06
BA (Hons.) GRAPHIC DESIGN
LEVEL
Module Code
OUGD303
Outcomes
Module Title
Final Major Project
Doc. Code
BRIEF TITLE:
BA (Hons.) GRAPHIC DESIGN YEARBOOK The Brief
Background
Produce initial design proposals for the 2012
The yearbook is an annual publication designed
Graduate Year book that communicates the
to showcase the graduating 3rd year. The book is
diverse, creative and professional quality of
distributed to Industry Contacts, potential
the work produced on the BA (Hons.)
applicants and visitors to the end of year show.
Graphic Design Programme
We also use the yearbook as a marketing tool to raise the profile of the course with feeder
Your proposals should consider the print and
colleges and the creative industries.
digital delivery of the publication and further opportunities for the branding and delivery
In the light of this the Yearbook is a high
of course related information
concept, highly visual and professional publication that needs to communicate the
Considerations The following questions should inform your design direction:
What do you want to say about the course, your time on it and the people you have met?
What do the rest of the year group, staff etc. want to say?
What makes this course/year unique and how do you communicate this through the selection, organisation and communication of content?
What is the underlying visual concept and why is it appropriate, innovative and current?
The message is what?
Who will want to know and how will
practical and conceptual standards of the Graphic Design programme. Mandatory Requirements The Course, Institution’s Name and year of graduation must be clearly presented on the cover and spine of the publication Each 3rd year is allocated an equal amount of space containing samples of work, a personal statement and photograph. The yearbook should be produced to a standard square format of 210mm x 210mm Additional mandatory content will be discussed with the successful design team
they find out? Practical Considerations
Deliverables
You have been given a standard square
Initial proposal boards (3 x A2) outlining the concept
format and the budget is approximately ÂŁ 2
and design direction for the proposed publication.
500 (tbc) What production processes, stock decisions and colour options will best support the
This should include sample layouts for a range of content, Cover design and proposed branding. Proposed production decisions, stock decisions and print processes (where possible).
communication of your concept.
Studio Deadline
What additional formats could you use (both
12th January 2012 – 2pm
print & digital). What other deliverables can you propose?