Fci January 2014

w w w.f l or acult ure .eu

Turkey Flower Show VEILING RHEIN-MAAS

Plenty of strategic plans in place

The perfect trade show to promote ornamental plants Brought to you by

Guide to IPM

The first step towards the best buying decisions

www.kisan.com

January 2014

FloraCulture The business magazine for worldwide floriculture

Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organisations.

Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

Partners of FloraCulture International

Turkısh FONT HARRİNGTON

KwaZulu Natal Flower Grower's Association

FCI’s newest partner this month:

Table of Contents

January 2014 Volume 24 Number 1

Veiling Rhein-Maas poised for future growth

by Ron van der Ploeg

Over 90% of the exhibition space already booked for Salon du Végétal

Flower Show Turkey/ Eurasia Plant Fair

February 18 to 20, 2014 will see over 550 exhibitors from more than 12 countries promoting their products and services, as the 29th edition of the Salon du Végétal opens its doors offering plants, flowers and floristry highlights together with the latest trends in technology equipment.

by Ron van der Ploeg

15

Time to Dress Up the Landscape Vestire il Paesaggio (Dress Up the Landscape) is the title of the international conference that takes place every three years in Italy’s Pistoia (PT) province. The key mission of this conference is to highlight the diversity and the quality of Pistoia’s woody ornamentals and herbaceous perennials and inspire research.

by Alicja Cecot

31

Departments World News International Events Advertising Index

08

34

by Ron van der Ploeg

Record-breaking results for Ifex 2013

The 10th edition of the International Flower Expo Tokyo (IFEX) ended successfully with a positive note. As always, being located in the centre of Asia’s flower consuming market, the show served as a focal point for business for the coming season and the best place to catch the latest industry trends. from our own correspondent

40

Columns 13 42 45

Guide to IPM Essen January 28-31

Eurasia’s largest gathering for the ornamental horticulture and gardening industry was held in Istanbul last month. The Flower Show Turkey is being hailed as the most important trade exhibition for the region’s rapidly expanding horticultural sector attracting international buyers and sellers from around the world.

2014

Looking back over the past twelve months, Ruud Knorr, CEO of Veiling Rhein-Maas, is proud of the auction’s performance even though 2013 has been an exceptionally difficult year.

From the editor Dutch Comfort Miami Happy Gardening

07 17 39 43

FloraCulture International is proud to present a twelve page supplement on the forthcoming IPM, which will be held at Messe Essen, Germany from January 28-31, 2014. The goal of the IPM Essen Guide is to develop a directory, which provides information for both exhibitors and visitors allowing them to research and plan their IPM visit ahead. The IPM Essen Guide helps you to find a specific product and is the first step towards the best buying decisions at IPM Essen.

The IPM Essen is the primary sourcing and selling opportunity for the entire ornamental horticulture floristry and gardening industry, unrivalled in size, product range and visitor attendance. Over 1,500 companies from 46 countries have signed up to exhibit. India will make its debut as a technology exhibitor, while Guatemala will be present once again. Meanwhile, Taiwan, Hungary, Poland, Belgium and Italy have announced a bigger presence through country pavilions. The Netherlands, Italy and Denmark rank among the countries with the strongest

presence. The goal of the IPM Essen Guide is to develop a directory, which provides information for both exhibitors and visitors allowing them to reseach and plan their IPM visit ahead. The IPM Essen Guide helps you to find a specific product and is the first step towards the best buying decisions at IPM Essen.

Dates: 28-31 January 2014 Trade show hours: 9.00 -18.00

For more details visit www.ipm-essen.de

January 2014 | www.FloraCulture.eu

19

19

January 2014 | www.FloraCultureInternational.com

5

8

Auctions Looking back over the past twelve months, Ruud Knorr, CEO of Veiling Rhein-Maas, is proud of the auction’s performance even though 2013 has been an exceptionally difficult year.

With the new year underway and plenty of strategic plans in place Knorr looks on with anticipation to 2014.

by Ron van der Ploeg

Veiling Rhein-Maas poised for future growth Ruud, nearly a year ago your auction hosted a New Year breakfast where you quoted the German poet Joachim Ringelnatz (1883-1934): “Ein Rauch verweht, ein Wasser verrinnt, eine Zeit vergeht, eine neue beginnt.”

Ringelnatz was known for his humoristic poems. Was there a lot to laugh about this year?

“One of my mottos is: ‘A day without laughter is a day wasted’.

The year 2013, however, has been an exceptionally difficult year for Veiling Rhein-Maas because of the unseasonably cold spring. As

a result, sales of Viola, Primula and potted bulbs were stagnant, while the volumes were large. In mid-April, nature was long behind schedule and later on in the year a lot of products such as perennials were ready to market at the same time. Perennial sales were poor due to warm weather conditions and large sales volumes.”

It is mid-November, time once again to begin assessing the past year. How was the operating environment and how good was the auction’s performance in 2013?

“Veiling Rhein-Maas auction reported a ‘reasonable year’. Until week 47/2013 our turnover was only down by 2.2% compared to last year, while total stem volumes were up 4.1%. The average price decreased with 6.1%. Overall, fresh cut flowers performed in line with 2012, while the market position of pot plants was somewhat weaker. In particular the sales of garden plants, with a 15% drop in prices, didn’t meet our expectations. Due to the slightly bigger sales volumes, we were able to work more efficiently and improve our budget. At present, we are above forecast and will again create value for our shareholders. The auction’s processes run smoothly although there is always room for improvement.”

In our last interview from December 2012, you expected that the real effects of the crisis were still to come.

Banks predicted a number of business foreclosures at nursery and wholesale level.

How accurate were their predictions?

Commenting on his auction’s performance Ruud Knorr, CEO of Veiling Rhein-Maas, said, “At present, we are above forecast and will again create value for our shareholders.”

www.FloraCulture.eu | January 2014

“Unfortunately, these predictions became reality with banks forcing some of the Veiling Rhein-Maas

growers to close their businesses.

Others voluntarily stopped producing flowers and plants. Cash management on a daily basis has become even more important. To secure payments for some clients has become impossible. All of this shows how hard the crisis is impacting on the sector. Generally speaking there is feeling that the liquidity of our growers and buyers has been weakened.”

The winter, spring and summer of 2012 severely tested many growers. Your German colleagues at the IPM Essen referred to a Grausamer Winter und Knallheisser Sommer… What feedback did you receive from your growers ?

“At Veiling Rhein-Maas we can recognise ourselves in IPM’s weather reports. Moreover, we are in the midst of a buyer’s market, there is either overproduction or not enough sales. As an auction, we are always in the middle, bringing supply and demand together.”

Regarding growers Veiling Rhein Maas takes a proactive approach by organising grower meetings, and asking them to participate in your online supply prognosis.

Meanwhile the growers themselves also take a very proactive approach. Take the Paletti grower’s group, a cooperation of 24 suppliers of houseplants, bedding plants, perennials and cut flowers from the Euroregion… As growers are the backbone of each auction, why have you never mentioned them?

“There are close ties between Veiling Rhein-Maas and the Paletti grower’s group. They use

our lobby to showcase their latest products and participate in trade shows, either under the Landgard, FloraHolland or the Veiling RheinMaas flag. We, here in Herongen, are determined to develop close, mutually productive relationships with the growers of our two parent companies. Our annual grower’s meeting is scheduled for January 13th. The purpose of this event is to connect buyers and growers of all types of flowers and plants from the Euregio, also dubbed Europe’s second largest horticultural heartland.

Last year, we welcomed more than five hundred growers and over sixty buyers. This year we hope to double the number of buyers.

I would also like to mention the ‘growers only’, meetings that are held to raise awareness on various issues such as quality management and balanced and reliable supply.

In November, for example, 44 growers participated in our Primula Meeting. Our wish is to organise the same kind of event for all other larger product groups.”

Veiling Rhein Maas is known for having its own specific buyer’s audience, including small to mediumsized wholesalers. So what about this client base? Is that changing?

“1079 customers were invited to take part in an online customer sur-

vey in June last year. We received a 34% response rate and respondents spent an average of 18 minutes (6 minutes more than expected) to complete the questions. One of the suggestions was to help buyers, not only understand, but also get behind Veiling Rhein-Maas’ strategy. As part of our programme to create a simpler and clearer market, we’ve changed some of our tariffs and the way we pay discounts. We hope this will make things easier for our customers when it comes to finding the best deal. Last year, for example, new buyers paid a €500 admission fee and an extra €150 for a buyer’s card, while they were granted a €500 refund linked to their turnover. As of January 1st, these two charges are replaced by a package, admission fee plus buyer’s card costing €750 and there will no longer be a refund. With this money we will lower the overall service costs such as renting rates and service costs for host buyers.

This should cause our smallest buyers to reflect on their own situation.

The pertinent question is, whether Veiling Rhein-Maas is still the most compatible market place for this group of buyers and whether sourcing at the auction’s cash and carry isn’t far more interesting. We don’t want to be a so-called florist auction, but a marketplace for medium and large sized buyers. From a strategic point of view,

Amaryllis sales at Veiling Rhein-Maas.

Veiling Rhein-Maas finds itself halfway between an export business and a florist auction.

All this has to do with our logistics process and punctual delivery to our customers. In the run up to Mother’s Day, for example, we have to process 16,000 trolleys per day.

We start at 5.30 to be ready around 11.00 because at 14.00 the supply for the next day starts arriving.

It’s impossible to sell everything per single container as this would extend the auctioning process until 13.00 to 14.00.”

>>>

All eight clocks at Veiling Rhein-Maas were modified by the end of 2013. Due to modifications the appearance of software has changed.

January 2014 | www.FloraCulture.eu

9

10

Auctions

Last year you told me that one of greatest challenges is to get better acquainted with your cut flower customers.

Would you say that you know them better now?

“Definitely, because we put a lot of effort in our assortment management. We also opened our clock service to Landgard cut flower growers and we learned the importance of increasing the number of product meetings. We are not where we want to be, but we are definitely heading in the right direction.”

One of the other challenges in 2013 was a more technical one; the installation of LED displays above each of your eight clocks. What will the final outlook of the retooled clocks be?

“The LED displays required considerable investment and we are really happy that, despite the challenging economic environment, both our parent companies have been willing to invest in a technology that empowers our business. The LED displays will allow us to implement the Linnaeus project, which aims at a massive reduction of VBN product codes. They will feature fewer VBN codes but an extra six product specifications, an improvement on the four that until now could be displayed.

www.FloraCulture.eu | January 2014

Additionally, photos, logos and corporate information of our suppliers can be added. The panels measure 3 metres by 3.30 per clock, while the two clocks in the centre will be replaced by one big screen measuring 3 by 6 metres. We can present whatever and whenever we want, even the newest James Bond movie!

In our customer survey a significant number of buyers told us about their plans to expand their clock sales, so Veiling Rhein-Maas is really set on strengthening its clocks.

Taking our current customer into consideration, we think that we can increase the KOA remote buying system to a maximum of 35 to 40% over the next three years. Around 60% of our buyers will continue to purchase at the clock. With the LED displays having been installed Veiling Rhein-Maas is now at least at the same technological level as the Dutch auctions.”

Veiling Rhein-Maas is always keen on providing a complete range of ornamentals.

Last year you aimed at strengthening the bonds with Israeli and Italian growers.

How do you think this has worked out so far?

“One of the outcomes of the customer survey was the high level of satisfaction with our wide range of garden plants. But lacking are niche type products in houseplants

Around 60% of the buyers at Veiling Rhein-Maas will continue to purchase at the clock.

and cut flowers as well as premium quality cut flowers for the higher end market. As for Israel, we teamed up with the Aviv company, which has its own branch here in Herongen. Together we look for the best ways to position, market and promote their new quality brand ‘Harmonie’. Our efforts in Italy so far have not really worked out as well as expected due to the extremely cold spring and hot summer of 2013 and the consequently low price levels.

On the grower’s side, our auction follows Landgard and FloraHolland because we don’t have high numbers of personnel to do the necessary business travel. However, last year we visited the main flower import countries such as Kenya, Ethiopia and Italy. Our presence at international expositions was carefully planned with either FloraHolland or Landgard to create synergy. On the buyer’s side, Veiling Rhein-Maas runs a standalone marketplace, which increased its personnel. Last year, we visited more potential buyers than ever, especially in eastern and southern Germany. Our newly appointed account managers toured cities such as Berlin and Nüremberg but also the horticultural heartlands of Belgium, where we participated in the Florall trade show in Ghent.”

When the new Veiling Rhein Maas opened its doors on November 29 th, 2010, it was immediately announced that the joint venture would not be an island itself but that it was to be fully integrated into the FloraHolland network.

FloraHolland, a 25% parent company of Veiling Rhein Maas, announced a massive reorganisation in October 2013. Usually a lot of children follow in their parents footsteps…

“At the launch of our auction, we asked ourselves what kind of child we are. This has led us to conclude that we already are an 18 year-old child that can perfectly stands on its own feet. By the end of 2011, following our first year in business and in the midst of a financial crisis, all

our processes were evaluated with a clear focus on future-proofing.

We attempted to anticipate future developments and action was taken to minimise possible negative consequences by reducing workforce and installing a healthy balance between a fixed workforce and hired personnel. So in some ways we are ahead of our parent companies which both find themselves in the midst of a restructuring phase.

Nevertheless, the massive reorganisations at Landgard and FloraHolland are clearly on our radar, especially when it comes to the long-term effects. FloraHolland’s changed policy for non-members for example, will this have a negative or positive effect on our auction? Personally, I reckon we should take care that the market is not flooded with products from growers who cannot sell any longer at the Dutch export auctions.

And what about the foreclosure of FloraHolland Bleiswijk? Is there a chance that Veiling Rhein-Maas will welcome an influx of Bleiswijk buyers?

Meanwhile, Landgard continues to be a 75% parent company of Veiling Rhein-Maas. We obviously have more wishes than money, so we have to make choices. There is this waiting list at Veiling RheinMaas for buyers who are interested in renting space which we don’t have. The question is how long these buyers will take no as an answer. Meanwhile, we look for options together with Landgard.”

It is also time once again to predict what the New Year will hold in store. What is your vision for future growth?

“Our aim is to expand our customer base and product range, while looking at online opportunities such as a pre clock sales service, web sales and an online supply prognosis. This year, we will start two new surveys: one for suppliers and the other for personnel.

Meanwhile, there is still a need to further improve our processes by using RFID and track and trace technology.

On the grower’s side, there is the urge to prevent excessive supply

which is a challenging task.

Is Veiling Rhein-Maas going to be able to attract enough products to go under the clock in a world where direct sales increase much more rapidly than clock sales? And how can we, together with all the relevant stakeholders, set up marketing campaigns now that organisations such as BBH and CMA have more or less disappeared? How to react to market trends such as the steadily rising rate of cremations in Germany meaning a decrease in traditional funerals and with it the need for flowers?

What we saw last year was that when prices came under pressure, buyers increasingly wanted to decide on a daily basis what or what not to buy. They came to realise that pre-arranged prices were often too high in comparison with

Ruud Knorr, CEO of Veiling Rhein-Maas: “Our auction provides direct access to the German market.”

clock prices. Nonetheless, things should also be put into perspective. Veiling Rhein-Maas has an annual revenue of €320 million in an €8 billion consumer market, the largest in Europe. Even if we tripled our turnover to €900 million, we would still have to divide this by €8 billion, which makes a 12% market share. So there is still a giant market to be conquered.

I think growers should carefully assess the different options in flower auctioning. Our auction is a very interesting alternative as it provides direct access to the German market and can also be used as a shop window for novelty products. There is no doubt that, being equipped with the latest technology, Veiling Rhein-Maas offers its buyers one of the best business environments, that is ready for the future.” |||

January 2014 | www.FloraCulture.eu

11

World News Colombia/United States Esmeralda CEO Peter Ullrich to retire Esmeralda Farms Inc announced on December 9th, 2013 that the company's president and CEO, Peter Ullrich, has decided to retire. Ullrich’s decision to retire will bring to a close a remarkable career of nearly 40 years of continuous service to the company.

Mr Ullrich issued the following statement: “The time has come to play more golf and we all know what that means, less work and more fun.

I have decided to prioritize my time and work on my many hobbies, growing and breeding flowers and a number of other interesting activities. As of December 31st 2013, Esmeralda Farms Inc. will close its sales and marketing operation in Miami and I confidently pass on the baton to Connectaflor.

I look at this not as the end but rather a new chapter in what has been a very exciting journey. I am sure you will be hearing about new and innovative developments when I come up for air.

I am pleased to announce that Jose Concepcion, who has been with Esmeralda for over 25 years in various management positions, is opening Connectaflor to carry out the sales and marketing of Esmeralda products in North America. Along with our current staff of long time employees, Connectaflor will continue to provide you our valued customers with excellent service you have become accustomed to. I am confident the Connectaflor team will accomplish all its ambitious goals and I am convinced that it will be a resounding success. I would like to thank our long-time Esmeralda team for their excellent contributions over the many years and to continue to give their full support to this new endeavor.”

Born in Bad Wildungen, Germany in 1942, Ullrich moved to the United States in 1962. He was one of the first growers to establish a presence in Latin America, and foresee the possibilities of its favorable climate in which he could grow flowers on a year-round basis. He has been growing, importing and marketing flowers for over 35 years.

As Peter Ullrich mentioned, on December 31st 2013, Esmeralda Farms Inc. closed its Sales and Marketing operation in Miami. Meanwhile, Connectaflor has been established to serve as the direct link from the farms to its customers. Connectaflor is proud to supply the North American market with the Esmeralda & Esmeralda Breeding & Biotechnology brands, which are world renowned for their beauty, innovation and strict quality standards. The company stresses that customers can count on the same superior level of customer service that they have come to expect when purchasing the Esmeralda product. |||

France February 18 to 20, 2014 will see over 550 exhibitors from more than 12 countries promoting their products and services, as the 29th edition of the Salon du Végétal opens its doors offering plants, flowers and floristry highlights together with the latest trends in technology equipment.

Salon du Végétal generates taste for more.

Over 90% of the exhibition space already booked for Salon du Végétal A

by Ron van der Ploeg

t a press meeting in Paris, a full two months before the show, exhibition manager Serge Tsvétoukhine said that the 30,000m2 Salon du Végétal is one of the country’s longest running horticultural trade shows, produced by the Bureau Horticole Régional (BHR). With over 90% of the

Join the Salon to learn and shake hands with leaders in France’s ornamental horticulture.

exhibition space already booked, it is all set to be a very successful industry event.

Refurbishment

It’s expected that 15,000 industry professionals from 37 countries will visit the Parc des Expositions in Angers, which has undergone extensive refurbishment combined with a partial rebuild. The former event hall ’Les Terrasses’, with its dark and gloomy interior, has been replaced by the multipurpose Ardésia building, offering plenty of daylight and a totally blank canvas, unrestricted by pillars or awkward corners.

The renovation has added both space and value to the exhibition space. “We now have access to an additional 3000m2 and a dynamic new exhibit floor layout, positioning the Salon du Végétal as the defining marketplace for fashion-forward and design-driven innovation in horticulture,” said Tsvétoukhine.

The show’s transformation also includes a new ad campaign depicting two mademoiselles: one of them is a somewhat grumpy and depressed looking mademoiselle in red, while the other lady is set against a green background making her looking cheerful and happy. The traffic light–style, ‘Turn to Green’ tagline delivers the rest of the message.

New products and innovation

For 85% of the visitors, the discovery of trends, new products and innovation are the reasons for their visit to the Salon du Végétal, making the show’s Innovert New Products Showcase an absolute must-see.

With 70 new products registered, the Innovert novelty competition has three categories of competitors: plant innovation, plant sales innovation and non-plant products. On Thursday 19th December, a panel of

January 2014 | www.FloraCulture.eu

>>> 15

16

France

A strong presence of regional exhibits.

judges will reveal the names of the nominees for the Innovert Golden, Silver and Bronze medals.

The Innovert showcase will receive a major overhaul with a much more accessible and open structure and a new location in the Ardésia event hall.

News that that the 2014 show will host a ‘Pôle Distribution’, a pavilion regrouping stakeholders from across the French retail industry, reaffirms that the market remains vibrant despite the economic downturn.

Contemporary design

The Espace Inspiration (hall Ardésia 2) will once again be serving as a platform for the young design students of the Lycée Jean Monnet des Herbiers, who will demonstrate how to blend ornamental flowers and plants with contemporary design. In 2014, the students will show some exciting new ways of presenting plants by focusing on ‘products of origin’.

The 2014 Salon du Végétal will include three days of keynote speakers, leading-edge sessions and workshops at the Prospectives Végétales pavilion (hall Ardésia 2).

Very promising are the 20-minute talks on consumer behaviour, the next generation of ornamental plants, and the outlook of the retail industry.

Bossa Nova

The Bouquets d’Aujourd’hui exhibition island in the Amphitéa hall will feature floral art demonstrations and competitions under the

www.FloraCulture.eu | January 2014

February 18 to 20, 2014 will see over 550 exhibitors from more than 12 countries promoting their products and services.

Coup

guidance of Jean-Louis Anxoine, who will exclusively work with flowers Made in France. With much anticipation for the 2014 FIFA World Cup in Brazil, Mr Anxoine and his team have opted for a Bossa Nova theme using tropical flowers and the host country’s national colours: yellow and green.

(On November 19th, Les Bleus celebrated their miraculous change of fortune against the Ukraine, meaning that the team qualified for the 2014 World Cup in Brazil against all expectations).

Campaign period

Being held against a backdrop of ongoing political tension in France, the 2014 edition of the Salon du Végétal will be organised in the run up to Elections Municipales from March 23 to 30, 2014. With the former French budget minister under investigation for fraud and money laundering through a secret Swiss bank account, the rising star of the far-right National Front (FN) and Francois Hollande's first year as French president being marred by economic turmoil, the trust in the government and the nation's politicians has fallen dramatically.

There’s record unemployment, low consumer confidence and a sputtering economy and all this impacts negatively on the market. “Our show will be held right in the middle of the campaign period.

These dates weren’t really our choice but there is a little that we can do about it,” said Tsvétoukhine.

Blending ornamental flowers and plants with contemporary design.

Commenting on BHR’s board of directors, which recently came under fire, the Bureau’s newly appointed chairman Frédéric Bourgeolet, and spokesman Ghislain Bousseau agreed that there has been little or poor communication on what outsiders have dubbed a ‘coup against BHR’s board of directors’.

The conflict ended with the ‘firing in disgrace’ of BHR director, Luc Vandevelde and his colleague Marie Françoise Petitjean.

The newly appointed chairman Frédéric Bourgeolet, a grower from Château-Gontier and founder of a local Baobab garden centre (which today’s is part of the Gamm Vert imperium) said that the process for selecting a new director is underway. “The new director is expected to be appointed before the opening of the 2014 edition of the Salon du Végétal.” Interestingly, Mr Bourgeolet from the Mayenne department is the first BHR president who is originally not from France’s horticultural epicentre Maine et Loire: a revolution in a country that has always been marked both by great regional differences. |||

World News

Dutch Comfort

by Jaap N. Kras

Optimism The Netherlands Flower Council of Holland names new managing director

The Flower Council of Holland, the promotion organisation for the Dutch flower industry, last month announced that Marc Eijsackers has been appointed to the role of managing director.

The 48-year old Marc Eijsackers joined the Flower Council of Holland on January 1st, 2014.

Previously working as marketing manager at FloraHolland, Marc, brings with him a wealth of experience in a broad range of business development and marketing capacities.

Eijsackers succeeds Mr Ivo Brautigaum who has served the council from 2008 to 2013.

Eijsackers’appointment follows a turbulent year during which the organisation laid off 21 of its 34 employees.

The Council’s major reorganisation followed the decision of the Dutch Association of Wholesale Trade in Ornamental Products (VGB) to withdraw its financial support. VGB’s withdrawal resulted in a reduced budget (€8.5 million) for 2013 and this has prompted the organisation to reduce its costs. Just 10 years ago, the Flower Council of Holland had a €25 million budget at its disposal. |||

Our parents and grandparents can tell us wonderful stories about what life was like when they were young. Looking back at what the world looked like 100 years ago, the progress we have made since is huge.

100 years ago, we were on the eve of the First World War. Europe’s emperors and kings had regained full power, restoring their authority, which they had lost under Napoleon. They appeared powerful enough to start a war that will always be remembered as one of the bloodiest in human history. A war that simple citizens couldn’t possibly prevent and that eventually took their lives by the millions.

Today, most democracies have laws defending the interests of their citizens. One of the most essential rights is that citizens can choose their own government.

We can choose, at least on the face of it, our own leaders. We do not go as far as the old Roman republic did and send the former president out of the country, but we are able to elect a new government every four years. The number of wars and war victims has significantly decreased. Poverty is still too high, but is on a slowly decreasing trend. While there is less famine than 100 years ago, over the last 10 years the number of people suffering from hunger has increased again.

In 1913, the world population was 1.5 billion, while today this number has reached 7 billion. Some Malthusian thinkers warn us about a lack of raw materials and minerals due to an ever growing world population. This is a known political method to frighten people. The Netherlands, more or less the size of Delaware, is the second largest exporter of agricultural products in the world after the USA. Genetically Modified Organisms (GMO) are still forbidden in the EU, but a truly green revolution in agriculture took place following the introduction of the tractor, fertilizers and pesticides. Today, agricultural technology brings better varieties and improved technologies (no-till farming) to produce enough food for the expected 36 billion in 2113.

Meanwhile, the rate of growth of the world population is slowing down with birth rates per woman in Bangladesh and India falling from 6.6 in 1995 to 2.6 today and 5.9 in 1995 to 2.6 respectively. According to the Worldwatch Institute, 2 out of 5 women fall pregnant involuntarily. If all women could decide freely whether to have children or not, the birth rate would decrease to 2.1 and the population shrink.

Changes are underway with laws to tame wild bankers, who over the past few years excelled in scandal, greed and incompetence. Production and export figures are growing; the property market is improving, while the unemployment rates are going down.

What will the New Year have in store for the floral industry? Hopefully much better weather conditions than last year when an unseasonably cold spring in Europe and North America ruined the entire bedding plant sales season. Let’s cross our fingers and hope for mild temperatures and sunshine. Potted plants and cut flower consumption follows more or less the economical welfare of a country.

The trend at the moment is that general consumption increases slowly meaning that the consumption of flowers and plants will increase too. Karl Popper wrote in his book The Myth of the Framework, “The possibilities that lie in the future are infinite. All I can say is that it is our duty to remain optimistic, this includes not only the openness of the future but also that which all of us contribute to it by everything we do. We are all responsible for what the future holds in store.”

Jaap N. Kras jaap@floracultureinternational.com

January 2014 | www.FloraCulture.eu

17

The IPM Essen is the primary sourcing and selling opportunity for the entire ornamental horticulture, floristry and gardening industry, unrivalled in size, product range and visitor attendance. Over 1,500 companies from 46 countries have signed up to exhibit. India will make its debut as a technology exhibitor, while Guatemala will be present once again. Meanwhile, Taiwan, Hungary, Poland, Belgium and Italy have announced a bigger presence through country pavilions. The Netherlands, Italy and Denmark rank among the countries with the strongest

2014

Guide to IPM Essen January 28-31

presence. The goal of the IPM Essen Guide is to develop a directory, which provides information for both exhibitors and visitors allowing them to reseach and plan their IPM visit ahead. The IPM Essen Guide helps you to find a specific product and is the first step towards the best buying decisions at IPM Essen.

Dates: 28-31 January 2014 Trade show hours: 9.00 -18.00 For more details visit www.ipm-essen.de

January 2014 | www.FloraCulture.eu

19

20

Over 1,500 exhibitors from 45 nations will come to Messe Essen on January 28 - 31, 2014 in order to present their innovative products and services from the plants, technology, floristry and equipment sections at IPM ESSEN. All the renowned market leaders have promised to take part in the world's premier horticultural fair.

The world’s premier N

ot only the complete diversity of plants and flowers, the floristry highlights and the newest trends from technology, equipment and services but also a top notch educational programme will await the trade visitors. In this respect, IPM ESSEN will be an international ordering fair as well as an ideal network platform for maintaining and extending business contacts and a pioneering sector event for innovations and market opportunities.

International participation

What significance IPM ESSEN has for the worldwide green sector will be highlighted by the strong and constantly growing international participation: In the Technology section alone, 24 nations will introduce their products; for the first time, India will be represented in this sector.

Guatemala will be represented at IPM ESSEN again. Turkey will be involved with cooperative participation once more after a break; Taiwan, Hungary, Poland, Belgium and the Netherlands are planning to enlarge their cooperative booths.

Green City

The trade visitors will find topical and relevant sector subjects in a concentrated form in Hall 1A in

IPM Essen will be THE meeting place of the top-class florists from all over the world.

the Green City. In the Info Centre, associations and organisations such as Zentralverband Gartenbau e. V. (ZVG -Central Horticultural Association), Landesverband Gartenbau Rheinland e. V. (Rhineland Federal State Horticultural Association) and Landesverband Gartenbau Westfalen-Lippe e. V. (WestphaliaLippe Federal State Horticultural Association) will provide information about services and available ranges. The ZVG Teaching Show will offer massed expert knowledge about "Zukunftsinitiative Niedrigenergie-Gewächshaus" (ZINEG - Future Initiative on Low-Energy Greenhouses). The objective of the joint project is to keep the consumption of fossil energy and the CO2 output as low as possible by utilising innovative technologies.

Innovation Showcase

True to its tradition, IPM Essen remains a very plant-focused show.

www.FloraCulture.eu | January 2014

The Innovation Showcase in Hall 1A will focus on new and unknown breeds - since 2008, a permanent constituent of IPM ESSEN. On the day before the opening of the fair, a knowledgeable jury will choose the best innovations from international plant breeders in the following cate-

gories, Flowering and Green House Plants, Spring-Flowering Plants, Bedding and Balcony Plants, Cut Flowers, Perennial Plants, Woody Plants as well as Tub Plants. All the innovations will be exhibited throughout the period of the fair.

The special show in the G&V Creative Centre will provide new creative stimuli. And BLOOM’s appearance will offer not only the accustomed diversity of subjects but also, this time on the occasion of the 20th anniversary of "profil floral d e s i g n", particular highlights.

Another anniversary: For the tenth time already, international teacher personalities will present themselves under the auspices of the International Teachers of Floristry.

International Floristry on the Highest Level It will be the meeting place of the top-class florists from all over the world: The FDF Event Centre will stand for thrilling live demonstrations and floristic design to get to grips with. Fachverband Deutscher Floristen - Bundesverband e. V. (FDF - "Trade Association of German Florists - Federal Association") will present itself here with its fed-

horticultural trade show eral state associations and partners.

Attention will centre not only on information and advice about training and ongoing and further education but also on various exhibition specials and marketing presentations. The "House Plants Calendar" will demonstrate how floral refinement can turn the potted plant into a genuine sales hit. The new collection called "just chrys 2013/2014" will offer creative ideas for a customer-oriented display of the top seller chrysanthemum in the specialised flower business.

The unique stage shows in the FDF Arena will be veritable crowdpullers. For the first time, the stars in the sector (Jürgen Herold, the reigning German Florist Champion, Thomas Gröhbühl, Germany's Florist Champion in 2010, and Nicolaus Peters, the winner of the German Florist Championship in Berlin in 2008) will be in the limelight together. They will present trendy spring floristry and flowery ideas for an urban public from the hands of masters.

Extra value due to networks

IPM ESSEN is far from being just the most important ordering platform in the sector. The wide diversity of the presented plant world, the high internationality of the exhibitors and the visitors, the meeting-up of all the participants in the value added chain in horticulture as well as the high proportion of decision takers coming together in Essen make IPM ESSEN the global network platform. Amongst others, umbrella associations and international organisations such as EDRA (European DIY-Retail

Association), ENA (European Nurserystock Association), AIPH (International Association of Horticultural Producers) and Union Fleurs (International Flower Trade Association) are therefore using the trade fair as their meeting place to an increasing extent.

Educational programme

IPM ESSEN is well-known not only for its widespread exhibition range on offer but also for its informative supporting programme: In 2014, the international Horticultural Forum will be dedicated to the horticultural and plant industries in Turkey. Experts will portray the current economic situation and will provide information about new market opportunities.

As is tradition, the "green associations" will, together with Messe Essen. once more invite people to the Training Day in 2014 as well. With the motto of "I LOVE GREEN - Experience Green Occupations Live", pupils from Classes 9 and 10 at general schools will be provided with comprehensive information about the occupations of gardeners and florists.

The competition highlights at IPM ESSEN 2014 will include the international "Color Your Life Award" which will be conferred

by Messe Essen and Blumenbüro Holland ("Holland Flower Office").

Woody plants and perennial plants with significant extra value will be sought. During the fair, all the nominated plants will be presented in a common exhibition area. The trade visitors will be able to cast their votes on three days before the expert jury makes its judgement on Thursday, January 30, 2014. |||

IPM ESSEN is well-known not only for its widespread exhibition range on offer but also for its informative supporting programme.

The increase in technology exhibitor numbers is the result of growth opportunities for IPM’s organisers such as the final curtain falling on Horti Fair in March last year.

2014

Guide to IPM Essen

22

IPM is a truly international event, featuring exhibitors from over 40 nations who will present their products and services. This year’s edition will host a record number of country pavilions.

IPM presents strong roster Belgium Young plants and new breeds will be the special field of the 34 exhibitors from Flanders. The region in the northern part of Belgium will be represented at the world's premier fair with two cooperative booths. In Hall 2, the main focal points will be ornamental and young plants as well as the export trade. In Hall 12, the exhibitors will predominantly be tree nurseries. Flanders is one of Europe's top regions with regard to the

meliads, rubber plants, palm trees or aglaonemas and tropical flowers such as heliconias and ginger. The objective of the joint appearance will be to secure a stronger position for themselves in the market.

For the participating companies, IPM ESSEN is the most significant fair in their sector.

(Hall 1, Booth 1D21)

Great Britain On the two British cooperative booths for which the Commercial Horticultural Association will be responsible, it will be possible to see innovative products and services for the worldwide horticultural industry. Experts for professional

Italy Over 100 exhibitors at IPM ESSEN 2014 will come from Italy. Around 80 of them will occupy the whole of Hall 6. Liguria will again present itself there with a cooperative booth as well as the numerous Italian tree nurseries from all over the country. For the first time, the Associazione Piante e Fiori d’Italia (A.N.P.F.I.) will present producers of cut flowers. The portfolio will be rounded off by various plant pots and terra-cotta containers. In addition, around 20 exhibitors from Italy will show their products in Halls 2, 3 and 8: Young plants "Made in Italy" will await the visitors in Hall 2 and companies will present products from greenhouse construction and agricultural technology in Hall 3 and 8.

(Hall 6 / Halls 2,3 and 8)

The Netherlands production of young plants and has already been represented with a cooperative booth since the beginning of IPM ESSEN. In 2014, the exhibitors will bring with them not only product lines from tree breeding but also, above all, azaleas, rhododendrons, flowering house plants, laurel and chrysanthemums.

(Hall 2, Booth 2B25 / Hall 12, Booth 12C15)

Costa Rica Already for the fifth time in succession, Costa Rica will be represented at IPM ESSEN with a cooperative booth. In 2014, ten exporters will introduce selected green and flowering plants. They will display, amongst other items, ornamental plants such as dragon trees, bro-

www.FloraCulture.eu | January 2014

fertilisers and non-toxic pest control will exhibit their products in the Technology section in Hall 3.

One of the leading designers and manufacturers for garden centres, largecapacity halls and greenhouses will also be a new exhibitor. The world's largest breeder of English carnations, one of the world's largest clematis breeders, an internationally well-known rose breeder as well as a manufacturer of root control systems will be amongst the exhibitors in Hall 10.

(Hall 3, Booth 3B37 / Hall 10, Booth 10C13)

The Netherlands will also be represented at the leading marketplace in the green sector with two coopertive booths. In Hall 1, breeders of ornamental plants will present house plants, garden plants and cut flowers. The appearance will be organised by FloraHolland, the world's largest marketing organisation for flowers and other plants.

The “Stichting Vakbeurs voor de Boomkwekerij” (Proba) will be responsible for the second Dutch cooperative booth in Hall 12. Here, plant experts from all parts of the country will show, above all, ornamental shrubs, road trees as well as water plants.

(Hall 1, Booth 1A20 / Hall 12, Booth 12A13)

Poland 14 plant growers will present their products and services on the two Polish cooperative booths.

They are members of the "Polish

2014

Guide to IPM Essen

of international exhibitors Spain

Sri Lanka

The two Spanish cooperative booths at the world's premier fair will encompass Mediterranean plants from small ornamental plants right up to large solitary plants. Winter-hardy plants which are intended to appeal to purchasers from more northerly climes in particular will form one main focal point in 2014. The around 50 exhibitors in Halls 9 and 12 will reflect the diverse Spanish flora: The exhibitors from Galicia located in the north will bring with them camellias, magnolias and bamboo growths

The Asian island state will be represented at the world's premier fair for plants and horticulture with a booth in Hall 8. The Sri Lanka Coconut Development Authority whose task is to develop and promote the coconut industry in Sri Lanka will be responsible for the appearance. Various products made of coconut fibres for the green sector (including climbing aids, plant pots and compost) will be presented on the two booths.

(Hall 8, Booth 8B13)

Taiwan

Nurserymen Association", the largest tree nursery organisation in the country. Conifers and deciduous trees will be on display. These will include, for example, heather growths from the ericaceae family, evergreen cypress growths such as the "Occidental Tree of Life" (Thuja occidentalis), Colorado spruces or various pine genuses.

It will also be possible to see: innovative breeds of the flowering climbing plant clematis.

(Hall 9, Booth 9A53 and Booth 9B60)

Plants, flowering potted plants and cut flowers will play the leading role on the Taiwanese cooperative booth in Hall 8.

There, orchids of the Oncidium genus which are typical of the country and are one of Taiwan's floral export hits will also await the visitors. The cooperative booth will be organised by the

Taiwan Floriculture Exports Association whose member firms will present their products there.

(Hall 8)

USA Once again, the USA will present itself at IPM ESSEN with two pavilions. One cooperative booth will be organised by the Southern US Trade Association (SUSTA). Above all, companies from the south of the country will show their "green" products there - these will mainly be young plants and growths from tree nurseries. AmericanHort will promote the second US cooperative booth in Hall 8. The association formerly known as the Association of Horticulture Professionals (OFA) has merged with the American Nursery & Landscape Association (ANLA) and is now called the American Horticultural Association (abbreviation: AmericanHort).

(Hall 2, Booth 2D13 / Hall 8, Booth 8B40)

South Korea After the successful premiere last year, South Korea will once again present itself at IPM ESSEN with a cooperative booth. The Korean Agricultural Machinery Industry Cooperative (abbreviation: KAMICO) will show their portfolios in Hall 3. KAMICO was founded in 1962. In the meantime, 480 South Korean companies are organised under the auspices of KAMICO. The exhibits offered on the booth will include products for the cultivation of plants in greenhouses such as air circulation fans, air dehumidifiers, LED lamps as well as switch buttons and geared motors.

(Hall 3, Booth 3E33)

and the exhibitors from all around Barcelona will present, above all, flowering plants. The Valencia region will be represented with citrus fruits, oleanders, small spice plants and palm trees typical of the Mediterranean. AlmerĂ­a in the south will show a selection of its nurseries. Otherwise, the range offered by the Spanish exhibitors will be characterised by solitary plants such as olive trees, fig trees and grapevines.

(Hall 9, Booth 9A11 / Hall 12, Booth 12D11)

Cooperative booths The following countries will also be represented at IPM ESSEN 2014 with cooperative booths: Denmark, France, Hungary and Japan.

January 2014 | www.FloraCulture.eu

23

24

Italy Italy will have a massive presence at the IPM 2014 trade show, with over 100 companies from the ornamental horticulture and gardening sector exhibiting in Germany at the IPM Essen show. The overall exhibition space occupied by Italian manufacturers exceeds 4,000 m2.

“The prominent presence of Italian companies in Essen bears witness to the vitality of our sector in spite of the challenging economic business environment,” said Cristiano Genovali, President of Piante & Fiori d’Italia, the Italian Association of Italian Plants and Flowers.

IPM Essen stand E 2 8 Hall 6

from our own correspondent

www.FloraCulture.eu | January 2014

Italy’s prominent presence at IPM Essen T

he Associazione Nazionale Piante e Fiori d’Italia (National Association of Italian Plants and Flowers) has been committed to promoting the development of Italian floriculture and nursery-gardening for many years through coordination, promotion and enhancement activities that support the entire Italian horticultural industry.

Promotional initiatives

Over the years, it has often coordinated initiatives it deems effective for the economic and social development of the industry by promoting actions that have allowed the various local production, sales, research and supply firms that make up the Italian horticultural industry to integrate in a mutually favourable way with public and private bodies.

The Association has therefore cultivated contacts with Italian and foreign public and private bodies to propose and facilitate the implementation of promotional initiatives aimed at strengthening the growth in sales of ornamental flowers and plants on domestic and foreign markets, and promoting

gardening culture and a greater awareness of local and indigenous plant and flower cultivations.

One of the international promotional projects the Association is considering taking part in is the Flowers IPM show in Moscow in August 2014. It intends to provide an area to horticultural firms that wish to characterise their products with a single message: ‘Plants and Flowers of Italy’.

Another project that is under study and at an advanced stage is a highly specialised course in floral design in cooperation with the University of the Republic of San Marino, not to mention a guide called ‘Italian

Florists’ that aims to outline and promote ‘the Italian style in flowers’ throughout the world.

IPM Essen

The Associazione Nazionale Piante e Fiori d'Italia will be present at the IPM international fair in Essen, Germany, from 28 to 31 January 2014 (stand E28, Hall 6).

The 72 sq.m space will be decorated by top florist Chicco Pastorino (Euroflora florist and founder of the Italian Florists Guide) with the cooperation of flower markets from all over Italy, such as Sanremo (Liguria), Viareggio and Pescia (Tuscany), Ercolano and Pompei

(Campania), Terlizzi and Leverano (Puglia) and Vittoria (Sicily).

The Associazione Piante e Fiori d’Italia will present an extremely comprehensive assortment of cut flowers, cut foliage, Mediterranean plants, green and flowering pot plants and perennials, trees, shrubs for urban greenery.

Excellent quality products

With its over 1500 km in length, Italy has a great variety of climates and the intense bright sunshine of regions like the Ligurian Riviera and Central-Southern Italy allow

excellent quality products to be grown even in the winter.

Huge investments have been made in production technology over the last decade, especially in central and southern regions, and this has placed several firms among the top in Europe in terms of production quality and size. It is enough to consider that five of the top ten European companies specialising in Mediterranean plants are located in Italy.

Italy’s assortment of horticultural products has grown with new varieties and genetics of Ranunculus, poppies, Campanulas, etc.,

as well as new varieties and more compact varieties of citrus and Mediterranean plants, thanks to research conducted into new varieties and production species

by Italian Research and Regional Institutions, also with the aid of private investments.

The top Italian firms, specialised in each kind of product, will be present at the Internationale Pflanzenmesse (IPM) in Essen, Germany.

B2B meetings

Thanks to the extensive experience and numerous contacts the

2014

Guide to IPM Essen

Associazione Piante e Fiori d'Italia has acquired over the years, business-to-business meetings will be organised at the stand between firms, buyers and journalists on 29 and 30 January with the aim of presenting new products and all Italian production firms.

The ‘Plants and Flowers of Italy’ space will therefore be available on the two days concerned on request by e-mail (until 24 January) or directly at the stand (from the 28th onwards): ask for the chairman Cristiano Genovali or the Secretary Barbara Pietrolucci. |||

ASSOCIAZIONE NAZIONALE PIANTE E FIORI D'ITALIA Via T. Schiva, 29 18100 Imperia T +39 0183 767071 T +39 0183 764570 oncfv@libero.it b.pietrolucci@pianteefioriditalia.it presidenza@pianteefioriditalia.it www.pianteefioriditalia.it

January 2014 | www.FloraCulture.eu

25

26

IPM Essen at a glance...

Dates: From Tuesday, January 28 to Friday, January 31, 2014 Organisers: Messe Essen GmbH in cooperation with Landesverband Gartenbau Rheinland e.V. (Rhineland Federal State’Horticultural Association), Landesverband Gartenbau WestfalenLippe e.V. (Westphalia-Lippe Federal State Horticultural Association) and Fachverband Deutscher Floristen e.V. - Bundesverband (Trade Association of German Florists) with the ideal sponsorship of Zentralverband Gartenbau e.V. (ZVG – Central Horticultural Association) Venue: Messe Essen exhibition centre, Norbertstraße 45131 Essen Trade show hours: 9.00 a.m. to 6.00 p.m.

Exhibitors: Over 1,500 from more than 45 nations Exhibition area: 105,000m2 Admission: adults €21.00, two-day ticket €32.00, four-day ticket €57.00 Groups of 20 people or more (per person) €12.00 Trainees/students €12.00 Ticket shop: In Messe Essen's online shop, the ticket can be ordered and printed out directly.

Messe Essen Info Tel.: +49.(0)1805.221514 Internet: www.ipm-essen.de

How to get there

By car: Via the Rhine-Ruhr motorways: A 52 / A 3 and A 40 / A 42 From the Direction of Düsseldorf: Via the A 52 as far as the "Essen-Rüttenscheid" exit From the Direction of Dortmund: At the "EssenOst" motorway merging point, turn on to the A 52 towards Düsseldorf, "Essen-Haarzopf" exit From the Direction of Duisburg: A 40 motorway, "Essen-Frohnhausen" or "Essen-Zentrum" exit, then follow the signs for "Messe/Gruga" By public transport: U 11 underground railway route from "Essen-Hauptbahnhof" to "Messe West/Süd/Gruga" and "Messe Ost/ Gruga" Offer - To IPM ESSEN 2014 by train for as little as €99.00: On the occasion of IPM ESSEN, there will be a cooperation offer from Messe Essen and Deutsche Bahn ("German Railways").

The return ticket to IPM ESSEN will be valid all over Germany and will cost €99.00 in the second class and €159.00 in the first class.

www.FloraCulture.eu | January 2014

The ticket will be valid between January 26 and February 2, 2014 and will be available from the service number: +49.(0)1805.311153 (keyword: "IPM").

By aeroplane: Düsseldorf International Airport, IPM Airport Counter / Terminal B, Airport Express Bus to Messe Essen in 20

minutes, return ticket price: Euro 20.00.

Hotel booking: Touristikzentrale Essen Am Hauptbahnhof 2, 45127 Essen Telephone: +49.(0)201.8872046 Fax: +49.(0)201.8872044 e-mail: touristikzentrale@essen.de For more details visit www.essen.de

New Plants Motril

Diamantina®: the jewel in the crown

2014

Guide to IPM Essen CDM Sp.z o.o.

Flexible packaging solutions for horticulture

Two outstanding varieties of Diamantina®, Tourmaline ‘Rose’ and Tourmaline ‘Pink’ will be one of the highlights of 2014 by New Plants Motril.

These two exciting new Diamantina® varieties are compact and bushy Mandevilla-types with big flowers and large shiny leaves. The flower of Tourmaline „Pink“ has a purple star-shaped eye and Tourmaline „Rose“ shows big flowers in pale rose tones.

Beside the colours, the bushy habit and the big flowers of Tourmaline open a new market segment. These non-climbing varieties can be grown as plants for patios and terraces but also as bedding plants.

Same as all the other types of Dipladenia, the Diamantina® collection likes to be watered regularly, but is also drought-tolerant and heat resistant. Crop time is also shorter and the plants are available at the earliest.

The product characteristics like the plant habit (compact, trailing, climbing, bushy), the flower shapes (Aventurine “Colibri”, Opale “Citrine”, Tourmaline “Pink”)as well as the unique colours (Topaze “Vermillon”, Opale “Citrine”, Tourmaline “Pink”, Aventurine “Colibri”, Agathe “Robin, Opale “Fuchsia flammé”), make the Diamantina® range very interesting for many market segments and meet the requirement of a high standard modern clientele looking for elaborated products with immediate and guaranteed effect.

“Jade” in all colours has been a bestseller from the very beginning; “Topaze” increases the value of the plants for the trailing market segment ; “Opale” now offers the largest range of exceptions, e. g. with a garnet-coloured flower (“Grenat”), a light scented flower (“Fuchsia Flammé”) and the worldwide new yellow colour (Citrine).

New Plants Motril (Motril, Spain) grows Diamantina® and delivers rooted cuttings, half-finished and finished plants all over Europe, directly and via partners. Information about the Diamantina®/Mandevilla Collection of the French breeder DHM may be provided by New Plants Motril (Hall 2 – Booth E19).

CDM Company is a leading supplier of BOPP, CAST PP and BOPET films for the flexible packaging industry in Poland and Central Europe.

CDM is also a manufacturer of flexible packaging for producers of flowers, ornamental plants, potted herbs, salads, fruit and vegetables.

We have 7 modern welding lines, SVT and LEMO with a combined capacity of 120 million pcs, which produce high-quality packaging in blocks for growers across Europe.

CDM has recently launched new flexo press Uteco Onyx, which enables us to produce perfect quality printed films and sleeves treated both inside and outside, in environmentally friendly way by using water based inks.

We produce “conical bags”, “S-shape” sleeves, “Y-shape” sleeves, flowpack films, printed in flexo, up to 8 colours, micro and macro perforation.

We guarantee our Clients professional customer service, short delivery, technological support and competitive prices.

ISO 9001:2008, certified and supervised by SGS BRC/IoP, certified and supervised by LRQA Visit us on IPM ESSEN 2014! Stand 9 A64 !

For more information contact: Jean-Philippe Lannes, manager jean-philippe.lannes@newplants.es Erick Ciraud erick.ciraud@lannes.pro Bernadette Raulf salannes@web.de / b.raulf@arcor.de

CDM Sp.z o.o. ul. Cegielniana 7 95-054 Ksawerów, Poland T +48 42 684 04 88 F +48 42 250 53 87 www.cdm.pl www.flower-sleeves.com

January 2014 | www.FloraCulture.eu

27

28

Renner Print + Media GmbH

Full-Service-Provider for advertising, packaging and sales-promotion in the green market

2. P hotography and stock image library The extensive botanic stock images are continuously updated with new high-quality photographs that are taken in the company’s own show-garden, professional studio or on-location.

Effective photos drive the imagination of the customer and are therefore an essential sales support in the horticultural market.

3. Graphics and Layout A high-performance team of experienced graphic designers who understand ‘the green language’ and at the same time have the economic and technical aspects in mind. From the initial design through to printing the finished document, products are developed with ‘fresh’ ideas and a good feel for contemporary trends.

4. Industrial print production With dedicated specialists and a maximum depth of production Renner Print + Media ensures high quality and reliability. Commitment, flexibility and fast reaction are the recognisable results.

Portfolio By constantly promoting the high quality of those services Renner Print + Media is able to offer an extensive portfolio with the following excerpt of products:

Because of the specialised botanic stock images and professionals from the horticultural, advertising and print world, the company is one of the few, able to provide a portfolio spanning all parts of the value-chain in the horticultural market.

Service policy As a privately owned company, Renner Print + Media, has defined its servicepolicy with personal contact, flexibility, reliability and quality, or in other words: – Fast reaction time with short delivery-times – Competent consulting and accurate communication – Hands-on mentality Commitment to quality By combining state-of-the-art technologies, a team of highly skilled designers and an indisputable commitment to quality, Renner Print + Media’ s portfolio includes a wide range of products and services.

1. Consulting and concept With over 20 years of experience, Renner Print + Media is able to support the realization of new ideas with competent consultation. Intensive cooperation with its sister company, a young plant trader, enables Renner Print + Media to permanently adjust to the real requirements of the horticultural market environment, in advertising, product presentation and/or packaging.

Pfongau Mitte 5 5202 Neumarkt am Wallersee, Austria T: 0043/6216/20399 F: 0043/6216/20399-4 office@renner-print.at www.renner-print.at Online-Shop for POS- and salesroom decoration: www.flowerprint.at

www.FloraCulture.eu | January 2014

Labels and packaging – Plant labels – Hang tags – Labels on sticks – Clip labels – Carrying handles – Labels with pot-locking – Cover for hanging baskets or pots – Cardboard boxes for plant trays – etc.

POS- and salesroom decoration – Garden cards – Table and container banners – Indoor banners – Displays and posters – etc.

Sales Promotion – Seasonal brochures for retail marketing – Direct marketing cards and mailings – Catalogues for B2B and retail – etc.

HerkuPlast

Siere Handel BV

HerkuPlast products, known as QuickPot™, long life propagation trays and HerkuPak™, light weight propagation trays, are widely acclaimed by growers all over the world because of their strength and long lasting quality.

Based in Almere, the Netherlands, Siere Handel provides total services to the horticultural industry spanning tissue culture production & marketing, PBR registration China and temperature loggers.

Unmatched innovation, sustainability and premium quality

The company’s unique knowledge and relationship with key suppliers, growers and automation specialists ensure that all its products are thoroughly tested before being launched. HerkuPlast has continuously been improving and developing its product range, since 1972 and works with a network of suppliers.

Responsibility for our environment All the roofs of the HerkuPlast factory and warehouses are equipped with solar panels that supply the energy needed for the production of trays. The raw materials come from high quality recycled sources. This recycled material receives the best UV-treatment so it can stand the effects of light, thus enabling the customers to use the trays for as long as possible.

Durable trays consume up to 70% less material than the none-way flats. After the trays have been used, they again have a high recycle value.

One of the keys to HerkuPlast’s successful business is being able to come up with new ideas to keep greenhouse operations, products and services fresh.

This year, the company launched several new paper pot trays such as TRIO 50 and 70, new trays for tree production and ornamental propagation trays.

Come and see us at the IPM Hal 2 Stand C-10, where we invite you to meet the HerkuPlast staff. Have a look at all new and existing trays and our brand new 2014 catalogue.

For more details visit the company’s newly launched website including tray search engine: www.herkuplast.com

Postbus 501 4870 AM Etten-Leur, Holland T + 31 76 501 7402 F + 31 76 503 6645 export@herkuplast.com www.herkuplast.com

Long life trays

2014

Guide to IPM Essen

Your reliable partner in tissue culture production and marketing

Tissue culture Siere Handel is your reliable partner in the production and marketing of young plants from tissue culture. The sales orders from Siere Handel are the driving force behind the production in our tissue culture laboratory ‘Agristar’. With an annual production of 25 million plants in more than 1.000 plant varieties, we are among the largest commercial tissue culture laboratories in China. Since the establishment of our company, we have developed long term and stable business relationships with over 100 companies throughout the world. Among them are breeders, young plant growers, growers, tissue culture laboratories and import-export companies.

Plant Breeder’s Rights (PBR) registration in China Our recently opened office in China will develop the sales of plants in the domestic market. As most of the varieties in our lab are produced under an exclusive contract for the market outside of China, we now offer our clients a PBR registration service for their varieties in China. Our service will include the market research, the actual registration, the production, marketing and distribution as well as the royalty administration.

Temperature loggers We offer a temperature logger that records the temperature during the shipping of your perishable goods, as temperature damage is the main threat to the plants during transit. We use the Tempsen ITAG 3® Pro Single Use Temperature Logger with integrated USB connection to retrieve the data without special software. In case something goes wrong our logger perfectly suits the need to track the temperature.

Argonweg 67 1362 AC ALMERE The Netherlands T +31-36-5464478 sales@sierehandel.nl www.sierehandel.nl

Light trays

January 2014 | www.FloraCulture.eu

29

30

Ellegaard A/S

Ellepot: Our System, Your Success With more than 20 years’ experience, presence in over 80 countries and over 1.200 machines sold, we know what we are talking about at Ellegaard A/S. From the very start in 1989, we wanted to create a unique system for propagation of cuttings and seeds for flowers, shrubs and trees, vegetables, fruit and nursery products - securing a sustainable production.

Ellepot Step-Up offers logistic savings and uniformity One of the interesting concepts at Ellegaard is the Ellepot Step-Up system.

Newly rooted cuttings are potted into 14mm to 20mm diameter Ellepots. After a given number of weeks, depending on growing conditions, the well-established young plants are potted into Jumbo Ellepots or just a bigger Ellepot, using the Step-Up system.

The young plants are either robotically or manually placed into planting holes, that have been drilled into the larger Ellepots, ranging from 35mm to 120 mm.

These are already placed in specially designed trays, giving the plants exactly the right amount of space for their continued development. By drilling, and thus gently removing the excess substrate, it retains the airy conditions in the Ellepots.

The roots, undisturbed by the move, quickly grow through the paper of the original small Ellepots into the fresh growing medium of the bigger or Jumbo Ellepots. They remain in these pots until they have grown enough to be sold as young trees or flowers.

The Agromillora Group uses the technology on a grand scale for in vitro propagation of fruit trees. Now, the Polish company Vitro Flora that has been using the Ellepot system for years, has purchased an upgrade for their Ellepot set-up allowing them to step up in vitro flower plugs into the bigger Ellepots, giving them all the benefits of the step-up system.

Storstrømsvej 55 6715 Esbjerg N - Denmark T +45 76 14 76 76 F +45 76 14 76 60 info@ellepot.dk www.ellepot.dk

www.FloraCulture.eu | January 2014

Reliable and on time delivery Buying a machine at Ellegaard means that you become a part of the ‘securing embrace’ of a ‘one- stop-supplier’.

The paper used for the Ellepot system meets the highest quality standards and can be tailor made for any horticultural crop. We can tell you exactly where the paper came from and assure its top quality and eco- friendly status.

Ellegaard delivers standard or customised trays with optimal drainage and ventilation. No less than 70 different options are available. The Ellepot system comprises a complete package consisting of installation of the machines, training of the personnel and maintenance. All this is done to ensure continuity in the customer’s production cycle.

Healthy thinking, healthy environment Commenting on the Ellepot system, Ellegaard’s managing director, Lars Steen Pedersen said, “Every Ellepot machine is customised to meet the specific needs of our customers. No request or solution is too big or too small for us to handle.

Innovative solutions and user insight have given us the possibility to provide the horticultural market with products that not only benefit the companies and employee welfare, but also contribute to a healthier planet. Healthy thinking, healthy environment.”

Come and see us at IPM, Hall 3.0 stand 3C21.

2014

Guide to IPM Essen

Nursery stock Vestire il Paesaggio (Dress Up the Landscape) is the title of the international conference that takes place every three years in Italy’s Pistoia (PT) province. The key mission of this conference is to highlight the diversity and the quality of Pistoia’s woody ornamentals and herbaceous perennials and inspire research.

It therefore provides a perfect backdrop for the international gathering of journalists, politicians, state officials and stakeholders in the nursery stock industry with disciplines spanning breeding, production, landscaping, landscape contracting, and marketing.

Time to Dress Up the Landscape A

part from its triennial meeting, Vestire il Paesaggio works as a movement, highlighting the economic, social and environmental benefits of a high quality planted landscape.

Social media helps to spread the Vestire il Paesaggio word and serves as a platform for the exchange of ideas, and research findings.

Renato Ferretti from Pistoia, the spiritus movens behind Vestire il Paesaggio, stressed the importance of an organisation that takes a stand on community gardens, parks and open spaces.

The world’s ongoing urbanisation set the stage for the 2013 conference theme of ‘Plants that ensure good quality of environment and sustainable development of urban agglomerations’ at the third world conference in Pistoia, Italy from June 9-12th, 2013. Some of the key topics were:

The key mission of this conference is to highlight the diversity and the quality of Pistoia’s woody ornamentals and herbaceous perennials and inspire research.

Healing landscapes

Accelerated urbanisation

by Alicja Cecot

The debate on green planting in urban areas started with a comprehensive overview of the world’s accelerated urbanisation.

By 2025, 61% of the world population is expected to live in cities, and in 2050 - 70% (currently, the figure is slightly bigger than 50%).

Also questioned was whether ‘sustainable development’ is just a fashionable, but meaningless buzz word? Putting the two words in the Vestire il Paesaggio context, they should refer to real estate development and urban planning that carefully looks for the right balance between open green spaces and built up areas taking into account cost efficiency, renewable

energy and the needs of our future generations.

The Mayor of Pistoia, Mr Samuele Bertinelli stated that the current modern trends in urban architecture, like roof gardens or vertical greenery, risk smothering the very essence of what it’s all about: the shrinkage of the rural landscape.

According to Bertinelli, such solutions sell well in glossy magazines while they hardly pay any attention to the importance of contemporary 'green' design.

Alberto Manzo, from the Italian ministry of agriculture and forestry, mentioned public documents (‘Millennium Ecosystem Assessment’, for example, published by the UN), that refer to general phenomena, like the degradation of the environment.

Renato Ferretti, the spiritus movens behind the Vestire il Paesaggio conference.

A bathroom Moss Carpet, created on Plastozote foam, in which live moss plants and Tillandsia are inserted, can be an example of interior landscape (Photo credits: www.nemetonmagazine. net/NATURAL_DESIGN).

Professor Giacomo Lorenzini from the University of Pisa emphasised the sociological function of public green areas. He announced that the American Tree City project is based on two premises; climatic changes (global warming and rainfall deficit) and an ageing society.

In our modern society the health benefits of trees and shrubs are often reported: not only do they absorb harmful substances for humans such as fine dust, they also produce oxygen. In Chicago, for example, trees are marked with specific figures referring to such benefits. That appeals to the imagination and helps shape the awareness of the city dwellers, which in turn increases ‘green’ investments.

Professor Mariella Zoppi from the University of Florence, pointed out that every 10 minutes 9 hectares of rural landscape are devoured >>>

January 2014 | www.FloraCulture.eu

31

32

Nursery stock time it was a ‘forbidden topic’, as the audience was reminded by Ines Romitti representing the Italian Landscape Architects Association (AIAPP).

Trends from Denmark

worldwide. Even Tuscany is not free from that negative phenomenon (although to a lesser degree).

She called for a city that has clear boundaries and the protection of suburban green areas. She added, that the ‘green area’ is not only a nicely designed park or garden but has many positive social effects on local residents: from reducing crime to improving work rates.

Objects as fruit bowls, containing a fragment of a lawn are characteristic for the Eden collection (Photo credits: www.nemetonmagazine.net/ NATURAL_ DESIGN).

Education

Stefano Cerea, president of the Italian organisation called Associazione Italiana Direttori e Tecnici di Giardini Pubblici, which gathers people who are responsible for public green areas, claimed that the elderly, teenagers and children function much better (can 'be managed' more efficiently) if they have an easy access to green areas.

The weak point is, however, the lack of proper education, starting at an elementary level, which should shape the knowledge about the influence of the environment on humans.

The answer to the question “To green or not to green?”, which was quoted by Laura Gatti from the University of Milan, is given by the city dwellers themselves, who spontaneously start pocket parks (gardens), or even urban farms.

Even though vegetable growing in highly urbanised areas might be questioned, urban farming should be acknowledged as a fact. Just like guerrilla gardening, which appeared in the USA in the early 1970s and has become popular in different parts of the world. This is despite the fact that for a long

www.FloraCulture.eu | January 2014

In Tuscany the artificial landscape merges seamlessly into the natural one.

Hanne Bat, a Danish landscape architect, confirmed that growing your own vegetables and herbs is currently one of the most noticeable trends in the capitol Copenhagen.

She insisted on recognising that people make efforts to ‘produce’ their own plants from scratch, beginning with, for example, sowing seeds until harvest time.

She also defined the new rural space paradigm - as a combination of agriculture, tourism and landscape preservation.

She went on to announce another emerging trend: the need to create ‘islands without cars and consumption’ within cities. Hanne Bat presented some of the urban realisations from her country, which incorporate a strong exposure to the elements of nature ( big pine trees, planted in a square paved with cobblestones). Temporary gardens, which have become the obligatory part of the cities, can take shape in big, wooden containers with ornamental plants, painted on the outside in such a way that the containers constitute the focal point in the space.

Creating so called ‘hot pots’ in the concrete jungle of Danish cities also proved successful in consolidating the local society. The dwellers looked after the plants (watering) and were more eager to spend their time in the place because it was revived thanks to the plants and

colourful pots, which also diminish the traffic at the same time.

Talking about the tendencies in landscape architecture, Hanne Bat remarked that new parks should be designed in such a way that they constitute a more ‘wild’, natural enclave than the traditional one.

She summarised the tasks architects have to deal with, putting them in this way: “it is a great challenge to manage the densely populated world and preserving as many of its open spaces as possible”.

Interiorscapers

Interior landscape Maurizzio Corrado, an Italian architect and author of books, who specialises in ecological design emphasised the need for more frequent use of plants by interiorscapers. By presenting unconventional contemporary projects, he proved that any piece of household or office equipment can involve a natural element associated with the green outdoor landscape. He claimed that such realisations are popular with young architects who frequently lack the essential knowledge about the plants they could use. A bathroom Moss Carpet, created on Plastozote foam, in which live moss plants and Tillandsia are inserted, can be an example of interior landscape.

Equipment and objects containing a fragment of a lawn are also characteristic in an Eden Set, created by Bianca Scarfati and Giacomo Mioli, the idea was implemented in household utensils (like a fruit bowl).

Anti-crisis trees

The role of green areas in overcoming the economic crisis was also touched upon. Well-organised green areas (urban landscapes) help regain the economic balance of the country and increase its potential.

Paradoxically, in countries and cities where communities are fighting against the recession the budget cuts affect public green areas first, as these areas are generally not considered a necessity.

The main goal of the green industry should be a modern promotion of green areas as ‘added value’, which guarantees a better future for the city dwellers. |||

Pistoia, also dubbed Italy’s epicentre of nursery stock production, is Europe’s second largest producer of ornamental trees and shrubs after Germany and before the Netherlands. This dominant position in the international nursery stock market stems both from the climatic conditions, which favour plant production, as well as the longstanding traditions in professional plant growing and gardening.

by Alicja Cecot

Epicentre of nursery stock production I

talian nursery stock production is associated mainly with the Pistoia province (part of picturesque Tuscany). The area of the tree and shrub production in that region covers 5000ha, and 1200 farms are involved in that trade.

There are several factors that have contributed to the progress of Pistoia’s nursery stock business.

Pistoai is nestled in the sun-kissed Ombrone Valley, protected and embraced by the Apennine mountains that shield the famed Magnolia, olive trees and Curpressus from the cold northern winds. The province has fertile, well-drained alluvial soils and an extended vegetative period, which allows for quicker trade production of specimens than in other competitive nursery zones in Europe.

There is more. The Pistoian nursery is distinct for its plant sculptures, the so-called topiaries, in which the Tuscans have achieved real mastery, based on traditions that might be traced back to the Middle Ages. Those trimmed and sculpted shrubs, often coming all kinds of unusual forms such as pianos, cyclists, elephants, are obtained using the privet species (Ligustrum delavayanum, syn. L. ionandrum) or Japanese holly (Ilex crenata).

Wherever in Europe one encounters the topiary of that type, one can be almost sure that they come from the Pistoia region. Of course, there are also less complex shapes of shrubs as well as a lot of mainstream nursery products. All in all Pistoai is renowned for its wide range of products. The well-known Vannucci nursery, for example, offers 1145 species and cultivars). In turn, the characteristic Mediterranean species, like the Mediterranean cypress (Cupressus sempervirens), cedars (Cedrus spp.), stone pine (Pinus pinea) or southern magnolia

(Magnolia grandiflora) are popular with the customers, and even palm trees, whose production is also one of the hallmarks of the Italian nursery stock sector.

In Pistoia, a good number of avenue and park trees are produced as well. In general, the nursery stock production there can be described as pro-export - the Italian nurseries, and especially those from the Pistoia region, export up to 95% of their goods, which are not only destined for the European market but also further afield (Turkey). Customers find themselves in more than 40 countries around the world.

Among the Italian nurseries there are gigantic enterprises: Vannucci, Giorgio Tesi, Innocenti&Mangoni, Zelari and Righetti have production areas of respectively 400 ha, 380 ha, 250 ha, 180 ha and 120 ha. The Pistoia region operates on the principle of communicating vessels; 'giant’ needs are satisfied with the production of smaller nurseries, which supply the exporters with half-products and very often ready-to-sell plants. But the whole organism does not work in isolation from the domestic and global economies (which recently have been affected by the crisis). |||

Pistoai is nestled in the sun-kissed Ombrone Valley, protected and embraced by the Apennine mountains.

Tesi Franco e Stefano nursery.

Vannucci nursery park.

January 2014 | www.FloraCulture.eu

33

34

Turkey Eurasia’s largest gathering for the ornamental horticulture and gardening industry was held in Istanbul last month. The Flower Show Turkey is being hailed as the most important trade exhibition for the region’s rapidly expanding horticultural sector, attracting international buyers and sellers from around the world.

Turkish horticulture’s expectations remain sky-high

by Ron van der Ploeg

A

business trip to Istanbul’s annual Flower Show Turkey/Eurasia Plant Fair including some farm tours of the Istanbul area, will leave you with good memories of the friendly Turkish people. Take the Karaoğlu Peyzaj, Büyük Çamlica, Ağaç Ve Peyzaj and Tunali nurseries, where aromatic black tea, baklava and the hospitality certainly take some beating. But there's also something surreal about the cash and carry stores in the suburbs of Istanbul, featuring excellent quality nursery stock showcased against the backdrop of rows of skyscrapers and massive blocks of flats. And that gives it all a weird mix of beauty and sadness.

A forest of construction cranes What cannot be denied is the enormous ambition of a nation on the rise.

Turkey is experiencing a construction boom, strong economic growth, increased consumption, and rapid urban population growth. The Istanbul of today is a forest of construction cranes, bulldozers and concrete mixer trucks. Nearly everywhere you look, there is a luxurious shopping mall or five-star hotel under construction.

Also under construction is the Yenikapi peninsula on the European shores of the Bosphorus. Here, about 2.8 square miles of the waters off Yenikapi are currently being filled with rock and excavation debris from the new Marmaray tramway to create an assembly ground for political rallies and outdoor fairs. An incredible vast space where trees and shrubs will obviously also be needed. Then there is the third bridge over the Bosphorus straight, part of the North Marmara Highway Project involving 414 km (257 miles) of roads... and roadside plantings.

www.FloraCulture.eu | January 2014

Raison d’être

It's the ‘there-is-no turning back’ feeling perhaps, the knowledge that sky-high buildings are the future.

For some, Istanbul’s towering skyline is a symbol of growth and prosperity, for others it’s yet more proof that hundreds of green acres continue to be replaced by concrete, as shrewd house builders devour whole landscapes.

Now that Istanbul’s cherished green spaces are slowly but steadily being swept away, one important raison d’être of the Turkey Flower Show becomes more obvious day by day.

The Flower Show Turkey is probably one of the best things amid the concrete skyscraper jungle. Everybody will remember the recent wave of protests engulfing Taksim square to save the tiny Gezi city park

Photo credits: Aldo Colombo Mayor Kadir Topbaş from Erdogan’s ruling AKP party cut the ceremonial ribbon to celebrate the opening of the 2013 Turkey Flower Show/Eurasia Plant Fair on Thursday November 28 th, 2013.

(although it evolved into something more significant than its original initiators could have foreseen).

Artistic staging

Fuelled by two consecutive years of growth, CYF Trade Fairs Inc. and the SÜSBİR’s (Turkish Ornamental Plants Grower’s Association) 3rd international Flower Show Turkey/ Eurasia Plant Fair was ‘densely planted’ with booths that looked more like miniature show gardens than commercial displays. They were beautifully decorated with trees and shrubs and offered a first-class spot where the industry’s growers, buyers, technical suppliers and plant brokers convened to see the latest in ornamental horticulture and gardening.

The industry-only show was held at the Istanbul Exposition Centre, Turkey from November 28 to December 1.

The country’s premier horticultural trade event, with a clear focus on nursery stock, hosted 286 exhibitors from 21 countries, displaying the latest nursery stock products, cut flowers, indoor plants, bedding plants, perennials, bulbs and landscape projects across more than 24,000 square feet of exhibition space. More than 9,500 high quality visitors with serious buying power, representing garden centres, landscaping companies, wholesale markets, hotels, DIY stores, real estate companies and 60 municipalities from Turkey were on hand for the event.

Nesrin Otuzoğlu beams as we visit her office and cash and carry in Istanbul’s Beykoz district.

The ‘Europeanstyle’ Bahçe garden centre, which opened in Alibeyköy in 2010, was an absolute first for the country.

Interesting deals

Although visitor numbers were somewhat down because of economic concerns and adverse weather, exhibition manager Mustafa Gültekin Gökgül said that people were very positive about the show, especially the standard and range of the displays. “On Thursday, Friday and Saturday we welcomed more qualified visitors than on the opening day. According to the exhibitors, the show offered the right opportunity to establish ‘very good contacts’ with foreign industry professionals. We were told that some exhibitors made interesting deals with clients from Iraq, Saudi Arabia and Azerbaijan.

This was of course welcome news for us as was the fact that many companies have already booked for the 2014 edition. We as organisers are satisfied with the 2013 edition, but we realise that for the coming years we need to work hard to expand the Flower Show.”

Substantial leads

Tree nursery Combinatie Mauritz from Opheusden, the Netherlands was exhibiting for the second time at the Flower Show Turkey.

Despite low traffic on the first day of the show, the company’s Dick Willemsen called their participation successful. “The Flower Show

>>>

January 2014 | www.FloraCulture.eu

35

36

Photo credits: Aldo Colombo

Turkey

Turkey was really helpful for Combinatie Mauritz as we were able to see a lot of potential customers in only four days. The event generated a lot of substantial leads.”

According to Willemsen, the ability to network with industry peers and share thoughts is something that can reap rewards for his business in the long term. “Particularly interesting for us is the presence of international visitors and exhibitors as we consider Turkey as a gateway to the east.”

Combinatie Mauritz has already decided to participate in the 2014 Flower Show Turkey after which their three years in Istanbul will be carefully evaluated.

Bumper year

Nesrin and Yasin Otuzoğlu and a team of dedicated employees run the Ada Plant nursery in Sakarya and Karaoğlu Peyzaj landscape contracting with branches in Istanbul (Beykoz) and Ankara.

Nesrin is passionate about landscaping and is a self-confessed ‘plants woman’, who has a degree in landscape design from the Ankara University and learned some Dutch while doing an internship at the Dutch-based tree nursery Ton van den Oever in Haaren, the Netherlands some ten years ago.

Commenting on their booth at the Flower Show Turkey, Nesrin Otuzoğlu said, ”Each year, there is a growing interest in the Flower Show Turkey/Eurasia Plant Fair.

We were very satisfied with the number of visitors.” She added,

www.FloraCulture.eu | January 2014

“The quality of the visitors was quite satisfying. For us, the Turkey Flower Show is an important event, as it brings together all import stakeholders from the Turkish and international plant business. As for Ada Plant, we had the opportunity to establish new contacts and some good business was done. As far as Karaoğlu Peyzaj is concerned, the event allowed us to see the newest developments in the landscaping sector and also helped to enhance the Karaoğlu brand and generate leads.”

Nesrin beams as we visit her office and cash and carry in Istanbul’s Beykoz district. Her company Karaoğlu Peyzaj specialises in landscaping on new developments and in highway-improvement schemes and has had a particularly good year at international competitions, including the nomination for the 2014 European Business Award.

“In 2007, we won the Netuba Turkey Trade Award recognising outstanding achievements by Turkish- Dutch companies and now we have been nominated for the 2013/2014 European Business Awards, where more than 500 companies representing 32 countries are competing.”

All competitors have sent in a presentation of their company. In Karaoğlu Peyzaj’s presentation, Nesrin gives a comprehensive overview of the company, from the beginning in 1993 to the latest innovations and business developments. Occupying pride of place are the 52,000m2 of roof garden,

Photo credits: Aldo Colombo

Thousand and one plant display at Tuneli’s.

the 1500m2 of indoor garden and the 12,000m2 of water features such as swimming pools, fountains and cascades that can be found at Zorlu, dubbed Istanbul’s finest residential and commercial real estate developments extending over an area of 619,595m2 in the Beşiktaş area.

This $2.5 billion development, including a shopping mall, residences, offices, the Raffles Istanbul Zorlu Centre Hotel and Performing Arts Centre, opened its doors last autumn.

“2013 has been a good year,” Nesrin said proudly, adding that transporting oversized trees into overcrowded city centres and in line with local restrictions and government regulations is one of the most challenging parts of her job.

Ağaç Ve Peyzaj

Istanbul Ağaç Ve Peyzaj, a division of Istanbul’s metropolitan municipality is one of the strongest advocates and stand holders at the Turkey Flower Show. Since its inception in 1997, the company has

Photo credits: Aldo Colombo

Local farmers agree to provide agreed quantities of a specific ornamental product and these should meet the Ağaç Ve Peyzaj quality standards and supply at the determined time. In turn, Ağaç Ve Peyzaj commits to purchase the product and to support production through, for example, the supply of farm inputs and the provision of technical advice.

Bring a bit of Istanbul to your garden with this beautiful mosque topiary.

Carefully planting future growth.

planted over 15 million trees, and tons of shrubs and flowers around the city for ongoing beautification projects.

Ağaç Ve Peyzaj has a history of successfully delivering projects of all sizes and particularly excels at building extensive landscape and hardscape installations such as the landscaping of the Istanbul Water and Sewage Administration (ISKI) site, the planting of the Mahmutbey-Kinali track of the Trans Europe Motorway and the development of the Atatürk Olympic Stadium where a concrete jungle was transformed into a green lush oasis.

Tulips

In an attempt to bring back the tulip to one of its presumed homelands, Turkey, the municipal company is one of the driving forces behind the Istanbul Tulip Festival and bulb planting efforts in parks, gardens and along highways.

In addition, the company plays an

important role in terms of educating and supporting local growers by providing them with the needed materials and crop support for (contract) bedding plant production and bulb farming.

Bulbs and plants are grown in the pilot areas of Sile, Silivri, Catalca, Bayindir and Yalova.

Garden centre pioneer

Ağaç Ve Peyzaj is also being hailed as a garden centre pioneer. Its ‘European-style’ Bahçe garden centre, which opened in Alibeyköy in 2010, was an absolute first for the country and is being recognised for its potential to transform the future of Turkey’s horticultural business and plant sales.

Bahçe’s mission is to familiarise the end consumer with a wide array of plants and gardening products such garden tools and garden machinery.

One important European garden centre element, however, is missing so far: an attractive restaurant, which would fit in perfectly with Bahçe’s welcoming and relaxing atmosphere. |||

No signs of slowing down At a press conference on the first day of the Flower Flower Show Turkey/Eurasia Plant Fair, the Central Anatolian Exporters Union’s (OAIB) Foreign Trade Expert and Market Information manager, Ms Gülsen Bay, outlined the current state of the economic market and how the Ornamental Plants and Products Exporters Union (one of the eight divisions of the OAIB) has set an ambitious long-term goal; to increase export revenues from $73 million in 2013 to $500 million in 2023.

The Union’s official figures indicate that production has grown in number of products and surfaces, triggered by higher demand (Table 1). Today, Turkey’s ornamental horticulture and gardening industry consists of a sizeable assortment of trees, shrubs, perennials, bedding plants, cut flowers and bulbs, grown on around 3.359ha of land. In 2013, the export value of the sector was approximately $63 million. Turkish grown ornamentals are sold to more than sixty different countries with the Netherlands, Germany, Turkmenistan, Azerbaijan, the UK and Iraq being the most important export destinations.

Table 1. Ornamental plants industry in Turkey.

2012 Production area

3359 ha.

Export value

73,1 million $

Export destinations

50 countries

Value added

95%

Direct employment

25.000

Indirect employment

300.000

January 2014 | www.FloraCulture.eu

37

World News The Netherlands IPHandlers successfully enters perishable market

Independent Perishable Handler (IPHandlers), a newly established freight forwarding company, is more than satisfied with the first six months of business at the 10,000 state-of-the-art cold storage facility, located on Noordpolderweg in Aalsmeer, the Netherlands.

Since opening the facility in June of last year, IPHandlers’managing director, Mark Loos says his customers have given him great feedback. “IPHandlers has established a loyal following in a short time, despite the challenging economic climate.”

Loos added, “We are delighted with the company’s performance during the Russian Teacher’s Day peak period in September when IPHandlers quickly earned trust and confidence by their performance and professional approach.”

According to Loos, many new customers found their way to IPHandlers, which differentiates itself in the marketplace with competitive prices, flexibility, reliable service and a quick turnaround time.

In the run up to this year’s Valentine’s Day, IPHandlers is set to expand its capacity by adding a third vacuum cooler to their business. This will create an additional 5,500m2 cooling space.

Moreover, a giant 18 metres weighbridge for trucks will be put in place and in operation. “IPHandlers offers its customers one of the best business environments that is ready for the future,” concluded Mark Loos.

For more details call +31 297 747 200 or send an email to sales@iphandlers.nl |||

by William Armellini

Miami

No! At the risk of revealing a flaw in my character, I thought I would share my experience with you.

I have a friend, Lenny, who often calls me with some deal that is too good to refuse. My lovely wife reminds me that every time Lenny calls, it ends up costing us money.

True to form, Lenny calls me a few months back and asks me if I want a flower cart. It was located just a block from my home so I went to see it.

As you can see from the image, it was not in great shape. So, I pumped up the tyres and drove it home. Being an optimist I thought: No problem.

I can clean this baby up and sell it for a nice profit since it was free to begin with.

Being in the flower business and in a very floral city, I figured what can go wrong? The cart was basically in good condition, but very rusty and in need of lots of TLC. So I decided to get it sand blasted to remove the rust and then paint it, add a top and some new lights and wait for the phone to ring.

I contacted a sandblast company and had them come out to assess the situation and give me a quote. This is where the deal went to hell. I knew that this used cart, even in perfect condition, was only worth about $600 so I had a max of $200 that I would devote to sandblasting. When the nice couple showed up with their impressive sandblasting equipment and quoted me $650 I forgot the word NO and my $200 budget.

The lady (wife) assured me that the job would be done right and this cart would be worth $1,000. Clearly I forgot all my own rules and before you know it I was offering them $600 thinking that I had done well. Not! They did do a good job and the cart looked great and I believe that they provided $600 worth of value. After spending another $100 to repair the lights I now own a lovely overpriced flower cart. On a brighter note, I have had a few calls about it, but so far no one seems willing to pay even $600.

So the moral of this story is, to set clear limits before you enter a negotiation. Obviously, I am easily influenced so I need to adhere to my own advice and stick to it.

In retrospect, I should have driven the thing to the local metal recycler and walked away with about $75, which would have been all profit but instead I will accept this as a lesson in how not to negotiate.

William Armellini. Editor Flowersandcents.com Williee@williee.com

January 2014 | www.FloraCulture.eu

39

40

Japan The 10th edition of the International Flower Expo Tokyo (IFEX) ended successfully on a positive note.

As always, being located in the centre of Asia’s flower consuming market, the show served as a focal point for business for the coming season and the best place to catch the latest industry trends.

Record-breaking results for Ifex 2013 T

he show was split into 4 main areas: ‘Flower & Plant Grower’s Fair’, ‘Floristry Items Fair’, ‘IFEX Flower Living Area’ and ‘Mother’s Day Gift Zone’.

Exhibitors participated from all over Japan, Colombia, Taiwan, Sri Lanka, Ecuador, Indonesia, Korea, France and the USA to showcase their latest flowers and related products of their specialty.

Out of the above countries, Colombia, Sri Lanka and Taiwan even had their own pavilion, gathering a group of exhibitors from their country/region.

Great business platform

from our own correspondent

IFEX is also a great business platform to conduct business with professionals from other closely related industries such as garden, outdoor living and agriculture.

Concurrently held in neighbouring halls were the 7th International Garden Expo Tokyo (GARDEX), the 5th International Outdoor Living & Building Products Expo Tokyo (EXTEPO, the 3rd International Agricultural Material & Technology Expo Tokyo (AGRITECH JAPAN) and the 3rd International

IFEX offers a great platform to exchange ideas and do business.

www.FloraCulture.eu | January 2014

Both exhibitor and visitor numbers are record breaking figures since the launch of IFEX 10 years ago.

Hardware & Tools Expo Tokyo (TOOL JAPAN).

All four shows are leading international shows within its industry and all together gathered 1,229 exhibitors and 34,118 visitors from all over Japan, Asia and the world.

Both exhibitor and visitor numbers are record breaking figures since the launch of IFEX 10 years ago.

The increase in the visitor number was especially an impressive number as it has increased by 27% from the previous year. Evidently there were big crowds within the exhibition halls and long queues at the visitor registration counters.

Being the leading show in the world for cut flowers and a leading show for flowers as a whole in the Asian region, buyers were able to have a look at a great range of products and make business for the coming season. All the booths and lounges were busy with visitors negotiating serious business and making new connections throughout the show period.

The show management has been receiving positive comments both during and after the show and it seems IFEX has yet again served as a great bridge between the Asian market and the world.

Grand opening ceremony

Before the exhibition doors were opened on the first day, a ribboncutting ceremony was held to celebrate the opening of the tenth edition of the show. Over 49 leaders of the industry participated in the event as ribbon-cutters including ambassadors and executives from major home centres, supermarkets, flower stores, gardening stores and international trade organisations.

This year a larger number of presidents, chairmen and CEOs from such firms were involved, for instance; the President of Aeon Retail Co.,Ltd., the Director Managing Executive Officer Food Merchandising Division of Ito-Yokado Co.,Ltd., the Chairman of Yaoko Co.,Ltd., the President and C.E.O. of Cainz Corporation, the Representative Director and President Executive Officer of DCM Holdings Co.,Ltd., and the President of Lixil Viva Corporation (all major supermarkets and home centers in Japan).

Opening remarks were made by key players from the Japanese market: Mr Toshihito Kumagai (Mayor of Chiba City -the host city

of the show) and Mr Kazuo Sato (Director-General of the Ministry of Agriculture, Forestry and Fisheries of Japan).

As well as illustrating his high hopes and confidence for IFEX as a business hub, Mr Sato also shared the ministry’s plans for the coming year. “The Ministry is allocating 3 billion Yen for next generation horticultural projects and 500 million Yen for the support of Japan’s domestic flower production and its export to overseas in its budget framework for the next fiscal year.

We believe that this exhibition, where 30,000 trade professionals gather, surely contributes to the development of Japan’s flower production and export, and boosts the domestic flower consumption”, said Mr Sato.

The ceremony marked the beginning of a successful event and illustrated the dedication of industry experts towards this show.

Ribbon cutting ceremony.

Ms Lilly Liu, Chairman of Taiwan Floriculture Exporters Association gave a toast at the reception party and mentioned the shows importance in playing a part in their country’s trade.

their country’s trade. “This year, IFEX celebrates its 10th anniversary.

Especially today, October 10th, is the birthday of Taiwan, our national day. In this commemorative year, also in Taiwan’s Theme Year, we are extremely pleased that we are able to welcome you to the largest Taiwan Pavilion ever at IFEX.” Japan is the largest flower importer for Taiwan. Liu added, “It is a major destination of more than 80% of the flower export from our country. This show is very important trade fair for us in order to promote our flower export to Japan, and that is why we have been exhibiting at IFEX every year from the very first year of the fair. As a result, our export volume of flowers to Japan has become 3 times over 10 years ago. From now on, we will continue to be part of this show as the largest sales promotion venue for the Japanese market.”

Theme country/region

Taiwan was selected as IFEX’ first theme country/region. As well as individual exhibitors, Taiwan portrayed their devotion toward the market by taking part as a pavilion hosting 9 exhibitors. Flowers and related products such as Oncidium, Anthurium, Eustoma, Pachira, Aglaonema, Renanthera, Nephrolepis Exaltata, plant Growing LED Lighting were showcased.

Ms Lilly Liu, Chairman of Taiwan Floriculture Exporters Association gave a toast at the reception party and mentioned the shows importance in playing a part in

Top-notch educational opportunities

To celebrate and mark the occasion of the show’s 10th anniversary, the show management organised a number of new events and put extra effort in spicing them up.

For instance, the ‘Floristry Items Fair’ had been launched for the first time occupying around quarter of the exhibition ground. 59 exhibitors were involved in the fair.

Various items related to flower arrangements, wrapping, decorations etc. gathered in one place. Some of the exhibits were introduced and used in the ‘Flower Arrangement Show’ showcasing the latest flower arranging tips and techniques by 9 local professionals and gurus in the field.

Along with the ‘Flower Arrangement Show’, a new event called ‘Hanaike (flower arrangement in Japanese) Battle was launched.

This event took an event more artistic approach and it involved 8 designers/artists competing with each other. The contestants demonstrated their latest and cutting edge flower arrangement techniques by creating a piece within the same working environment, with same tools and material. Given 5 minutes each the contestants showed off their sense of style, techniques and the one who received the most applause was selected as the winner by the surrounding audience. Viewing the process of the creation and the end-product enabled visitors to imagine how show exhibits can be incorporated into display art. |||

January 2014 | www.FloraCulture.eu

41

42

International Events 2014 January 2014 8 to 10. United States MANTS (Mid-Atlantic Nursery Trade Show) at the Baltimore Convention Center. www.mants.com 17-26. Germany Grüne Woche, international green week Berlin. The world's biggest fair for food, agriculture and horticulture. www.gruenewoche.de 22 to 24. United States Tropical Plant Industry Exhibition (TPIE) at the Greater Fort Lauderdale/Broward County Convention Center, Fort Lauderdale, USA. www.tpie.org 28 to 31. Germany IPM Essen at the Messe Essen. info@ipm-essen.de www.ipm-essen.de February 2014 4 to 6. Spain Viveralia, 11th international trade fair for ornamental plants at the Institucion Ferial Alcantina (IFA) in Elche, Spain. www.feria-alicante.com 5 to 7. United States New England Grows. One of the largest and most popular horticultural and green industry events in North America at the Boston Convention and Exhibition Center. www.newenglandgrows.org 5 to 7. Germany Fruit Logistica Berlin, the world’s leading trade fair for the fresh fruit and vegetable business. www.fruitlogistica.de 18 to 20. France Salon du Végétal at the Angers Convention Centre in Angers, France.

T (33) 241 7914 17 F (33) 241 4529 05 salon@bhr-vegetal.com www.salonduvegetal.com 20 to 22. India Flora Expo 2014, one of India's leading trade exhibitions for floriculture, nursery stock and greenhouse technology.

Chandigarh, India. www.floraexpo.com

www.FloraCulture.eu | January 2014

26-28. Italy 4th edition of Florshow Verona, horticultural trade show info@greenboxsrl.it www.florshow.net 26 February to 1 March.

New Zealand Ellerslie International Flower Show in Christchurch. www.ellerslieflowershow.co.nz

20 to 23. Mexico Expoflor + Verde Mexico 2014, international flowers, plants and green industry trade show at the Floracopio wholesale market in San Antonio la Isla, Mexico. info@guiaverdemexico.com www.guiaverdemexico.com

26 to 28. United States World Floral Expo 2014 in Chicago, USA. jasper@hpp.nl 27 February to 1 March. Poland Gardenia, nursery stock trade show T +31 20 6622482 www.worldfloralexpo.com at Poznan’s International Fair. www.gardenia.mtp.pl 26 to 30. Australia Melbourne International Flower & Garden Show at the Royal March 2014 Exhibition Building & Carlton Gardens.

3 to 12. Taiwan Taiwan International Orchid Show info@melbourneflowershow.com.au (TIOS) at the Taiwan Orchid www.melbourneflowershow.com.au Plantation in Tainan, Taiwan. info@tios.org.tw www.tios.org.tw April 2014 4 to 5. Belgium Florall at the Flanders Expo Gent, Hall 2 & 4, Maaltekouter 1, 9051 Gent – België www.florall.be 4 to 6. South Africa Cool Logistics Africa 2014, 3rd Africa Conference at the Vineyard Hotel & Spa, Cape Town. www.coollogisticsafrica.com 8 to 9. United States The ‘Fleurish’Northeast Floral Expo 2014, the nation’s 4th largest florist trade show, serving the floral industry in New England, New York, New Jersey, and beyond. Venue: Mystic Marriott Hotel&Spa in Croton, United States. www.northeastfloralexpo.com 11 to 15. Spain Backed by the International Camellia Society, the International Camellia Congress will take place in Pontevedra, Spain.

T (34) 986 804 100 Camellia.pontevedra@depo.es www.camellia2014.depo.es 12 to 16. Switzerland Giardina, the country’s leading home and garden show at the Messe Zurich convention centre. www.giardina.ch

April to October 2014. China The Quingdao International Horticultural Exhibition at Baiguo Mountain Forest Park in Quingdao, China. exhibition@qingdaoexpo2014.org www.qingdaoexpo2014.org 1 to 3. China The 3rd International Conference on the Genus of Lilium at the Merchant’s Hotel in Zhangzhou, China. www.lilium2014.org 5 to 10. United States California Spring Trials www.ofa.org/springtrials 8 to 10. Ukraine Flowers & Hortech at Kiev’s International Exhibition Centre. www.flowers-hortech.com 11 to 13. United Kingdom RHS Flower Show Cardiff. www.rhs.org.uk 23-25. Kazakhstan Astana Flora Expo 2014 in Astana.

T +7 495 221 1251 cell phone (8) 915 185 7903 mail@flowers-expo.ru

23 to 26. China Hortiflorexpo IPM Beijing, organised by the China Flower Association, Intex Shanghai and 14 to 23. Canada Canada Blooms at Toronto’s Direct China Great Wall International Energy Centre & Exhibition Place. Exhibition Co Ltd. in cooperation with Messe Essen GmbH This year’s theme is ‘Wild’. (international co-organiser). www.canadablooms.com Venue: Beijing Exhibition Center. www.hortiflorexpo-ipm.com 20 March to 18 May. The Netherlands Keukenhof, the world famous spring garden at Lisse, the Netherlands. www.keukenhof.nl

25 April to 11 May. Korea International Horticulture Goyang Korea 2014 at the Lake Park, Goyang City, Korea www.flower.or.kr/eng/main/ main.php week 18. The Netherlands 2014 European Spring Pack Trials in the Aalsmeer area and the province of North Holland.

The open days will be held on various dates in week 18. April 29 to May 2 Open Days at ABZ, Hem Genetics, Syngenta Flowers.

April 30 to May 2 Open Days at PanAmerican & Kieft Sees, Takii and Moerheim. www.fleuroselect.com May 2014 8 to 10. Thailand Horti Asia at the Bangkok International Trade and Exhibition Centre (BITEC). www.hortiasia.net 8 to 18. France 11th edition of the Floralies Internationales de Nantes at the Beaujoire convention centre in Nantes.

Comité des Floralies 7, quai Henri Barbusse 44000 Nantes accueil@ comite-des-floralies.com T +33 (0)2 40 14 58 60 www.comite-des-floralies.com 20 to 24. United Kingdom RHS Chelsea Flower Show. www.rhs.org.uk 22-24. Azerbaijan World Food, Ipack Caspian and Agrihort trade shows at the Baku Expo Center in Baku, Azerbaijan.

Switchboard: +99412 404 1000 Direct fax: +99412 404 1001 Direct tel: +99412 404 1044 www.worldfood.az www.caspianworld.com 28 to 30. Brazil 21st Hortitec at the Holambra/SP Convention Center. www.hortitec.com.br 29 May to 2 June. Ireland Bloom 2014 is Ireland’s most important flower & garden show which will take place in the Phoenix Park in Dublin. www.bloominthepark.com June 2014 4 to 6. Kenya IFTEX, International Flower Trade Expo at the Oshwal convention centre in Nairobi. www.iftex.org

Happy Gardening

by Anthony Tesselaar

United States

Central reservation website for California Spring Trials now open The official central reservation website for the 2014 California Spring Trials is now open and attendees can begin to make reservations.

The California Spring Trials will be held on April 5-10, 2014 in the central and northern regions of California. This year more than 30 companies are exhibiting at 18 locations. Attendees can arrange appointments through the website to create personalised itineraries which can be printed or viewed via a mobile site. There is no fee for attendees to use the service or attend the various events. The website was developed by OFA/AmericanHort and Clarity Connect, a leading provider of technology and marketing solutions.

The registration service is available now and is accessed through the official California Spring Trials website at www.americanHort.org/springtrials The California Spring Trials is an annual weeklong event held at various locations throughout the state. The event is a launching ground for some of the newest plant varieties, signage and packaging products, and merchandising programmes and concepts. In addition, many locations include PGR experiments, outdoor trialing, and technical information and help.

The event includes many of the leading plant breeders, growers, and suppliers showcasing their plant varieties and new products. Formerly known as the ‘Pack Trials’” attendees use the occasion to get an early look at products, and to learn directly from producers the recommended growing and retail strategies. |||

Think about where you are We’ve all been in a taxi far from home, trying to decide how much to add to the fare. In some countries tipping is part of the deal. In others, it’s optional and a way for us to show our appreciation and reward good service. So there I am in Nusa Dua (Bali), one foot already out of the door, trying to offer the appropriate little extra…

I believe this calculation is important because there is a lot riding on it. Offer too little and I’ve insulted someone. Too much and I am introducing something alien, something which may alter a balance I’ve failed to notice. So as Sheryl waited patiently, I made my calculations and offered something a little more than the going rate.

We are on holiday – our annual pep-me-up pilgrimage to the tropics – to the same hotel, the same room, the same pool and the same pool-side loungers. We rise in time to enjoy a late breakfast, do a little work, swim, read, eat and doze before heading out the hotel’s gates for dinner. And at that moment, each evening, we cross a significant line.

Inside is this ‘hotel-world’, exotic and foreign, but at the same time visitor-friendly, so that anyone arriving from almost anywhere in the world can easily navigate the environment within. Outside it’s very different. Bali is waiting to welcome us each time we step out, but it’s on Balinese terms. Here you find the true South East Asia, bustling with different operating instructions that for some visitors are trickier to use.

And it shares something with my moment in the taxi: the environment out on the street is in full swing and we’re welcome to join in and enjoy it, but how do we do it best, and in a way that doesn’t destroy the balance?

Sitting beside the pool, as my laptop brought together my working and Bali worlds, I had an idea. Perhaps the best approach wherever you are – at work or far from home – is to show respect for your surroundings.

Take some responsibility to get up to speed when you interact with people – work colleagues or locals in a foreign setting – you’re less likely to do any damage or upset the existing balance.

Anthony Tesselaar hails from Anthony Tesselaar International, an international project management company dealing in plants, horticultural research & development and strategic water management. www.tesselaar.com / ATesselaar@tesselaar.com

January 2014 | www.FloraCulture.eu

43

A

R

R

E

Partners of FloraCulture International

G

44

Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companies and organizations.

Agreements have been reached between Floraculture International and leading growers and trade associations in 24 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

T DE N CEN

A S S O C I AT I O N

SEED IS LIFE

SF

International Seed Federation



www.FloraCulture.eu | January 2014



Classifieds HELP WANTED

rental

Florasearch, Inc. In our third decade of performing confidential key employee searches for the horticulture industry and allied trades worldwide. Retained basis only. Candidate contact welcome, confidential, and always free.

1740 Lake Markham Rd., Sanford, FL 32771 USA Phone (1) 407 320 8177, Fax (1) 407 320 8083, E-mail: search@florasearch.com, Website: www.florasearch.com

Once upon a time there was a beautiful place in the world where one could sit all day just looking out at the bay. A Tiki Hut providing shade from the bright sun while the clear saltwater beckons you to just dive in. Eagles fly overhead and the fish are jumping…

I am spinning this tale to bring to your attention a unique offer that I hope might interest just a select few of you.

My family owns a lovely vacation property in the Florida Keys and we have decided to open it up

for weekly or monthly rentals. It is a very special laid back place where time is only what you make of it. Relaxing and private this casual property is surrounded by the best sport fishing in the US. We can accommodate from 2 to 5 couples.

Check it out at www.lost-habor.com If you are interested please contact me Williee Armellini Williee@lost-harbor.com US: 786-255-3335

Advertising Index Company

Page website

Armada Youngplants..................................................6................. www.armadayoungplants.nl Ass. Nazionale Piante & Fiori d’Italia.................24-25....................www.pianteefioriditalia.it CDM Sp. Zo.o...............................................................27...............................................www.cdm.pl Container Centralen....................................................3.............www.container-centralen.com CYF Trade Fairs (Flower Show Turkey)..............34-37....................www.flowershow.com.tr Dutch Lily Days.............................................................2...............................www.dutchlilydays.nl Ellergaard A/s .............................................................30.........................................www.ellepot.dk Erich Baumeister GmbH...........................................46...................... www.erichbaueister.com Flier Systems.................................................................3.................................www.fliersystems.nl Florasearch Inc...........................................................45............................www.florasearch.com Floricultura B.V.............................................................6..............................www.floricultura.com Flowers & Cents..........................................................46................... www.flowersandcents.org Flowers Expo (Moscow)...........................................18.............................www.flowers-expo.ru Goyang International Flower Foundation............18......................................www.flower.or.kr Hamilton Design..........................................................46.................www.hamilton-design.co.uk Hassinger Orchideen................................................21............. www.hassinger-orchideen.de Herkuplast ...................................................................29..............................www.herkuplast.com

Company

Page website

Jungle Jack’s................................................................6..............www.junglejacksthailand.com LongPride Biotechnology ........................................12..................... www.messe-essen.de/en Messe Essen (IPM Essen)....................................20-26.................. www.messe-essen.de/en New Plants Motril.......................................................27.......................................www.lannes.pro Philips Lighting............................................................48............................www.philips.com/horti Poepplemann...............................................................12....................... www.poeppelmann.com RennerPrint+Media...................................................29................................www.renner-print.at Royalty Administration International ...................47.......................www.rai-worldwide.com Royal van Zanten........................................................13.................... www.royalvanzanten.com Salon du Vegetal.........................................................14.................... www.salonduvegetal.com Siere Handel................................................................29 Stal & Plast A/S...........................................................45..................................www.staal-plast.dk Takii.................................................................................14......................................... www.takii.co.jp Veiling Rhein Maas....................................................38...........www.veilingrheinmaas.com/en Vitroplus.....................................................................38,46....................................www.vitroplus.nl VWS Export-Import Flowerbulbs...........................45.......................www.vws-flowerbulbs.nl Williee Armellini..........................................................45.............................www.lost-harbor.com

January 2014 | www.FloraCultureInternational.com

45

India Update ‘India update’ will bring to you the latest happenings in Indian flower world. Your feedback & interaction will guide us to design the content on this page.

Yes, you can add colour and fragrance to this page. Do contribute news, events, success stories related to floriculture from your region. Images and videos are most welcome, as they bring life to the subject.

Digital format allows us to include all these. Your contribution will reach 40,000+ online readers.

The number is increasing.

If you communicate, one of our team members can also visit your location to cover the event or development. Let us share knowledge and grow together.

Seeds sown for flower mart in city

A research that will optimize yield, quality and life of flowers

From floriculture to cold chains, agriculture minister outlines priorities

January 14,

January 14,

Dec 13,

BHUBANESWAR : The state

NAGPUR: With the aim of

JAIPUR: The BJP government,

government has decided to

developing better floriculture

making a departure from

construct a flower market in

production technologies to

traditional agriculture, would

Bhubaneswar where farmers

improve the yield and quality of

focus on floriculture,

from across the state can sell their

flowers, the post graduate students

aquaculture, date and olive

produce directly to florists.

(M. Sc floriculture) of

farming and would lay stress on

The horticulture directorate has

College of Agriculture, under the

setting up cold chains and also

identified a vacant site in front of

aegis of Panjabrao Deshmukh

fodder plants. Talking about the

the Regional Institute of

Krishi Vidyapeeth (PDKV)

vision of the state government

Education near BDA City Centre.

Akola, are conducting research

on agriculture, animal husbandry

Chief secretary J K Mohapatra had

by use of certain micronutrients

and dairy, minister Prabhu Lal

approved the proposed

and growth regulators. Though

Saini, who is playing second

project on November 15, 2013.

the actual research results are yet

innings as agriculture minister,

"At present, the city does not have

to be optimized, the initial results

said the government will have a

an organized flower market. The

are quite

very modern vision on the farm

proposed integrated flower market

promising.

sector.

would benefit farmers.

Read more

Read more

Read more

Source: Times of India

Source: Times of India

Source:The Times of India

Women entrepreneurship training at TNAU January 14,

COIMBATORE: Tamil Nadu Agricultural University will conduct training on ‘Value Addition in Fresh and Dry Flowers for Commercial Venture by Women Entrepreneurs’ from January 22 to February 19. According to a release, the training will be held at the Department of Floriculture and Landscaping for 25 days. The

Please write to us at floraculture@kisan.com Stay connected.

programme is being held free of cost with financial support from the Ministry of Marginal, Small and Medium Enterprises (MSME), Government of Tamil Nadu. Participants will have to make arrangements for their accommodation.

Read more Source: The Hindu

I n d i a ’ sL a r g e s t

A g r i S h o w

1 0 1 4De c 2 0 1 4

E x c l u s i v eP r e v i e wd a y 1 0De c2 0 1 4

Green House Films

Thermal Screens

Growing Trough

HDPE Woven Films

Mulch Films

Colored Shade Nets

Garden Trough

Skirting / Apron Films

Geo-Membranes

5 year UV guarantee

Drainage Collectors

Tunnel Films

Net House Structures

25 & 40 mesh Anti-Insect net HDPE Tape Nets

Tunnels

0.22mm-0.24mm thick yarn

Colored Shade Nets

Grow Bags

Customized Structures

5 year UV guarantee

Mulch Films

Planter Bags

Coir / Cocopeat

Green House Accessories

501- Harmony, 65, Ranade Road, Dadar (West), Mumbai - 400 028. INDIA. 022-24441989 09820099679 info@jjoverseas.com www.jjoverseas.com

World’s No. 1 Drip Irrigation Company

SMART SOLUTIONS SUSTAINABLE GROWTH

ONE SMART STEP IN IRRIGATION HISTORY. ONE GIANT LEAP TOWARDS A SUSTAINABLE FUTURE. Netafim is proud to be the global drip irrigation pioneer and leader. Following the initial attempts at developing drip technology in the 1960s, Netafim went to establish the world’s first drip irrigation production facility. Since then, We have grown to become the leading supplier of smart drip and micro irrigation solutions, revolutionizing agriculture across the globe. We salute the world’s farmers and are committed to continuously providing them with innovative practices which promote efficiency and sustainability.

NETAFIM GROW MORE WITH LESS

Aries Dripper

Disc Filter

Ventury

Dripnet PC

Gyronet

Correct Design l Best Installation l Drip set Operation Training l After Sales Service l Agronomical Guidance

Netafim Irrigation India Pvt. Ltd. Office No. 1&2, C-1 Bldg, Saudamini Complex, Kothrud, Pune - 38 PH: 020 25286080 FAX: 020 25281337 Jalgaon: 9545457756/59 Aurangabad: 0240 2060450 Amaravati: 9545457767/48 Indore: 0731 4066236 Raipur: 0771 4013684

Some of the benefits that you will enjoy by using Jiffy pellets as follows. # Consistent high quality rooting media # Container & media in one # Rooting & hardening in the same pellet # Easy to handle in the nursery with minimum labor involvement # Save nursery time, space & labour cost # Better & faster rooting # Uniformly grown young plants # Easy to take out young plants from tray # Easy & economical transportation of young plants # Transplant directly in to soil # Minimum mortality risk # Environmental friendly propagation since NO poly bags

Mobile : +91 9545 701 555 Email : agrogreenleaf@gmail.com Pune, India