An inspirational resource containing high end type and layout for branding within the fashion, luxury and lifestyle sectors.
Impact Page - High End
1 pg
Dedications / Thanks
2 pg
Contents
2 pg
Foreword / Intro
2 pg
Chapter 1 - Branding
16 pg
Chapter 2 - Designers and Studios
22 pg
Chapter 3 - Useful Information
18 pg
Glossary
2 pg
Contact Details
3 pg =
68pg
Chapter 1 - Branding - brand / identity / logo - consumer culture - brand promise - consistency across a range of deliverables - creative contexts - bespoke solutions - trends - Pentagram - Harry Pearce - Winkcreative - Mark Studio - B&W - Bravo Company
Anagrama
‘’Luxury is a necessity that begins where necessity ends.” Gabrielle Coco
Chapter 2 - Designers and Studios
- Craig Ward - Words are Pictures - Four IV - Egelnick & Webb - Wieden + Kennedy - Colville-Walker - Andrew Woodhead - Turn Key - MC Saatchi - DYHR.HAGEN - Alexey Brodovitch (layout) - Silnt - 3 Deep
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- Contact details - location - address - number - email - website - About - Interview Q & A - Advice - quotes - Work examples
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Chapter 3 - Useful Information - paper sizes - a, b, c, d, cd (The Layout Book) - binding methods - stock - what is best for what - print production methods - Team Impression - special finishes - Benwell tips - tips from Generation Press - Anand - design principles - do’s and don’t - designer quotes and advice - grid system - (rule of thirds, golden section) - Book
Stock - high end - good quality - bindign methods - print process - special finishes
Cover idea and format