Management of Agricultural Inputs Focus on Marketing in Indian context
Dr. Samarendra Mahapatra
Management of Agricultural Inputs Focus on Marketing in Indian context
Samarendra Mahapatra Professor & Head DepaPublished by
Agri Business Management College of Agriculture Orrisha University of Agriculture & Technolgy Bhubaneswar, Odisha-751003
Published by
Sumit Pal Jain for
NewIndiaPublishingAgency 101, Vikas Surya Plaza, CU Block, L.S.C. Mkt., Pitam Pura, New Delhi-110 088, (India) Phone : 011-27341616, Fax : 011-27341717 Mobile : 09717133558 E-mail : newindiapublishingagency@gmail.com Web : www.bookfactoryindia.com Š Authors, 2013
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Preface
Contents Acknowledgements Chapter 1: Introduction to Agricultural Marketing in India 1.1
Introduction
1.2
Making marketing information services relevant to farmers
1.3
IT application in agricultural marketing
1.4
Internet based agricultural marketing information system in India
1.5
Role of advertising in marketing agri-inputs
1.6
Agricultural inputs market trends & potential in India
1.7
Agricultural inputs policy in India
1.8
Agricultural in budget 2010-11
1.9
Agri-inputs distribution in agricultural co-operatives
1.10 Agri-input marketing 1.11 Labour Inputs in Agriculture 1.12 Conclusion Chapter 2: Marketing of Seeds 2.1
Introduction
2.2
Understanding the seed industry
2.3
Seed companies
2.4 Variety development
2.5 Seed distribution &marketing 2.6 Infrastructure facilities 2.7 Import & Export of seeds 2.8 Promotion of domestic seed industry 2.9 National Seeds Policy 2.10 Stages of seed multiplication 2.11 Seed Marketing 2.12 Seed & Planting materials 2.13 Seed Industries in India 2.14 Conclusion
Chapter 3: Marketing of Tractors
3.1 Introduction 3.2 History of Tractor Industry 3.3 Overview of Farm Mechanisation 3.4 Market Overview 3.5 Indian Tractor Market 3.6 Tractor Producers in India 3.7 Marketing Strategy 3.8 Conclusion
Chapter 4: Marketing of Fertilisers
4.1 Introduction 4.2 Fertiliser Marketing Plan 4.3 Past & Future demand 4.4 Fertiliser Policy 1944-2009 4.5 Marketing of Fertilisers 4.6 Marketing Strategies of Fertiliser Industry 4.7 Role of IT in fertilizer marketing 4.8 A Study of FAO of UN about fertilizer market in India 4.9 Indian fertilizer and agriculture statistics 4.10 Fertiliser companies in service of farmers 4.11 Conclusion
Chapter 5: Marketing of Agro-chemicals
5.1 Introduction 5.2 Agrochemical Industry 5.3 Agrochemical market in India 5.4 Pesticide exports 5.5 Agrochemicals linked to productivity 5.6 Marketing Environment 5.7 Marketing Strategies 5.8 Agrochemicals & Products 5.9 Conclusion Chapter 6: Agricultural Credit
6.1 Introduction 6.2 Agricultural Credit trends 6.3 Statewise distribution of Institutional credit 6.4 Recent policy initiatives 6.5 Issues &concerns 6.6 Implications for the future 6.7 Conclusion
Chapter 7: Crop Insurance 7.1 Introduction 7.2 Risk &uncertainties in agriculture 7.3 National Agricultural Insurance Scheme 7.4 Conclusion
Fi r s tf e wp a g e so ft h i sb o o ka r ep u b l i s h e d o nk i s a n . c o mb yi t sp u b l i s h e r . I fy o uwi s ht op u r c h a s eah a r d c o p y o ft h i sb o o k , p l e a s ec o n t a c tt h ep u b l i s h e r .
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