BA (Hons.) GRAPHIC DESIGN Module Code
OUGD301
Module Title
DESIGN PRACTICE 3
LEVEL
06
Outcomes
BRIEF TITLE
Re Brand a Confectionary Brand Brief Re brand and promote a confectionary brand
Background Considerations -
What market category What other confectionary brands are in the same market How have others approached their branding Research into confectionary branding, promotion and packaging What makes this brand new and exciting and better than the rest
Mandatory Requirements -
A broad range of research into confectioners, including large and small brands Research into new and exciting methods of packaging
Deliverables -
A strong concept for a new confectionary brand A new and exciting brand identity, inclusive of logo ect A range of packaging material, including wrapping, boxes and bags Receipts, tags etc Promotional material, shop signage, mock webpage
Deadline