Floraculture october 2015

W W W . F L O R A C U L T U RE . E U

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FloraCulture The business magazine for worldwide floriculture

Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companiesandorganisations.

Agreements have been reachedbetweenFloraculture International and leading growersandtradeassociations in 32 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

For more FCI partners see page 44.

Partners of FloraCulture International

Table of Contents

October 2015 Volume 25 Number 10

Controllinglightingandtemperature independently of one another Miniature pot rose grower Leo van der Harg is dedicated to producing the highest quality pot roses possible. A hybrid lighting installation , using Philips GreenPower LED toplighting and GreenVision 1000 W (HPS) lamps, enables him to control lighting and temperature independently from one another. Not only is this a big step forward, it is also a step that cuts costs.

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by Ron van der Ploeg

2015 Flower Trials attract global attention

Founded in 2003 by a group of visionary entrepreneurs in the pot and bedding plant industry, Flower Trials have quickly establisheditselfasoneofthetopornamental plant events providing a platform for relativelyyoungcompaniesinplantbreeding as well as established brands and supports retail businesses throughout the world.

by John Sutton and Ron van der Ploeg

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High expectations for Flower Show Istanbul/ Eurasia Plant Fair

There are high expectations from industry stakeholders and other sector leaders ahead of next month’s start of the 7th Flower Show Istanbul/Eurasia Plant Fair, the country's premier annual ornamental horticulture trade show at the Istanbul Fair Center.

by Ron van der Ploeg

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Ultimate resource for identifying the cream of Polish nursery stock

More than 260 exhibitors and well over 6 000 horticultural professionals came to Warsaw, capital city of Poland, for the annual Green Is Life trade fair. Held in early September, the event is dedicated to ornamental plants and fruit. The first two days are for professionals only, but on the third day, a Saturday, the event is open to the public. In total, there were almost 16,000 visitors, 7% more than in 2014.

by John Sutton

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Flora Co Ltd. maintains strong presence in US through its Flora USA business partner

Flora Co Ltd., a specialist supplier of plant vitalising products from Japan, maintains an established and strong presence in the United States through its business partner Flora USA Inc. in Beaverton, Oregon.

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by Ron van der Ploeg

CPVO celebrates twenty years of EU intellectual property rights for plant breeders

The Community Plant Variety Office celebratedits20th anniversarybyhostinga half-day seminar on 1 October at Terra Botanica, Angers, France.

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by Marie-Françoise Petitjean

Departments FCI’s international partnerships World News International Events Advertising Index

04 08 31 45

Columns From the editor Miami Happy Gardening

07 09 11

FloraCulture International is proud to present two supplements on the upcoming FloraHolland Trade Fair and International Floriculture Trade Fair (IFTF), which will be held at FloraHolland Aalsmeer, the Netherlands and the Vijfhuizen-based Haarlemmermeer Expo respectively from November 4-6. We have produced a supplement themed on standout brands, market developments, breeding breakthroughs, young plant production and new product launches.

In an environment that is an blend of business and business friendships, both fairs are much more than simply a buying opportunity.

19& 35

October 2015 | www.FloraCultureInternational.com

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FloraCulture The business magazine for worldwide floriculture

Editorial & Administration Offices Angie Duffree

FloraCulture International Postbus 1000, 1430 BA Aalsmeer, Netherlands T +31 6 533 46 605 Circulation Administration: FBW Woerden P.O. Box 612, 3440 AP Woerden, the Netherlands T (31) 34 84 31 393 E info@fbw-woerden.nl Editors: Ron van der Ploeg (ron@floracultureinternational.com) Editorial team: William Armellini, Chris Beytes, Alicja Cecot, Aldo Colombo, Arturo Croci, Audrey Gerber, John Ingwersen, Marie-Françoise Petitjean, John Sutton, Anthony Tesselaar and Jennifer Zurko.

Founding editor: Debbie Hamrick Published by: FloraHolland Frequency: FloraCulture International ONLINE serves our digital and mobile audience monthly, while FloraCulture International in print is a quarterly magazine, published four times a year. FCI’s four major PRINT issues will divide the year in four seasons: Spring (March), summer (combined June/July issue), autumn (October) and winter (January).

Circulation: FloraCulture International appears in print and online and has a circulation of 104,000 subscribers (16,000 English-language print issues, 66,000 English-language online format, 5,000 Mandarin Chinese-language print issue, 7,000 Mandarin Chinese-language online format and 10,000 Englishlanguage newsletters) in 142 countries. English-language online format for India and local language edition in Italian and Russian.

Printer: Muller Visual Communication Amsterdam.

Designer: Finnmedia, Aryen Bouwmeester Copy correction and sub-editing: Vanessa Heinrich

World Wide Advertising Office Europe, Africa, Asia/Pacific International Accounts Management: FloraCulture International, Postbus 1000, 1430 BA Aalsmeer, Netherlands T +31 6 533 46 605 Angie Duffree (angie@floracultureinternational.com) Italy, Southern France: Dr. Sun Arturo Croci, (acearturo@yahoo.it) Jing Xian USA, Canada, Central America: Paul Black (pblack@ballpublishing.com) Ball Publishing, 622 Town Road, PO Box 1660, West Chicago, IL 60186, United States T (1)6 30 23 13 675 F (1)6 30 23 15 254 Miami: William Armellini (william@floracultureinternational.com) China: Dr Sun Jing Xian (consultingflower@yahoo.com.cn) India: Niranjan Deshpande (team@kisan.com) Niranjan Deshpande T (91) 20 302 52 000

From the editor

by Ron van der Ploeg

Recently retired from her position as vice president of the European Commission for the Digital Agenda for Europe, Neelie Kroes is one of the few political figures from whom I can easily seek inspiration. This is not because she fought so fiercely to eliminate my roaming charges or because I am a dedicated follower of superhero rankings and leader of the pack lists where Kroes regularly makes one of the most influential politicians in Europe. It is simply because I like her entrepreneurial approach to creating more jobs in Europe and her straightforward ideas regarding digital change in the magazine industry.

Four years ago, Kroes established the EU Media Futures Forum which aims at fostering debates on the futures of EU media and issuing recommendations on how best to incentivize quality content and journalism while seizing the opportunity and benefits of the digital revolution with both hands. Worth a read if you’re interested in the eight solutions to thrive the digital world is the Forum’s ‘Fast-Forward Europe’ report, a reflection on the future of media industries from a global perspective.

Kroes believes digital change is here to stay and we, the team behind FloraCulture International, can only fully agree. So we will continue to throw as much energy as we can into the digital realm. The use of mobile devices among FCI readers has expanded dramatically (according to the 2013 figures of the Pew Research Center’s Project for Excellence in Journalism some 31% of American adults own a tablet compute, while Web-enabled smartphones in the US are even more widespread: 45% of adults owned a smartphone in 2013) and with it the opportunity to sustain editorial excellence through, quick, easy digital distribution.

However, it’s not an either or situation. FCI needs to embrace all media, including its print publications. Beginning with the 2015 October issue, FloraCulture International in print is now a quarterly magazine, published four times a year rather than 11, increasing its shelf life, allowing for extra visibility and exposure for your advertisements.

FCI’s four major print issues will divide the year in four seasons: spring (March), summer (combined June/July issue), autumn (October) and winter (January). The print magazines will also highlight major horticultural events and trade shows such as IPM Essen, Salon du Végetal, My Plant & Garden, Keukenhof, Flower Trials, GreenTech, IFFT and the FloraHolland Trade Fair Aalsmeer.

Meanwhile, the online version of FloraCulture International will continue to appear monthly, with unrestricted online access and digital distribution through the world’s leading grower and trade associations in 142 countries.

In the near future, we will use more technology to reach more people.

I for all believe that continued creativity is vital in shaping our future... where print and digital walk straightforward hand in hand.

Follow us on facebook and twitter FloraCulture International is published monthly.

Worldwide distribution. ©2015 FloraCulture International magazine.

All rights reserved. No portion of editorial may be reproduced in any form without written permission of the publisher.

Publisher is not liable for advertisements using illegally obtained images.

Send address changes to FloraCulture International magazine, Postal address: Postbus 1000, 1430 BA Aalsmeer, Netherlands

Ron van der Ploeg, editor ron@floracultureinternational.com

October 2015 | www.FloraCultureInternational.com

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World News United States

DVFG announces new outside directors The Delaware Valley Floral Group (DVFG) has announced the addition of two new outside directors to its Board. Both individuals were selected by a Nominating Committee consisting of directors and shareholders.

Christine Jacobs comes with experience and strength in leading large organizations to superior performance through process improvements and efficient operations. She specialized in aligning people and processes towards a company’s goals. Chris served as Senior VP of Operations for NRG Energy, President of Exelon’s Power division, Head of Supply Operations at PECO, and VP of Operations for North and South America at Rhone Poulenc Rorer.

Chris will chair DVFG’s Board “Finance, Audit and Operations Committee”. Chris also applies

Netherlands Cyclamen trials Morel Morel will conduct Cyclamen trials starting in two and a half weeks’ time in Purmerend (near Amsterdam), the Netherlands and you’re invited to attend.

The trials will run from Tuesday 27 October to Friday 30 October and from Tuesday 3 November to Friday 6 November. Occupying pride of place will be Morel’s In addition, novelty varieties and the company’s tried and tested cyclamen will be on display at the FloraHolland Trade Fair (stand A.19, aisle 15, Hall 1) taking place in Aalsmeer from November 4-6, 2015. Here the Morel crop support and marketing team will be on hand to provide expert advice. ||| www.Cyclamen.com

her skills in non-corporate notfor-profit organizations, serving on several boards. Chris is a worldwide traveler and frequently speaks abroad on the role gender equity can play in bettering a civil society.

The shareholders also elected Ron Carkoski (pictured), President & CEO of Four Seasons Produce, a full-service wholesaler supplying organic, local and conventional fresh produce to organic markets, food co-ops, independent retailers, chain stores, juice bars and other produce buyers in the mid-atlantic and northeast as well as exporting to Bermuda.

Ron brings experience in the dynamic process of building corporate cultures, business model development and IT systems platforms. One of Ron’s most impressive accomplishments is the transformation of the corporate culture at Four Seasons. He has encouraged employee participation and feedback, which in turn has created a progressive and inclusive culture.

Delaware Valley Floral Group, a family-owned business, is one of the largest floral distribution companies in the United States.

The company has three operating divisions including DVFlora,

FreshBlooms, and Flower Transfer Logistics. |||

Netherlands WPS publishes white paper on growing space utilization optimisation WPS, a leading provider of automation solutions for the professional plant industry, has published a white paper that will help growers use their growing space more efficiently.

Effective space management in greenhouses relies on information about people, places, and processes. WPS helps growers organize and spatially visualize where and in what type of space people work and plants grow.

The company’s recently released whitepaper invites growers to answer the questions such as: How do you know whether you are using your growing space efficiently?

And how do you calculate whether the ideas you have will actually make the best possible use of the space?

WPS is well aware of the fact

www.FloraCultureInternational.com | October 2015

that is not an easy job for the individual grower to find the right answers to these questions and is dedicated to helping them with their expertise in this field.

“We’re trying to answer all your questions about improving the use of your growing space. Our set of methods and tools will show you that you can improve the use of space easily. These methods and tools are explained and summarized in a whitepaper. A whitepaper is an authoritative report or guide informing readers in a concise manner about a complex issue and

presenting the issuing body’s philosophy on the matter. In this case, the whitepaper is meant to solve the problem for you by improving your use of growing space. In this whitepaper we give you some of the best methods and tools for calculating your use of space. These methods and tools do not only enable you to calculate your existing situation, but also helps you work out potential improvements. Besides we give you several practical tips on how to improve the use of space yourself, “stated the company officially. |||

by William Armellini

Miami

Buying locally grown flowers

Germany

Brandkamp launches Jollies La Grande Fuchsia line The German plant breeder and propagator Brandkamp last month proudly announced that it has extended its successful range of Jollies Fuchsias. The arrival of five new large flowering varieties which are sold under the Jollies La Grande brand name is in line with the company’s aim to give the Fuchsia a fresh new image.

The famous Jollies Fuchsia Line from the German breeder Brandkamp has modernized the familiar range of the famous bedding and balcony plant Fuchsia in the last few years.

The Jollies La Grande series contains bushy, large flowering fuchsias with an upright and semi trialing habit.

According to Brandkamp demand for giant Fuchsias is huge, while especially in upright Fuchsias there were hardly any good varieties.

Until now. Jollies La Grande share more or less the same characteristics as can be found in the Jollies series: harmonious growth, attractive flowers, good and easy to cultivate.

Last year, Jollies La Grande Picardie and Jollies La Grande Lorraine made their debut. They were sold immediately very well and have mainly kept what you would expect from a Jollies Fuchsia.

Three new varieties will be added for the 2015/2016 season, which expand the color spectrum significantly. Jollies La Grande Alsace (pink / violet, half hanging), Jollies La Grande Corse (white / raspberry, half hanging) and Jollies La Grande Provence (White / lavender, upright).

Brandkamp will continue to expand its Jollies La Grande in the coming years and will unroll a marketing campaign to strengthen the brand name. |||

In the beginning there were farmers that grew flowers on small plots of land. The flowers needed to be sold and consumed locally because there was no transportation beyond how far a horse could go before the heat or cold took their toll. If the flowers were not available locally, a florist would have to substitute or go without and use more greenery. A whole host of inventions had to take place before this pattern could change in any significant way. As demand for flowers grew the desire to get those carnations grown a few states over was great enough that ice packed flowers on trains began to allow this interstate commerce to happen.

The ice also worked on trucks as the interstate highway system in the US began to allow more travel over longer distances. This opened the door for more growers in more states to grow, pack and deliver their goods to more distant markets. This challenged the local farmer because he now had to compete with more growers some from states where perhaps the labor cost were lower, the sunlight stronger and the water better suited for growing.

When a Black man named Fredrick Jones developed the first portable refrigeration unit for military use (ThermoKing) the game changed once more. Now the distance traveled was not limited to the life of the ice and flowers could travel further and further around the US. All along this path the flowers became less and less local up to the point where we are today when ‘local’ means with the entire US. But the overall pattern has not changed, by this I mean that the demand for unique flowers continues to grow and that demand was destined to be filled by growers in far off lands.

Many years ago, the thought of using large cargo jet to fly in plane after plane load flowers was not comprehensible. However, the same dynamics that allowed Colorado to become the largest grower of carnations in the world, have allowed Colombia and Ecuador to become the largest suppliers of flowers.

I don't think we will find the word "local" being applied to the whole world supply, nor do I think it should. There is a clear sign that the buying local movement is coming full circle and I predict that more local growers will emerge to serve a limited geographical area. This is a good thing and as a result more and more unique products will be developed and sought after. As a florist or flower distributor if you are able to buy local flowers, just do it and be happy there are people willing to spend the time and money to grow things that help you be unique and make a living.

However, there is a limit to how much substitution can be made when a bride demands 90cm roses and Stephanotis in July. If we step back just a little we can see that Latin American growers have done a great job of growing high quality flowers in large quantities but they are all much the same. Roses, Chrysanthemums, carnations and Alstroemeria are the bulk of what they produce and that leaves a lot of open territory for "local" growers to find the niches in-between.

Remember to wear your sunscreen Miami is HOT!

William Armellini. Editor Flowersandcents.com williee@flowersandcents.com

October 2015 | www.FloraCultureInternational.com

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World News Netherlands

Temporary approval for the use of Winner in thrips control The Dutch Ministry of Economic Affairs has responded to the request from the lobbying organisation Glaskracht by issuing a temporary approval for the use of Winner (a product of Gowan, marketed in the Netherlands through Certis) for the control of Western Flower Thrips (Frankliniella occidentalis) in for example chrysanthemums, gerbera, orchids and roses.

Winner is only registered in ornamentals in the Netherlands. Due to the chemical profile of the crop protection product (active ingredient is formetanate) it is not possible to register this product in fruiting vegetables.

Winner suits very well in an IPM strategy.

It kills the bio insects but after 1 to 2 weeks you can introduce new bio insects. Certis advises to use it as a clean up before starting with a beneficial again. “Sometimes this is very necessary for a successful strategy,” officially stated Certis.

The temporary approval has been granted for a period running from 5 September 2015 to 2 January 2016.

LTO Glaskracht stressed that the decision is not automatically connected with the export of flowers to Russia but should be seen in as a broader objective of thrips-free sales of flowers and plants.

In this context an action plan has been developed by LTO Glaskracht Nederland, the Dutch Association of Wholesale Trade in Ornamental Products (VGB) and the association of Dutch flower auctions VBN and flower auction FloraHolland. |||

For more details please visit www.ltoglaskrachtnederland.nl (in Dutch)

www.FloraCultureInternational.com | October 2015

Netherlands

Cut foliage powerhouse Magical Greens announced last month that it has come together with Green Connect (www.greenconnect.nl), a division of the Dutch Flower Group, to become a global powerhouse in the cut foliage business.

Present at the flower auctions in Aalsmeer, Rijsburg and Naaldwijk, both companies will keep their own branding.

It means Magical Greens will be able to focus even more on customer driven marketing and source Green Connect products, hopefully reaching a larger audience. The final goal of the merger is to create one of the most competitive and innovative companies in the European cut foliage industry. “Merging them into a single organisation not only creates synergy but also leads to important cost reduction while benefiting from joint purchasing power and shared expertise,” said DFG finance chief Harry Brockhoff.

Magical Greens and Green Connect source a wide range of cut foliage products from carefully selected growers from North and Central America and Southern Europe. Magical Greens’ management and staff remain unchanged.

Jurjan van der Laarse will supervise the day-to-day operations of Green Connect.

Cut foliage is used to add structure to flower bouquets. The Dutch Flower Group (DFG) is a globally acting group of 30 trading companies. Together they lead the import, export, trade and market development of cut flowers, bouquets,

cut foliage and plants. They supply to both specialist traders (florists) via wholesalers and multiple retailers (supermarkets, DIY stores and garden centres). Together with its 2.200 employees, Dutch Flower Group achieved a turnover of over €1.2 billion in 2014, exporting to 60 countries worldwide. For more information please visit: www.dfg.nl. |||

Sweden

Munters launches new corrosion-resistant air heater Munters, a leading supplier of greenhouse climate equipment, has launched a new corrosion-resistant air heater for greenhouses.

The company, which has earned a strong reputation in designing cost-effective heating solutions in a wide variety of applications including greenhouses, is proud to present its new indirect fired air-heater that operates on either diesel oil or gas and delivers the right balance between performance, fuel efficiency and budget.

The GPmp heater range has a rugged design and corrosion proof material, which makes it perfect for greenhouse applications. |||

Formoreinformationpleasevisitwww.munters.com/en/munters/products/heaters/gpmp-1/

HappyGardening

by Anthony Tesselaar

Value for money...

Trust me, what follows is going somewhere relevant to us all, but you’ll have to jump on board the Tesselaar extended-family holiday for a moment to get there…

Netherlands

‘Shaping the future of floriculture’ conference Launching in Rotterdam at the former cruise ship SS Rotterdam, the ‘Shaping the future of floriculture’ conference will bring together a large number of influencers, innovators and key stake holders in ornamental horticulture for international business opportunities, networking and insight into trends that underscore disruptive innovation and sustainability in our connected world.

The conference is an initiative of the international flower trade association Union Fleurs, the Dutch Association of Wholesale Trade in Ornamental Products (VGB) and the sustainability label MPS. Participants: all important stake holders in ornamental horticulture. |||

Just a few weeks ago, I was on holiday in Hawaii, celebrating one of life’s milestones, 46 years of marriage.

Celebrating with me and my wife were all our children and grandchildren, 16 in total and all sharing a rented holiday villa-with-a-pool, blissfully (if noisily) vacationing in the shadow of Diamond Head and a minute or two from Waikiki.

If you’re familiar with Waikiki, you’ll know that it is not a cheap place to eat. Early during our vacation we spotted a familiar Asian fusion restaurant chain – let’s call it B.S. Fang. We’d enjoyed eating at the Los Angeles branch of the business because the food was delicious and the price seemed right. Unfortunately the Waikiki option didn’t measure up to our expectations. The menu differed and it was significantly more expensive, but it was the drop in quality that convinced us not to return.

This was a simple case of no value for money. We had something almost identical to compare it with, and our gut feeling had told us -during that one and only meal- that we were paying too much for too little.

By contrast, let me wax lyrical about The Cheesecake Factory. This is the restaurant’s real name and yes it does serve meals. In fact it serves a great many of them. The food is delicious and it’s well priced. And a great many people have worked this out because there is always a long queue out front. The value-for-money equation is so spot-on at The Cheesecake Factory, that our group of sixteen was happy to take a buzzer and wait patiently outside for up to an hour before our seating was called. And while we waited, I spent my time doing the numbers: 300 patrons, a 60 minute turn-around four times each night must mean that the dynamic customer service team were serving around 1,200 meals each night.

At last I get to my point: if you deliver quality in a way that gives your customer value for money you have a brilliant business model.

Date: Monday 9th November 2015 Time: 1.30pm to 5.00pm followed by drinks reception Venue: SS Rotterdam, Rotterdam, Netherlands http://ssrotterdam.nl/

Anthony Tesselaar hails from Anthony Tesselaar International, an international project management company dealing in plants, horticultural research & development and strategic water management. www.tesselaar.com / ATesselaar@tesselaar.com

October 2015 | www.FloraCultureInternational.com

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Lighting Miniature pot rose grower Leo van der Harg is dedicated to producing the highest quality pot roses possible.

A hybrid lighting installation , using Philips GreenPower LED toplighting and GreenVision 1000 W (HPS) lamps, enables him to control lighting and temperature independently from one another. Not only is this a big step forward, it is also a step that cuts costs.

Controllinglighting and temperature independently of one another L

eo van der Harg BV produces five million miniature pot roses each year, around 10% of Europe’s total. His nursery in Vierpolders, near Brielle, 25km west of Rotterdam, comprises a production area of 36,000m2. In 2013, Van der Harg started using a new, 7,000m2 greenhouse for finishing his pot roses.

Top quality roses only

by Ron van der Ploeg

Van der Harg aims to differentiate himself in the marketplace by delivering top quality plants only.

In order to realize this ambition, it needs the growing conditions to be optimum and controllable at all times.

Prior to the construction of the new greenhouse the crop was lit exclusively by HPS, a lighting system thatproducesbothlightandheatof radiation.

With this kind of lighting system it is not possible to control the temperature and the lighting completely independently of one another. During the winter this is not normally a problem, but in the

Leo van der Harg BV at a glance Grower: Leo van der Harg BV Sector: ornamental horticulture Crop: miniature pot roses, bred by Kordana Location: Vierpolders, the Netherlands Philips LED Horti Partner: Light Interaction Agro BV Lighting solution: Philips GreenPower LED toplighting and Philips GreenVision 1000 W (HPS)

www.FloraCultureInternational.com | October 2015

spring and the autumn in particular it can be restricting.

As well as wanting to have greater control over the growing conditions, Van der Harg was also looking for a way to save energy and to make production in the new greenhousemorecost-effectiveand more sustainable. Illumination of thenewgreenhouseusingasystem

based entirely on HPS would also havenecessitatedacostlyexpansion of the CHP system.

No radiant heat

The new greenhouse for finishing pot roses covers 7000m2 and is illuminated using a hybrid lighting system based on a combination of 1000 W HPS and LED toplighting.

“Other projects have already proved that the installation of LED solutionsfacilitatesmanagement,” explained Leo van der Harg.

He added, “This combination makes it easier to control the growing conditions. Because LEDs do not generate any radiant heat, it is possibletocontrolthetemperature and the lighting separately.”

The system delivers a total lighting level of 120 μmol. The crop is illuminated for 5000 hours a year, during 1000 of which it is illuminated either by only LED or by only HPS. The type of lighting that is used during these 1000 hoursdependsonthetemperature in the greenhouse. Lights Interaction Agro delivered the HPS and the LED lighting and supervised the installation of the LED’s. As the main electrical contractor, PB Techniek took charge of the installation of the entire lighting system.

Benefits

Van der Harg chose to work in partnership with Philips because of thecompany’sextensiveknow-how and the support and guidance it provides. A plant specialist from Philips was closely involved in the realization of the project in order to ensure the best possible lighting

design. Van der Harg plans to use the LEDs to grow sturdier plants of a better quality in order to achieve the company’s aim, which is to be recognized for its quality. In van der Harg’s case, the energy savings achieved by using a combination of LED and HPS amounts to more than 10% compared with illumination based solely on HPS. It is precisely because the plants are illuminated for so long that the pay-back time for the investment made by Van der Harg is relatively short and the savings on production costs are substantial. Another advantage is that, because LEDs are being used, the existing electricity connection is perfectly adequate and there is therefore no need for additional investment in the CHP system. In view of this, Leo van der Harg did not even need to even think twice abouthisdecision.“Theinvestment will pay for itself straight away, not just because of the energy savings but also because of the improvement in plant quality. I believe that LEDs are the future. That is why I am opting now for LED lighting.

This will mean our business is ready for the future.” ||| For more information please visit www.philips.com/horti

October 2015 | www.FloraCultureInternational.com

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Trials Founded in 2003 by a group of visionary entrepreneurs in the pot and bedding plant industry, Flower Trials have quickly established itself as one of the top ornamental plant events providing a platform for relatively young companies in plant breeding as well as established brands and supports retail businesses throughout the world.

2015 Flower Trials attractglobalattention J

uneisoneofthemostimportant months in the year for everyone in the life style horticulture industry. With summer around the corner, growers, plant buyers, plug producers,distributors,florists,garden centre retailers, journalists and PR professionals kick the industry into high gear with the start of the FlowerTrials.Industryprofessionals spend hours each day discovering the latest breeding breakthroughs, attending exclusive parties, seminars, award ceremonies and talking shop, marketing programmes and trends.

A spectacular international event

by Ron van der Ploeg

The Flower Trials have developed over a number of years and have becomeaspectacularinternational event, providing a comprehensive overview of existing, new and future assortments of cut flowers, pot and bedding plants. Since 2003, audiences at the annual showcase have grown with guests travelling from five continents to the 4-day shows. This year, the exciting and creative open house

has attracted attention from home and especially abroad with 25% of all pre-registered visitors coming from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia. 40% of the visitors come from the hosting countries The Netherlands and Germany and 32% from other European countries with France, the U.K.

and Italy leading the field.

The 2015 edition of the Flower Trials has attracted more visitors from more countries visiting a higher number of locations than ever. Compared to last year, the total number of visitors went up by 11%, whereas the total number of individual visits to the 49 companies exhibiting at 30 locations increased by 15%. |||

Quick Facts Year of foundation: 2003 Trial locations: 30 Hosting countries:The Netherlands and Germany Truly international: 25% of all pre-registered visitors come from outside Europe. Within that segment, the top five countries are Japan, Russia, Iran, the U.S.A and Australia. 40% of the visitors come from hosting countries Holland and Germany and 32% from other European countries with France, the U.K. and Italy leading the field.

Show frequency: annual Market sectors: bedding, balcony and patio plant growing, cut flower and potted plant product, packaging, horticultural automation, marketing and merchandising.

Exhibitor profile: ornamental plant breeders, young plant producers, propagators Attendee profile: professional growers, plant breeders, plug producers, garden centre retailers, supermarket managers, service providers, landscape designers, florists, journalists and PR professionals.

What influenced record breaking growth? The synergies of co-located shows in Holland and Germany and sustained high frequency and multimedia attention promotions.

Visitor numbers: not supplied 2016 dates: June 14-17.

October 2015 | www.FloraCultureInternational.com

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Trials A spectacular international event With 47 varieties of its own breeding for introduction in 2016, the Israeli company Danziger was an undoubted star turn in this year’s Flower Trials. Its extensive display of single-season bedding and container plants was hosted by Royal Van Zanten.

As in previous years, part of the display was staged outdoors in large containers. This gave a particularly good opportunity to show off Danziger’s hardy perennials, with the recently introduced Heuchera series Kira prominent among them.

New Guinea Impatiens is among the company’s top products.

Its benchmark Harmony series is almost forty strong. The Sun Harmony series was developed for its top garden performance features. Baby Pink, Blush and White are new colours that will add to the ten already in this series.

Four of these achieved recognition as outstanding in the UK in 2014, at the Royal Horticultural Society’s internationally prestigious trials.

The Stream series of cuttingraised Lobularia (also know as Alyssum) is a comparatively

recent arrival for the Danziger catalogue. There was a new colour on show, ‘Raspberry Stream’, belonging to the compact group within the series.

Because the flowers are sterile, the Stream varieties continue in flower over a very long season.

In Petunia, Danziger offers four series. In Cascadias, the greenedged deep pink ‘Pitaya’ is new for 2016. The very pretty Pink Halo Ray is new for its series.

There were new colours also in other well-known series such as Calibrachoa Noa and Bacopa Scopia.

Danziger is proud of its Mixis, designer combinations of three varieties trialed for their compatibility for rooting together in the same plug and growing on together in containers over a prolonged period. There are four

Part of the outdoor display of Danziger varieties at the Flower Trials.

newcomers in the ‘multicrop’ category, each comprising varieties in two or three separate

genera. An example is Early Spring, with Nemesia, Petunia and Osteospermum. |||

The new dwarf Tagetes Chica series, believes commercial director Rudy Westenberg, will set the standard for this popular plant. In comparative trials with established series, the three Chica colours – gold, orange and yellow – showed up as being both larger-flowered and more uniform.

In the company’s display area, the biggest impact came from a presentation of the Twinny series, double-flowered dwarf Antirrhinums. Very showy plants, these were containergrown, five plants per 17cm pot.

Equally showy, in quite different style, were dwarf Dahlias of a range of flower forms – singles, collerettes and small decoratives. The Dahlia is a recent addition to Hem breeding activity, and unusually for the company, these were cuttingspropagated varieties. Some

are currently still experimental, but the Starsister varieties are already in the market, with distribution handled by Beekenkamp Plants.

New colours in Hem Genetics’ large-flowered Petunia series Limbo GP were also on show.

Commercial director Rudy Westenberg was especially pleased with the mid-blue that will be available from 2016. The Limbo series is genetically compact, along with the multiflora Mambo series.

Both were ground-breaking introductions in the company’s early history, because no PGR’s are needed in their production.

Not only were there French marigolds, Antirrhinums, Dahlias and Petunias to see.

Experimental varieties of popular border plants such as Gaura, Lavandula and Silene were on show as well. |||

Hem Genetics Among the youngest companies to take part in the Flower Trials, Hem Genetics was one of five hosted by Takii Europe on their premises near Aalsmeer. For Hem, as a specialist breeder of seed-raised bedding plants, 2015 is important for its launch into French marigolds.

www.FloraCultureInternational.com | October 2015

PanAmerican Seed The only American company taking part in the European Flower Trials this year was PanAmerican Seed. This fits with its status as one of the world’s biggest players in the breeding of seed-raised ornamental plants. It has deep roots in European horticulture, and they were fortified by the company’s acquisition of Kieft Seeds in 2009. This long-established Dutch company had a particularly high reputation for breeding work on seed-raised herbaceous perennials such as aquilegia and on its ColorGrass collection of ornamental grass varieties.

At the PanAmerican presentation near Aalsmeer there was a star place for Tidal Wave Red Velour, a vigorous spreading petunia with abundant deep velvety red flowers. This is a winner of both a 2016 Fleuroselect Gold Medal and a 2015 All America Selections award.

There were plenty of other new introductions for visitors to see.

These included two new colours in the highly successful Cool Wave trailing pansy series and four colours new to the viola series Sorbet XP. PanAmerican Seed has a big reputation for dianthus. With

two colours, Cherry and the AAS award-winning Pink, a new interspecific series called Jolt was introduced. Heat tolerance is a special feature. Height is 40-50cm.

And for the Dianthus barbatus series Sweet there are three new colours. The series is both for the garden and for commercial cut flower production.

In zinnia, another genus in which the company has a leading name, there was a new red for the Zahara series, four new colours for the more vigorous Zahara XL series, and two new Zahara Double varieties.

PanAmerican Seed's new petunia variety, the award-winning Tidal Wave Red Velour , seen at the company's Flower Trials presentation.

Other genera highlighted in the PanAmerican display included coleus, with two new varieties.

The seed-raised New Guinea impatiens series Divine, which is resistant to downy mildew, is continuing to be developed,

and there was a big show of calibrachoa Kabloom. Introduced last year, this is the first seed-raised series in its genus, and good grower experience is reported. |||

Takii Of all the companies taking part in the 2015 European Flower Trials, Takii is the oldest. To help in the celebration of its 180th year, and prominent in its displays, its seed-raised canna variety Cannova Bronze Scarlet is the 2014/2015 FleuroStar winner. For the future, potential Cannova sister varieties were on show as well.

In bedding plants the company’s already established activity in breeding viola had a big boost eight years ago when it acquired the Dutch business Sahin. Floral Power, with almost thirty colours, is among the best known and respected viola series. This year there was a new colour, Golden Blues, for visitors to see, as well as an improved Yellow Blotch.

Lisianthus and sunflowers and for the cut flower trade are very significant in the company’s wide ranging interest in the international seed trade. The dwarf lisianthus series Carmen, bred for pot culture, was a

highlighted feature in the bench display, with Carmen Ivory an addition to the wide colour range. Among other Takii presentations that visitors would not have missed was the gerbera series Royal, with Royal Deep Rose a newcomer.

Part of the Takii display was in large containers out of doors.

Among plants featured were viola, the Begonia semperflorens series Havana and Monza, and the new petunia series Trilogy, with a mounding growth habit ideal for patio containers. Hardy perennial genera are also among the company’s success stories.

Spring Celebrations, the award-

The pot lisianthus series Carmen was a prominent feature at Takii Europe's Flower Trials display.

winning dwarf double alcea varieties, were approaching their prime in week no 24.

Takii trials of bedding and pot plants, on their premises close to Aalsmeer, have always

attracted many growers.

This year’s footfall was boosted by the company breaking new ground, acting as host to five others on its premises. |||

October 2015 | www.FloraCultureInternational.com

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2015

FloraHolland Trade Fair Guide November 4-6

FloraHolland Trade Fair to explore floral innovation and novelty plants Innovation takes centre stage at the 2015 FloraHolland Trade Fair, with two brand new features, The FloraHolland House and a jam packed educational programme, which are set to explore innovation in all its forms at the flower auction in Aalsmeer, 4-6 November 2015.

The 3-day event will encouraged visitorstore-thinktheirpreconceptions of contemporary flower design, includingaOutoftheVasefloraldesign competition with floral creations pushingboundariesandchampioning innovation. Perfectly in line with the auction’s new strategy for the period up to 2020, the ‘Flowering the World Together, Planting Seeds of Opportunity for our Members’ road map,theFloraHollandTradeFairbrings togetherabignumberofsupplychain operators and helps them achieving the goals set out in FloraHolland 2020: bettermarginsforthemembergrowers and their customers and a higher expenditureoncutflowersandplants.

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More than 650 growers prepare to showcase thousands of flower and plant varieties over three days that promise to be jam-packed with learning, networking, selling and buying. FCI sat down with trade show manager Wilma van Straalen to preview the FloraHolland Trade Fair Aalsmeer, a floral extravaganza and lush green plant oasis that will run at flower auction FloraHolland Aalsmeer from November 4-6, 2015.

Behind the scenes of the FloraHolland Trade Fair W hen asked to describe her job in a nutshell Wilma said that her role is to drive trade show performancebymanagingthepre-event logistical planning, execution, communication and post event activities. “As the FloraHolland Trade Fair is a large project, there aremanypeopleinvolved,anditis importantthatpeopleunderstand what they are expected to do. Our larger team is organised into a collection of smaller teams. Each sub team takes its own responsibility: there’s a group of customer account managers that has been assigned to all exhibitors to assist in the planning of their booth space, other subgroups are in chargeofoperations,maintenance and logistics management, while others play a vital role in ensuring that our visitors are warmly welcomed and that registration is quick and easy.”

On site contact

by Ron van der Ploeg

Working closely with the FloraHolland House project leader andthecommunicationmanager, Wilma’s task is to prepare and fa-

FloraHolland House Making its debut at this year's Trade Fair is the FloraHolland House. It will be THE place industry professionals can meet to exchange ideas and to discuss the latest trends and challenges for the ornamentals industry worldwide. The new pavilion offers growers an unrivalled opportunity to showcase their latest breeding breakthroughs and discuss auction-specific matters directly with FloraHolland reps.

The FloraHolland House theme is all about market knowledge and opportunities and invites both industry leaders and outside to engage in discussions and debates on the future directions of the ornamental horticulture and gardening industry.

www.FloraCultureInternational.com | October 2015

With a 4 year proven track record of successful trade show management, Wilma has to ability to read and interpret floor plans, and then execute while guiding her team towards a common goal.

2015

FloraHolland Trade Fair Guide Quick Facts

cilitatecommunicationamongstaff and other decision makers before, during and after the event, while upholding a standard of consistent andprofessionalcommunicationat all times. “I serve as a primary onsite contact for all stakeholders in place,growers,customersandother team members,” she said.

For four years now Wilma is overseeingtheoverallmanagement and coordination of the FloraHolland Trade Fair Aalsmeer, a role she thoroughly enjoys as she get to stay behind the scenes, but is still very involvedintheday-to-dayactivities of all of the different teams.

Plant-focused show

Organised by the largest flower auction on earth, the 3-day event providesexporters,wholesalersand their domestic and international customers with the opportunity to see thousands of flower and plant varieties from over 650 growers all under one roof.

Designed to emphasise a “back to basic” approach, the FloraHolland Trade Fair hosts eye-catching booths, but is above all a networking and order-writing only show.

“Our show focuses purely on fresh cut flowers and plants for immediate delivery or as forward, following-seasonsales(beddingand patio plants). The event will once again bring together a broad range of 650 (!) growers and will provide aspectacularshowcaseforfreshcut flowers, houseplants, potted bulbs and hardy nursery stock.”

Innovation take centre stage. The winners of the 2015 Glass Tulip Awards, Holland's green industry's version of the Oscars, that honour

Dates: 4-6 November 2015 Trade show hours: Wednesday 4 November 9.00 – 17.00 Thursday 5 November 9.00 – 17.00 Friday 6 November 9.00 – 14.00 Venue: FloraHolland, Legmeerdijk 313, 1431 GB Aalsmeer, The Netherlands T. +31 297 393612 events@floraholland.nl www.floraholland.com/tradefair www.facebook.com/FHTradeFair www.twitter.com/floraholland#FHTF Show floor: 25,000m2 Trade show visitors: 14,000 Plant stands: 470 Flower stands: 180 Exhibiting breeders: 50 Exhibiting hardware suppliers: 50 Flora wholesale companies: 7 Free pre-registration: The show offers free pre-registration. https://www.eventpartners7.nl/floraholland/Aanmelden/event/tradefair/lang/en Trade Fair app: The FloraHolland app includes a section dedicated to the FloraHolland Trade Fair and can be downloaded to any smart device. Use the App Store and Google Play to find the app in three languages: Dutch, English and German.

the best growers, the smartest merchandising concept, the best market introductions and the mostspectacularbreedingbreakthroughs, will be again under the spotlight in the FloraHolland Novelty Showcase.

This showcase will also feature 20 new flower and plant entries that have just been or will soon be launched onto the market.

Perfect fit

Wilma stressed that the FloraHolland Trade Fair is a perfect fit for FloraHolland’s new strategy for the period up to 2020. The ‘Flowering the World Together, PlantingSeedsofOpportunityfor our Members’ report provides a road map to guide and prioritise the work of the cooperative in the context of key issues affecting worldwide floriculture and our modern day society. It specifies two goals: better margins for the member growers and their customers and a higher expenditure on cut flowers and plants.

“FloraHolland Trade Fair brings together a big number of supply chain operators and helps them achieving the goals set out in the auction’s new strategy. It’s a role that fits the FloraHolland Trade Fair perfectly,“ emphasised Wilma.

Breeding breakthroughs

The FloraHolland Trade Fair is alsotheplacetodiscoverthelatest breeding breakthroughs with over50exhibitingplantbreeders.

“It is a prime example of how to successfully bring a large part of

the supply chain together including breeders, growers, wholesalers, exporters and retail florists. It proves to be a valuable source of inspiration and information as people not only come to take leads and orders from existing customers, but they also attend to catch up with other supply chain partners they normally don’t get to see that often," said Wilma. >>>

October 2015 | www.FloraCultureInternational.com

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Exhibitor testimonials WHAT EXHIBITORS SAY ABOUT THE FLORAHOLLAND TRADE FAIR: “Our target audience, floral wholesalers and big box stores is gathering at a single location, where, over a relatively short period of three days, we can have a series of encounters to either kick off or deepen a valuable business relationship. The event is the perfect place to promote our impressive range of Dutch grown roses, including 9, often exclusive, varieties, ” said Van den Berg Roses sales manager Loek van Adrichem.

According to Van Adrichem there are two main reasons to exhibit at the FloraHolland Trade Fair: catching up with existing clients and finding possible new buyers. Guaranteed to be worth a look is the company’s stand (13.5) where the focus is on international business.

“With an extensive product portfolio there are good deals available for every wholesaler and retailer. But we also welcome anyone else who looks for floral inspiration and wishes to learn more about our roses.”

Excitement has been building for a couple of months regarding the Flora Holland Trade Show where fresh cut flowers, flowering and foliage plants and nursery stock products will be showcased under one roof.

Dracaena nursery owner and director Ruud Scheffers invites attendees from all over the world to come and see his company’s latest range of Dracaena fragrans (Deremensis group) that are sold under the Dragontree brand. Their stand is 48.8.

Founded 25 years ago the 14,000m2 De Plaats Nursery is synonym with pure nature and top quality. Top selling varieties include ‘Lemon Surprise’, ‘White Jewel’ and ‘Kanzi’.

Scheffers expects a strong contingent of industry professionals from home and abroad and would be more than happy to inform them about their naturally grown (using geothermal heat sources) Dracaenas/Dragontrees which come in pot sizes 5.5cms to 12cms. The company also specialises in propagation material for export sales.

Liesbeth van Woudenberg, sales and marketing support administrator at Van Woudenberg Tuinplanten from Zevenhuizen, Netherlands, commented: “We really enjoy being at the FloraHolland Trade Fair. The show is very well organised, which makes it a pleasure to exhibit. The show gives us an excellent opportunity to meet our customers and business relations to discuss our offering for the next spring sales season. At the trade show, we listen carefully and make sure we have fully understood their specific needs.”

Liesbeth added, “Also this year we expect to meet many major customers while forging new business relationships. Our desire is that visitors find the warm, welcoming atmosphere when they walk into our booth (50.7), an atmosphere which is typical for our family business. Guaranteed to be worth a look is our extensive range of garden plants which are grown in different climate zones. Our goal is to offer both exporters and end consumers the best value by providing them only high quality perennials.”

Founded in 2001, the from Pijnacker, the Netherlands, specialises in the breeding, propagation and JHL Group commercial production of potted Gerberas. JHL Group head of sales potted plants Marien Lekkerkerk commented, “The FloraHolland Trade Fair potted gerbera is THE meeting place for flower and ornamental plant trade attracting customers and suppliers from home and abroad. The Fair gives us an opportunity to showcase our latest pot gerberas and to inform our customers regarding product availability. The FloraHolland Trade Fair Aalsmeer enables us to collect leads from new customers and to hear about the key issues affecting the flowering pot plant business.”

Marien said that the entire JHL Group sales team will be on hand in the FloraPlanet pavilion (street 31) to provide expert advice. They will be certainly pointing to two new Christmas-themed merchandising concepts, which allows customers to differentiate themselves in the marketplace.

www.FloraCultureInternational.com | October 2015

Lay out

FloraHolland Trade Fair Aalsmeer is looking forward to one of the most exciting events in its 16-year history.

Over the years, the event has grown to become one of the leading B2B plant shows. “As the organisers matured, the event grew up with them, evolving from humble plant displays to a much more sophisticated way of presentingmerchandisingconcepts,” recalled Wilma the history of the event.

The show has three separate areas.

The largest space is devoted to house plants, while the cut flower section finds itself near the main entrance.

“Floral wholesale business, plant breeding, horticultural supplies, packaging and floristry equipment will be at the heart of the FloraHolland Trade Fair. Right in the middle of the trade show floor, the new FloraHolland House (page 20) will occupy pride of place,” she said.

A unique experience

While other exhibition organisers struggle with visitor time-at-show in structural decline, eroding visitor numbers, the FloraHolland Trade Fair blooms have not yet completely opened as it is slowly but steadily undergoingexpansion,addingthisyear 3,000m2 of space. Growth in space and attendees follows the auction’s efforts to engage participants and exhibitors in a more meaningful way than just stroll through the floor.

The show offers an unique experi-

enceinthatbreedersandgrowers bringtogetherthebestornamental horticulture has to offer. “This year’s show will feature once againnewproductlauncheswhile social networking and building buzz through social media form an integral part of the organiser’s strategy,” said Wilma.

Out of the Vase

Launched by the Israeli flower corporation Aviv (with Aviv Flowers branches in the Netherlands and Germany) in close cooperation with FloraHolland, the Out of the Vase contest is the brainchild of Aviv CEO Mr Moshe Peretz and will be another highlight of this year’s FloraHolland Trade Fair. Making its international debut this year, the competition will provide examples of how to accurately blend

fresh cut flowers with contemporary design. Co-organising the event is Assaf Veskler who commented,“Theeventresemblesan excitingrealityshowwherewetry toattractyoungerflowerconsumers by offering a new approach to floral design. Much is at stake because flowers as a gift article are no longer top of mind. Today, flowersandplantsarefacingnontraditional competition such as gift cards and it’s about time we change that.”

Assaf draws a comparison between the TV format MasterChef which he believes keeps entrepreneurs fresh and invites themtocomeoutwithnewideas.

Invited to participate are 15 students from design schools from 15 countries. The grand prize winner, to be announced at an awards ceremony on November

5th will take home $10,000! The main idea is to spur innovation, to think differently (out of the box/vase) unconventionally and from a new perspective. For the Aviv company the contest is a perfect tool to promote their range of top quality, niche type flowers which are sold under the Harmonie brand. Students will arrive on November 3 to set up their floral installation the next two days under the guidance of project manager Mr Dror Golan and fashion designer Mr. Sasson Kedem. Venue: booth 1.9.

Truly international

The FloraHolland Trade Fair Aalsmeer is truly international, hosting not just exhibitors from home, but also from Belgium, Germany, Denmark, Israel, Italy, Spain, France, the UK, Taiwan

2015

FloraHolland Trade Fair Guide and several African countries.

Wilma pointed out to an increasing proportion of visitors to the annual show are from abroad.

“Up to 30% of our visitors come from abroad, representing all continents.”

Meanwhile Wilma and her staff spend planning for ways to make the FloraHolland Trade Fair even bigger and better for buyers and exhibitors alike. “The formula is strong,”shesaid,addingthat“the Fair’sgoalsareperfectlymatching those of FloraHolland. But we always listen attentively to our customers and growers and plan carefully. We try to stay ahead of new development and are there foraddingnewfeaturesifneeded.

First and foremost we wish to improve the experience for all attendees and ensure the Fair is a success for everyone.” |||

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For a list of exhibitors, turn to pages 25-27.

www.FloraCultureInternational.com | October 2015

2015

FloraHolland Trade Fair Guide EXHIBITORS 2 2L HOME AND GARDEN 51.22 1 AARDAM, KWEKERIJ 21.5 2 AARDSE ORCHIDEEËN 40.2 2 AARTS KWEKERIJEN 23.10 2 ABOUT PLANTS ZUNDERT BV 23.1 1 ABZ SEEDS 22.28 2 AD SALES SUPPORT 31.1 2 ADRICHEM POTPLANTEN 31.1 1 AFRICAN ROOTS 18.12 1 AFRIFLORA 1.2 1 AGRIOM 21.4 2 AIR SO PURE 43.2 1 ALANI GARDENS 13.4 2 ALLSENZA 25.4 1 ALLURE GERBERA 9.8 2 ALLURE TUINPLANTEN BV 28.3 1 ALSTROEMERIA A.2 2 ALTANOVA 34.12 1 AMAZONE AMARYLLIS 6.1 2 AMAZONEPLANTS 48.10 2 AMIGO PLANT 27.2 2 AMIGRA BV 24.5 2 AMMERLAAN ORCHIDEEËN 39.14 2 AMMERLAAN THE GREEN INNOVATOR 41.9 2 AMMERLAAN-SOSEF POTPLANTENKWEKERIJ 451.

2 AMSTELZICHT B.V. 31.1 1 ANCO PURE VANDA 16.4 2 ANDESCH-FLOWER 40.8 2 ANDRE DEN DRIJVER 29.2 1 ANJERKWEKERIJ MARTIN ZWINKELS 6.1 1 ANTHOGETHER 12.1 1 ANTHURA 22.9 2 ANTHURA 26.8 2 APELDOORN BLOEMBOLLEN VOF 29.13 2 APHRODITE_ORCHIDEE 43.16 2 APPELBOOM BV, H 47.4 2 ARBEIDSVREUGDE 24.4

2 ARBEIDSVREUGDE, KWEKERIJ 1 ARCADIA CHRYSANTEN 1 AREND ROSES 2 AREND TROPICENTER, VAN DER 2 ARIS BV, KWEKERIJ 1 ARMADA 1 ART-VI-ZO 2 ATHOMEPLANT 2 ATLANTIS, KWEKERIJ 1 AVANCE ROSES 1 AVIV BV 2 AZALEAKWEKERIJ ARENDS CV 1 B&G DE MOOIJ B.V. 2 BAAS, KWEKERIJ A. 1 BAK BV, CORN. 1 BAKEL BV, VAN 2 BARREVELD, KWEKERIJ DE 2 BART VAN DER VEKEN 2 BASICS & TRENDS B.V. 2 BB PLANT BV 1 BEEKENKAMP PLANTS B.V. 2 BEJAFLEUR 2 BENEFITA, KWEKERIJ 2 BENTAL 1 BERG - FLOWER UPDATE, G. VAN DEN 2 BERG EST BV, VAN DEN 2 BERG HEDERA’S BV 2 BERKHOUT PLANTS 2 BERMAN .JA. 1 BERNHARD PREMIUM 2 BERNHARD-ORCHIDS 2 BERTSCHOUTEN, KWEKERIJ 2 BEST GREEN CONCEPTS 2 BESTPLANT 1 BEYOND CHRYSANT 1 BIANCHERI CREATIONS 2 BLOEMENDAAL, KWEKERIJ

24.3 6.1 B.9 35.20 36.8 18.14 22.14 31.1 45.1 7.6 1.9 41.3 20.4 28.5 20.10 10.1 47.5 31.1 51.3 28.1 20.5 24.3 35.18 44.11 B.8 C.0 D.12 29.1 25.5 2.2 C.18 C.9 28.4 43.3 4.1 19.1 50.3

2 BLOEMENHANDEL JACK VAN VLERKEN B.V. 301.0 2 BLOM BOOMKWEKERIJEN, DICK 49.7 2 BLOM, GEBR. 42.2 2 BM ROSES 48.5 2 BOER, WTM DE 29.5 1 BOERS AMARYLLIS 6.1 2 BOERS TUINBOUW 29.3 2 BOGREEN OUTDOOR PLANTS B.V. 36.9 2 BONFUT, KWEKERIJ DE 45.1 2 BONGAARDS 31.1 2 BONITO PLANT C.5 2 BONTEKOE, SALIXKWEKERIJ 42.4 2 BOOMKWEKERIJ ITEA 41.3 2 BOOMKWEKERIJ T’ MANNETJE 41.3 2 BOPLANT BVBA 38.9 1 BORST BLOEMBOLLEN 6.1 2 BOS ORCHIDS 37.14 2 BOS PREMIUM ARDISIA’S, VAN DEN 23.2 1 BOS, FA. J. VAN DEN 6.1 2 BOSCH, R.C.P. VAN DEN 27.3 2 BOSPLANT D.24 1 BOUMAN ANTHURIUMS 12.5 1 BOUVARDIA A.3 1 BRAAM YOUNGPLANTS A.21 2 BRABANT PLANT 24.3 2 BRAND BOOMKWEKERIJEN, MARCEL 49.5 2 BRANDS ZOUTKAMP B.V., E.J. 51.24 1 BREDEFLEUR 14.6 2 BREUGEM PLANTS BV 45.1 1 BROCKHOFF PIERROT 2.2 2 BROCKHOFF-FLORA 24.3 2 BROMELIA BRIGADA 38.14 1 BROUWER, W A.12 2 BRUIN PLANTPOT, DE 50.4 2 BRUYNE - FLANDRESSE, DE 25.7 2 BUNNIK CREATIONS C.1 2 BUNNIK PLANTS 42.18

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2 BURG, A VD D.21 2 BUTTERFLY GARDEN / TVILLINGEGAARDEN 4124.

2 BUTTERFLY-ORCHIDS 41.8 2 BUXUS KWEKERIJ WIM VAN WINDEN BV 50.9 2 BUXUSKWEKERIJE VAN DE GEIJN 24.3 2 BY SPECIAL 43.14 2 CACTUSKWEKERIJ STOLK 46.4 2 CACTUSKWEKERIJ VAN DER LINDEN B.V. 47.9 2 CAMMERAAT VOF, JG 35.7 2 CAPARIS HEDERACULTUREN 43.5 2 CARL SALES SUPPORT 31.1 2 CARNI FLORA B.V. 34.14 1 CHIC A.1 2 CHRYSAL AFRICA 50.12 2 CHRYSAL INTERNATIONAL B.V. 50.14 1 CHRYSANTHEMUM, JUST 7.2 2 CITRINA 35.22 2 CJ ORCHIDS BV D.11 1 CLAYRTON’S 22.6 2 COMFORT PLANT GROUP 31.1 2 CORSAPLANT 35.8 2 COX, PAUL D.19 2 CROON, J DE 49.12 2 CUSTERS PLANTS, KWEKERIJ DE AMSTEL 24.11 2 CYC-PLANTS 34.9 1 CYMBIDIUM-SQUARE 14.3 1 CYMOREFLAVOUR 13.8 1 D.C. KROMHOUT & ZN, D.C. 10.12 2 DAMEN, FA. H.C. 29.11 1 DANZIGER DAN FLOWER FARM 9.1 1 DE GOOGH 1.7 2 DE HOOG ORCHIDEEËN 38.2 1 DE RUITER INNOVATIONS B.V. 20.6 2 DECOCK PLANTS 44.5 1 DECOFRESH HOLLAND 1.4 1 DECORUM COMPANY 6.1 2 DECORUM PLANTEN 45.1 2 DECOWRAPS EUROPE B.V. 51.13 2 DECOWRAPS MIAMI ACCENTS 51.15 2 DEHNE TOPFPFLANZEN GMBH & CO. KG 39.6 1 DEKKER CHRYSANTEN BV 16.1 1 DEKKER CHRYSANTEN BV A.8 2 DEKKERS/ THIJS DEKKERS, COEN 42.13 1 DEL GOLFO GREEN 12.2 1 DELIFLOR CHRYSANTEN 20.5 1 DENLOP NATURAL ARTS BV 21.3 1 DEROOSE PLANTS A.24 1 DESCH EPLA BV 20.1 1 DESCH PLANTPAK BV 20.1 2 DESIGNSTAR 47.10 2 DIJCK VOF, E VAN 35.1 2 DILLEWIJN ZWAPAK B.V. 51.1 1 DOES VOF, VAN DER 1.1 2 DONS BOOMKWEKERIJ C.11 2 DOOL PLANT BV, VAN DEN D.3 1 DOUBLE CHECK LILY 9.5 2 DRACAENAKWEKERIJ DE PLAATS BV 48.8 2 DREEF, KWEKERIJ OP 37.4 2 DRENTHEFLOWERS 38.10 2 DRIEPLANT 48.3 1 DRIFT ROSES, VAN DER 6.1 1 D-ROSES BV - FLOWER UPDATE B.8 1 DUIF INTERNATIONAL 22.22 2 DUIJN-HOVE B.V., KWEKERIJ 45.1 2 DUITSE STRAAT 37.1 1 DUTCH FLOWER GROUP 18.2 2 DUYNPLANT 39.4 1 DYMAK HOLLAND BV. 22.18 2 DYNAPLANT 47.10 2 EASY GROW BV 47.13 2 EIJK, GEBR. VAN 45.1 2 ELBURG-SMIT B.V. 50.18 1 ELGON COLLECTION 5.3 2 ELKA KISTENFABRIEK BV 51.11 2 EL-RI-JO, HANDELSKWEKERIJ 49.13 2 ELSTGEEST POTPLANTEN 26.2 1 ELSTGEEST YOUNGPLANTS 19.12 1 EMINENT-ROSES 13.7 1 ENDE ROZEN, VAN DEN 8.6

2 ENDHOVEN, CHRIS 28.6 2 ERIK DE BOER PLANTS 41.12 1 ESMERALDA BREEDING 17.2 1 ESMERALDA, KWEKERIJ 14.12 2 ESPERIT PLANT 36.10 2 EUFLORIE 38.16 2 EUROCACTUS BV 50.5 2 EUROFLORA ANDIJK 35.6 2 EUROFLORA DENMARK 43.15 1 EVANTHIA B.V. 18.10 2 EVANTY D.25 2 EVENSAT PLANTS SL 36.6 1 EXOTICPLANT BVBA 15.14 2 F. HOFLAND EN ZN. B.V. 45.1 1 F1 FLOWERS 10.14 2 FACHJAN TROPICAL PLANTS 34.8 2 FBB PLANT 31.1 2 FIDAFLEUR 24.3 1 FIDES 22.11 2 FIKONA 41.2 1 FIORE 10.8 2 FIORILE 30.8 2 FIRMA HAZEU C.9 2 FLAMINGO-PLANT 44.1 2 FLEURAPLANT 29.2 2 FLEUROSELECT 33.14 2 FLOR XL 45.1 1 FLORAHOLLAND NOVITEITEN 17.1 2 FLORALI 28.10 1 FLORALIFE, OASIS 22.10 1 FLORALIS LISIANTHUS 1.5 2 FLORAMOTION 47.10 2 FLORAPLANET 31.1 1 FLORENSIS 18.3 1 FLORICULTURA 20.3 2 FLORIOUS ORCHIDS D.8 1 FLORIST HOLLAND BV 16.2 1 FLORITEC 17.6 1 FLORIUS B.11 1 FLOWER AUCTION JAPAN INC. 14.10 1 FLOWER BOARD - THE FINANCIAL COMPANY 6.9 2 FLOWER DESIGN & SERVICES 34.2 1 FLOWER HANDLING SERVICE A.18 1 FLOWER UPDATE B.8 2 FLOWERBOOST 29.15 2 FLOWERBOOST 24.3 2 FLOWERPEARLS BY GAARSLEV A/S C.2 2 FN KEMPEN BV 42.6 2 FONDIEPLANT 36.18 2 FOREVER PLANTS GROUP 25.1 2 FORSTERIANA BV, PALMENKWEKERIJ 38.13 2 FRANSEN ORCHIDEEËN 37.4 2 FREEK VAN DER VELDEN, FA. 45.1 1 FRESCO FLOWERS 15.5 2 FUERTE PLANTA D.9 2 FUSIONCOLORS BV 34.4 2 GEEST BV, NL VAN 25.2 2 GEEST POTPLANTEN, D.C. VAN 42.9 2 GEEST, P.V. 47.10 2 GEO-WELL C.3 2 GERBERA FACTORY 31.1 1 GERBERA UNITED 5.5 2 GEVERS PLANTEN 31.1 2 GEVERSPLANTEN 24.7 2 GLOBE PLANT B.V. 41.14 2 GLORIOUS GLORIOSA 24.9 2 GOVA BV 45.1 2 GP POWERPLANTS 47.17 2 GRAVENHOF B.V., ‘S- D.16 2 GREEN SALES & PROMOTIONS 47.2 2 GREENBALANZ D.23 2 GRIFFIOEN KWEKERIJEN 33.1 1 GRO4U 4.3 2 GROENE TINT ANTHURIUMS 31.1 1 GROOT & GROOT 6.1 2 GROOT PLANTENKWEKERIJ, DE 44.7 2 GROOTSCHOLTEN, GEBR 26.3 2 GROW GROUP BV 40.18 2 GROWFUN B.V. 50.16

www.FloraCultureInternational.com | October 2015

1 HAASTER VIJFHUIZEN BV, VAN B.3 1 HAKBIJL GLASS 22.2 1 HAMPIE FLOWER BV 10.5 2 HANEMAAIJER OOSTERLEE 29.2 2 HARTOG BV, KWEKERIJ D.18 1 HASSINGER ORCHIDEEN 22.30 2 HAVE B.V., J. & P. TEN 45.1 2 HAWAII GARTNERIET I/S 42.15 2 HEBOPLANT 35.2 2 HEDERA-RIKKEN 24.3 2 HEIJNEN POTPLANTEN, J. 47.7 2 HELLEBORUS GOLD COLLECTION 33.12 1 HELVOORT CHRYSANTEN, VAN 9.10 2 HENRI-JET, KWEKERIJ 40.10 1 HERBURG ROSES 11.1 2 HERTOG NOORDAM 36.1 2 HILLPLANT B.V. 45.1 1 HILVERDA DE BOER B.10 1 HILVERDAKOOIJ 22.3 2 HOEF BV, KWEKERIJ DE 23.8 2 HOEFNAGELS, KWEKERIJ 26.1 2 HOEKERT 41.3 1 HOFLANDFREESIA 13.16 2 HOGERVORST & ZONEN B.V., E.J. 36.12 2 HOGERVORST B.V., H.L. 45.1 2 HOGERVORST, GEBR 30.16 1 HOLLA ROSES BV 2.6 1 HOLSTEIN FLOWERS 4.1 2 HOOFTMAN, V.C. 42.5 2 HOOG BOS, ‘T 47.6 2 HOOGENDOORN STEPHANOTIS 36.11 2 HOOGEVEEN PLANTS 42.8 2 HOORN BV, KWEKERIJ TON VAN DER 23.3 1 HOORN FLORISTIK, VD 21.1 2 HOORN ORCHIDEEEN, VD D.6 2 HOORN SUCCULENTEN, VAN DER 38.18 2 HORTICULTURA CALABUIG,S.L. 42.16 2 HOUWENPLANT 39.9 1 HOVEN EN DE MOOIJ BV 15.3 1 HUISMAN CHRYSANTEN A.5 1 HULST ROZENKWEKERIJEN, VAN DER B.12 2 HUMAKO HOLDING B.V. 40.16 2 HUYSMANS 41.3 1 HVS ORCHIDS 15.8 1 HYDRANGEA BREEDERS ASSOCIATION 21.4 1 ICHTUS FLOWERS 4.1 2 ID FLOR 31.1 2 IJZELENBERG POTPLANTEN BV 34.7 2 INCA ORCHIDS 43.11 1 INFORMATIE BALIE 22.12 2 ISLANDPLANT B.V. 38.1 2 J.A. STRENG & ZN POTCULTURES, FA 36.4 2 JACARANDA B.V. 39.11 1 JACK HEERINGA BLOEMVERWERKING B.V. 19.2 2 JACOBA NURSERIES BV 49.14 1 JANSEN, RICARDO 14.13 2 JANSEN’S OVERSEAS B.V. 43.13 2 JANS-JANS 42.1 2 JEROEN SCHOLTEN 41.3 2 JHL 31.1 2 JK PLANT 34.16 2 JMPLANTS 35.9 1 JODECO GLASS BV 22.20 2 JOFLOR 25.10 2 JOGROW POTPLANTENKWEKERIJ 45.1 2 JOHAN SMITS 24.3 1 JOHN VAN OS - FLOWER UPDATE B.8 2 JONG JAC. DE BOOMKWEKERIJ 31.1 2 JOY PLANT 39.2 2 JUB-HOLLAND / JAC UITTENBOGAARD & ZONEN B.V. 50.2 2 JUNGHEIM BOOMKWEKERIJEN 50.3 2 JUNGLESTAR B.V. 45.1 2 JURA BOTANICA 49.16 2 KANPLANT 27.1 2 KAPITEYN 30.4 1 KAPITEYN BREEDING 15.12 2 KAP-TIEGELAAR, KWEKERIJ 31.1 2 KARMA PLANTS 44.9

2 KÉBOL BV 50.10 1 KEES VAN OS ROZEN - FLOWER UPDATE B.8 2 KENTIA KWEK. G. STOLZE 45.1 2 KESTER, C&M 48.4 2 KINOMI BV 34.5 1 KLAVER LILY 15.4 2 KLAVERVIER PLANTSALES 36.18 2 KLEIN MEXICO 38.7 1 KLONDIK GARDENS V.O.F. 9.4 2 KNAAP, KWEKERIJ JAN VAN DER 38.4 2 KOEHLER ORCHIDEEËN 47.3 2 KOELEMAN POTPLANTEN 38.11 2 KOEMANS, BOOMKWEKERIJ CEES 50.15 2 KOEN PACK BV 50.6 2 KOKOPLANT 35.11 1 KOLSTER BV 18.8 1 KONINGSHOF V.O.F., KWEKERIJ 6.1 2 KONINGSTUIN 50.1 1 KOOLHAAS 13.1 2 KOPPENS STEEGHS IMPORT EXPORT B.V. 51.18 2 KORTENHORST 41.3 2 KP HOLLAND 33.11 1 KP HOLLAND BREEDING A.25 1 KREATIVE ROSES LTD 15.10 1 KRELING CHRYSANT BV A.7 2 KRIMPEN B.V., VAN C.21 1 KWEKERIJ DE OPSTAL V.O.F. 2.4 2 KWEKERIJ DE STADSWEIDEN 39.7 2 KWEKERIJ JONGERLING 49.3 2 KWEKERIJ VREUGDENBERG BV C.14 2 LAGUNA KWEKERIJ 31.1 1 LANDSCHEIDING, KWEKERIJ DE 4.1 2 LANSBERGEN ORCHIDEEEN 37.10 1 LANSBERGEN ROSES 14.14 2 LEEPLANT 31.1 2 LEERDAM ORCHIDEEEN 49.1 1 LEO KUYVENHOVEN ANTHURIUMS 6.1 2 LEUVELD BOOMKWEKERIJEN 36.5 2 LEVOPLANT 47.10 1 LG FLOWERS 9.12 2 LIESVELDEN, DE 36.2 1 LILIES OF LIFE 13.3 1 LINFLOWERS B.6 2 LIONPLANT 31.1 1 LIS A.11 2 LOCK, HANDELSKWEKERIJ 48.20 2 LOEK JANSEN. KWEKERIJ 42.7 2 LOGICO / COLOURFUL MATCH 37.4 1 LOKKEN KERAMIEK 22.8 2 LOO, KWEKERIJ ‘T C.10 2 LOOSPLANT 40.1 1 LOTS OF FLOWERS 3.1 2 LUIJK, FA JAN VAN D.13 2 LUITEN BV, KWEKERIJ 35.16 2 LUNDAGER 47.11 2 LV PLANT 46.12 2 LZ ORCHIDEE 47.1 2 M&M GARDEN 41.1 2 M. MATHOT PERNETTYAKWEKERIJ 45.1 2 MAARELORCHIDS 36.14 2 MAARTEN DUINEVELD, KWEKERIJE 31.1 1 MALIMA ECUADOR/ MALIFLOWERS BV 12.3 2 MANIPAL LTD, KOEN PACK 50.8 1 MARCK WESTRINGDIJK 10.10 2 MARGINATA BV 36.18 1 MARGINPAR BV 13.6 1 MARIA ROSA - FLOWER UPDATE B.8 1 MARJOLAND 8.3 2 MARKMAN CULTURES B.V. 44.3 2 MARON, KWEKERIJ 31.1 2 MARREWIJK STEELHOVEN B.V., VAN 43.4 2 MATE 51.16 2 MATHOT POTCULTURES, JESPER 28.8 1 MDK FLOWERS & GREENS 15.1 2 MEEGEN, FA. B. VAN 24.3 2 MEERMUIDEN, KWEKERIJ 47.15 2 MEERTEN V.O.F., BOOMKWEKERIJ VAN 50.13 2 MEESLOUWER, KWEKERIJ 38.6 2 MEEWISSE PLANTS 31.1

1 MEEWISSE ROSES BV 5.1 2 MEKO-HULSEBOSCH 36.16 2 MERMANS DIRK 41.7 1 MERTENS 19.4 1 MICROFLOR 22.5 1 MIRACLE FLOWERS 6.1 2 MIXT CREATIONS BV 41.10 1 MM FLOWERS EUROPE BV 19.6 1 MOERHEIM NEW PLANT 18.1 1 MOERMAN LILIUM 6.1 2 MOLENAAR, H 25.3 2 MOLENHOEK, DE 38.8 2 MONDO VERDE/ C.F.F. BAKKER & ZN BV 24.2 1 MONTANA LISIANTHUS 3.3 1 MONTFLEURY SÉLECTION B.V 21.2 2 MONTIS MOERKAPELLE B.V., KWEKERIJ 45.1 1 MOOIJMAN, KWEKERIJ R. 6.1 1 MOREL DIFFUSION A.19 2 MOSTERT NIEUWERKERK BV 50.11 2 MPS 51.12 2 MTS H & M SIKKES 31.1 2 MULDERS VOF, ROSA & ACER 23.1 1 MUNCK, KWEKERIJ DE 6.1 1 NATUURLIJK GOED / DE ADELAAR 10.3 2 NEDERPEL POTPLANTEN, GEBR. D.15 2 NEDERPEL SUCCULENTEN 45.1 1 NERINE GROWERS B.2 2 NIEUWKOOP PRODUCTIONS 33.2 1 NIFTERIK HOLLAND BV, VAN 22.1 2 NOL BULBS AND FLOWERS 24.1 2 NOLINA KWEKERIJEN 37.6 2 NORTHPLANTS 41.3 2 NOTKAMP BOOMKWEKERIJ 41.6 2 NOVICACTUS BV 51.20 2 OASE HORST, KWEKERIJ 24.3 2 OFFER MADSEN A/S 48.1 2 OK PLANT 33.6 1 OLIJ BREEDING B.V 19.8 2 OLSTHOORN HOEK VAN HOLLAND 27.4 2 OPALBENGA 49.4 2 OPTI-FLOR 34.1 1 OPTIMAL CONNECTION, FLOWER 10.2 2 ORCHIDEEKWEKERIJ ‘T NIEUWBOS C.6 2 ORCHIDIVA 28.2 2 ORCHIDS OASE BV 49.2 2 ORCHIDS SERVICES 34.18 2 ORCHIOS 45.1 2 ORIENTAL GROWERS 49.18 1 OS ROSES HOLLAND B.V. A.9 2 OSKAM & ZN.BV, W. 30.14 2 OTTENHOF, THIJS 43.8 1 OUDIJK, JAC. 6.1 2 OUT, BOOMKWEKERIJ 47.8 2 OVATA 34.10 2 P.P.ORCHIDEEEN 37.12 1 PAASSEN, FRED VAN 1.3 1 PAAUW LILIES 14.8 1 PALETTI GROWERS A.20 1 PALM GREEN DARK A.4 2 PALMENTUIN BV, KWEKERIJ DE 45.1 2 PANNEBAKKER PLANTS 41.4 2 PANNEKOEK 31.1 2 PANTAR AMSTERDAM 31.1 2 PANTAR DE TUINDERIJ 38.5 1 PARIDON/PENNINGS, C.A. VAN A.10 2 PASSIEPLANT BV 45.1 2 PATIO PLANTS 29.2 2 PEETERS POTPLANTEN BV 48.6 1 PERFECTA BREEDING 21.4 2 PERKGOED PARTNERS 40.5 1 PERLANOVA 14.11 1 PERSONAL SALES 8.2 2 PERSONALITY PLANTS 31.1 2 PERSOON POTPLANTEN 45.1 2 PERSOONLIJKE VERKOOP 39.12 2 PERSOONLIJKE VERKOOP DOLF 40.1 2 PERSOONLIJKE VERKOOP HENK THIELEN D.20 2 PETER DE MOOIJ 29.2 1 PETER KOUWENHOVEN ANTHURIUMS 6.1

2 PHALAENOVA 48.18 2 PIKO PLANT D.7 1 PJ DAVE 10.4 2 PKM, GARTNERIET 33.4 2 PLANTCOMPANY 31.1 1 PLAS GROEP, VAN DER 21.6 2 POLS, SIEM 49.6 2 POLYPAP S.A. 51.14 2 PÖPPELMANN 51.4 1 PORTA NOVA 4.1 2 POSTPLANTS C.4 1 POTHOS PLANT NEDERLAND BV 17.3 2 PREESMAN POTPLANTEN 31.1 1 PREMIUM FLOWERS 4.1 1 PRINS ORCHIDEE 15.6 1 PRUDAC A.23 2 PT-CREATIONS BV C.17 1 PULCHER ORCHIDEE B.4 2 PURE COLLECTION 25.8 1 PURE GERBERA B.V. 14.5 1 PUREROSES - D-ROSES B.8 1 PUREROSES - G. VAN DEN BERG B.8 1 PUREROSES - JOHN VAN OS B.8 1 PUREROSES - KEES VAN OS B.8 1 PUREROSES - MARIA ROSA B.8 1 PUREROSES - ROZENBOS B.8 1 PUREROSES - VELDEN B.8 2 PZ PLANTEN C.19 1 QUALIROSA BV 8.8 1 QUALITY FLOWER GROUP 9.2 2 QUANTHURIUM POPTPLANTENKWEKERIJ 31.1 2 QUEEN - KNUD JESEN A/S 35.10 2 RAADSCHELDERS 43.4 2 RADEMAKER, GEBR. 48.12 2 REDELIJKHEID, MTS K DE C.7 2 REIJM NIEUWERKERK B.V 31.1 2 RENE MILLENAAR, PERSOONLIJKE VERKOOP 139.

2 RICHARD VAN MARREWIJK 31.1 1 RICHMOND TRADING 14.2 2 RICHPLANT 45.1 2 RIJKE, KWEKERIJ DE 33.3 2 RIJNBEEK BOOMKWEKERIJEN BV, BD 49.9 2 RIJNBEEK EXCELLENT PLANT 50.3 1 RIJNPLANT A.26 2 RIP BROMINI BV 34.3 2 RIPA PLANT BV 40.3 2 RM PLANTS 43.7 2 RODENBURG 51.26 2 ROLAND VAN DER WERF 42.3 2 RONALD LAMERS VERKOOP VOOR SIERTEELT 2 3.4 2 ROOBEEK, KWEKERIJ 34.6 2 ROOD, G.P. 30.6 2 ROSA DANICA A/S 39.10 1 ROSA PLAZA AQ ROSES 12.6 2 ROSBORG A/S 35.5 1 ROSELILY A.6 1 ROSEN TANTAU KG 16.3 1 ROSEWORLD 2.2 2 ROVAWEE GREEN POWER 48.2 1 ROYAL BRINKMAN 22.16 1 ROYAL VAN ZANTEN 22.7 1 ROZENBOS - FLOWER UPDATE B.8 1 RUITEN FLEUR B.V., VAN 13.14 2 SANDERS B.V., POTPLANTENKWEKERIJ W.P. 233.

2 SANOOK 37.2 2 SATTER ORCHIDS 26.6 2 SATTER ROSES C.8 1 SCHNEIDER YOUNGPLANTS 22.24 2 SCHOEMAKER LIVING CREATIONS, ALEX 29.7 2 SCHOENMAKERS VERKOOP BV 35.14 2 SCHOLTE ORCHIDEEEN C.12 1 SCHONEVELD BREEDING 20.8 2 SCHÖNFELDT HANDELS GMBH 24.6 1 SCHREURS HOLLAND 18.6 1 SEMPROZENKWEKERIJ BV 8.4 2 SENTEN, VAN D.1 2 SENTINEL BV 35.12 2 SIKELIA FLORA 51.10 1 SION 16.8

2 SIONSGAERDE, KWEKERIJ DE 39.16 2 SJAAK V.D.SAR, PHILODENDRONKWEKERIJ 481.4 2 SJAAK VAN SCHIE B.V. 26.4 2 SJALOOM 47.10 1 SK ROSES A.27 2 SKY ORCHIDS 46.10 2 SLIJKERMAN, KWEKERIJ 45.1 2 SLIJKERMANKALANCHOE C.15 2 SMIT KWEKERIJEN, EDEN COLLECTION D.22 2 SNEIJERS THEMA BV 48.16 2 SNEPVANGERS TUINPLANTEN B.V. 33.10 2 SO NATURAL 50.22 1 SOGO TEAM APS 13.9 1 SOGO TEAM CO., LTD. 19.10 2 SOLIS PLANT 26.7 2 SON&KOOT 42.10 1 SONNELVELD HYDRANGEA 4.1 2 SPAARGAREN VAN DOORN BV 23.3 1 SPECIAL ORCHIDS 4.1 2 SPECIALE, TELERSGROEP 42.12 2 SPECIALPLANTZUNDERT 37.8 2 SPRINGINTVELD, P. D.2 2 STARRE, VD 47.10 1 STEENWIJK ABBENES A.0 2 STEIJN - DAMEN 31.1 2 STEIJN & ZN, JM VAN 30.2 2 STOLK ORCHIDS 43.9 2 STOLK POTPLANTEN 40.6 2 STOLKBROTHERS 43.9 2 STOLKFLORA 43.9 2 STRAALEN, JP VAN 35.3 2 STRAATHOF B.V., J. 45.1 1 STRAATHOF FLOWERS 6.1 2 STRAATHOF, GEBR. 30.12 1 SUMMERFLOWERS.NL A.14 1 SUNCALLA 14.4 1 SUNNY HOLLAND A.22 2 SUNSHINE GROW 31.1 2 SUREPLANTS 39.13 2 SV.CO D.4 2 SWINKELS VOF, VASTE PLANTENKWEKERIJ JOS 34.6 2 T & L VARIETY PLANTS BV 23.3 2 TAISUCO HOLLAND BV 23.4 1 TAIWAN FLORICULTURE EXPORTS ASSOCIATION 20.2 2 TARRE EN SMARRE D.5 2 TASS 31.1 2 TEN HAVE PLANT 40.1 1 TER STEEGE 22.4 1 TERRA NIGRA 20.12 1 TESSELAAR ALSTROEMERIA 13.2 1 TESSELAAR, H.M. 14.7 2 TEUNIS VALSTAR 31.1 2 THIJS DEKKERS POTCULTERES 42.13 2 TIM VAN LEEUWEN 49.24 1 TINAW B.5 2 TISENTO, FEELINGS OF FLOWERS B.V. 33.7 1 TON VREUGDENHIL 11.2 2 TOP-ORCHID BV 37.3 2 TUIJL POTS-TRAYS-STICKS, VAN 51.9 1 TULPEN.NL 15.7 1 TULPENTEAM 12.4 2 TURK, POTPLANTENKWEKERIJ 23.6 2 TWINPACK B.V. 51.7 2 UBINK B.V., HANDELSKWEKERIJ 43.12 2 V.D. PLANT 49.8 2 VALK BV, VAN DER 36.3 2 VALSTAR B.V., HANDELSKWEKERIJ GEBR. 45.1 2 VALSTAR B.V., PLANTENKWEKERIJ C.13 2 VALSTAR, GEBR 40.12 2 VAN DAALEN ORCHIDEEEN 42.11 2 VAN DEN BERG DE LIER 45.1 1 VAN DEN BERG ROSES, VAN DEN 13.5 1 VAN DER ENDE FLOWERS 15.2 1 VAN DER LUGT LISIANTHUS 4.1 2 VAN DER SAR - LONGLIFEPLANTS 45.1 1 VAN DER VALK GROENESIER 6.1 2 VAN DER VELDE WATERPLANTEN B.V. /

2015

FloraHolland Trade Fair Guide WATERWORLD 50.17 2 VAN DER VOORT POTPLANTEN B.V. 45.1 1 VAN DIJK FLOWERS 6.1 2 VAN GEEL 41.3 2 VAN IPEREN B.V. 51.5 2 VAN SCHIE POTLELIES 45.1 2 VAN WENSEN POTPLANTEN 40.1 2 VAN ZIJL GERANIUMS 31.1 1 VANNOVA 7.4 1 VARINOVA 17.4 2 VASELIFE B.V. 51.2 2 VDAPLANT / PLANT AMBIANCE 33.8 2 VDE PLANT 47.10 2 VEEN VETPLANTEN, VAN 40.7 1 VELDEN ROSES -FLOWER UPDATE B.8 2 VELDEN, FREEK VD 40.1 2 VELDEN, HKW VAN DER 33.5 2 VELUWEPLANT/LEENKONIJN 38.15 2 VERANDA, DE D.14 2 VERDE CALABRIA SRL 43.6 2 VERDEL ORCHIDEEEN BV D.17 2 VERDONCK, KWEKERIJ 41.7 2 VERPAPLANT 49.10 2 VG COLORS 37.7 2 VG ORCHIDS 37.9 2 VICTOR TRADING 46.2 2 VIEHWEG GBR, GÄRTNEREI 24.8 2 VIJVERBERG, KWEKERIJ MARCEL 31.1 2 VIJVERBERG, KWEKERIJ PIET 26.10 1 VILLA GERBERA A.13 1 VIPROSES BY SASSEN 15.3 2 VIREO/HEDERA PLANT 37.5 1 VIS CALLA 14.9 2 VLASMAN, KWEKERIJ 31.1 1 VOORN ROZEN 2.2 1 VOORT CHRYSANTEN 10.6 2 VOORT, MART VD 49.22 2 VOORT, VAN DER C.16 2 VOSSEN BV, J.H. VAN DER 33.9 2 VREDEBEST, KWEKERIJ 50.3 2 VREEDE HOLLAND, DE 35.4 1 VREEKEN SIERTEELT B.V. 9.3 2 VREUGDENHIL BULBS & PLANTS 45.1 2 VREUGDENHIL, PLANTENKWEKERIJ 40.9 2 VRIES POTPLANTENCULTURES BV. J, DE 31.1 2 W & L GROENSERVICE 41.3 1 WAC INTERNATIONAL 21.4 1 WALTER GROOTSCHOLTEN 8.1 2 WE-PLANTS 26.5 2 WESTEND FLOWERBULBS 31.1 1 WESTERINGH, BLOEMENKWEKERIJ VAN DE B.7 2 WESTLAND PLANT 43.1 2 WETERING POTLILIUM B.V. 49.20 2 WIJK, KWEKERIJ VAN 29.9 2 WIJNEN B.V., BOOMKWEKERIJ JOHN D.10 2 WILFREDPEL.NL 29.2 2 WILGENLEI, DE 46.6 2 WILLEM KUIPERS 40.20 1 WILT GERBERA’S, VAN DER 13.10 2 WIMAPLANT 39.3 1 WINCX 13.12 2 WINDEN, V. 47.10 2 WINDT VERPAKKING, VAN DER C.22 2 WINTERTUIN EXCLUSIEF, DE 29.2 2 WINTERTUIN, DE 29.2 1 WIT & ZN., G DE 12.7 2 WOONING ORCHIDS C.9 2 WOUDENBERG TUINPLANTEN, VAN 50.7 2 WOUT HOOGERVORST 49.11 2 WULOPLANT VOF 46.8 2 XXLPLANT 36.7 1 YOUNG FLOWERS 22.26 1 ZANDVOORT FLOWERS 14.9 2 ZEURNIET, KWEKERIJ 40.4 2 ZONNEBLOEM, KWEKERIJ DE 31.1 2 ZONNNEBLOEM, DE 28.12 1 ZUURBIER & CO 10.7 2 ZWAAN, KWEKERIJ WIM DE 39.18 1 ZWINKELS, MC 14.9

October 2015 | www.FloraCultureInternational.com

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Deliflor Chrysanten

Bringing beauty to life Step into the world of Chrysanthemums and come visit us at the FloraHolland Trade Fair 2015, stand 20.5. We look forward to welcoming you.

Gartneriet Rosborg

Magic in miniature Founded in 1980, the ornamental plant nursery Gartneriet Rosborg A/S from Odense, Denmark prides itself on being one of the country’s largest growers of flowering 6 cm mini pot plants, which are sold under the Euro Star brand.

The company has 44 skilled and dedicated employees who carefully grow, sell,packandshiparoundtwelvemillionminipotplanteachyear.AllRosborg mini plants are sold under the brand name Euro Star.

Workingcloselytogetherwithitscustomersandsuppliers,GartnerietRosborg focusesonmerchandisingconceptsthatinspirepeopleandcanbecustomised to meet the specific needs of individual clients.

Gartneriet Rosborg’s aim is that all our customers are satisfied. It’s all about how we can rise to the challenge of meeting modern and future consumers’ expectationsbydeliveringplantsthataresynonymwithpurenature,boldcolours, premium quality and shelf appeal.

We are honest in all communications and actions, keep promises and fulfill commitments and treat every customer and employee with respect.

The Rosborg team comprises skilled, customer-orientated and trustworthy employees bringing with them of wealth of experience.

Deliflor Chrysanten B.V. Korte Kruisweg 163, 2676 BS Maasdijk, The Netherlands P.O. Box 77, 2676 ZH Maasdijk, The Netherlands T +31 (0)174 526 200 F +31 (0)174 526 203 info@deliflor.nl www.deliflor.nl

www.FloraCultureInternational.com | October 2015

Gartneriet Rosborg A/S Brændekildevej 43, DK- 5250 Odense SV T. +45 63963300 Lene Berendtsen M. +4520802533 lb@eurostar.dk www.eurostar.dk

2015

FloraHolland Trade Fair Guide

International Events February 2016

May 2016

2 to 4. Italy The 7th edition of Italy’s top home and garden show Orticolario at Villa Erba in Cernobbio. www.orticolario.it

5 to 7. Singapore International Exhibition and ConferenceonLandscape,Leisure, Greenery Design, Construction and Technology at the Singapore Expo Convention and Exhibition Centre, Singapore.

3 to 5. Germany Fruit Logistica Berlin, the world’s leading trade fair for the fresh fruit and vegetable business. www.fruitlogistica.de

May-October. China Tangshan International Horticultural Exposition 2016. www.aiph.org

5 to 7. UAE IPM Dubai, international plants expo Middle East at the Dubai World Trade Centre www.ipm-dubai.net

11 to 12. United States Irrigation Show at the Long Beach Convention & Entertainment Center, Long Beach California. www.irrigation.org

16-18. France 31st Salon du Végétal at the Parc des Expositions in Angers, France. salon@bhr-vegetal.com www.salon-du-vegetal.com

5-8. Argentina XXXVIII Argentine Congress on Horticulture, Bahia Blanca, Argentina. www.horticulturaar.com.ar

26-29. Turkey Flower Show Turkey/Eurasia Plant Fair at Istanbul Fair Center, Yesilkoy/Istanbul.

P +90 312 442 2820 info@cyffuar.com.tr www.flowershow.com.tr

24-26. Italy The 2nd edition of Myplant & Garden at the Fiera Milano Rho-Pero convention , Milan, Italy. www.myplantgarden.com

December 2015

14-15. United States 36th Annual Congressional Action Days www.safnow.org

October 2015

6 to 9. United States For the first-time ever, the 2015 AAS Summer Summit will be held in conjunction with the Home Garden Seed Association’s annual meeting and will take place in the month of October.

For more information, contact Diane Blazek at dblazek@aas-ngb.org 8 to 10. Italy SUN, Italy’s leading trade show when it comes to outdoor power equipment, products for lawns, landscapes, gardens, outdoor leisure, hardscapes and light construction, will be held at the RiminiFiera convention centre in Rimini, Northern Italy. www.sungiosun.it 11 to 14. The Netherlands V international symposium on applications of modelling as an innovative technology in the horticultural supply chain model IT 2015 www.model-it.info 14 to 16. Japan Ifex, Asia’s largest flower trade exhibition at Makuhari Messe, Tokyo. www.ifex.jp November 2015 4 to 5. United States PANTS15, Penn Atlantic Nursery Trade Show at the Pennsylvania Convention Center. www.pantshow.com 4 to 6. Netherlands IFTF, International Floriculture & Horticulture Trade Fair. www.hppexhibitions.com 4 to 6. Netherlands FloraHolland Trade Fair Aalsmeer www.floraholland.com/tradefair

2-4. United States New England GROWS. Beginning this December, New England GROWS is moving to the week right after Thanksgiving. “Mark your calendar and set your expectations high, because we’re going to deliver the best GROWS experience ever and you won’t want to miss it,” promised the show organisers The event is set to take place from December 2-4, 2015 at the Boston Convention & Exhibition Centre. www.newenglandgrows.org 2-5. Turkey Growtech Eurasia at the Antalya Expo Centre. www.growtech.com.tr

2016 January 2016 6-8. United States MANTS (Mid-Atlantic Nursery Trade Show) at the Baltimore Convention Centre. www.mants.com 15-24. Germany Grüne Woche, international green week Berlin. The world’s largest fair for food, agriculture and horticulture. www.gruenewoche.de 20-22. United States TPIE 2016 will take place January 20-22 in Fort Lauderdale, FL. www.tpie.org 26 to 29. Germany IPM Essen at the Messe Essen. info@ipm-essen.de www.ipm-essen.de

March 2016

16-20. Switzerland Giardina, the country’s leading home and garden show at the Messe Zürich convention centre. www.giardina.ch 24 March - 16 May. Netherlands Keukenhof www.keukenhof.nl 30 March – 1 April. Netherlands Tulip Trade Event, www.tuliptradeevent.nl April 2016 12-14. Ukraine Flower Expo Ukraine at the International Exhibition Centre (IEC) in Kiev, Ukraine. www.flowerexpo-ukraine.com 23 April to 30 October. Turkey Expo2016Antalya,aninternational horticulturalexhibitiondevotedto nature, the environment, children andfuturegenerations.It’sanevent that revolves around the theme of ‘Children’, reinforced by cultural, historical and artistic activities. www.expo2016antalya.org.tr/en 25-29. Turkey AGM 2016 will take place in Istanbul, Turkey, April 25-29. +49 40 555 63 702 www.ciopora.org 29 April to 15 May. Korea International Horticulture Goyang Korea 2016 10th International Flower Exhibition at Lake Park, Goyang City near Seoul. bom@flower.or.kr www.flower.or.kr

19-21. Azerbaijan Caspian Agro, the country’s largest agriculturaltradeshowtakingplace at the Baku Expo Center from May 19-21.

P +99412 447 4774 F +99412 447 8558 caspianagro@ceo.az www.caspianagro.az June 2016 2-6. Ireland Bloom Ireland, Phoenix Park, Dublin, 9am – 6pm www.bloominthepark.com 14-17. Germany/Netherlands 2016 Flower Trials. 49 Breeding companiesinthreeregionspresent their latest innovations and future developments in pot and bedding plants. www.flowertrials.com July 2016 9-12. United States Cultivate’16 will be held in Columbus, Ohio on July 9-12, 2016. www.AmericanHort.org/Cultivate August 2016 15-19. Malaysia 15th International Peat Congress.

“Peatland in Harmony Agriculture, Industry, Nature” Kuching, Malaysia.

24-27. Netherlands Plantarium, the world's leading nursery stock trade show. www.plantarium.nl September 2016 1-3. Poland 24th international trade exhibition Green is Life. www.greenislife.pl 21-24. United States Save the date: The 49th Annual Sylvia Cup Design Competition takes place on Sept. 24 during SAF Maui 2016, SAF's 132nd Annual Convention, Sept. 21-24, 2016, at the Ritz-Carlton Kapalua in Maui, Hawaii.

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Turkey There are high expectations from industry stakeholders and other sector leaders ahead of next month’s start of the 7th Flower Show Istanbul/Eurasia Plant Fair, the country's premier annual ornamental horticulture trade show at the Istanbul Fair Center in Istanbul.

High expectations for Flower T

he seed for the Flower Show Istanbul/Eurasia Plant Fair was sown in 2009 as leading industry operators and suppliersconcludedthattherewasa significantgapforadedicatedtrade showaimedatthehighlysuccessful and expanding life style horticulture industry in Turkey. The event was initially conceived as a simple plant show, but has evolved into an important international forum for anyone interested in nursery stock, houseplants,bulbs,seedsandfresh cut flowers.

Nearly sold out

“Flower Show Istanbul/Eurasia Plant Fair has nearly sold out of all available exhibit space,” said CYF Trade Fairs. Inc. sales manager

by Ron van der Ploeg

www.FloraCultureInternational.com | October 2015

Mustafa Gültekin Gökgül. His announcementcomesafewweeks before the event is due to return for its 7th edition at the Istanbul Fair Centre in Yesilkoy, Istanbul, on 26-29 November. The show’s continuingsuccessfollowsthenews that key stake holders from the industry and decision makers from someoftheindustry’sbiggesttrade associations such as the country’s leading grower association Süsbir, the Central Anatolian Exporters Union (OAIB) and the Ornamental Plants Exporters Union have already announced their presence for this year.

“The show is expected to bring together more than 300 exhibitors from 21 countries and over11,000 attendees in Istanbul. We look forward to seeing you all,” said Mustafa in a genuine friendly manner.

He added that bookings continue to fly in. “The outlook is promising as hall 9 and 10 are already fully booked. There are only a few places left in Hall 11. As we speak we have over 11,000m2 exhibit space sold with another 400m2 at the final stage of negotiating. Overall, the exhibition will occupy 24,000sqm ofgrossexhibitionspace.Regarding thenumberofexhibitorsandexhibiting space, our biggest challenge is the limited space, for which we

hope to find a solution next year.”

Newcomers

The event will have 170 exhibitors from home and 96 exhibitors from abroad. Among long-term exhibitors including big names such as SMS Marmara Group, Kardelen Peyzaj, Büyük Çamlica, Istanbul Büyüksehir, AdaPlant and Flash Flower there will also be a few newcomers from Turkey including renowned plant nurseries such as Düzce Botanik and Solo Plant.

Four Polish plant nurseries - Clema-

r Show Istanbul/Eurasia Plant Fair tis, Polplants, Kusibab and Wyka.

Kusibab - are participating for the first time at Turkey’s leading horticultural trade exhibition, this time not under the usual flag of the Polish Nurserymen’s Association (Związek Szkólkarzy Polskich), but exhibiting individually. New this year is also the presence of the kingdom of orchids, Taiwan, with eight orchid nurseries clubbing together and using one space.

Strong Italian presence

Particularly strong since the beginning of the Flower Show Istanbul/Eurasia Plant Fair is the Italian presence. When asked how much Italy as a trading partner has helped the Istanbul Flower Show succeed in terms of exhibitors, Mustafa said, “Amid a challenging economic climate in Italy I expect fewer Italian exhibitors than in previous years.

However, the country’s leading plant nurseries such as Vannucci Piante,TorsanlorenzoFlorovivaistico Group, and Piante Faro will be with us again.”

The majority of Italian nurseries are exhibiting individually but our wish would be to host them on one national pavilion. The presence of the Italians has definitely helped us to attract more interna-

tionalvisitorsastheyhaveastrong network of business relationships around the world.

FloraHolland pavilion

MustafastressedthatalsoGerman and Dutch horticultural entrepreneurs have business connections with people and companies from around the world. “From our point of view, being a trade show organiser, all our international exhibitors are adding value to the Flower Show Istanbul. Take FloraHolland for example who will runanimpressivestandorganized

by Greenn. The Dutch presence is getting stronger year after year and I believe that our show will strengthen its already strong ties with the Netherlands and the Dutch exhibitors in Istanbul.”

Ideally located

Flower Show Istanbul/Eurasia Plant Fair is one of the largest trade shows for the ornamental horticulture and gardening industry. Ideally located on the crossroadsbetweentheWestand the East, Flower Show Istanbul/ Eurasia Plant Fair is by far the region’s most important trade exhibition in a rapidly expanding plants and landscaping market attractingtopinternationalbuyers

andsellersfromaroundtheworld.

The event is now recognised as more than just a meeting point of two continents, it’s THE green meeting point for the world!

This year’s show highlights includes a top notch educational programme with workshops and seminars from Süsbir and Istanbul Agac A.S. Details of the programme will follow.

An increasingly important element in the success of the Flower Show Istanbul is the high number of international buyers attending and in 2014 a record 1,532 visitors from 43 countries attended with the Middle East, Europe, and the new republic s in Central Europe particularly well represented. Exhibitorswerenotonlyabletomeet with the key buyers from Turkey’s

emerging sector, but they made valuablebusinesscontactsinmany other exciting markets. |||

Quick facts Dates: 26 – 29 November 2015 Trade show hours: 26, 27, 28 November 10.30 – 19.00 and 29 November 10.30 – 18.00 Venue: Istanbul Fair Center, Yesilkoy/Istanbul, entry for industry professionals free of charge upon showing their business cards.

T + 90 312 442 28 20 info@cyffuar.com.tr www.flowershow.com.tr/en

October 2015 | www.FloraCultureInternational.com

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2015

IFTF Guide November 4-6

Preparations for 2015 International Floriculture Trade Fair and Horticulture Trade Fair well underway Preparationsfortheupcoming2015edition of IFTF are going according to plan. The 7th anniversaryofthethree-dayeventislooking promising already as exhibit space on the trade show floor was 95 percent sold as of June this year. The IFTF is November 4-6 attheHaarlemmermeerExpoinVijfhuizen, near Schiphol/Amsterdam airport.

TheimpressivelistofIFTFexhibitorsinclude 250plusflowergrowersandbreedersfrom home and abroad. Running parallel to the FloraHolland Trade Fair and many open houses at breeding companies, the IFTF ranks among one of the world’s largest floricultural trade events.

IFTF represents all aspects of the horticulturespectrum,butthemajorityofits

25,000 high quality visitors include flower breeders,flowerimportersandwholesalers.

Expected to attend also are supermarket chain buyers.

IFTF is a global showcase for the ‘cream of the floral crop’ as international flower growers will present their finest flower varieties for export sales. Meanwhile a strong contingent of flower breeders will be on hand to display their breeding breakthroughs for better yields and shelf life. Last year, buyers from over 110 countries attended the show, making the show a beehive of business activity for theinternationalfloriculturetrade.Aplace wheretheinternationalflowerbuyercomes togetherfornetworkingandorderwriting.

The2015IFTFshowispreparingtowelcome a record number of industry buyers to its seventheditionatHaarlemmermeerExpo after visitor pre-registration figures hit an all-time high the last two weeks. The annualIFTFshowmakesiteasy,convenient, affordableandefficientfortheworldflower industry to meet once a year to conduct businessfacetoface,andfortheattendees toshopallthenewproductlines…allinone hall, all at one time.

For more information please visit www.iftf.nl

FloraCulture

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The global flower industry can expect to see plenty of business opportunities, new products and fresh ideas on arrival at Vijfhuizen/ Amsterdam for the 2015 International Flower Trade Show (IFTF). More than 25,000 people are expected to attend from November 4 to 6 and will have the chance to see the latest flower and plant novelties, breakthrough technologies and horticultural supplies and equipment. New this year is World of Flowers, a floral mini fair for today's professional florist.

by Ron van der Ploeg

IFTF to expand show floor, welcome floristry exhibitor and visitor A fter the final curtain dropped on Horti Fair in 2013, a significant gap for a dedicated horticultural trade showrepresentingallaspectsofthe horticulture spectrum was born.

Show organiser HPP seized this opportunity with both hands and the IFTF show has gone from strength to strength each year. The year 2013 sawthelaunchofanewside-by-side trade show concept. The concept combined IFTF’s flagship products, fresh cut flowers and potted plants with greenhouse technology.

Forward-thinking programmes

Now two years on, the IFTF continues to focus on providing innovative and forward-thinking programmes designed to enhance the experience of attendees and most importantly, aid them in takingtheirbusinessestothenextlevel.

From the latest in flower and plant introductions and floral trends to peopleandlogisticsandpackaging, the IFTF experience is continually evolving and 2015 will be no different.

IFTF is the first to introduce World of Flowers, an exciting floral fair for today’ professional florist. The International Florist Association

Florint, Green Team Consultancy+, Oasis, Chrysal, floral designer Pim van den Akker and the Flower Council of Holland have embarked on a collaborative initiative with IFTF which will bring floristry back into the spotlight. World of Flowers is an event to unite, be inspired and to learn. The educational programme focuses on the Millenial Shoppers, born between 1980 and 2000—representing both the 20th century’s last generation and its first truly digital one.

"Together we looked at this specific consumer segment," explained Michael Bourguignon of Florint. He added, "How do they look at flower shops?Whattrendsdotheyconsider important? What does that mean for our marketing? We present all of those findings at IFTF, and we hope that will have its effect on florists’ way of thinking.”

Creativity and personal approach

the florist profession. Customers do not ask for a brand at the florist. They ask that they are listened to, and they ask for personality.

That is what we will be showing in the Flower Shop of the Future. A flower shop for a generation that is both willing and able to spend: studies show that this generation has, on average, three times the purchasing power of the previous one.”

The event is being buoyed by the fact that Florint organises its official annual Member’s Congress at IFTF. That brings a great many florists to the Netherlands. The bar has not been set too high, however, when it comes to the participation of florists. Four to five hundred florists attending the trade fair is the aim.

Flower shop of the Future

At the core of the World of Flowers event is the realization that each Over the past decade, particularly, florist works within his or her own florists have mainly emulated each cultural environment. Those perother. What worked for one, the sonalculturesarethekeyaspect:they other did as well soon after. Bour- shapewhatcanbeachievedandhow guignon commented, “This came international trends are translated at the expense of creativity, while into tangible floral arrangements. that is the very thing at the core of Also in the hope that, next year,

www.FloraCultureInternational.com | October 2015

some of that will shine through in the various stands at IFTF.

Floral design shows

The Flower Shop of the Future can beseenduringtheentiredurationof the fair. Celebrated flower arrangers like Pim van den Akker, Dini Holtrop, Bert Kuiper, Menno Kroon and Spanish florist Dani Santamaria will be ‘working’ there. Aside from a numberofparticipatingtraders,aremarkablywideproductrangewillbe on display. Additionally, a segment called Digital Solutions will illuminatetheimpactoftheadvancements in digital technology on the florist and the floriculture chain.

The Flower Shop of the Future looks different at all times. Florists from varied cultural backgrounds will be working with varying products, and from their own unique angles.

Together they will clarify how to effectively reach the Millennialconsumer.

Bridal show

In the IFTF’s Auditorium, near the Flower Shop of the Future, floristrythemedactivitieswillbetakingplace during all the days of the fair. On Wednesday there is a large bridal show, for which the flower arrangements will be prepared in the Flower Shop of the Future. On Thursday, thereareintroductorypresentations about contemporary themes like sustainability,storytellinganddigitization. And on Friday, Florint kicks off its annual Member’s Congress there,whichwillthereaftercontinue for two more days in Rotterdam,

2015

International Floriculture Trade Fair Guide That partner eagerly jumps in: "You do see new products and flower arranging demonstrations at other trade fairs," Bourguignon said. "But what's really happening, and really has to happen, at the shop level, isn’t shown. That’s exactlywhatwewillbedoinghere.”

HPP owner and show organiser Dick van Raamsdonk added, “This segment of the supply chain was still missing. So when Green Team Consultancy+ wanted to organize a florist event during the previous edition, we gladly accepted that offer. Because florists belong to the chain just as much, and we expect a great event once more - just like last year."

Van Raamsdonk’s words perfectly illustrates how he and his team positionthemselvesinthehorticulture supply chain. "For 30 years, wehavebeenorganizingtradefairs abroad: ‘away games’, so to say. The IFTF offered us the opportunity of a ‘home game’, and we grasped it.

Nowadays IFTF draws in 25,000 visitors, all of which are trade specialists: a professional audience of the highest order.”

together with Union Fleurs, the VGB and MPS. IFTF World of Flowers aims to strengthentheflorists’channel.Mike Bourguignon explained: "Florint wants to establish this event for multiple years. To create a platform, where we show our members, the florists, things that they can really work with. So they can see in practice exactly how it works."

From ‘Kas’ to ‘Kassa’

"The horticulture supply chain stretches from ‘kas to kassa’; from the greenhouse all the way to the retail’s cash register, so a true horticulture trade fair should extend exactly that far", observes Dutchman Marcel Groen of Green Team Consultancy+.

"Breeders and growers want to be in contact with traders and retailers, and the reverse is equally true. So an event for florists at IFTF, where breeders, growers and traders are already present, is an ideal concept.

Because we, as the chain, want to set up this event, International Florist Organisation Florint is an important partner. "

Strong industry support

IFTF’s success has been possible through the support and trust of the exhibitors and visitors alike.

What’s more is that the show organiser always listened carefully to its customers.

Over 25,000 high quality visitors, mainly flower importers, wholesalers and the bigger retailers are expected to attend the trade show, set to be held at the Haarlemmermeer Expo. Also several supermarket chain buyers will be among the visitors to the great pleasure of many exhibitors.

Haarlemmermeer Expo is an ideal venue to hold a trade show. It offers 34,000m2 exhibiting space, plenty of natural daylight, free parking and is ideally located within a 10 minute drive from Amsterdam Schiphol International Airport.

Event organiser HPP will offer a shuttle service between the IFTF and the FloraHolland Trade Fair Aalsmeer,whicharesituatedwithin a 20km radius of each other. |||

October 2015 | www.FloraCultureInternational.com

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2015

International Floriculture Trade Fair Guide Bercomex

Flowergrowerseagertostrengthentheirbusiness Things change rapidly in the worldwide flower business; quality standards are rising, efficiency improvements are called for and entrepreneurs need to be more flexible if they are to respond faster to customer demands. Flower growers and processors are therefore exploring innovative ways to keep pace with increasing market demands. At the upcoming IFTF 2015, Bercomex will proudly present the result of their latest R&D; two new flower processing solutions built on the strength of proven technology platforms.

FloraFit Bercomex offers a wide range of grading and bunching machines for the floriculturesector.TakeforexampletheFloraFitflowerbunchinglineforimproved bunch quality. This is a system for flower growers and flower processors who wanttotakethenextstepinqualityimprovement,operatemoreeffectivelyand reconfigurequicklywhenprocessingvarioustypesofflower.Thepicturebelow shows the FloraFit, a system that supports growers and processors with the following features: easier input of flowers, de-leafing per stem and automatic bunchingformoreconsistent anduniformbunchquality.

This basic version can be expanded with several options, including a FloraFit layout de-leafing unit.

Summer flower stems are graded and bunched by the Furora

Furora processes an increasingly wide range of flowers: the photo shows spray chrysantemum

Furora,notonlycantheyproducemoreuniformbunches,theycanalsoadjust morequicklywhenprocessingseveraltypesoffloweronthesameday,meaning customers' demands can be met with increased efficiency.

Some new capabilities of the Furora: as well as processing single-bloom chrysanthemums, the Furora can now also process spray chrysanthemums.

There is now a facility to count the number of buds on lilies, and the Furora can alsoprocessthickerstemsofsummerflowerssuchasornamentalbrassicaand helianthus.

Cutting-edge solutions Bercomex is the specialist in systems for the automated processing of cut flowers.Applyingthemostadvancedtechnologies,includingX-ray,colourand infrared scanning techniques, Bercomex responds to the need for ever more efficiently produced bunches of the highest quality. In addition to modern systemsandeffectivemanagementinformation,Bercomexmakesenhanced operational reliability available to its customers by ensuring tailor-made solutions, effective service and preventive maintenance.

For more information about any of our products or services, please feel free to contact us.

Bunches of summer flowers processed with the FloraFit.

Extended RoseMatic The RoseMatic rose processing system has been extended with additional featurestobettermeetthecurrentrequirementsofcustomersbeyondEurope.

The new configuration de-leafs per stem and is fitted with sliding gutters whichallowrosegrowersto bundle the sorted roses as they wish; the system can alsobefittedwithaUVlight Layout of the extended RoseMatic moduletocombatbotrytis.

UK, Scandinavia, Germany basgoede@bercomex.com Phone: +31 (0)6 - 2506 7574

South & East Europe, Asia, Oceania bramscholtalbers@bercomex.com Phone: +31 (0)6 - 21 62 23 05

North & South America, Africa isabellepoesse@bercomex.com Phone: +31 (0)6 - 46 00 00 37

Bercomex Holenweg 4A, 1624 PB Hoorn The Netherlands T: +31 (0)229 50 21 50 info@bercomex.com www.bercomex.com

Furora Bercomex has definitely not been resting on its laurels when it comes to developingnewoptionsfortheFurora.Collaborationwithvariousgrowershas ensuredthattheFuroraiscapableofsortingandbunchinganincreasinglywide rangeofflowers,enablinggrowerstomakemajorimprovements.Thankstothe

October 2015 | www.FloraCultureInternational.com

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Green is Life Ultimate resource for identifying the cream of Polish nursery stock T More than 260 exhibitors and well over 6 000 horticultural professionals came to Warsaw, capital city of Poland, for the annual Green Is Life trade fair. Held in early September, the event is dedicated to ornamental plants and fruit. The first two days are for professionals only, but on the third day, a Saturday, the event is open to the public. In total, there were almost 16,000 visitors, 7% more than in 2014.

by John Sutton

he exhibition was truly international, with exhibitorsfromelevenother European countries, and even one from China. Foreign visitors came from 36 countries, with Poland’s near neighbours well represented.

2015 was the twenty-second year for the event. Unique in eastern Europe, it owes its origins to the decision of the then newly formed Polish Nurserymen’s Association ((Związek Szkólkarzy Polskich) to hold an annual show. The very first, in 1993, was held two years after the founding of the Association, and drew just twentyfive exhibitors. They displayed youngtrees,shrubsandherbaceous perennials, some of them as bare root specimens. Today the stands of Polish nurserymen are still the dominant feature of the trade fair, now a joint enterprise of the Polish

No nursery stock trade fair in Europe has such a powerful name as Poland’s Green is Life.

Nurserymen’s Association and its sister organisation, the Agency for the Promotion of Greenery (Agencja Promocji Zieleni) fully understand.

Plant-focused event

Perennials Dabrowski nursery (Photo credits: Alicja Cecot).

www.FloraCultureInternational.com | October 2015

Of the total number of exhibitors this year, around 60% were nurseries. Over two thirds of these were Polish, but others came from the Netherlands, Belgium, Germany and France.

22 exhibitors came from the Netherlands, the largest foreign contingent. Some of these were significant suppliers of finished plants, ready for retailing or for immediate use in landscape work. Others specialised in young plants suitable for growing on by nurserymen.

One example among the Dutch exhibitors was Handelskwekerij G. Hoogenraad, at the event for the eighth year running, and offering over 1600 varieties. “The market in Eastern Europe and Russia is the

principalfocusofthebusiness,”said Sebastian Hoogenraad.

Top quality

Standards of presentation and of quality of the plants, almost all container grown, were as high as can be found at similar events anywhere in the world. In the very wide diversity of hardy plants on show, the most immediately noticeablewereconifers,deciduous trees, hydrangeas, roses and clematis, a genus for which Polish breeders have a widely established reputation.

Apples and blueberries were the principal fruits in evidence.

Herbaceousperennials,grassesand micropropagationserviceswerethe leading features on some stands.

As for clematis, Polish enterprise in this highly specialised field has a long history. Vitro Warszawa and TeresaFoszczkaOgrodnictwowere two of the exhibitors here, both in businessformorethan25yearsand both with a worldwide trade.

Upon entering the Expo’s largest pavilion nr 1, visitors met a strong contingent of local businesses from the Warsaw area and central Poland (Photo credits: Agencja Promocji Zieleni).

Main purpose still the same

The scope of the first Green Is Life trade fairs was just to show buyers from Poland and from neighbouringcountrieswhatPolish nurserymen could offer. Its main purpose is still importantly the same, but many exhibitors were there to show goods and services thatareneededbyplantproducers, landscape managers and plant retailers. In one of the two halls occupied by Green Is Life in the Warsaw Expo XXI Centre, there were exhibitors of machinery, containers, fertilizers, labels, growing media, irrigation systems, greenhouses and – for retailers – garden furniture, lighting, pools and other water features, fencing, paving, and ornamental plant containers.

novelty plant competition, judged by an international jury.

This year, the Gold Medal for a plant variety new to the Polish market went to the hardy Campsis x tagliabuana ‘Summer Jazz Fire’, bred in Japan. The runners-up were Berberis thunbergii ‘Orange Sunrise’ and Physocarpus opulifolius ‘Little Angel’.

Educational programme The 2015 Green is Life show offered visitors everything they need to grow their nursery stock business (Photo credits: Agencja Promocji Zieleni).

Colourful heather display (Photo credits: Alicja Cecot).

Proven hardiness is paramount The very wide range of young plant material–deciduousandevergreen trees and shrubs, climbers and ground cover plants – had been developed so that many of their customers could source all their plant needs from this one supplier.

Proven hardiness is paramount in the selection of the list of varieties, over 1600 strong.

The Polish nursery industry has a large export trade, especially to countries with similar climates. The annual Green Is Life trade show is especiallyattractivetovisitorsfrom Russia, where the nursery industry, although developing fast, is still far from being able to meet demand.

Polish trees and shrubs are also being sold in increasing quantities to Scandinavian customers.

Theconferenceprogrammeinduring the three days of the event covered topics that included public green spaceissues,chemicalandbiological crop protection, and plant care and asset management in garden centres. On the Saturday there was a landscapearchitectureday,attended by 200, with Martha Schwartz from the USA as lead speaker. ||| Martha Schwartz was one of the keynote speakers at Green is Life’s conference on landscape architecture (Photo credits: Agencja Promocji Zieleni).

Innovation showcase

Competitionfornewplantvarieties and new products are a feature of Green is Life exhibitions. There were 25 entries in the Green is Life

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Crop protection Flora Co Ltd., a specialist supplier of plant vitalising products from Japan, maintains an established and strong presence in the United States through its business partner Flora USA Inc. in Beaverton, Oregon.

Flora Co Ltd. maintains strong presence in US through its Flora USA business partner

W

orking closely with authorised shops and dealers stocking Flora Co’s flagship product HB- 101, the independently run Flora USA Inc. in Beaverton helps enable a swift response to onsite support and special requests from customers based across the USA. Established on 11th December 2012, Flora USA Incisdesignedtoprovidecustomer convenience using a blend of personalserviceandeco-friendlyplant vitalisers that ensure superior plant growth.

Epicenter for sustainable and organic farms

by Ron van der Ploeg

Flora Co’s partnership with Flora USA Inc. is another way the Japanesecompanycontinuestobe a better place to shop for its American customers,” said Flora USA president Ms Masako Yamamoto.

The firm has a fast growing North American customer base, but its beginningswerehumble,explained Ms Yamamoto who together with her business partner decided to establish the company, Flora USA Inc, in Oregon, known for being the epicenter for sustainable and organic farms.

First marketed in 1978 HB-101 is a productderivedentirelyfromnaturalsources–cedar,pinecypressand plantain so no better place than Oregon to launch the product.

One of Ms Yamamoto’s finest hour when she was interviewed at the 2015 Yard, Garden and Patio Show by AM Northwest TV host Dave Anderson.

Flora USA Inc. 1915 NW AmberGlen Parkway, Suite 400 Beaverton, OR 97006, U.S.A. T. 855-HB101US (421-0187) Toll free For more details please visit www.hb-101usa.com

www.FloraCultureInternational.com | October 2015

Brand recognition

Ms Yamamoto spent three years in Oregon about 20 year ago when receiving her MBA from the University of Oregon and doing business consulting in Portland, OR, for one year after receiving her MBA. “I was comfortable to commute to Oregon from Japan. A challenge was that although HB101 had long history and was very successful in Japan, HB-101 was new to the United States and it was not easy to convince the American market about the outstanding qualities of HB-101 due to the nature of the product. Thanks to the open approach and mentality ofourcustomers(homegardeners,

garden centers and growers) in the Northwest, HB-101 managed to become a well-accepted and very strongbrand.Wearenowconfident that we were contributing to a safer and healthier environment of the region for the benefit of the American society at large.”

Flora USA imports HB-101 from Japan to market it in the United States. HB-101 is an OMRIlisted organic plant vitaliser, which enhances growth of any plants as well as conditions soil. HB-101 has sold in Japan for 37 years and over 5,000 retail stores carry HB-101 in Japan. HB-101 is also widely used by growers in Japan and Southeast Asia. |||

IP The Community Plant Variety Office celebrated its 20th anniversary by hosting a half-day seminar on 1 October at Terra Botanica in Angers, France.

CPVO celebrates 20 years of EU intellectual property rights for plant breeders

A

n anniversary is always a good opportunity to gauge the progress made, as well as build new paths for the future.

The CPVO seminar in Angers on October 1st gave all stakeholders the opportunity to express their views regarding CPVO's accomplishments and future challenges.

In his welcome address Vytenis Andriukaitis, EU Commissioner for Health and Food Safety placed CPVO's mission in the broader agriculturalperspective:feedingan increasing world population, while preserving natural resources and biodiversity,aswellandadaptingto climate change. In his view, plant breeding and crop innovation are highly important tools to meet this goal and contribute to European competitiveness.

One stop shop

by Marie-Françoise Petitjean

CPVO president Martin Ekvad looked back on the organisation's achievementsoverthepast20years when CPVO evolvend into the world’s biggest and most efficient Intellectual Protection (IP) system for ornamental plants. Being a European agency, CPVO is important for the number of titles granted, but also for the number of 28 covered countries.

Since its interception in June 1995, CPVO has granted more than 41,000 plant breeders 'right certificates (PBR). Through its “one stop shop” concept the organisation offers intellectual property protection for the entire European Union to companies and individuals worldwide.

Although opened to all crops, the majority of titles are submitted for ornamentalplants,whichrepresent 56 % of the title granted, the main species being roses, Chrysanthemum and Phalaenopsis. Amongst thetop15applicantcountriesregis-

Pictured left is CPVO president Martin Ekvad shaking hands with Vytenis Andriukaitis, EU commissioner Food Health and Food Safety.

tered in 2014 are the Netherlands (48%), followed by France (17 %) and Germany (14 %).

Plant breeders' right “sui generis “protection system is also considered as the most efficient, because, at the difference of patents,itpreservesthefreeaccess to genetic resources for breeding purpose, namely called “breeder's exception”, which is the basis of variety improvement, resulting from continuous selection from existing material.

Customer-orientated approach

Ekvad emphasized the value of CPVO’s customer-oriented policy.

It collaborates with member state research centers for DUS testing (Distinctness, Uniformity and Stabilitycharacterstobeeligibleto a PBR), but also breeders, whose representativeorganisationsparticipate in technical meetings. CPVO monitors a publicly accessible databaseonprotectedvarieties,the so-called variety finder, which also includes plants protected by a patent and community trade-marks, with nearly 900 000 entries.

As far as missions are concerned, CPVO's rules comply with the European Council regulation (EC

2100/94), which is in line with the 1991 UPOV convention. This is why his strategic plan sticks to his core mission: to improve, implementanddefendbreeders'rightsin order to foster innovation. CPVO collaborates with UPOV on issues likeharmonizationofdatabasesand variety denomination nomenclature.

Patentability and Nagoya Protocol

Breeders associations expressed their thanks to CPVO's work, but also raised concerns regarding the patentability of plants, as well as the Nagoya International Protocol, entered into force on 12th October 2014 and already ratified by 64 countries.

The Nagoya Protocol on “Access to Genetic Resources and the Fair and Equitable Sharing of Benefits Arising from their Utilization” submitsaccessandusageofgenetic resources to a Prior Informed Consent of the country of origin, as well as an agreement (MAT Mutual Agreed Terms) regarding a fair and equitablesharingofbenefitsarising from the afore mentioned genetic resources. The protocol creates a legal conflict with the CPVO's breeders exemption. |||

October 2015 | www.FloraCultureInternational.com

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Floraculture International encourages the pursuit of joint activities in areas of mutual interest with national and international societies, companiesandorganizations.

Agreements have been reachedbetweenFloraculture International and leading growersandtradeassociations in 32 countries. This unique partnership includes a complimentary copy for each member of the registered associations. Floraculture International is proud to announce the cooperation with the following associations.

For more FCI partners see page 4.

Partners of FloraCulture International

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AIPH ......................................................................................3................................................www.aiph.org Armada Youngplants...................................................6................www.armadayoungplants.nl Asocolflores (Proflora 2015)......................................1..................................www.proflora.org.co Bercomex..........................................................................39................................www.bercomex.com CYF Trade Fairs (Flower Show Istanbul 2015) .32,33..........www.flowershow.com.tr/en Danziger ‘Dan’Flower Farm....................................2,29.................................. www.danziger.co.il Deliflor.................................................................................28...........................................www.defliflor.nl FloraCo................................................................................47.....................................www.HB-101.co.jp FloraHolland....................................................................30.................................www.floraholland.nl Florasearch Inc................................................................45..............................www.florasearch.com Floricultura B.V.................................................................6...............................www.floricultura.com Garneriet Rosberg-Bellinger A/S...........................28.........................................www.eurostar.dk Jungle Jack’s......................................................................6............ www.junglejacksthailand.com

COMPANY

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Microflor.............................................................................23.................................. www.microflor.com PanAmerican Seeds.....................................................18............................www.panamseed.com Philips Lighting...............................................................48...........................www.philips.com/horti Pöppelmann GmbH....................................................14...................... www.poeppelmann.com P.T. Ekakarya Graha Flora...........................................46..................................www.ekakarya.com Rosen Tantau...................................................................38..........................www.rosen-tantau.com Royalty Administration Int........................................45........................www.rai-worldwide.com Sion Orchids ....................................................................14.................................................www.sion.eu Shuford Galax..................................................................45..............................................................................

Takii.......................................................................................34............................................ www.takii.co.jp Thierry Richez..................................................................45..............................................................................

Tulip Trade Event...........................................................38..........................www.tuliptradeevent.nl Vitroplus.............................................................................34.........................................www.vitroplus.nl

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1620Dec .2015 PUNE