STRIPES HOLIDAYS S TRIP
IDENTITY GUIDELINE ES H
O L I DAYS
R
celebrating wilderness
S TRIP
PRIMARY LOGO
L I DAYS O H ES
R
celebrating wilderness
R
STRIPES
HOLIDAYS
ARRANGEMENT ALTERNATIVE LOGO
celebrating wilderness
LID SE H O AYS
R
S TRIP
S TRIP
COLOR ALTERNATIVES
celebrating wilderness
R
S TRIP
S TRIP
Grayscale
celebrating wilderness Brown
R
celebrating wilderness
Original
L I DAYS O H ES
LID SE H O AYS
L I DAYS O H ES
R
celebrating wilderness Green
HOLIDAYS
STRIPES
HOLIDAYS
R
STRIPES
COLOR ALTERNATIVES
celebrating wilderness
celebrating wilderness
HOLIDAYS
HOLIDAYS
R
STRIPES
Grayscale
STRIPES
Secondary
R
celebrating wilderness Brown
R
celebrating wilderness
Green
DIMENSION & SCALE
R
S TRIP
L I DAYS O H ES
37.116 mm
S TRIP
30 mm
ES H
O L I DAYS
R
celebrating wilderness
celebrating wilderness DIMENSION
SCALE 1:1
ES H
O L I DAYS
ES H
R
S T RI P
S TRIP
SCENARIO DO’s & DON’TS
celebrating wilderness
STRIPES H
S TRIP
R
Y O L I DA S
R
S TRIP
S TRIP
E
R
NO TILT ting brarness e l e c ilde w
celebrating wilderness
LID S H O AYS
R
NO STRETCH
celebrating wilderness
O L I DAYS ES H
O L I D AYS
ES H
O L I DAYS
R
NO CHANGE celebrating wilderness
celebrating wilderness
GRAPHIC ELEMENT & COLOR PALETTE
RGB 009933
RGB 6E2B00
RGB 333300
RGB AC7929
RGB FFFFAA
RGB 00CCFF
TYPOGRAPHY
HELVETICA INSERAT LT STD
HEADERS
A Q U I C K B R O W N F OX J U M P S O V E R T H E L A Z Y D O G . A quick brown fox jumps over the lazy dog.
GILL SANS MT EXT CONDENSED BOLD
SUB HEADERS
A Q U I C K B ROW N F OX J U M P S OV E R T H E L A Z Y D O G . A quick brown fox jumps over the lazy dog.
BAUHAUS
BODY
A QUICK BROWN FOX JUMPS OVER THE LAZY DOG. A quick brown fox jumps over the lazy dog.
TEMPLATES ENVELOP
TEMPLATES BUSINESS CARD
MAGAZINE TEMPLATES
MAGAZINE TEMPLATES
VISUAL THEME_ ACCESSORY LABELS
VISUAL THEME_ OFFICE DOOR
VISUAL THEME_ DRIVER’S BADGE
VISUAL THEME_ VISITORS GIFT
DESIGN TEAM SARVANI SHANKER JHA KISHAN KUMAR & RUPA RAI