06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
FI NAL MAJOR PROJECT
BRIEF TITLE
Organic Breakfast Brief Create a new brand of breakfast products that focus on Organic produce and sustai nability.
Background Considerations They say breakfast is the most important meal of the day which is why I have decided to creat e a new brand with a range of breakfast goodies. The concept of organic is going to be quite important as a lot of well known brands either focus on sustainability or they work with Fair Trade.
Mandatory Requirements -
Think about the type of things people eat for breakfast ? Who will be my target audience? (middle aged working class) How will I make the brand stand out from competitors? What range of products can I produce? Deliverables
A range of breakfast products that focus on sustainability, and the idea of being organic. The products will have contemporary and innovative packaging along with promotional material to publicise the new brand. I will need to consider brand names as well as a logo design.