Brief 05 - Final Boards

CAVELLO ROW - Brand Identity - Logo Brief -

Concept -

Logo -

Create a brand identity for a Diamond Boutique, specialising in occasion rings, that can be applied across packaging and promotional materials.

The diamond boutique concept is based around the shapes of diamonds. The target audience for the boutique are those buying rings for their partners for special occasions. The name ‘Cavello Row’, is a location that people would want to go to get their Cavello Row diamonds.

The logo uses the colour scheme black and orange, where the orange is foil blocked onto printed material. The logo itself is a bold sans serif typeface that has a modern feel to it. The cracking in the lettering reflects the shine coming from the diamond facets, and also adds that sense of history that reflects the journey that diamonds go through when they are being formed under the surface of the earth.

OUGD303 Brief 05 Jewellery Brand Identity Board 1

CAVELLO ROW - Packaging Bag -

Jewellery Box -

The bag uses the logo in orange foil, which also appears on the lip on the inside of the bag.

The box is packaging for the actual diamond box, to give the sense of importance and exclusiveness. It comes with a booklet that explains the diamond shape range.

OUGD303 Brief 05 Jewellery Brand Identity Board 2

CAVELLO ROW - Jewellery Box

The content of the box is foiled with the orange and has a slip for the booklet to fit into. The diamond box would be inside another box that has the illustration to which reflects that particular shape of diamond.

OUGD303 Brief 05 Jewellery Brand Identity Board 3

CAVELLO ROW - Booklet and Illustrations Booklet -

Illustrations -

The booklet that comes with the diamond ring, contains information about all the diamond shapes available, their history, popularity and connotations.

The illustrations are in the shape of that particular diamond shape, with a phrase that has some reference to special occasions such as getting married and proposing. The phrases use the name of the diamond shapes within it

OUGD303 Brief 05 Jewellery Brand Identity Board 4

CAVELLO ROW - Promotional Posters

There are a set of ten posters, one for each diamond shape, that are used to promote the diamond boutique. These could be used in magazines or ad shells.

OUGD303 Brief 05 Jewellery Brand Identity Board 5

CAVELLO ROW - In-store

The instore display would have the illustrations etched into the glass boxes that hold that particular diamond shape. The black and orange colour scheme would also run through. The illustrations would also be large scale on the walls too.

OUGD303 Brief 05 Jewellery Brand Identity Board 6