Swatch Brief

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06

BA (Hons.) GRAPHIC DESIGN

LEVEL

Module Code

OUGD303

Outcomes

Module Title

FINAL MAJOR PROJECT

BRIEF TITLE

Limited Edition Swatch Watch Designs Brief Create a range of limited edition Swatch watches based upon the theme of either black and white or orange. The watches must be fun and bold to fit with the creative Swatch concept. A limited edition packaging will also need to be designed.

Background Considerations -

What age will I be aiming my product range at? What will make the range of limited edition watches ‘limited edition and special?’ Will they be for males, females or unisex? Look into what already exists in Swatch’s product range

Mandatory Requirements -

The brand will need an identity that will stand out in a shop environment and something that has not been done before. A bold and fun concept for the product range

Deliverables -

A range of 5 finalised Swatch Limited Edition watch designs and exclusive packaging.


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