06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FINAL MAJOR PROJECT
BRIEF TITLE
Limited Edition Swatch Watch Designs Brief Create a range of limited edition Swatch watches based upon the theme of doodling. The watches and packaging must reflect on this theme through the concept and design approach. Background Considerations Swatch is a renowned Swiss watch company that creates such a wide variety of different watches for different audiences. They have been around for years are famous for their quality crafting and quirky Limited Edition watches. Mandatory Requirements -
The brand will need an identity that will stand out in a shop environment and something that has not been done before. A bold and fun concept for the product range Target audience: males and females between the ages of 16-21. An audience who have an eye for fashion and something new and exciting. Target market would include people who shop at Urban Outfitters and other retail environments of this nature
Deliverables -
3 Limited Edition Swatch watch packaging Limited Edition notebook designs Limited Edition pens In store POS Launch event invites Web page