not.
Mandatory Requirements
Target Audience
- The logo must allow for reproduction - To keep existing clients in black and white for low cost printing - To attract new clients in the as well as colour. surrounding area of the new location - NHS guidelines - use of logo - Diverse range of culture - No strap-lines - just the logo, name - Not just people who are sick and identity - People in a 2/3 mile radius - Must stand out from competitors.
Tone of Voice
Deliverables
-
- Logo - colour and black and white variations across media - scale - Brand identity - Brand guidelines - Other deliverables T.B.C
friendly caring welcoming high quality service
Logo/Identity Pitch Deadline
Module Deadline
Monday 20th February 2012 - 4pm
30/05/2012
This brief should be read in conjunction with the module brief. Please refer to module information at E-STUDIO for module brief, submission deadline, graded outcomes and further reading.