BA (Hons.) GRAPHIC DESIGN Module Code
OUGD301
Module Title
DESIGN PRACTICE 3
LEVEL
06
Outcomes
BRIEF TITLE
UK Greetings Cards YCN 2012/13 Brief To design a set of greetings cards for a particular target audience and with a theme.
Background Considerations -
UK Greetings cards is one of the UK’s leading suppliers of greetings cards.
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There is such a huge amount of different greeting cards available for all sorts of occasions, how do I come up with a theme and a set of designs that will stand out from the existing market?
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Who will be my target audience?
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What theme will I focus on?
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What type of greeting card will it be? Birthday, anniversary, Christmas etc
Mandatory Requirements -
The designs need to be different from what already exists and appeal to a target audience of your choice.
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A target audience chosen between the ages of 16-34
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Must include a logo for the range of cards.
Things to think about -
Size consideration Stock consideration Envelope Occasion Target audience
Deliverables -
A range of greetings cards with a running theme and occasion.
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A range name and logo.