10 Reasons Why You Should Use Email Marketing
Email marketing is one of the best ways to reach your customers. Back in the day, availing email marketing services required a lot of time and money, which only large businesses had. It has however made a dramatic turnaround, in that small businesses are now able to compete in the market at a fraction of the cost and can now avail any service that a search engine optimization company provides easily. So, why should you use email marketing to promote your business? Reason 1 - Converts much better than other marketing channels Email marketing can achieve much higher conversion rates than even pay per click management services or any other channel. If you both properly manage your email marketing list as well as maintain it, it could yield good results. Reason 2 - Email marketing increases retention rates If you use email marketing to effectively foster your relationship with your customers, the lifetime value of your customer would automatically increase. If you are struggling with a high customer acquisition cost, then you should try email marketing. Reason 3 – It helps you make more money Email marketing helps you make more money by increasing the number of customers you have. Reason 4 – Increases your reach Before entering into the realm of email marketing, you need to remember that 95% of your audience has access to email. All you have to do is to get them to sign up to your email list and send them appealing content including contests and competitions Reason 5 – Email marketing helps you reach your prospect’s personal space As per a marketing study, seventy percent of the people prefer to open communications from their favorite brands, whereas twenty percent do not open commercial emails sent to them. This is precisely why email marketing is a powerful tool as compared to the other channels of communication. If you make sure that you continuously send your customers as well as your prospective customers interesting messages, they will definitely respond to them. Reason 6 – You do not have to be a marketing genius to do it
Email marketing does not need you to have any special knowledge. It has also got a very low risk rate. Email marketing can be done even by a novice with a little time to spend and research. Reason 7 – Email is growing As per expert studies, the number of email accounts that people would sign up for would increase from 3.9 billion accounts in 2014 to over 4.9 billion accounts by the end of the year 2017. A current investment in email marketing will pay huge dividends. Reason 8 – People spend a lot of time emailing As per an expert study, ninety one percent of the people across the world check their email at least once every day. What’s more, they spend 28% of their workweek checking emails. Email is a far more reliable channel of communication than any other. Reason 9 – It gets better exposure than social networks The newsfeeds on the variegated social media move so fast that one barely notices the contents of the communications sent to them. Email is thus a far more reliable option to reach your customers. Reason 10 – Email helps you acquire more customers than you think Email is still an effective way to get across to people than using the social media to get across to them – nearly 40 times all of the social media combined.