Brief 06 - DC Presentation 02

An inspirational resource containing high end type and layout for branding within the fashion, luxury and lifestyle sectors.

Impact Page - High End

1 pg

Dedications / Thanks

2 pg

Contents

2 pg

Foreword / Intro

2 pg

Chapter 1 - Branding

16 pg

Chapter 2 - Designers and Studios

22 pg

Chapter 3 - Useful Information

18 pg

Glossary

2 pg

Contact Details

3 pg =

68pg

Chapter 1 - Branding - brand / identity / logo - consumer culture - brand promise - consistency across a range of deliverables - creative contexts - bespoke solutions - trends - Pentagram - Harry Pearce - Winkcreative - Mark Studio - B&W - Bravo Company

Anagrama

‘’Luxury is a necessity that begins where necessity ends.”

Gabrielle Coco

Chapter 2 - Designers and Studios

- Craig Ward - Words are Pictures - Four IV - Egelnick & Webb - Wieden + Kennedy - Colville-Walker - Andrew Woodhead - Turn Key - MC Saatchi - DYHR.HAGEN - Alexey Brodovitch (layout) - Silnt - 3 Deep

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- Contact details - location - address - number - email - website - About - Interview Q & A - Advice - quotes - Work examples

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Chapter 3 - Useful Information - paper sizes - a, b, c, d, cd (The Layout Book) - binding methods - stock - what is best for what - print production methods - Team Impression - special finishes - Benwell tips - tips from Generation Press - Anand - design principles - do’s and don’t - designer quotes and advice - grid system - (rule of thirds, golden section) - Book

Stock - high end - good quality - bindign methods - print process - special finishes

Cover idea and format