BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD301
Semester
Module Title
Design Practice 3
Doc. Code
06
OUGD301
WAVEN
Brief Research, develop and create a corporate identity for new denim brand WAVEN. Background Waven – pronounced ʻwovenʼ, plays close attention to the weaving process of denim, together with the peculiarity of the Swedish A and the notion of team work and that in many ways we are woven together in the business world in order to function and innovate.
Considerations The brand should focus on the adult target audience and what they want.
Target Audience -
Men and women aged 18-30 Contemporary dress Quirky
Mandatory Requirements The name Waven must be used, and the concept of the use of the Swedish A
Tone of Voice Quirky, contemporary, intriguing
Deliverables -
Story behind the brand/strong concept Logo Brand Identity Swing Tags Size labels Rivets
Module Deadline 14/12/2011 This brief should be read in conjunction with the module brief. Please refer to module information