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FloraCulture The business magazine for worldwide floriculture

Table of Contents

December 2013 Volume 23 Number 12

FloraHolland Trade Fair visitor numbers hit all-time high Strong growth in the number of professional visitors has helped the FloraHolland Trade Fair record the highest visitor numbers since its launch 13 years ago.

by Ron van der Ploeg

'Karaturi has no business being in the flower industry'

“Karuturi Limited is one farm you can rightly refer to as the sick man of the flower industry, a grower that does almost everything contrary to the laid down codes of practice”, says Catherine Riungu of Hortinews, a popular Kenyan website and magazine about national and international horticulture.

by Frans van den Houdt

16

Effects of LEDs on bedding plants

The growing of Impatiens, Petunia and Geranium under Valoya’s wide spectrum light and other light sources were studied as a supplementary light source trial at Geisenheim Horticultural Center in typical central European greenhouse conditions.

by Ron van der Ploeg

22

TIOS wins FloraForever Award

Once again the team of FloraCulture International set out to find the best adverts published in its magazine in 2013 by consulting marketing gurus and communication experts throughout the world.

This year’s winner is the Taiwan International Orchid Show (TIOS).

by Ron van der Ploeg

26

08

Service and quality without compromise

IFTF and IHTF attract 23,241 visitors

An established supplier of high quality ornamentals and services, Israel-based Danziger “Dan”Flower Farm has enjoyed over 60 years of sustained growth and diversity, earning them an enviable reputation within the global flower industry. This article takes you through some of the defining moments in Danzigers’history.

The 4th edition of IFTF (cut flowers and potted plants)and the inaugural edition of IHTF (greenhouse technology) were held together at the Haarlemmermeer Expo from November 4 to 6, 2013.

by Jaap N. Kras

28

by Jaap N. Kras

Departments

UK announces presence at IPM Essen

Meet leading suppliers from the UK horticulture industry by joining the British group for an informal networking reception from 5pm on Wednesday 29th January or visit the UK pavilion and CHA industry information stand at any point during the IPM Essen show. by our own correspondent

44

World News International Events Science Monthly Advertising Index

15 33 47 49

32 Columns

Maximising production efficiency through Ellepot

Hishtil highlights as the really outstanding features of the Ellepot system the quality of the plants produced and the very favourable experience of their customers.

34

by John Sutton

From the editor Miami Dutch Comfort Buon Giorno Happy Gardening Certifiable in California

07 15 17 39 41 43

December 2013 | www.FloraCultureInternational.com

3

Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organisations.

Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

Partners of FloraCulture International

Turkısh FONT HARRİNGTON

KwaZulu Natal Flower Grower's Association

FCI’s newest partner this month:

Make acquaintance with ...

ANLA and OFA members vote to form new National Horticultural Trade Association The Association of Horticulture Professionals and the American Nursery & Landscape Association (ANLA) have voted in overwhelming support of the consolidation of the two organisations into a new, national trade association to serve the entire horticulture industry.

The announcement followed a 30-day open ballot and an in-person vote for OFA’s members, held in Columbus, Ohio. “It’s what our members want,” stated Mark Foertmeyer, who was announced as the Chairman of the Board for the new organisation. The owner of Foertmeyer & Sons Greenhouse in Delaware, Ohio, and current President of OFA continued, “We have surveyed our members, spoken with them, and finally asked them to cast a ballot.

Each time they told us they wanted a national association that unifies and serves the entire horticulture industry.”

“We will have the largest national nursery, greenhouse, and garden retail membership of any horticulture association in the United States,” stated the organisation’s inaugural Vice Chairman, Dale Deppe, owner of Spring Meadow Nursery in Grand Haven, Michigan, and current Vice President of ANLA. “Those communities will join together with breeders, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all who are part of the supply chain to represent our industry with one, strong voice and a greater base of volunteer, staff, and financial resources,” Deppe added.

The new trade association, named the American Horticulture Association, will be known as AmericanHort, and will begin operations by January 1, 2014. The mission of AmericanHort is to unite, promote, and advance our industry through advocacy, collaboration, connectivity, education, market development, and research.

Michael V. Geary, CAE, who will continue as the chief staff executive, said the new

association will maintain all of the current staff in both the Columbus, Ohio and Washington, DC offices. Geary stated, “By including research, industry promotion, regulatory and legislative efforts, education, and countless opportunities for buyers and sellers to interact, we will deliver a broad range of businessbased services to our industry and be the quintessential resource for the horticulture industry as a whole.”

Gary Mangum, CEO of Bell Nursery, headquartered in Elkridge, Maryland, and a current member of both ANLA and OFA stated, “I have made long-term dues investments in both organisations. ANLA is the leader in legislative and regulatory representation for our industry, and OFA offers outstanding educational programs and runs the largest horticultural trade show and convention in North America. With the addition of programs like the Next Level conference and the significant expansion of the retail segment at the 2014 Short Course, we can already see the benefits of these two associations joining together. It will be better for my business, and it is a true win for our industry. Congratulations to our leaders and members who made this historic decision.”

The new organisation will represent the whole of the plant industry, including breeders, greenhouse and nursery growers, garden center retailers, distributors, interior and exterior landscape professionals, florists, students, educators, researchers, manufacturers, and all of those who are part of the industry supply chain. The association will have its primary office in Columbus, Ohio and an office in Washington, DC to facilitate government

relations and research activities.

The inaugural board of directors was appointed by the legacy organisations. For the first year, the board will have equal representation from OFA and ANLA. The Board includes the following leaders: • Chairman of the Board – Mark Foertmeyer, Foertmeyer & Sons Greenhouse, Delaware, Ohio • Vice Chairman of the Board – Dale Deppe, Spring Meadow Nursery Inc, Grand Haven, Michigan • Treasurer – Lisa Graf, Graf Growers, Akron, Ohio • Past Chairman of the Board – Mike McCabe, McCabe’s Greenhouse & Floral, Lawrenceburg, Indiana • Past Chairman of the Board – Bob Terry, Fisher Farms, Gaston, Oregon • President & CEO – Michael V. Geary, CAE, AmericanHort, Columbus, Ohio/Washington, DC • Joe Burns, Color Burst, Grayson, Georgia • Teri Cantwell, Bates Sons & Daughters Inc, Lake Placid, Florida • Tom Demaline, Willoway Nurseries Inc, Avon, Ohio • Bob Jones Jr, The Chef’s Garden, Huron, Ohio • Terri McEnaney, Bailey Nurseries Inc, St Paul, Minnesota • Dan Mulhall, Mulhall’s Nursery, Omaha, NE • Morris Newlin, New Garden Landscaping & Nursery, Greensboro, North Carolina • Cari Peters, JR Peters Inc, Allentown, Pennsylvania • Sid Raisch, Horticultural Advantage, Hillsboro, Ohio |||

PMA educates, inspires and leads the produce community worldwide The Produce Marketing Association (PMA) is the leading trade association representing companies from every segment of the global produce and floral supply chain.

PMA helps members grow by providing connections that expand business opportunities and increase sales and consumption. ||| For more information, visit www.pma.com

December 2013 | www.FloraCultureInternational.com

5

Please visit us during IPM Essen at Hall Italia, Stand 6F32

Colofon Colofon Colofon Colofon Colofon Colofon

In my opinion In my opinion In my opinion In my opinion In my opinion With compliments From editor With the compliments

FloraCulture International (ISSN1051-9076) is published monthly.Worldwide distribution. © 2009 FloraCulture International magazine. All rights reserved. No portion of editorial may FloraCulture is published monthly.Worldwide distribution. be reproducedInternational in any form (ISSN1051-9076) without written permission of the publisher. Publisher is not liable © 2009 FloraCulture International magazine.

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T (81) 33 32David 75 756 F (81) 33 32156-0043, 27 933 Japan are another institution that have a an longopportunity history in to slow down and EMS Inc., 2-22-8 Matsubara, Setagaya-ku,Tokyo Anabel Evans, Editor California Trials, which, like the auctions, Yoshikawa Policar T (27) 22 4857058 F (27) 22 4857415 FloraCulture International (ISSN1051-9076) is published monthly. appreciate our life, our friends family.

A merry Christmas to one Eiji 33 32 75South Cilla Lowen (cilla@floracultureinternational.com) East (gray@africaonline.co.ke) presenting innovative ideasand and our quality products.

T (81) 756Africa: FAfrica: (81)David 33 32 Gray 27 933 are another institution that have a long history in Worldwide distribution. ©2009 FloraCulture International magazine.

Anabel Evans, Editor Yoshikawa All rights No portion of editorial may be reproduced in any and all. May 2014 be full of health, happiness, laughter and joy.

T (27)Africa: 22 4857058 F reserved.

(27) 22 4857415 FloraCulture International (ISSN1051-9076) is published monthly.

South Cilla Lowen (cilla@fl oracultureinternational.com) East presenting innovative ideas and quality products.

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Publisher is not Worldwide distribution. ©2009 FloraCulture International magazine.

Anabel Evans, Editor T (27) 4857058 F reserved.

(27) 4857415 liable for22 advertisements using22 illegally obtained images. may Sendbe address changes to Yoshikawa South Africa: Cilla Lowen (cilla@fl oracultureinternational.com) All rights No portion of editorial reproduced in any FloraCulture International (ISSN1051-9076) is published monthly.

Eiji FloraCulture International magazine, P.O.Box 82,1850 Heiloo, the Netherlands. form without written permission of theAB publisher.

Publisher is not Anabel Evans, Editor distribution. ©2009 FloraCulture International magazine.

T (27) 22 4857058 Ffor(27) 22Worldwide 4857415 Yoshikawa liable advertisements using illegally obtained images.

Send address changes to Cilla Lowen Eiji FloraCulture International (ISSN1051-9076) is published monthly.

All rights reserved.

No portion of editorial may be reproduced in any FloraCulture International magazine, P.O.Box 82,1850 AB Heiloo, the Netherlands.

Worldwide distribution. ©2009 FloraCulture International magazine. oshikawa form without written permission of the publisher.

Publisher is notAnabel Evans, Editor International (ISSN1051-9076) published monthly.

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No portion of editorial may reproduced in any liable for advertisements using illegally obtained images.

Sendbe address changes to Cilla Lowen FloraCulture Worldwide distribution. ©2009 FloraCulture International magazine.

Editorial & Administration Offices Editorial & Administration Offices ‘Concordia res&parvae crescunt’ Editorial Administration Offices Editorial & Administration Offices Editorial & Administration Offices Editorial & Administration Offices

With compliments With compliments With compliments

Advertising Sales Offices Advertising Sales Offices Advertising Sales Offices Advertising Sales Offices Advertising Sales Offi ces Offices Advertising Sales

Worldwide distribution. ©2013 FloraCulture International magazine. form without written permission of the publisher. is not FloraCulture International magazine, P.O.Box 82,1850 AB Heiloo, Publisher the Netherlands.

All rights Noportion portion editorialmay may reproduced in any All rights reserved.

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Send addressInternational changes to FloraCulture magazine, Postal address: Postbus 6001554_06_Colofon.indd 6 1081, 1430 BB Aalsmeer, the Netherlands. illa Lowen

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27-04-2009 13:08:58 December 2013 | www.FloraCultureInternational.com 7 27-04-2009 13:08:58

27-04-2009 13:08:58

8

Trade show Strong growth in the number of professional visitors has helped the FloraHolland Trade Fair (FTF) record the highest visitor numbers since its launch 13 years ago.

Tempting new ideas from FTF F

by Ron van der Ploeg

igures released last month showed that the total visitor numbers were up by 40%, to 14,000, beating the previous record of 10,000 from November 2012.

The FloraHolland Trade Fair, which was held at FloraHolland’s headquarters in Aalsmeer from November 6 to 8, 2013, offered the perfect opportunity to view a 99% plant and cut flower based event.

Thousands of plant varieties from over 800 plant suppliers were show under one roof.

Additionally, the 3-day event provided the ideal platform for over 51 breeding companies to showcase ground breaking product developments.

Visitor numbers were boosted by an increase in garden retailers, growers and an influx of international customers who visited the fair with their Dutch supplier.

The growth in visitor and exhibitor numbers alike is the result of growth opportunities for trade show organisers such as the final curtain falling on Horti Fair in March this year.

This has been coupled with effective marketing work in the lead-up to the industry's new sales season, including a FloraHolland Trade Fair supplement in the October issue of FloraCulture International, the world’s leading B2B magazine for worldwide floriculture. |||

Glass Tulip Award The official New Varieties and Concepts showcase of the 2013 autumn edition of FloraHolland Trade Fair also included past Glass Tulip Award winners. The FloraHolland Glass Tulip Award is a FloraHolland award designed to identify the best market introduction of the year.

This year, 19 nominees are vying for the award, which is set to be presented on January 16th, 2014 during a festive event at the Hotels van Oranje, Noordwijk, the Netherlands. In 2014, Scabiosa atropurpurea ‘Blackberry Scoop’ and Alocasia zebrina will battle it out in the category ‘cut flowers’ and ‘potted plants’.

www.FloraCulture.eu | December 2013

Primula acaulis ‘Zebra Blue’, Verbena ‘Lanai Twister Blue’, the merchandising concepts Glowing Star in the Dark and Mono Lisi, Dracaena marginata 'Sunray', Clematis diversifolia ‘Star River’, large-headed Rosa ‘Red Eye’ and ten other nominees will also be vying for prizes. |||

Schreurs’winning stand featuring ‘Red Naomi’ roses and pink gerberas.

VDE’s award-winning stand.

Best Stand Award A panel of judges announced the winners of the Best Stand Award on Thursday November 7th.

There were three categories of competitors: cut flower growers, ornamental plant growers and breeders. A group of 20 cut flower growers took the crown in the cut flower category while the other category winners were houseplant grower VDE (Gebr. Nederpel, De Veranda and Jan van Luijk) and rose and gerbera breeder Schreurs (breeders). ||| Award-winning pavilion hosting a group of Dutch flower growers.

Beautifully striped Alocasia Alocasia Zebrina is native to the Philippines and has a short caudex with petioles that grow to approximately 92 cm (36 inches) long or longer, although potted specimens will be much shorter. The name "zebrina" was granted as a result of the pattern on the petioles.

As Alocasia is a rhizomatous plant ,the stem runs just underneath the surface and the leaves are held erect by petioles (leaf stalks).

Grower Sjaak van der Sar from Zevenhuizen grows them in 17, 24 and 32 cm pots. For the two largest pot sizes two cuttings per pot are used to make the product more appealing to the consumer. Like other Alocasias, this cultivar, which is propagated in vitro, will drip water. Nominated for the 2014 Glass Tulip Award, Alocasia Zebrina really deserves a place in the spotlight. |||

>>>

December 2013 | www.FloraCulture.eu

9

10

Trade show

Love or hate roses Occupying pride of place were FloraHolland’s novelties.

A flower that had the wow factor and was photographed a lot was the large-flowered Rosa Caraluna from Olij Rozen.

You either love or hate this niche market product. The reality is, that in the good old, (bad old) days of rose growing these bullhead type roses were considered poor quality and destined for domestic sales only. Now, they seem to ride on the popularity wave with their flat-topped appearance, large flower buds and short petals and petaloids. According to Olij’s general manager, Philippe Veys, this comparison falls short, “Both Caraluna and the 2014 Glass Tulip nominee ‘Red Eye’ are the result of cross breeding, which takes a great deal of hard work and dedication. They are by no means malformed flowers.”

According to Veys, the market response has been very positive. “For some reason people show an interest in these varieties, touting them as being very special and exclusive. Even those who don’t like them have to admit that there is a kind of special attraction when compared to mainstream roses.”

Caraluna and Red Eye are the prime examples of a niche market product.

“Though market demand is currently limited, I have the feeling there is a clear potential in Europe but also in Ecuador, Colombia Kenya and Ethiopia. It’s a matter of awareness. The more people get acquainted with these specialty roses, the bigger the demand will be. |||

Trendy cacti Cactuskwekerij Van Den Bos’ glass battery boxes (6.0x6.0x6.0) planted with mini cacti and filled with colourful sand turned out to be a real attention grabber.

One tray contains 20 glass boxes with an optimum loading efficiency of 6 trays per CC shelf and 8 shelves per Danish trolley. A must-have for any trendy retail florist. www.cactuskwekerijvandenbos.nl |||

www.FloraCulture.eu | December 2013

Uptown Paphs High-end position for Paphiopedilum ChiChi (for Italian native speakers: pronounced as chi as in Chicago) is targeting an exclusive service and image.

Company co-owner Elsbeth Prins of P.P. Orchideeen said that in a highly competitive market a grower needs to question himself about where his products/services sit in relation to the total market. A Complex Paphiopedilum hybrid is definitely not ‘an orchid for all people’.

“So we wanted to move more toward a high-end position.”

Branding agency Mirakuleus has been contracted to develop the ChiChi campaign, including stylish gift packaging, label and website (www.chichi-orchid.nl). The colour gold, symbolising wealth, power and elegance was chosen to set the right mood.

Elsbeth explained that the ChiChi sales period stretches from November to March, based on an annual production of 450,000 plants. The standard ChiChi gift packaging comes free with every order.

Not falling under the ChiChi brand is the company’s range of Paphiopedilum Maudiae, which have only recently been propagated by tissue culture. |||

Villagers will never become City Slickers As there is an increasing ambition among growers to service the retail sector, the idea to set up a retail inspiration section was not such a bad idea, but it wasn't a terribly good one either. Touted as being the ‘beating heart’ of the event, The Village was announced as a ‘wonderful experience where every sense is stimulated’ and a place ‘to understand consumer behaviour’.

From The Village’s planning to project completion, however, the expectations set by the organisers were too high.

What caused FloraHolland to write about top designer Jan Taminiau, fashion house Givenchy and winemaker Moët et Chandon being present at the FloraHolland Trade Fair? Was it their misguided belief that attendees would be impressed by mentioning big names?

The truth is, growers and floral wholesalers are very down-to-earth people,

dealing with quite a lot of uncertainty because of global debt and economic struggles. A major challenge for all businesses is mitigating risks, finding the right employees and handling accounting.

Especially in this challenging business environment, with extremely high farm price pressures, entrepreneurs find it difficult to understand things that are unnecessarily posh.

The question is whether the Village visitor had to work hard to find a real meaning. If yes, the Village can be considered ineffective, and the results can be miscommunication and wasted time for everyone.

The Village should never strive to be a fashion-forward trendsetter. The hired, self-confessed ‘retail specialists’ should just remember that Villagers will never become City Slickers! Before you know it, people are putting a BBQ next to a Citrus tree to present it as a ‘cross selling concept’ or start to believe that a ‘glamorously furnished Russian florist shop’ with tacky chandeliers and black furniture is really something you would come across at St Petersburg’s Nevski Prospect.

And without being really aware, all growers are trapped in the tricky hands of branding specialists rechristening, for example, Harry van Schie in HVS Orchids and De Vreede Orchids in Do Orchids.

They see to completely forget that a

grower’s own family name not only has been memorable at the auction for many years, but it also conveys quality, trust, reliability and encourages repeat sales.

FloraHolland Trade Fair should focus only on being FloraHolland Trade Fair and being the best it can be given its inherent strengths and weaknesses. It already offers an environment that is an energetic blend of business and business friendships with particular focus on opportu­ nities and ideas for business growth.

For growers it is important to get advice and incorporate others’ ideas, but ultimately, they will always make their own decisions. To do that, they don’t need a Village, unless it is built to express, not to impress. |||

No Water Flowers Deservedly winning again a place in the spotlight was the ‘No Water Flowers’ brand from grower Vreugdenhil Bulbs & Plants, who is based in ’s-Gravenzande, the Netherlands.

At last year’s show, they already showed their Waxz concept including wax-dipped Amaryllis bulbs. Nothing rivals the beauty of an unfurling Amaryllis in winter time, but the bulb itself so far looked dull and dreary.

But now the Waxz bulb is a feature too and needs no watering. Each bulb was been given a cold treatment over the course of nine weeks and was then dipped into multi coloured wax (10 colours plus gold silver and copper available). Supplied on a metal support and labelled, the bulb will flower around six to ten weeks after having been placed in a living room.

At this year’s FloraHolland Trade Fair, the company added Velvet Touchz and Wrapz featuring Amaryllis bulbs in a velvet jacket and a festive and colourful wrap respectively. |||

>>>

December 2013 | www.FloraCulture.eu

11

12

Trade show Red Diamonds are the consumers best friends Modelling pot anthurium Diamond Red is Jany van der Houwen from Houwenplant. She, her husband Ton, and a team of dedicated employees grow pot anthuriums on a 3.5ha site in Hoek van Holland, near Rotterdam.

In their area, they aren’t the only ones growing pot Anthuriums so they do a number of things to differentiate themselves in the marketplace. They embrace technology and modern production practices, market innovatively and with their MPS-A, Florimark Production, MPS-Quality, MPS-GAP, MPS-SQ and FFP status they strive to be one of the best when it comes to environmentally responsible and sustainable growing.

Cutting a dash at the FloraHolland Trade Fair was their new Diamond Red pot Anthurium in a 12cm pot. Breeder Rijnplant granted Houwenplant the exclusive rights to produce this variety, which really deserves a place in the spotlight for its spectacularly large, deep red flowers that bloom in profusion and nicely contrast with the dark green shiny foliage. Next year, sales of this novelty will peak in the run up to Valentine’s Day , International Women’s Day and Mother’s Day. |||

Garden Centre of the Year Tuincentrum Boers was awarded the highly prestigious title of 'Garden Centre of the Year' while DIY store Boer Staphorst from Staphorst and supermarket Deen scooped the coveted Best Retail Outlet for Flowers and Plants award. |||

Bamboo with unique tiger print If you’re done with the small-sized Lucky Bamboo in a simple ceramic pot then it’s time to revisit the issue at Victor Deco Bamboo from ‘s Gravenzande, the Netherlands.

The company’s pride and joy is their Tiger Bamboo, which can easily be identified by the striped pattern. The Tiger Bamboo is of course not a true bamboo, but a Dracaena fragrans (it was named fragrans because of its sweet fragrant flowers) whose cane-like stems and thin leaves give it the appearance of bamboo.

Victor Deco Bamboo sells it as cut foliage,

www.FloraCulture.eu | December 2013

grown as straight or spiral stalks, with lengths varying from 50 to 100 cm. Also available are Tiger Bamboo houseplants, which come in 3, 5 or 7 litre pots. A much photographed item during the FloraHolland trade fair was the Tiger Bamboo retail bouquet which raised a lot of interest among garden centres and French and Italian florists. |||

The belief in a future in Kalanchoes holds strong It’s been 30 years since Hans Kuilboer started growing Kalanchoe and to celebrate the occasion, the company’s sales team manned a booth that stopped traffic and started conversations. The 60s 70s and 80s were the inspiration for the design that included a mix of vintage furniture and top quality Kalanchoes.

According to company owner Hans Kuilboer, it has been 30 years of steady work and growth, through smooth sailing and choppy waters.

The company began growing Kalanchoe in 1983 from a mediumsized, family-owned business in Heerhugowaard. Today, the company operates a 33,600m2 state-of-the-art greenhouse complex with a weekly output of 40,000 6cm pots and 75,000 10.5 cm pots, not to mention the 6,000 niche market Kalanchoe per week such as African, Dorothy, Mirabella, Azumi and Kalanchoe beharensis.

Product development and innovation have been crucial to Kuilboer’s success from the beginning. The company, working with the Danish breeder Knud Jepsen, specialises in double flowered, ethylene tolerant RoseFlower Kalanchoe and LongLifeFlowers which really stand out for their long shelf life and bold colours.

Through the lean and fat years, the company has marched forward. The belief in a future in Kalanchoe holds strong, despite the current economic crisis and the market being flooded with sales volumes it can hardly digest.

The most striking example of Kuilboer’s tenacity was revealed in the late hours of March 4, 2012. A fire ravaged 1ha of the site. But it did not bring the company down. Instead, with the help of dedicated employees and the insurance company, Kuilboer immediately rebuilt. Now, nearly two years after the fire, the company looks better than ever. The Kuilboer family looks forward to the next 30 years of providing customer service and premium quality Kalanchoe. |||

Plant carrousel Situated on two sites in Nieuwe Wetering and Roelofarendsveen, Elstgeest Pot Plants grows a wide range of houseplants in hanging baskets (Peperomia, Dischidia ruscifolia, Hoya) and Dieffenbachia in 8,5, 12, 17 and 24cm pots.

Unhappy with the fact that most hanging plants are showcased on tables in garden centres, the company decided to develop a plant carrousel that shows the takeaway products to their best advantage. |||

December 2013 | www.FloraCulture.eu

13

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World News

by William Armellini

Miami

In-the-way-cars

India

Moerheim Plants & Flowers opens near Bangalore

All I see are cars and more cars. Let me back up a minute and explain why I am so worked up about cars.

I live in a great Florida neighbourhood built up in the 1950's and located within the big city of Miami. Here you’ll find mostly charming, middleclass homes with two bedrooms, one bath and a one-car garage or car port.

This was a perfect set up for many families when one car was all most could afford. But over the years the garages were converted into extra rooms and the car banned to the driveway.

Then the oldest child grows up and needs, of course, a car to get around. Thus, another car shows up. Where do you park it?

On the lawn; the street? It has to go somewhere.

Over a hundred of diplomats, politicians, state officials and growers from across India travelled to Tamilnadu, India to attend the opening and Open Days of Moerheim Plants & Flowers India from November 15-16, 2013.

Of course, these additional hunks of metal and plastic simply ended up ‘in the way’ most of the time. They were either parked behind another car (in the way) or blocking the street view enough so the neighbours couldn’t see traffic when they tried to navigate from their own ‘in the way’ parking to the street. Then, the second child gets a new driver's license and now needs wheels. Don't forget the wife who decided to go back to work and needs transportation as well. Cars need parking space and so now your home is surrounded by cars like wolves stalking a prey. (i.e.: your wallet).

Moerheim Plants & Flowers India tests and markets new rose varieties from different breeders as Kordes Söhne (Germany), Interplant (the Netherlands), Lex+ (the Netherlands),De Ruiter Innovations BV (the Netherlands), Spek (the Netherlands and Forever Roses (Denmark). Every year, around 40 thoroughly tested new rose varieties are sold to growers in India.

In addition, the new company also assesses and grows pot chrysanthemums and chrysanthemum cut flowers, which are originally created by Dutch chrysanthemum breeder Floritec.

The company currently covers an area of 20.000m2 with plastic greenhouses. Future plans for expansion are underway. |||

While walking my dogs, I look down the street and all I can see is cars, and they keep getting bigger and bigger. Even the new hybrid cars are big. I am as guilty as anyone of "in-car-ceration" because there are few practical alternatives when it comes to getting around. Yes, I do own a bicycle and a motorcycle, which I ride as often as practical, but I am mostly a creature of the car.

When I dare to leave my little town and drive outside of its casual borders into the big city, cars surround me like bees disturbed from countless hives. They are all around me, testing the limits of my driving abilities, always pushing to get ahead of me.

Now mix in some big floral trucks and, as Jim Morrison of The Doors wrote: "Keep your eyes on the road and your hands upon the wheel". Remember to wear your sunscreen. Miami is Hot (I said that )!

Ribbon cutting ceremony with left to right the Honorary Consul to the Netherlands, Mr Irfan Vazirally and the Deputy Counsellor for Agriculture, Mr Anand Krishnan from New Dehli.

William Armellini. Editor Flowersandcents.com Williee@williee.com

December 2013 | www.FloraCulture.eu

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Kenya “Karuturi Limited is one farm you can rightly refer to as the sick man of the flower industry, a grower that does almost everything contrary to the laid down codes of practice”, says Catherine Riungu of Hortinews, a popular Kenyan website and magazine about national and international horticulture.

‘Karaturi has no business being in the flower industry’ R iungu has seen it all happen in a period of less than a year: how the once thriving Karuturi flower farm in Naivasha deteriorated and became the ugly duck of the sector. Riungu: “The farm has no business anymore in the flower industry.”

Steep decline

Karuturi Global Limited, with its headquarters in Bangalore, India, bought in 2008 Sher Agencies Ltd, a 154ha rose farm in Naivasha, from Peter and Gerrit Barnhoorn. Together with farms in Ethiopia (125 ha) and India (10 ha), Karuturi Global grows over 580 million roses a year. In 2012, 9 percent of the EU's imported roses came from this company.

But over the past year the production in Kenya has seen a steep decline. From the initial 1,2 million stems per day, production first went down to 500.000 stems, then to less than 50.000 per day, while at the moment hardly any flowers leave the farm. Because of unpaid bills, water and electricity have been cut and suppliers of packaging materials, fertilisers and chemicals have stopped their deliveries.

Workers took to the streets several times since last year December to claim unpaid salaries and protest unhealthy working conditions.

The Kenya government earlier this year declared Karuturi guilty of tax evasion for not paying €8 million in income tax.

Many anomalies

by Frans van den Houdt

Eunice Muthoni of Workers Right Watch (WRW) says the government should have intervened long time ago. “According to the Employment Act you can dissolve a firm when it doesn't pay salaries.”

WRW did an extensive survey on the working conditions at Karuturi and concluded that there were many anomalies, from poor protection

www.FloraCulture.eu | December 2013

Idleness and police vans at Karaturi’s gates.

against chemicals and insufficient medical care to sexual abuse. “Domestic women workers who refuse to give sexual favours to the Asian managers are demoted from working in their houses or even lose their jobs”, reads one of the findings. The gender committee was side-lined, so when a woman reported a case of sexual harassment to the management, she immediately lost her job.

Muthoni wonders whether the union has gone on holiday. “Workers have become so desperate that they even commit suicide.” Recently a guy hanged himself near the gate of the rose farm, naked, he had not eaten for 7 days. “He didn't see any other way out”, says Muthoni. But the man was rescued by his colleagues, and paid his dues by the management.

Leaving the other workers wondering. “Does this mean that we shall only get paid when we try to end our lives”, says an angry Joseph, who has worked for Karuturi for many years. “We all have families to maintain, children to feed, why are we totally ignored? We have always worked very hard to make this company succeed and now they treat us like dirt. It's high time the government intervenes.”

Empty promises

Francis Atwoli, secretary-general of the Kenya Plantation and Agricultural Workers Union (KPAWU) and also boss of the powerful umbrella body COTU (Central Organization of Trade Unions), strongly denies that the union is sleeping on the job. “We have put in a lot of effort to solve the problems at Karuturi, but the management has been very evasive and full of empty promises.”

When CEO Ram Karuturi was in Kenya recently the KPAWU organized a meeting in Naivasha with all parties involved , but the CEO suddenly left for Nairobi. A day later the union met with other managers but nothing was resolved.

Atwoli however did meet with Karuturi in his office in Nairobi.

“I had also called the member of parliament for Naivasha, so that we could get a strong commitment from Karuturi. But it all turned out a farce. He promised a lot, said he was getting money soon to solve all problems, but then left the country and didn't do anything.”

Atwoli has since called on the authorities to arrest the Indian businessman as soon as he sets foot

Dutch Comfort

by Jaap N. Kras

on Kenyan soil. ,,He should be stopped from further ruining this farm and taken to court for not paying workers.”

Court case

The union also joined a court case against Karuturi by Allpack Industries Limited, a Kenyan manufacturer of cartons and polythene bags, that is owned millions by the flower farm.

The case was scheduled for 25th October, but postponed at the last minute, because for unknown reasons the Commercial Court of the Kenyan High Court did not sit that day.

“We want the judge to declare the company unable to fulfil its financial obligations and therefore should be put under receivership. Workers and suppliers should be paid and the farm sold.”

Atwoli believes the Indian owners are solely to blame for the misery. “They are not concerned about Kenya and its workforce. They only come here to make a lot of money and then go and invest it elsewhere.”

KFC

The Kenya Flower Council (KFC) foresees huge implications for the country when Karuturi goes down. “Although Karuturi is not a member of KFC, they are a major player in the industry and whatever may happen to the company will have a negative impact on Kenya's export volumes, number of jobs and taxes paid to the government”, said KFC secretary-general Jane Ngige.

Karaturi statement

A few weeks ago Karuturi put an advert in Kenya's biggest newspaper Daily Nation to refute all allegations. “Karuturi is working with the relevant unions to ensure that all employment issues are managed and employees have a good working environment and receive fair remuneration”, concludes the statement.

Catherine Riungu says there are indications that relevant agencies that should watch over the conduct of companies like Karuturi have turned a blind eye because they were paid off by the management. Now, the farm should be sold to save Kenya's reputation as a reputable flower nation, says Riungu. “The sector thrives on reputation and if one company has systematically muddled its name, the best thing to do is close and leave the sector to those who understand that growing flowers responsibly is the only way Kenya can sustain the markets it has built over the past 30 years.” |||

Throw the dice

Some thoughts are so important that the doors to these thoughts should always be kept open.

My friend Anthony drew my attention to a very interesting article, published in October 2005 by the Harvard Business Review named The Hard Side of Change Management written by Harold L. Sirkin, Perry Keenan and Alan Jackson.

The world of ornamental horticulture changes rapidly, making change management important for every actor in our supply chain: from breeder to grower, supplier, wholesaler and auction employee.

Before you run to your bookshelf, google ‘D.I.C.E.’ (Duration, Integrity, Commitment and Effort) and you will find a comprehensive explanation of what is comprised in this abbreviation.

The main idea is that companies should focus not only on the soft issues, such as culture, visionary leadership and motivation but also on the hard factors.

The hard factors bear three distinct characteristics: they can be measured directly or indirectly, can easily communicate their importance and can easily be influenced by organisations.

Don’t get me wrong: of course you have to focus on culture. Charles Handy, an Irish author/philosopher specialising in organisational behaviour and management, explained how easy that is. But visionary leadership? It is extremely important for transformation processes but can also be very dangerous when the vision appears to be wrong. And how to change motivation?

As for the valuable hard factors, companies can easily communicate their importance, both within and outside organisations. They also can be measured directly or indirectly. Vital for any transformation initiative is that executives can measure the expected financial results of the intended actions. The authors of The Hard Side Of Change Management conclude that change projects fail to get off the ground when companies neglect the hard factors.

I recently met the interim CEO (who shall remain nameless) of a big ornamental company, who as acting CEO, and in only a few months, has already changed his company more than his predecessor did in 7 years. He introduced an enormous change process, but received hardly any critical comments in the press and his own organisation because the changes were measurable, well-communicated and had a clearly defined time schedule.

Also, the soft aspects have been taken into consideration with the restructuring plan aiming to change the culture. There is a clear vision behind it (lean and mean) and all changes are formulated in a simple way. The change programme will be executed by motivated staff.

With all key elements of the change management process being present, I expect this will be the first step towards a healthier company more able to fulfil the tasks in the future.

The CEO should receive great compliments and appreciation for the plans.

I am really looking forward to seeing the results in the coming months.

Since it has been extremely difficult to get a reaction from Karuturi itself, we refer in this article to their advertisement in Kenya's Daily Nation of October 11th 2013

Jaap N. Kras jaap@floracultureinternational.com

December 2013 | www.FloraCulture.eu

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World News Italy

Barile Flower Service hosts grand opening ceremonies for new headquarters Barile Flower Service, Italy’s leading importer of cut flowers, recently celebrated the grand opening of its new 9000m2 headquarters and logistics centre with over hundred friends, family and customers (from the four important flower producing continents: North America, South America, Africa and Europe ) and invited guests participating in the blessing ceremony and reception held at Terlizzi, Italy.

Reverend Don Francesco came to bless the new building with baptismal water. And there were acrobats, fireworks, live music, the most exquisite and refined types of food and naturally, awesome cut flowers in all kind of colours, shapes and sizes at the inauguration of the new company headquarters of Barile Flower Service on Saturday August 31st, 2013.

The Barile structure, near Bari, act as a model

for sustainable building, carbon neutrality and superior aesthetics. The new offices and logistics facilities contain an onsite childcare and canteen as well as an oval-shaped sales department with a clever design including the use of absorptive materials to reduce sound levels within the office space. Here a staff of 20 vendors are treated to a quiet work setting.

With its new building Barile is now gearing

The Barile team cutting a specially made cake to mark the official opening of the new headquarters.

up for more staff and providing warehouse capacity to house additional ‘floral inventories’’ to service new customers. |||

New Zealand New Zealand Flower Growers Association blossoms According to Acting President David Blewden, "Reports of the demise of the New Zealand Flower Growers Association are premature and somewhat exaggerated."

At a recent half day planning workshop a series of priorities were identified and were allocated to portfolio groups headed up by Theo van Lier, Jacco uit de Bosch and Ian Kempthorne.

"Our key project this year centres around completing the Industry Floribase database and establishing a dedicated Industry website that will give growers access to a vast range of services and information aimed at helping them to make better informed decisions and ultimately be more successful in their businesses. A Sustainable Farming Fund grant is being applied for to support this project, but will still require significant input from the industry", said David Blewden.

Completion of the database is seen as critical, as the association acknowledges that without accurate industry statistics it is virtually impossible to advocate on behalf of growers.

"Every grower will be contacted personally about the database over the coming months.

The sad reality is that no one knows how many growers there are, what the Industry is worth, how many people we employ or what we contribute to the economy of New Zealand. It is pretty hard to make a compelling case when we know so little about ourselves."

The association also aims to improve the quality and frequency of its communication with growers via a newsletter and other electronic means.

“We will continue to work alongside MPI and monitor the Imports which are becoming a feature of our domestic market. As a flower exporting nation we acknowledge the importance of free trade, however as the recent exposure of an Importer allegedly importing flowers illegally demonstrates, constant monitoring and oversight is required to ensure a fair and level playing field is maintained and that our biosecurity is not unduly threatened. Should the allegations be proven your association will be pressing for the strongest possible penalty to be applied

as a deterrent to others who would seek to put our industry and our businesses at risk through illegal practice”, guaranteed David.

He added, “We will continue to highlight through the media that fresh flower consumers have a choice and need to be aware of where their flowers come from so they can make informed purchasing decisions. Did those roses come from West Auckland or West Africa? We are also currently investigating whether there is an anti-dumping case that can be taken against Indian flower imports under World Trade Organisation rules. If a prima facia case can be established then our Government is duty bound under WTO rules to investigate fully, at no cost to the Industry, and if proven implement trade tariffs in favour of the domestic industry.”

David and the in-coming committee consider that to be effective the Association needs to be financially robust and this is where growers across New Zealand have a vital part to play. "We need your membership.

If you are a past member and have not yet renewed your membership please do it today.

If you have never been a member please give serious consideration to becoming a member.

There is no limit to the things your association could be doing on your behalf, but sadly we are mainly limited by lack of resources."

Becoming a member of the association is a simple and inexpensive matter. All that's needed is to make contact with secretary Jennie Boerema on nfga@kol.co.nz or talk to a committee member listed on growernews.co.nz/flowers_contact.htm |||

December 2013 | www.FloraCulture.eu

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Meet us at TPIE January 22-24 booth 125

www.vitroplus.nl

World News The Netherlands Heavily scented and boldly-coloured Polianthes tuberosa The Dutch-based breeding company, Ludwig & Co from Lisse represents the top of the Polianthes tuberosa crop, which has its roots in Taiwan.

Over a decade, from 1990 to 2000, Taipei University sought to breed and evaluate new Polianthes cultivars that combines vibrant colours, double flowers and disease resistance with superior quality. Ludwig & Co is Holland’s licensee for this spectacular Polianthes series that only recently saw the addition of yellow and pink coloured varieties.

In early August, the KAVB, (Royal General Bulbgrowers Association in the Netherlands) showcased the yellow varieties at their premises in Lisse, the Netherlands. The dark-yellow ‘Super Gold’, which makes a good cut flower or border plant, wowed the crowds as

well ‘Yellow Baby’, which is suited for patio pots and containers.

Last month, Ludwig & Co announced its latest breeding breakthrough, a Polianthes with shades of pink and lavender. Polianthes tuberose ‘Sensation’, for example, has a soft pink colour and is suitable for pot, container or border just like its lavender coloured twin sister, ‘Cinderella’. ‘Pink Sapphire’ is truly a double-flowered sensation as a cut flower and a border plant alike.

Each of these new varieties has an excellent shelf life when used as a cut flower and the spikes of the heavily scented and waxy flowers are set to seduce consumers across Europe. |||

Japan

Valentine’s Day campaign is going strong in Japan It has been a little more than 4 years that the Japan Flower Marketing Association (JFMA) launched its Valentine’s Day campaign. The campaign has received such a positive response that Japanese men are slowly getting used to offer their loved ones flowers on February 14th.

Different from many other countries in the world, in Japan, women traditionally give chocolates and gifts on Valentine’s Day and men return the favour on ‘White Day’ – on 14th March. Therefore it had been rare for men to celebrate Valentine’s Day in Japan.

Flower Valentine’s Day is a new campaign for men to give flowers to their loved ones on Valentine’s Day and since its launch, JFMA had showcased various flower products at the country’s leading international flower trade

show IFEX to encourage the growth of Flower Valentine’s. Along with the special Flower Valentine’s Day booth exhibiting the latest products, this year’s IFEX’s ‘Flower Arrangement Show’ dedicated a special session on the last day.

Save your dates for October 15-17, 2014 to find new business leads and insight into the Japanese and Asian market. Venue: Makuhari Messe, Japan.

For more details visit www.ifex.jp/en/ |||

December 2013 | www.FloraCulture.eu

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Lighting The growing of Impatiens, Petunia and Geranium under Valoya’s wide spectrum light and other light sources were studied as a supplementary light source trial at Geisenheim Horticultural Center in typical central European greenhouse conditions.

by Ron van der Ploeg

Effects of LEDs on bedding plants T

he Valoya AP67 light, which drives both vegetative growth and enhanced flowering, was outshining in the flower experiments conducted at Geisenheim. The Valoya AP67 light spectrum was tested together with other light sources with regards to their ability to produce biomass and induce flowering of Geranium, Petunia and New Guinea Impatiens.

The plants were grown in green-

house conditions and the light source provided supplementary light during the winter. The other light sources in the trial were High Pressure Sodium (HPS, SonT) lights and narrow spectrum red-blue LEDs from another manufacturer. Plant development under Valoya AP67 light was best in terms of growing a bedding plant ready to market. In the test, the number of leaves under Valoya

light, increased and flowering was enhanced. The superior flowering results were a combination of earlier flower induction and increased number of flowers compared to the other light sources. Valoya AP67 light shortened the time to crop for various pot plants; Petunias grown under red-blue LEDs had only one flower by the time the Petunias grown under Valoya AP67 had 12 flowers. |||

Impatiens New Guinea ‘Paradise Moorea’ (above) and ‘Rokoko Charlotte’ (below) grown under HPS light (left), blue-red LED light (middle), and Valoya AP67 full-spectrum LED light. The plants grown under Valoya AP67 produced more leaves and flowered earlier.

HPS

LED1

Valoya AP67

HPS

LED1

Valoya AP67

www.FloraCulture.eu | December 2013

German researchers find significant benefits growing herbs under LED lights

Horticultural Center Geisenheim

The growing of herbs under Valoya’s wide spectrum light and other light sources were studied at a supplementary light source trial at Geisenheim Horticultural Center, in typical central European greenhouse conditions.

Valoya’s AP673 spectrum, designed for leafy greens and herbs to maintain plants in their vegetative stage longer, resulting in high number of leaves and larger biomass. This was evident from the results at Geisenheim, where it provided the best growth for parsley and basil.

The researchers analysed the results not only by marketability of the plants, but also from a production cost point of view. The trial included also High Pressure Sodium (HPS/Son-T) lights and narrow spectrum red and blue LED lights.

The plants under Valoya lights were stronger than those under the HPS. The stems of parsley were noted to be thicker and leaves curlier under Valoya AP673 light, a positive feature with parsley, than those grown under other light sources.

Further, researchers evaluated the herbs to have the best overall appearance under the Valoya lights. In addition to good quality and high biomass production, the energy costs per herb pot produced, was significantly lowest with Valoya AP673. |||

Gegenüberstellung der Stromkosten LED im Vergleich zu SON-­‐T pro Topf

Lemnis vs. SON-­‐T PIA

Valoya vs. SON-­‐T PIA

30%

50% 50% 51%

51%

*

44%

*

18% 29%

*

31%

40%

31%

*

11%

The Horticultural Center in Geisenheim belongs to the Department of Agriculture Affairs of the federal state of Hesse (LLH).

The LLH has 19 offices across Hesse, each of them focusing on its own topics. In contrast to scientific research centers, the focus of the LLH stations is based on applied research and practical experimental settings, so that growers and horticultural advisors can obtain useful information about new insights and testings.

In addition, the Horticultural Center Geisenheim benefits from the collaboration with the Geisenheim University (former: Forschungsanstalt Geisenheim), which is located at the same campus. Geisenheim therefore occupies a special position, linking scientific research and horticultural practice.

Geisenheim is active in the field of vegetables, ornamentals and nursery stock. Its long term research activities concentrate on: • lighting with LED-lamps – impact on plant growth and energy saving • lighting with innovative exposition systems (for example plasma lamps) • evaluation of irrigation systems for pot and container plant production • testing of cultivation techniques of potted herbs for a more efficient production • experimental investigation of cut foliage and decorative green for floristry • enhance the quality of bedding plants by modifying their growing conditions. |||

* SON-­‐T-­‐Verbrauch pauschal berichAgt Energy consumption was lowest in AP673 compared to other light sources in all three experiments (Satz 1–3). Energy consumption was calculated for parsley ‘Xenox’ and basil ‘Dolly’ as euros spent per pot (Topf). *) 22,75 pots per m2, electricity price 0,30 €/kWh. The full report can be found at: http://www.hortigate.de/bericht?nr=58693

December 2013 | www.FloraCulture.eu

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24

Lighting Understanding the results of the Geisenheim trial The Geisenheim LED lighting greenhouse trial, measured the performance, energy-saving potential and maintenance of light levels of different Light Emitting Diode (LED) light fittings. Geisenheim’s Wolfgang Schorn and his team explains how the trial was carried out.

FCI: Did the trial included an equal luminous flux at plant level in terms of umol/m^2/s?

Wolfgang Schorn: “No. The trial featured 45 µmol/m²s under HPS, 70 µmol/m²s under Valoya AP67, and 80 µmol/m²s under competitive LED lights (BloomPower Black 360W, with a red/blue LED combination).”

Did the test run over the same period of time?

“The lighting period, temperature, humidity were equal, all trials took place in the same greenhouse.

Below is a table of the set up.”

Did you measure the light levels on the plant? In previous tests, suppliers used their own 40W fixture to compare it with a 35W fixture of the competitor. In such cases it is only logical that test results differ…

“Yes, we did. In the three diagrams you see the light distribution. SON-KE 400 = HPS, SpLED = competitive, Valoya = Valoya AP 67.”

How energy efficient are Valoya lights when equal light levels are used?

“We measured the energy consumption. The Valoya fixture took 192W, the HPS fixture took 415 as 400W, and 615 as 600W, both with electronic Ballast. Normal HPS have ballast up to 60 W. Compared with a standard HPS, Valoya performs slightly better (57 W/m² to 60 W/m²).”

www.FloraCulture.eu | December 2013

Valoya

“Our Installation at Geisenheim provides equal light in every area.

We need 8*192 = 1532 W Valoya AP 67 (57 W/m²) and 1505 W HPS (56 W/m²) to lighten an area of 27 m² with 50 µmol/m²s. If the area increases, the needed power decreases. An area from 1.000 m², for example, needs probably only half of the electric power. You need a professional light-planning to calculate energy efficiency.”

How much energy is needed at system level (which requires measuring at the socket/power point).

In some trials the energy consumption tends to be indicated in different ways.

Wolfgang Schorn.

SPLED

HPS

SPLED = competitive, Valoya = Valoya, HPS = SON-KE 400,

World News

Kenya Solar-powered greenhouse project in Naivasha

Inside Geisenheim’s greenhouses.

One can indicate the energy consumption at lamp level (per LED) or at system level (per module). At system level energy consumption of course is higher.

Especially in the case of water cooled systems. Cooling requires a quite a large amount of energy.

“No water cooling is needed for Valoya as Valoya lights are passively cooled.

The energy consumption depends on the installation you have. Electronic ballasts have lower energy loss than conventional ones. Water cooling is not a problem.

In our trials we use a 39W heating pump to cool 7 fixtures with 115W. The pump could be smaller, the more lamps are cooled. We didn’t calculate exactly, we just tried.”

What about the uniformity of both light solutions, did you measure the light output at different points? In other words, does the light penetrates on each spot at the same level. Growers tend to attach great importance to this issue.

Was the spectrum of the LEDs the same? We ask you this because if you know on forehand that a certain crop requires a specific percentage of far-red light to flower, then the module without far-red light or with a reduced percentage of farred will give of course a less satisfactory result. On this way one compares apples and pears.

Olij Roses launched a project on Wednesday October 30th to demonstrate the economic opportunity of large-scale renewable energy projects in East African horticulture.

Dutch Foreign Trade and Development Cooperation Minister Lilianne Ploumen, opened the ‘SolarPowered Greenhouse’ in Naivasha, Kenya. The project is a joint effort by Green Farming partners Van Zaal, hothouse builder Bosman, Hoogendoorn Growth Management and rose breeder Olij Roses, which collectively hope to strengthen and intensify horticultural business relationships across Kenya and Ethiopia.

As energy costs in Kenyan continue to rise, local flower farms are increasingly focusing on applying alternative energy sources. The “Solar-powered Greenhouse” allows Olij to run its rose farm independently from the Kenyan electricity grid.

By means of solar panels and heat collectors combined generation of heat and electricity is realised. This is used to heat the greenhouse at night and provide for the electricity needed to run the farm. Heating the greenhouse in the night improves the quality of the roses. Excess heat and electricity are stored in a heat storage tank and battery pack. In case of too much generated electricity, it can be transformed into heat by an electrical boiler and stored. |||

“No, our aim was to compare the Valoya LED-fixture with conventional HPS lighting. We did not expect that Valoya’s special spectrum had that effect. Our trials were conducted in greenhouses with daylight. This winter we compare different lighting fixtures with an equal lighting period, equal climate and 50 µmol/m²s at each point. In our vegetable section we test potted herbs, in the ornamental section bedding plants and sunflowers will be under testing.” |||

“Look at the diagrams on page 24 to judge yourself.”

Has there been an equal lighting period at all trials?

“Yes.”

December 2013 | www.FloraCulture.eu

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FloraForever Award Once again the team of FloraCulture International set out to find the best adverts published in its magazine in 2013 by consulting marketing gurus and communication experts throughout the world.

A long-lasting flora-forever impression

T

he FloraForever Award now in its 3rd year, and true to its name, aims at honouring creative excellence in the international advertising and marketing communications industry and looks for those advertisements which leave a long lasting, floraforever impression!

Danziger/ Cut Flowers Collection

(CioporaChronicleApril2013issue)

Objective assessment

by Ron van der Ploeg

The FloraForever entries have been judged on the basis of two criteria: the originality of the creative idea and the quality of its execution.

FloraCulture International is very proud to announce that top creative executive Ms Gill Norriss (see box) has agreed on selecting the nominees and unveiling the final Award winner.

We are delighted to have Gill on board, as she knows the sector inside out.

Nominees

The FloraForever Awards are open to all advertisers of FloraCulture International, the leading business magazine on floriculture worldwide. Both national and international campaigns may compete. Out of hundreds of advertisements Gill selected seven nominees which are in alphabetic order:

Ellegaard/ Increase profit

(FCI March 2013 issue)

Diversity is our Glory

Name of designer> Limor Peleg/ Studio Perach The creative idea: “The concept behind this advertisement was to express power, leadership and progress. Also to demonstrate a broad collection of crops, and a rich array of variety colours in the cut flower field, while conveying all this with a smile and a sense of happiness. The main message is - Danziger "Dan" Flower Farm products are the best solution for you!”

Danziger/ Dynamic Love (June 2013 issue)

dynamic love™

• Sturdy yet flexible stems with no breakage • Beautiful ball shaped full white flowers • Great efficiency and ease for bouquet makers and flower arrangers

Danziger – “Dan” Flower Farm, Mishmar Hashiva 5029700 P.O.Box 186, Israel Tel: +972-3-9602525, Fax: +972-3-9605896, E-mail: danziger@danziger.co.il, www.danziger.co.il

For more information about where you can purchase Dynamic Love™ please contact: michals@danziger.co.il Naamloos-1 1

www.FloraCulture.eu | December 2013

Name of designer> Gili Keidar/ Studio Amitula The creative idea: “The concept behind this advertisement intended for floral wholesalers and florists, was to emphasise and highlight the advantages of Dynamic Love™ namely its full white flowers and rich clusters, which make it a perfect combination in any bouquet and flower arrangement. The usage of fireworks was done in order to demonstrate the dense inflorescence of the Dynamic Love™ as a burst of fireworks.”

13-05-13 09:06

Name of designers> Micael Christensen and Carsten Thrane/ Ellegaard’s own publicity department The creative idea: “Our idea was to create an add from the same template and platform as our other “base-cases” and “eye-openers” thus creating the recognisability towards the Ellepot brand. Taking some of our unique selling points and showing the Ellepot in three stages with a provocative edge (the pile of coins) appealing to both the grower and the decision maker in the company.

We wanted to create a universal language where pictures more or less eliminate the written word.”

And the winner is...

TIOS

Eurofleurs / Your partner for sustainability

(FCI September 2013 issue) Name of designer> Sylke Schacht/ Marketing- Department of Elbers- Eurofleurs GmbH The creative idea: “RheinMassFlora KG is the first open field production site in Germany that produces ornamental plants with a closed recycling irrigation system and therefore an environmentally friendly production of Calluna vulgaris is ensured. With this procedure no pesticides or chemical growth aids enter the ground water, they cannot land in the rivers and therefore the biodiversity is preserved. Furthermore the recycling of the water during the cultivation period is considerably reduced in comparison with a conventional system Florifair is

After extensive deliberation TIOS was declared winner of the 2013 FloraForever Award.

The prize includes free upgrading of their full page ad in the December issue of FCI. Commenting on this year’s winner Gill Norriss said: “The TIOS advertisement has a lovely artistic look which immediately attracts the eye of the reader and stimulates interest.

The TIOS symbol, ‘Orchid Bloom’, is prominent but is also reinforced by extremely vibrant imagery, where the colour mix is successfully used to achieve a powerful expression of the variety of orchids available and the riches to be found at the show. The artistic extension to the collage of orchid blooms and petals with complementary shapes and colours gives a feeling of reaching out beyond the show itself with new and exciting possibilities and conveys very effectively the energy the designer sought. An interesting mix of pleasing typography seems to add to the dynamism and vitality on the page whilst providing a good balance of clear and concise information about the show, its identity and sources for further information. This ad grabs attention and hits home on brand and on message.” |||

For the 2013 edition, dedicated to the sense of taste (from the sense that is developed through the perception of the five basic flavours, to the aesthetic sense of elegance), the design elegantly interprets the shapes and colours of a red cabbage.”

Selecta/Gypso Pearls

the trademark of these environmentally friendly produced Callunas. So that the earth remains worth living for our children.”

Orticolario/2013 Orticolario show at Villa Erba

(FCI September 2013 issue) Name of designer> Anna Rapisarda/ Image and Communications Director of Orticolario The creative idea: “The image interprets and explains the essence and philosophy (nature, elegance, excellence) of Orticolario with the character and freshness of a textile design which embodies an important characteristic of the Como area: it is the reference point, at international level, for the silk industry. It is a rare, if not unique, example of the use of a textile design for an advertising campaign.

(FCI March 2013 issue) Name of Designer> Sabine Ehrle/ Ehrle Studios Werbeagentur GmbH The creative idea: “Our goal was to create an advertisement that is different, catches the reader’s attention, and is memorable – just like our product. Simple ads recall better. Therefore our ad design is simple and visually elegant. It clearly communicates the brand’s unique value, which in our case is long-lasting vase life. The artwork employs real pearls in order to help readers remember the brand name easier and faster. We know that building brand awareness

requires repetition and consistency; therefore, we are keeping our basic “Pearls” graphic identity and message the same, no matter which channel we are using – online, print, or direct communication.”

TIOS/Taiwan Orchid amaze the world

(FCI January 2013 issue) Name of Designer> Miss Justing Huang/Rogerwell Presentation & Production, Ltd.

The creative idea: “The symbol of 2013 TIOS was "Orchid Bloom".

We used orchid petals to create a new design with bright colours.

This work shows the great power and energy in TIOS. It also tries to express that Taiwan has a great diversity of orchids and that the "New Power" will rapidly spread to every corner of the world.” |||

Gill Norriss

Brighter than

Gill Norriss runs a small marketing communications agency based in the UK. Over the last 15 years, she has combined marketing communications and marketing strategy in the agricultural, horticultural, veterinary and agribusiness sectors with her more longstanding work in market research. Over the years Gill has managed projects for many major companies through West, East and Central European countries and has been involved in numerous marketing campaigns as well as both product and corporate branding and re-branding exercises.

Stars

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December 2013 | www.FloraCulture.eu

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Danziger An established supplier of high quality ornamentals and services, Israelbased Danziger “Dan”Flower Farm has enjoyed over 60 years of sustained growth and diversity, earning them an enviable reputation within the global flower industry. This article takes you through some of the defining moments in Danzigers’history.

by Jaap N. Kras

It was in 1953 that the husband and wife team Ernst and Zehava established their 3 acre nursery just outside Tel Aviv in a moshav (‘village’ in Hebrew) called Mishmar Hashiva.

Service and quality without compromise O

n 14 May 1948, Israel's first Prime Minister David Ben Gurion read out its declaration of independence in a hall in Tel Aviv. Both Superpower leaders, U.S. President Harry S. Truman and Soviet leader Joseph Stalin, immediately recognised the new state.

What followed was a massive migration of Jews, mostly from Europe, to Israel, where they laid the foundation for a new country, which initially was full of socialist-Zionist ideals of collectivism and egalitarianism. Anybody of a certain age will remember the ‘kibbutz’ – ‘collective’ in Hebrew – with its members living in a single community and sharing the work.

Apart from its long-standing tradition in agriculture, Israel made the transition to an economy with a focus on high-tech enterprise.

Strawberries and corn

Among those who arrived before World War II, were Ernst and Zehava Danziger. It was in 1953 that the husband and wife team established their 3 acre nursery just outside Tel Aviv in a moshav (‘village’ in Hebrew) called Mishmar Hashiva.

In the early stages,

www.FloraCulture.eu | December 2013

Occupying pride of place is Danziger’s flagship product; Gypsophila Million Stars.

the Danzigers grew strawberries (because they both liked them) and corn (because he knew how to grow it), which they later swapped for growing cut flowers such as Gladiolus and Chrysanthemum.

Now 60 years later, Danziger ‘Dan‘ Flower Farm has become Israel’s leading floriculture company. It specialises in the breeding and propagation of an incredibly wide range of cut flowers and bedding plants (more than 300 varieties!).

Today, the company employs 250 staff and has an annual output of around 500 million vegetatively propagated cuttings (including licenseed).

To meet the needs of different customers, the company has a highly qualified team of marketing experts who frequently travel to connect with foreign buyers.

Cut flower and bedding plants

Danziger is a truly international company, with its young plant material being sold to over 1000 customers in more than sixty countries. Operating from a 20 acre, state-of-the-art greenhouse complex, Danziger ‘Dan’Flower Farm manages hundreds of licenses, licensing cutting producers and rooting stations worldwide.

Occupying pride of place is Danziger’s flagship product; Gypsophila Million Stars. Known not only by industry professionals but by almost everybody who has an interest in flowers and plants, Gypsophila Million Stars is probably the most famous plant variety name in the world.

Among other important Danziger cut flowers rank Gypsophila,

Pictured are Ernst Danziger with his young son Micha.

Zehava and her son the young Gaby Danziger.

Chrysanthemum, Solidago, Limonium, Hypericum and Aster.

Over the years, Danziger ‘Dan ‘Flower Farm expanded its range of bedding plants by adding top selling varieties in New Guineas Impatiens, Petunia, Sun Harmony, Calibrachoa, Torenia, Lobularia, Bacopa, Osteospermum, Agryranthemum frutecens, Scaevola, Verbena and many more.

Propagating and breeding

Perfectly in line with Israel’s transition from a predominantly agricultural society into a modern technology driven society, Danziger evolved from grower and propagator into an ultramodern breeding company.

From growing Chrysanthemum flowers for export to the Netherlands in the 1960s and production of Gypsophila plants from tissue culture in the 1970s, Danziger evolved and entered the industry of garden and bedding plants and established its own R&D department, which also included a tissue culture laboratory, and commenced with breeding various crops such as Gypsophila, Impatiens, Petunia and Chrysanthemums.

Today, Danziger breeds over 600 active varieties and about 80 novelties are launched yearly.

Micha and Gaby Danziger, who have a magic gift for creating an empowered Danziger team.

Micha and Gaby stress that the key to Danziger’ success is, first and foremost, its employees. There is no substitute for a knowledgeable and productive work force!

Danziger is also known for its ‘Service and quality without compromise’. And according to customers, the company really lives up to their motto. Customer satisfaction seems to form an intrinsic part of the corporate genes: whenever a customer addresses a

question, he or she can be sure to receive immediate feedback. It is exactly this type of straightforward business mentality that makes the company so successful. This might look as if it comes naturally, but in reality it is the fruit of perseverance, persuasiveness and the ability to create a real company spirit. |||

Today, Danziger breeds over 600 active varieties and about 80 novelties are launched yearly.

WorkFORCE

Today, the company is run by the second generation, brothers

December 2013 | www.FloraCulture.eu

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Danziger Hundreds of friends, family and customers from around the world travelled to Tel Aviv to attend Danziger’s 60th anniversary celebrations.

Micha Danziger.

Grateful for wonderful jubilee celebration T

by Jaap N. Kras

he Danziger team treated their guests to a fantastic programme, offering an energetic blend of business friendships, knowledge sharing and great hospitality.

Night Spectacular

The event opened with a tour of the company on Sunday November 10th, offering attendees the chance to go behind the scenes of Danziger’s different indoor and outdoor

production sites. Particularly interesting was the wide range of exciting new varieties and the company’s dedication to sustainability.

There was also the chance to have a look at the breeding programme of

One of the highlights of the week was the Masada Mountain tour.

www.FloraCulture.eu | December 2013

endangered parrot species.

In the evening, all the guests embarked on a guided sightseeing tour of the city of Jerusalem with a guide providing them with the necessary commentary. The Tower of David Light Show, known as the Night Spectacular, was an unforgettable experience. And it turned out, that the party included real diehards, such as Arturo Croci, who are never ready to give up!

Special guests of honour were, of course, Ernst Danziger and his wife, Zehava.

Educational programme

On Monday November 11th, the party was invited to participate in a seminar on advanced agriculture.

Opening the conference was Micha Danziger, who introduced five key note speakers who provided insights into the science behind breeding.

Professor Jonathan Gressel spoke of the ‘Biotechnology for food security in the developing world’, while professor Alexander Vainstein focused

Wonderful songs and late night dancing.

on the Genecoaster, which studies the effects of scent in the flower industry, the health care sector and wine industry.

Collplant’s CEO, Mr Yehiel Tal unveiled the secrets of his company’s success under the title ‘Plant-derived rhCollagen products for tissue repair’.

Dr Menachem Moshelion discussed new screening techniques for identifying drought resistant plants.

Professor Davis Weiss gave a lecture on ‘Giberellin in agriculture; molecular tools for growth control’.

All key topics were presented in a comprehensive way with plenty of room for an open debate.

Music and dance

In the evening, Danziger hosted a spectacular anniversary party, including speeches by Micha, Gaby and Chanochi in a warm, happy and friendly environment.

Special guests of honour were, of course, Ernst Danziger and his wife, Zehava, who visibly enjoyed the mix of wonderful songs and late night dancing.

The week was concluded with a tour to Jerusalem, Masada, the Dead Sea, the north of Israel and dinners at the residences of Micha and Gaby.

One of the highlights of the week was the Masada Mountain tour.

Here, Danziger’s guests were invited to climb up the mountain to witness a breath-taking sunrise in yellow and orange.

My fellow traveller Herman Hamer and I concluded that even though we have seen much of the world attending a good number of parties and business events, nothing rivals the hospitality and upbeat mood we enjoyed at Danziger’s. The hospitality was really overwhelming, with a programme designed to create the best circumstances for a successful jubilee. The country and the mild Israeli sun did the rest. I owe Danziger a big thanks! |||

December 2013 | www.FloraCulture.eu

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IPM Essen Meet leading suppliers from the UK horticulture industry by joining the British group for an informal networking reception from 5pm on Wednesday 29th January or visit the UK pavilion and CHA industry information stand at any point during the exhibition.

UK announces strong presence at IPM Essen A

showcase of innovative new products and service solutions from leading British suppliers to the worldwide horticulture industry will be on display at IPM Essen 2014 from the UK pavilions in Hall 10 (stand 10C13 and 10C17) and Hall 3 (stand 3B37).

Novel products and services

by our own correspondent

The expanding pavilion in the technology hall 3 will feature a number of novel products and services including professional grower substrates from Bulrush Horticulture and high quality coir (cocopeat) products from Cocogreen (UK) Ltd. Cambridge HOK, the designer and manufacturer of high-specification glasshouses, and glasshouse accessories specialist Hotbox International will also showcase their latest introductions.

Solufeed return with their range of speciality fertilisers. Agralan will be introducing the new blueberry gall midge pheromone trap. This supplements the wide range of pheromone traps offered by Agralan to monitor for pests across all sectors of the horticultural industry.

UK Exhibitors UK Exhibitors at IPM Essen 2014 include: • Abitquackers • Hotbox International • Agralan Ltd • HSK Gardening & Leisure • Bulrush Horticulture Ltd • Kernock Park Plants • Caledonian Tree Company • Plant Marketing • Cambridge HOK International Ltd • Cocogreen (UK) Ltd • PPC Labels • Commercial Horticultural • Solufeed Ltd Association • Tyne Moulds & • David Austin Roses Ltd Machinery Co Ltd • The Guernsey Clematis • VertiGarden Nursery Ltd • Whetman Pinks Ltd • Hamilton Design Ltd

www.FloraCulture.eu | December 2013

The Commercial Horticultural Association (CHA) is proud to announce its strong presence at the 2014 IPM Essen, from January 28 to 31.

Hall 10

In hall 10, internationally recognised rose breeder David Austin Roses will be launching a great new impulse purchase, Living Gift, designed to be displayed in-store during the winter season. Fairweather’s Nursery are first time exhibitors at IPM and will be showcasing their specialist range of Agapanthus which can be supplied as young plants for growing on. The Guernsey Clematis Nursery Ltd will be showing several of its new Evison® and Poulsen® clematis in flower, including the brand new Endellion™ Boulevard® Evipo076(N).

Whetman Pinks will be showing Dianthus ‘Memories’. First introduced in it Scent First® range in 2013, D.’Memories’ is proving to be worthy of the numerous awards it has won to date. It is pure white, excellent for pot production and highly fragrant. In addition to their existing plug, bare root and stage 3 Tissue Culture production, Plant Marketing International is now growing jumbo 5cm plugs as well as 9cm pots. These companies are joined by grower sundries designer and manufacturer Tyne Moulds, custom design labels,

packaging and point of sale experts PPC Labels and Caledonian Tree Company, the manufacturer of a specialist root control system.

First-time exhibitor

Elsewhere you can find several other British participants. These include first-time exhibitor Abitquackers, a wholesale supplier to garden centres, garden nurseries and gift shops throughout the UK, furnishing an extensive range of animal-themed garden ornaments to the trade.

The pavilion is organised by the Commercial Horticultural Association (CHA) who also operate an industry information stand (10C13) where visitors can obtain details of British group participants and their products via the UK Preview Guide, pick up a copy of the annual CHA Buyers’ Guide, conduct meetings or attend the informal reception held on the pavilion.

To make an appointment, register for the UK reception, or request your free copy of the UK Preview Guide or CHA Buyers’ Guide, please email stuart@cha-hort.com with your contact details, quoting reference FCI4. |||

International Events 2014 January 2014

March 2014

April 2014

8 to 10. United States MANTS (Mid-Atlantic Nursery Trade Show) at the Baltimore Convention Center. www.mants.com

3 to 12. Taiwan Taiwan International Orchid Show (TIOS) at the Taiwan Orchid Plantation in Tainan, Taiwan. info@tios.org.tw www.tios.org.tw

April to October 2014. China The Quingdao International Horticultural Exhibition at Baiguo Mountain Forest Park in Quingdao, China. exhibition@qingdaoexpo2014.org www.qingdaoexpo2014.org

17-26. Germany Grüne Woche, international green week Berlin. The world's biggest fair for food, agriculture and horticulture. www.gruenewoche.de 22 to 24. United States Tropical Plant Industry Exhibition (TPIE) at the Greater Fort Lauderdale/Broward County Convention Center, Fort Lauderdale, USA. www.tpie.org 28 to 31. Germany IPM Essen at the Messe Essen. info@ipm-essen.de www.ipm-essen.de February 2014 4 to 6. Spain Viveralia, 11th international trade fair for ornamental plants at the Institucion Ferial Alcantina (IFA) in Elche, Spain. www.feria-alicante.com 5 to 7. Germany Fruit Logistica Berlin, the world’s leading trade fair for the fresh fruit and vegetable business. www.fruitlogistica.de 18 to 20. France Salon du Végétal at the Angers Convention Centre in Angers, France.

T (33) 241 7914 17 F (33) 241 4529 05 salon@bhr-vegetal.com www.salonduvegetal.com 20 to 22. India Flora Expo 2014, one of India's leading trade exhibitions for floriculture, nursery stock and greenhouse technology. Chandigarh, India. www.floraexpo.com 26 February to 1 March.

New Zealand Ellerslie International Flower Show in Christchurch. www.ellerslieflowershow.co.nz

4 to 5. Belgium Florall at the Flanders Expo Gent, Hall 2 & 4, Maaltekouter 1, 9051 Gent – België www.florall.be 4 to 6. South Africa Cool Logistics Africa 2014, 3rd Africa Conference at the Vineyard Hotel & Spa, Cape Town. www.coollogisticsafrica.com 8 to 9. United States The ‘Fleurish’Northeast Floral Expo 2014, the nation’s 4th largest florist trade show, serving the floral industry in New England, New York, New Jersey, and beyond. Venue: Mystic Marriott Hotel&Spa in Croton, United States. www.northeastfloralexpo.com

1 to 3. China The 3rd International Conference on the Genus of Lilium at the Merchant’s Hotel in Zhangzhou, China. www.lilium2014.org 5 to 10. United States California Spring Trials www.ofa.org/springtrials 8 to 10. Ukraine Flowers & Hortech at Kiev’s International Exhibition Centre. www.flowers-hortech.com 11 to 13. United Kingdom RHS Flower Show Cardiff. www.rhs.org.uk

11 to 15. Spain Backed by the International Camellia Society, the International Camellia Congress will take place in Pontevedra, Spain.

T (34) 986 804 100 Camellia.pontevedra@depo.es www.camellia2014.depo.es

23 to 26. China Hortiflorexpo IPM Beijing, organised by the China Flower Association, Intex Shanghai and China Great Wall International Exhibition Co Ltd. in cooperation with Messe Essen GmbH (international co-organiser).

Venue: Beijing Exhibition Center. www.hortiflorexpo-ipm.com

20 March to 18 May. The Netherlands Keukenhof, the world famous spring garden at Lisse, the Netherlands. www.keukenhof.nl

25 April to 11 May. Korea International Horticulture Goyang Korea 2014 at the Lake Park, Goyang City, Korea www.flower.or.kr/eng/main/ main.php

20 to 23. Mexico Expoflor + Verde Mexico 2014, international flowers, plants and green industry trade show at the Floracopio wholesale market in San Antonio la Isla, Mexico. info@guiaverdemexico.com www.guiaverdemexico.com 26 to 28. United States World Floral Expo 2014 in Chicago, USA. jasper@hpp.nl T +31 20 6622482 www.worldfloralexpo.com

26 to 30. Australia Melbourne International Flower & Garden Show at the Royal Exhibition Building & Carlton 27 February to 1 March. Poland Gardenia, nursery stock trade show Gardens. at Poznan’s International Fair. info@melbourneflowershow.com.au www.melbourneflowershow.com.au www.gardenia.mtp.pl

week 18. The Netherlands 2014 European Spring Pack Trials in the Aalsmeer area and the province of North Holland.

The open days will be held on various dates in week 18. April 29 to May 2 Open Days at ABZ, Hem Genetics, Syngenta Flowers.

April 30 to May 2 Open Days at PanAmerican & Kieft Sees, Takii and Moerheim. www.fleuroselect.com May 2014 8 to 10. Thailand Horti Asia at the Bangkok International Trade and Exhibition Centre (BITEC). www.hortiasia.net

8 to 18. France 11th edition of the Floralies Internationales de Nantes at the Beaujoire convention centre in Nantes.

Comité des Floralies 7, quai Henri Barbusse 44000 Nantes accueil@ comite-des-floralies.com T +33 (0)2 40 14 58 60 www.comite-des-floralies.com 20 to 24. United Kingdom RHS Chelsea Flower Show. www.rhs.org.uk 22-24. Azerbaijan World Food, Ipack Caspian and Agrihort trade shows at the Baku Expo Center in Baku, Azerbaijan.

Switchboard: +99412 404 1000 Direct fax: +99412 404 1001 Direct tel: +99412 404 1044 www.worldfood.az www.caspianworld.com 28 to 30. Brazil 21st Hortitec at the Holambra/SP Convention Center. www.hortitec.com.br 29 May to 2 June. Ireland Bloom 2014 is Ireland’s most important flower & garden show which will take place in the Phoenix Park in Dublin. www.bloominthepark.com June 2014 4 to 6. Kenya IFTEX, International Flower Trade Expo at the Oshwal convention centre in Nairobi. www.iftex.org 16 to 19. United States AAS Summer Summit (Held in conjunction with the Southern Garden Tour) Charlotte and Asheville, NC. Registration will open March 1, 2014 For more details contact Diane M. Blazek Ph: 630.963.0770 July 2014 20 to 22. Brazil 23rd Enflor + 11th Garden Fair at the Holambra/SP Convention Center. www.enflor.com.br

December 2013 | www.FloraCulture.eu

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Automation Hishtil, one of the leading suppliers of propagation material from Israel to Europe, highlights as the really outstanding features of the Ellepot system the quality of the plants produced and the very favourable experience of their customers. The Ellepot system accelerate time to market, increase service quality and reliability and cut operating costs.

Hishtil maximises production efficiency and plant quality through Ellepot system I n the forty years since its small beginnings, Hishtil, Israel’s largest nursery corporation, has successfully ridden the tide of horticultural history. Advances in its own propagation technology, combined with rising consumer affluence in the developed world have been exploited to full advantage. Now each year over a billion young plants are produced from five production sites in Israel and eight nurseries abroad.

Export of propagation material

by John Sutton

Hishtil’s international activity is based on export of propagation material from Israel to Europe, with Germany, France and the UK as main markets. The company’s exports are focused on supplying grafted vegetables and starting material for growing on in pots, with an emphasis on herbs, including a successful line of certified organic plants. Hishtil also has another arm of global activity in its network of joint ventures abroad. The current list of these

Cucumber in Ellepot showing its fine roots.

www.FloraCulture.eu | December 2013

Aerial photo of the Hishtil company.

includes nurseries in Italy, Turkey, France, Spain, South Africa and Bosnia-Hercegovina. The joint ventures specialise in the supply of vegetable young plants for their local markets.

No fewer than eighty million grafted tomatoes and cucurbits – cucumbers and melons - were sold

by the company last year. Grafting technology for tomatoes dates back over fifty years, but following its introduction and initial success, the demand for grafted plants had dwindled to a low level by the 1990’s. One of the principal reasons for this loss of interest, for crops grown in the soil, was the

Grafted tomato.

Water melon in Ellepot.

development of methyl bromide as a soil sterilant. This provided valuable control of soil-borne pests and of some diseases, coupled with the rapid clearance of toxic residues, which allowed early re-planting.

Disease-resistant root systems

Late in the twentieth century and since, the scene has changed rapidly. The use of methyl bromide as chemical soil sterilant has been banned in many countries, including those in the European Union.

This is in accordance with the Montreal Protocol on substances that deplete the ozone layer, and with the resulting international treaty, launched in 1987. Deprived of this valuable production aid, growers have looked to grafted plants with disease-resistant root systems for soil-grown crops. An example of the magnitude of the change was in Spain, where fewer than one million grafted tomato plants were grown in 1999-2000.

This increased to over 45 million just four years later. Much the same situation has affected the demand for grafted cucumbers and melons.

Recently introduced rootstock varieties have a much wider range of disease resistance than was previously available. Under trial they have been found to improve vigour and productivity over regular plants, even where the cultural system should ensure freedom from risk of soil-borne diseases.

Inside Hishtil’s greenhouses.

Hobby market

While most of Hishtil’s business in grafted tomatoes and cucurbits is with commercial growers in Europe and the Middle East, there is also fast increasing demand for grafted plants for the hobby market. Amateur growers have never had access to the more efficient chemical soil sterilants, such as methyl bromide, and have a very limited choice of

Capsicum Tiny Bells.

methods of growing out of their natural soil.

Hishtil ‘s young plants of all kinds are grown as plugs in loose-filled cell trays, and originally grafted tomatoes and cucurbits were produced in the same way. This was not entirely satisfactory, though, because most of the grafted plants were intended for planting directly into their final growing positions.

>>>

Basil mini tree.

December 2013 | www.FloraCulture.eu

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Ease of handling by customers, minimal risk of root disturbance, and the most rapid possible establishment after planting were all extremely important

Thoroughly tested

The Ellepot system appeared to be a very strong candidate for Hishtil and their customers. In Ellepots, the roots of each plant develop in a growing medium of consistent, ideal density, enclosed within a tube of biodegradable paper. The system was very thoroughly tested for a two year period at Hishtil’s Ashqelon nursery, on Israel’s south Mediterranean coast. The final decision was then made to go ahead in time for the 2012 season.

An Ellepot Multiflex setup, customised like all Ellepot machines, was purchased, with dippler, driller and water unit. The driller is a vital item for the successful automatic transplanting of the grafted plants, with their double root system.

Results have been in line with the top end of expectations, and have included as a valuable bonus extra speed in growth on the nursery.

35mm pots are used for cucurbits and 40mm pots for tomatoes.

The Ellepot paper grade used has been specially developed for propagation use. It is stable in the high humidity conditions of the greenhouse, but when planted out decomposes rapidly, allowing easy root penetration.

The Ellegaard Multiflex places Ellepots in trays in any configuration automatically.

found the customer service from Ellegaard, the manufacturing company in Denmark outstanding.

“Remarkably responsive” are two of his words of praise.

Outstanding customer service

The Ellepot Multiflex setup bought

by Hishtil has an operating capacity of up to 6,000 plants per hour.

When it is not being deployed for grafted vegetables, it is moved to the nursery at Afula in northern Israel for use with herbs and perennials. It is also being tested for other vegetable lines, such as fennel and calabrese.

Hishtil marketing manager Menni Shadmi highlights as the really outstanding features of the Ellepot system the quality of the plants produced and the very favourable experience of their customers.

He adds that Hishtil staff have

Breeding and retailing aids

Though the foundation of Hishtil achievements lies in premium propagation methodology, the company looks far beyond the immediate production of young plants. Hishtil brings to the market many new varieties, purchased as exclusives from independent specialist breeders. This diversity reflects the very wide range of their offer. For example, currently there is Tree Basil, Traffic Light capsicums, and Sugar Love in the sweet herb Stevia.

Also part of the pro-active stance of the company is helping its customers with novel retailing aids.

Examples of these are the Delights three-variety calibrachoa combinations, and the Passion concept, that has as its end-product carryhome formula-mixed six-packs of balcony plants.

Hishtil already has a forty year track record of forward thinking and of making the most of opportunities. The company’s staff team – five hundred strong - now look forward to the next forty years! |||

December 2013 | www.FloraCulture.eu

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Buongiorno!

by Arturo Croci

The follies of the Floralies calendar Founded in 1808, the Floralies of Ghent takes place every five years. Struggling with a global economic crisis, reduced availability of public funds as well as a changed business climate and consumer tastes, the Royal Horticultural Society of Belgium is one of the many event organisers that are being forced to redesign their show.

The Floralies of Ghent is the mother of all flower shows and produced offspring of similar floral events spread across Europe.

It was the AIPH , the International Association of Horticultural Producers (www.aiph.org ) that soon after its foundation following World War II, was given the proud task of coordinating horticultural exhibitions around the world.

Established on September 25th 2005, the Association Internationale des Floralies (AIF, International Floralies Association) regrouped the Floralies of Ghent, Euroflora Genoa, Budapest Floralia and the Floralies Internationales de Nantes. A joyful association of four leading floral events, each having its own dates and frequency. Mr Jan Oprins , CEO of the Royal Horticultural Society of Belgium was welcomed as AIF’s first chairman. ( www.aifloralies.org )

One year later, Euroflora 2016 is set to take in Genoa entirely on schedule.

Schedule of Events

2014: 8 to 18 May 2014 the 11th edition of the Floralies of Nantes 9 to 18 May 2014 Floralien Nederland 2014 Brabanthallen ' s- Hertogenbosch 17 to 25 May 2014 Bari Flowermed

Organising the Floralies of Ghent at Flanders Expo has become too expensive and therefore the Belgians and the Dutch teamed up in Floralien Nederland BV ( www.floralien.nl ) to jointly organise the inaugural edition of Floraliën Nederland, which will be held at the Brabanthallen in Den Bosch, the Netherlands, from May 9- 18 , 2014.

2015: Expofloralie 2015 from 24 May to 1 June 2015 counting down to Euroflora 2016, at Fiera di Milano - as part of Expo Milano 2015 in Milan ( this will therefore be the only major international floral event of 2015 )

Meanwhile, the next edition of the Floralies of Ghent, due to be held in 2015, has been postponed to 2016. Its newly appointed chairman, Michael Vermaerke announced a major overhaul of the two century-old flower show, which is set to move outdoors.

Plans are underway to develop a green itinerary that begins at the re-built train station ‘Sint-Pietersstation’, meanders along the city’s international convention centre, ICC, Citadel Park, St Pieters Square, the Kouter and ends in the Baudelopark.

2016: April-May 2016 in Genoa Euroflora April-May 2016 Floralies of Ghent Meanwhile, the pertinent question is whether the AIPH and the AIF should be urged to play a more prominent role in bringing order to the Floralies calendar chaos. At this point, one could ask themselves if the presence of the BIE (Bureau International des Expositions) within AIPH and the AIF still makes sense?

At the first stages, the Fiera di Genova, organiser of Euroflora wanted to bring their exhibition forward from 2016 to 2015 to be held in conjunction with the Expo Milan, but later decided to stick to their initial dates in 2016. This summer, the same Fiera di Genova and Fiera di Bari announced an alliance for the joint organisation of Flowermed : a flower and garden show at Bari’s Fiera di Levante convention centre, scheduled for May 2014. This ‘prelude’ to Euroflora 2016 will boost a truly Mediterranean atmosphere In addition, Fiera di Genova, in cooperation with Fiera Milano, has announced that it will have a pavilion at the Expo Milano 2015, which will highlight Italy’s horticultural excellence.

But it can always be worse. Take the trade exhibitions for horticulture. Professional visitors and exhibitors alike call for a more service orientated approach of horticultural trade show organisers instead of the usual ‘selling per m2’ policy. In the end, IPM Essen is now the reference point for European horticulture ... But what about a national one ?

Viva la vita

Arturo Croci is the founder of Italy's leading horticultural business magazine Flortecnica and a walking encyclopedia of Italian horticulture. arturo@floracultureinternational.com

December 2013December | www.FloraCultureInternational.com 2013 | www.FloraCulture.eu

39

World News Happy Gardening

by Anthony Tesselaar

Little = Big My daughter Rachel sent me this pic, taken while in London. And it made me smile. First, because it’s always nice to have evidence that our children think of us even after they’ve left home and have their own lives. And second, because it’s such a positive thing – a profusion of flowers where we don’t expect to find them.

Which brings me to my favourite musing – about how it’s the little things that make a big difference…

The Netherlands VWS needs your vote!

At Dutch bulb supplier VWS of Broek of Langedijk, ethics and integrity guide their mission to provide excellent customer service and innovative business practices. That’s why the company is proud to announce their nomination for the 2013/2014 European Business Awards.

Last month the competition really begun. Over 32 countries representing more than 500 companies are competing in the European Business Awards 2013/14.

All competitors have sent in a presentation of their company. In VWS’s presentation, Mr P. Sijm, president of VWS, the only participating flower bulb exporter, gives a comprehensive overview of the company, from the beginning in the early seventies to the latest innovations and business developments. Mr Sijm also explains how his company faces the future in a positive way.

You can help VWS to win the "Public Award" and even the "European Business Award" in the category "Export & Import", by voting for their company. Click the button below and cast your vote. Fill in your email address and click the link that you receive after voting. Your email address will not be used for further commercial uses. |||

Let’s start with this pub. Look it over with a professional eye and you can quickly grasp the technical challenge, the cost of establishment and upkeep and the risk of failure – which would be very public. Look at it again with your heart engaged and you’ll see a lovely contribution to a streetscape, a community builder, a green and living site with the potential to spawn others across a venerable city. I can only guess that the decision to smother this pub with flowers was based on making it stand out from its competition – and it certainly does that. But the unconscious and profound good-will it also generates by making such a lovely contribution to the streetscape is massive. Proof if you like that this relatively little act is generating a big result.

Let me tell you about the rest room my host encouraged me to visit while in the US on business recently. There I found a model railway as part of the very swanky fixtures. (Sheryl visited the ladies’ equivalent to discover a large skinny mirror complete with a sign suggesting the reflected patrons were looking so good they could perhaps risk having a dessert. I imagine that all this cost very little in the scope of the overall bathroom fit out, but with the playful humour added, the positive impact on patrons is big.

I don’t want to dwell on bathrooms for much longer, but they in themselves are a great metaphor for the point I am making. Little things do count. You may have a solid business, brilliantly delivered with appropriate resources devoted to future growth and the development of your staff. But are your amenities on par? Obviously no-one is expecting to find a perfumed spa down the end of the hallway, but if the toilets are lack-lustre then small as they are in the scheme of things, you may have missed spotting the negative impact they could be generating amongst staff and or clients.

Yes, spotting the little but important things is hard. We’re often exposed to them day-to-day so they fade into the background of the accepted norm, and that’s when they get dangerous. I once put it to a group of retail nurserymen to each arm themselves with a hypothetical $5,000 and take a bus tour with their peers to their respective garden centres to spot what needed sorting. The suggestions were very similar – a lick of paint here, a refresh of signage there, a general tidy up, and a bit of real landscaping in the car park. All small things. All with a big result.

So let’s all remember to look out for the little things… because they are important.

Anthony Tesselaar hails from Anthony Tesselaar International, an international project management company dealing in plants, horticultural research & development and strategic water management. www.tesselaar.com / ATesselaar@tesselaar.com

button to link: http://bit.ly/EBAs2013

December 2013 | www.FloraCulture.eu

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We offer 6 cm, 9 cm and 12 cm Phalaenopsis, Intergenerics and Bellavallia.

SELECTED FOR YOU info@hassinger-orchideen.de www.hassinger-orchideen.de 路 www.neon-orchides.de

World News

Certifiable in California

The Netherlands

Recovery, Sustained...

Holland hosts first greenhouse-set wedding This is the spectacular backdrop against which Elke Nieuwebroek and Gerbera grower Mike Lansbergen from Delfgauw (the Netherlands) said their vows on Friday September 13, 2013.

Following a change in Dutch marriage law, that allows couples to opt for an alternative wedding venue instead of the traditional town hall, Elke and Mike decided to marry inside the 6ha greenhouse of their Germini nursery, LG Flowers.

LG Flowers grows over 52 million Germini stems per year and is a family business run by brothers Kees and Hein and Hein’s son and daughter, Mike and Joyce. Together they joined forces to prepare what was the country’s first ever greenhouse-set wedding.

According Ria Lansbergen, the proud mother of the groom, one day before the wedding, plants were temporarily removed from their gutters and stored to make room for a spectacular wedding chapel adorned in white satin.

The impact on the day-to-day running of the Germini nursery was limited as the entire event was carefully planned and organised. The Gerberas added a real splash to this wedding; their vivid red and yellow colours evoked the perfect romantic atmosphere.

Interestingly, the glasshouse wedding didn’t cut the cost of getting married. “It was not necessary to hire a venue licensed to host weddings, but in the end we spent the same amount of money as if we had gotten married in the town hall.” |||

by John Ingwersen

I’d like to begin this column with a small tribute to Tom Clancy, who recently passed away at the age of 66. He was the author of many actionpacked novels, including The Hunt for Red October, Red Storm Rising, and Clear and Present Danger. Prior to gaining fame as an author, Mr Clancy was an insurance salesman in suburban Maryland, USA, and a tremendous inspiration to this writer, line of reasoning being that if an insurance salesman from Baltimore can become a best-selling novelist, a specialty plant grower from Southern California should have no problem writing the occasional column or two (at least in theory).

Let’s see, where are we? Ah yes, December 2013, time once again to begin assessing the year past and prognosticate the year coming. All in all, 2013 was a good year. Not a great year, but a good year none the less.

For a couple years now we’ve been getting teased by interludes of seeming momentum, only to see forward progress dry up once the peak season was over, leaving confidence quite shaky. This year that scenario finally began to change. We’ve begun to see not just quantitative improvement, but also qualitative. We’re seeing increased business from existing customers, and new business from the kinds of customers not seen much since early 2007. Projected inventory shortfalls have become a reality, as surviving growers scramble to maintain inventory levels going into 2014.

These are all good signs, but the most heartening of all is one of the most visible – concrete pads everywhere, representing new construction, seen for the first time in quantity in more than 6 years. After an overwhelming reliance on the retail market for the last few years it’s finally possible to see a return of the less-seasonal, more consistently reliable wholesale customer, be it landscaper or garden center. This also indicates a coming demand for specimen plant material, the kind that’s been building up in inventory for longer than I care to remember.

The net result is that among growers cautious optimism is evolving into a quiet confidence, at least here in the US, strengthened by a real sense that the demand curve that seems to be building is fairly deep rooted, i.e., less susceptible to varying political/macro-economic conditions. To net it out, not a lot of homes got built during the recession, so that ground has to be made up somehow. It’s not a bubble, not at all, simply the supply/ demand curve straightening itself out. And as construction goes, so goes the economy.

Having spent the better part of the last six years managing survival, I’m quite looking forward to managing through recovery into prosperity; sure beats selling insurance. As for that best-selling novel, well, that’s just gonna have to wait…I’m too busy growing plants. See you in 2014.

John Ingwersen graduated with a degree in marketing from Georgetown University in 1990, and founded Jungle Jack’s, Inc. in 1995. sales@junglejacksthailand.com

December 2013 | www.FloraCulture.eu

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Trade show Combined IFTF and IHTF attract 23,241 visitors The 4th edition of IFTF (cut flowers and potted plants)and the inaugural edition of IHTF (greenhouse technology) were held together at the Haarlemmermeer Expo from November 4 to 6, 2013.

Being a private investor using its own funds, HPP deserves praise and compliments for achieving once again a highly successful international ornamental trade fair in the Netherlands.

T

he combined shows attracted over 23,000 visitors from 114 countries. According to the show’s organiser, HPP, the 300 plus exhibitors (breeders, growers, freight forwarders and suppliers) were satisfied with the quantity and quality of show traffic. Total visitor numbers were up by 27.7% to 23,241 beating the previous record of 18,000 in 2012.

Particularly interesting was the show’s educational programme hosting a series of attractive side events. At the entrance, for example, the Boerma Institute built a theatre and beautiful floral installations. This floral design school also organised a flower arrangement competition, the International Floral Design competition, the Theo Boerma-cup” and new the ‘G-Fresh Challenge Trophy”.

Opening

by Jaap N. Kras

Aalsmeer’s mayor, Ms J. Vonk -Vedder, officially opened the show on Wednesday and used the occasion to announce the nominations for the 2014 Dutch Horticultural Entrepreneur Award. The award

www.FloraCulture.eu | December 2013

winning ceremony will be held on Wednesday, January 8th at Keukenhof, the Netherlands.

Floral wholesaler, cash and carry store Waterdrinker and Cyclamen and Primula breeder Schoneveld Breeding will battle it out for their achievement in floral wholesale/

cash and carry sales and Cyclamen and Primula breeding. Bell pepper grower, Kwekerij 4Evergreen from Steenbergen and pear grower Westende Fruitteelt from Fijnaart are the other horticultural companies vying for prizes.

National pavilions

All leading production countries were present with national pavilions.

I visited the booths of Colombia, Ecuador, Ethiopia, Kenya, Malaysia, South-Africa, Taiwan and Turkey.

Furthermore, attendees could shake hands with major export organisations

from Italy and Spain. Union Fleurs was present and IFTF hosted AIPH and CIOPORA meetings. I spoke with Red and Katie Kennicott, representing the USA’s oldest floral wholesale company from Chicago.

The most important cut flower and bulb breeders from Columbia,

France, Germany, Israel, Italy, the Netherlands and Taiwan were present. The well-known and important air cargo freighters and freight forwarders, including the newly established and rapidly expanding IP Handlers welcomed many visitors in their booths.

>>>

December 2013 | www.FloraCulture.eu

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Trade show

One single IFTF brand

Tout floriculture presented themselves at the IFTF, a great compliment for Dick, Patricia and Jasper.

Meanwhile, Dick van Raamdonk announced that the newly introduced IHTF brand will disappear as of the beginning of the New Year. From that moment, both trade shows will operate under the single IFTF brand that already enjoys high recognition in the floricultural industry.

We can expect more from them everywhere in the world were flowers and plants are important and especially next year I hope that the Aalsmeer Trade Fair and IFTF close ranks and will organise one international exhibition we never had before in Holland.

Next year, IFTF will be held at the Haarlemmermeer Expo from November 5 to 7, 2014. For more details visit www.iftf.nl |||

www.FloraCulture.eu | December 2013

Science Monthly Your source for the latest horticultural research news

Wageningen UR Greenhouse Horticulture is a leading research institute in the international greenhouse horticulture. Experience in both greenhouse horticulture and research allows the institute to develop and implement innovations for and in partnership with the horticultural industry. Research is focused on the development of a sustainable and competitive greenhouse horticulture. This section provides the readers of FloraCulture International with a comprehensive review of the latest research and the provisional results.

For further information please contact: José Frederiks, T +31 317 48 38 78 jose.frederiks@wur.nl

Gerbera growth model for growers Wageningen UR Greenhouse Horticulture, working in cooperation with Floriconsultgroup, DLV and LTO Groeiservice, has developed a growth model for gerberas. The project, started in 2011, is conducted with financial support from the Dutch Board for Horticulture (Productschap Tuinbouw). Wageningen UR is responsible for building the model, as they have the most experience with building models for roses and tomatoes. The model is parameterised based on a massive amount of data derived from the sector, combined with experimental results from a day-length trial at Wageningen UR. The sector asked for a growth model that could assist in strategic decision making on application of day length shortening, CO2 supply, assimilation light, energy screens, heating and ventilation. The model is currently ready for use in the cultivar Kimsey and is now in the test phase for the cultivars Suri, Bison, Rich and Candela. The tests are done at commercial greenhouses by simultaneously modelling and monitoring the flower production and quality.

In close cooperation with growers, the model interface is being optimised for practicality and user-friendliness. Apart from an easy-to-use interface, it will be designed to connect a set of sensors for another location in the greenhouse. Thus, for a specific spot, growth, quality as well as botrytis risk can be simulated. An

account at Letsgrow.com is required to access the model. The test phase ends in December this year and the model will then become available for gerbera growers. ||| For more details please contact Mr dr.

PHB (Pieter) de Visser, DLO researcher at Wageningen UR.

Biodegradable tying tube for trees wins Innovation Award At the Dutch amenity plant show, Expo TCO in October, the Rabo Innovation Award was presented to EcoXtrusion and Applied Plant Research - Trees for their biodegradable tying tube. The judging panel were particularly impressed with the winner’s innovative approach and environmentally friendly character of the biodegradable tying tube.

PVC tying tube is the main material used for fastening trees in avenue tree cultivation. The biologically degradable version, made of biopolymers, results in much less waste material and saves on labour. The benefits of biologically degradable tying tube include labour saving as clearing is no longer required.

There is a reduced risk of constriction, while there are no waste problems in

Wageningen UR announces disinfection equipment/substances testing Starting this autumn it will be possible to test disinfection equipment for pathogen elimination in soilless cropping methods.

It is also possible to test substances or products to eliminate pathogens from the nutrient solution and to clean the piping. The last group can also be tested for remnants that may be able to damage plants.

According to a strict protocol, pathogenic bacteria, fungi or virus will be added to a standardised nutrient solution that also contains organic materials and plant protection products to simulate commercial practice. This makes continuous testing and comparison possible.

Disinfection equipment, such as UV light, heat treatment installation or ozone the reduction in pathogen concentration will be determined at levels supplied by the manufacturer or dealer.

The ultimate goal is a pathogen reduction with a factor 1000 or more. Using disinfection products, such as hydrogen peroxide, elector chemical activated water and bleach, the pathogen reduction will be determined along with the possible risk for remnant concentrations to damage plant roots. Other products, which claim to eliminate bio-fouling in pipework can be tested on their behaviour.

Finally, the whole testing procedure will be certified to show growers or any other user that the product or apparatus is suitable for its purpose. ||| For more details please contact Mr ing. EA (Erik) van Os, researcher hydroponic growing systems at Wageningen UR

the field, as the material decomposes completely. This product is being developed in collaboration with the materials experts of Wageningen UR Food & Biobased Research and the producer of tying tube (EcoXtrusion) and is currently tested extensively on 20 tree nurseries. ||| For more details please contact Mr Bart van der Sluis, DLO/HBO researcher at Wageningen UR.

December 2013 | www.FloraCulture.eu

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A

R

R

E

Partners of FloraCulture International

G

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Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organizations.

Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

T DE N CEN

A S S O C I AT I O N

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International Seed Federation

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www.FloraCulture.eu | December 2013



Classifieds HELP WANTED

rental

Florasearch, Inc. In our third decade of performing confidential key employee searches for the horticulture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free.

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Once upon a time there was a beautiful place in the world where one could sit all day just looking out at the bay. A Tiki Hut providing shade from the bright sun while the clear saltwater beckons you to just dive in. Eagles fly overhead and the fish are jumping…

I am spinning this tale to bring to your attention a unique offer that I hope might interest just a select few of you.

My family owns a lovely vacation property in the Florida Keys and we have decided to open it up

for weekly or monthly rentals. It is a very special laid back place where time is only what you make of it. Relaxing and private this casual property is surrounded by the best sport fishing in the US. We can accommodate from 2 to 5 couples.

Check it out at www.lost-habor.com If you are interested please contact me Williee Armellini Williee@lost-harbor.com US: 786-255-3335

Advertising Index Company

Page website

Brandkamp.......................................................................18.................................. www.brandkamp.de CHA (Commercial Horticultural Ass.)..................40.....................................www.cha-hort.com Corn Bak.............................................................................40.................................... www.bromelia.com Danziger ‘Dan’ Flower Farm.......................................2........................................www.danziger.co.il Deliflor.................................................................................38.............................................www.defliflor.nl Ellergaard A/S..................................................................36.............................................www.ellepot.dk Erich Baumeister GmbH............................................18.........................www.erichbaueister.com FCI India..............................................................................50...................................................www.kisan.in Florasearch Inc................................................................49................................www.florasearch.com Floricultura B.V.................................................................6.................................www.floricultura.com Flowers & Cents..............................................................18......................www.flowersandcents.org FNGLA (TPIE 2014)........................................................42..................................................www.tpie.org Goyang Int. Flower Federation...............................18...........................................www.flower.or.kr Hamilton Design............................................................49..................www.hamilton-design.co.uk Hassinger Orchideen...................................................42...............www.hassinger-orchideen.de HilverdaKooij...................................................................38..................................www.hilverdakooij.nl

Company

Page website

Interplant Roses BV......................................................51.............................www.interplantroses.nl IPHandlers BV..................................................................14.......................................www.iphandlers.nl Jiffy Products International......................................42...................................www.jiffygroup.com Jungle Jack’s......................................................................6...............www.junglejacksthailand.com Messe Essen (IPM Essen)........................................ 26-27.....................www.messe-essen.de/en Pindstrup Moesburg A/S...........................................52...................................www.pindstrup.com Sogo Team Co. Ltd.........................................................6......................www.sogo-orchids.com.tw Stal & Plast A/S................................................................49...................................... www.staal-plast.dk Takii.......................................................................................14.............................................. www.takii.co.jp TIOS (Taiwan Int. Orchid Show)..............................1...........................................www.tios.com.tw Urbinati...............................................................................20.......................................www.urbinati.com Valoya Oy....................................................................... 22-24......................................www.valoya.com M. van Veen.......................................................................6.............................www.mvanveenbv.com Vitroplus.............................................................................20...........................................www.vitroplus.nl VWS Export-Import Flowerbulbs..........................49......................... www.vws-flowerbulbs.nl Williee Armellini.............................................................49................................www.lost-harbor.com

December 2013 | www.FloraCultureInternational.com

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52

India Section Growing orchids is a business covering around eight percent of the world floriculture trade which holds the potential to alter the landscape of an economy. The current advanced technology in genetics permits us to produce crops with high yield, disease resistance and optimum nutritional content beneficial for our people and economy.

Orchids - Tissue Culture Technology

T

here is nothing more graceful than the elegance of blooming orchids.

Flowering orchids are the most sought after potted flower plants.

There is something mysteriously positive about orchids that make them so popular not only amongst florists, but the common masses too. Everybody wants orchids; in weddings, at events, in their homes and so on.The global volume of floriculture production is growing at a constant rate of ten percent per year. With horticulture techniques advancing at an unfathomable rate, production costs have gone down substantially thus leading to a rise in the orchid produce.With about 1,000 genera and about 30,000 species, orchids are known to be among the most evolved flowers.

Growing orchids is a business covering around eight percent of the world floriculture trade which holds the potential to alter the landscape of an economy. The current advanced technology in genetics permits us to produce crops with high yield, disease resistance and optimum nutritional content beneficial for our people and economy.

The Vericlone laboratory specializes in R&D of orchid plant micropropagation through embryogenesis, and commercial production of invitro tissue culture orchid plantlets, focusing on the cymbidium and dendrobium varieties. Our laboratory operates in a 2000 sq. ft area in Pune. It is fully equipped to comply with global standards of quality and control. As we proactively contribute to the new biotechnological revolution using new tissue culture techniques, we have developed our own specific methods, laboratory and nursery protocols, which enable us to produce high–quality, pest and disease-free plants with practically complete field establishment.

Talking about the orchid production in India, it won't be wrong to say that India is a significant

www.FloraCulture.eu | December 2013

producer of orchid among other known countries across the globe.

Despite exports being the highest motivators for Indian flower cultivators, the domestic market is also on the uphill. With about 1,300 species of orchids, India constitutes about ten percent of the world's orchid flora. The north-east region of India has the highest representation of orchid genera.

Tissue culture techniques have made it possible for floriculturists to produce large-scale multiplication of exquisite and rare hybrid of orchids. This has led to becoming one of the top ten cut flowers. Being the outbreeders that they are, the propagation of orchids using seeds leads to the production of heterozygous plants. Therefore regeneration protocols from various vegetative

India Section parts of plants need to be followed.

The prime advantage of using the micropropagation technique is that one can cultivate more than one variety of a particular plant in a short span of time.

Orchid micropropagation has shown spectacular development in the recent past but implementation of micropropagation is believed to be restricted due to problems like exudation of phenolics from explants, transplantation to field and somaclonal variation Backed up with an expertise of thirty years, at Vericlone we understand the importance of adopting the best practices and hence have adopted the tissue culture technology only to fabricate optimum quality products. The lab is solely dedicated to the micropropagation of orchid, pomegrenate, banana, sugarcane and syngonium, spathiphilum and anthurium ornamental plants.

Our flowers and saplings are supplied to farmers and flower growers pan India. Our dealers proactively ensure that the entire demand and supply

chain takes place smoothly. They provide end-to-end technical assistance and complete end-to-end solutions at every leap.

As we move towards our goal of becoming leaders in the horticulture industry, we look at achieving sustainable growth for everyone involved in the production, supply and consumption process. Our vision provides a framework for the road ahead and influences every aspect of our business by creating a foundation to accomplish sustainable quality growth. We seek to make a qualitative difference to the national agricultural output by adopting the most advanced technology in plant tissue culture.

For more information please visit to us at: "http://www.vericlone.in/" or Please write us at: contact-us@vericlone.

December 2013 | www.FloraCultureInternational.com

53

India Update ‘India update’ will bring to you the latest happenings in Indian flower world. Your feedback & interaction will guide us to design the content on this page.

Yes, you can add colour and fragrance to this page. Do contribute news, events, success stories related to floriculture from your region. Images and videos are most welcome, as they bring life to the subject.

Digital format allows us to include all these. Your contribution will reach 40,000+ online readers.

The number is increasing.

If you communicate, one of our team members can also visit your location to cover the event or development. Let us share knowledge and grow together.

PAU transfers innovative technologies to farmers for value addition in products

Jammu and Kashmir to be blessed with second Tulip garden in Anantnag

Flower market to boost Himachal economy

November 23,

Nov 09,

Dec 12,

Ludhiana: Highlighting the

Srinagar: In an effort to rejuvenate

Shimla: Himachal Horticulture

importance of value-addition in

the floriculture sector in the Valley,

Minister Vidya Stokes on

agriculture, Poonam A Sachdev,

Jammu and Kashmir government

Thursday asked her department

an expert from the department

has planned to set up a new Tulip

to explore possibilities of

of food science and technology,

garden in the Anantnag district,

developing a flower market and

Punjab Agricultural University

a second in the state. "Central

boost the state's horticulture

(PAU), said the university

government has sanctioned Rs.

economy. Stokes, who held

is transferring innovative

22 crore for development of

a meeting with top officials,

technologies to the farmers in this

Tulip Garden spread over 471

expressed satisfaction that

direction. In a statement issued

kanals (23.55 hectares) of land

an additional 3,798 hectares

here, she said it was on the special

in Anantnag on the pattern of

has been brought under fruit

demand of the farmers that the

Cheshmashahi Tulip Garden,"

production during 2013-14.

agri-technologies pertaining value-

Peerzada Mohammad Sayeed,

There is a target to increase it to

addition are being disseminated

Minister for Floriculture said.

3,000 hectares this financial year.

to them.

Read more

Read more

Read more

Source: Daily.Bhaskar.com

Source: indianexpress.com

Source:Hindustan Times

PAU extends chrysanthemum flowering season using CFL bulbs Dec 05,

Ludhiana: Punjab Agricultural University has developed a technology to extend the flowering season of chrysanthemum flowers. The flowers which used to be in full bloom only in winter months of November and December will now be available till

Please write to us at floraculture@kisan.com Stay connected.

March-April. Using CFL bulbs, the floriculture department of PAU has developed a technology using which plants are kept under light from 10 pm and 12 midnight which extends blooming period.

Read more Source: Indianexpress.com

IP m ST aND No .

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