BA (Hons.) GRAPHIC DESIGN Module Code
OUGD301
Module Title
DESIGN PRACTICE 3
LEVEL
BRIEF TITLE
VW Beetle Promotion Brief Design promotional material for the new Beetle
Background Considerations -
VW house style Target audience Scale, format, materials etc
Mandatory Requirements -
Research into the new Beetle Research into VW house style (specifics) Look into other car retailers to see how they promote Ask Sam (partner)for information (VW employee) Consider design specifications Prototypes to explore methods etc
Deliverables -
Promotional booklet Look book Brief history of Beetle (unsure what form) Short moving image introduction
Deadline
06
Outcomes