Makeup Branding Brief

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BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Outcomes

Module Title

FINAL MAJOR PROJECT

BRIEF TITLE

Make up Branding Brief Create a new brand of day and night make up wear targeted at 18-24 year olds. The brand must be young and fun and use bold colours as a concept.

Background Considerations -

What brands already exist and what do they have to offer? What will make this brand stand out from the existing market? What products will be included in the range? What sort of female market will the brand be aimed at?

Mandatory Requirements -

The brand will need an identity that will stand out in a shop environment and something that has not been done before. A range of products targeted at 18-24 year old girls A collection of day and night wearing makeup products A bold and fun concept for the brand and its product packaging

Deliverables An exciting new makeup brand with a product range for day and night wear.



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