Here is the feedback for my concepts in the concept crit on the 24th October. Notes taken from the crit:
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The name 'chocolot' made me think of lots of chocolate, not lots of flavours. Maybe expand on the theme, lots of exotic flavours (off the wall).
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Extensive research, maybe research how other food groups design their flavour logos, like cakes and yoghurts.
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What is the reference of the circle on the packaging? Need to be careful it doesnt over power the logo. Consider different position and size.
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Really getting on with the chocolot packaging. Think about how the chocolate will sit in the boxes.
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The logo chocolot works on all varied styles and coloured background but make sure that mint is mint coloured and not green.
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Packaging would be difficult to stock with packaging with spikes and circles on top.
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Typeface on packaging for ingredients doesnt really communicate chocolate and food.
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Illustrations are very strong with the Puffin style and I feel they depict how they actually look.
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Banner gives the childish feel.
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Nice touch with the colour in yourself in front cover.
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Quite a good range of work from your briefs, vary in products when youre creating.
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Good research, all relevant, good to see mock ups.
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Why are the ‘c’ and ‘t’ on the logo thinner?
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How would some of your packaging sit on the shelf?