BA (Hons.) GRAPHIC DESIGN Module Code
OUGD301
Module Title
DESIGN PRACTICE 3
LEVEL
06
Outcomes
BRIEF TITLE
Bacardi YCN 2012/13 Brief To reconnect Bacardi with 18-24 year old males in a bar environment.
Background Considerations -
Why don’t they drink much rum now?
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In what way can I approach this? Campaign, new drink etc
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Bacardi was first made 150 years ago, do young males think its out dated and old?
Mandatory Requirements -
Think of a new and exciting way to reconnect Bacardi with a young male audience. There are many different rums in the Bacardi family, use this to your advantage to make Bacardi stand out in a bar environment and on a shelf in a shop.
Deliverables -
A creative and fun solution to the above problem. A menu of cocktails that use Bacardi Rum that can be delivered in a masculine way in order to appeal to the target audience given.