ELEANOR FITZGERALD
Benefits of Digital Marketing
INTRODUCTION One thing that differentiates digital marketing from traditional marketing is that one can never know in traditional marketing its result, its impact and how many did actually pay notice to the ad for example- if you publish an article in newspaper then it’s very difficult to measure that how many did actually pay attention to the article. On the other hand, in digital marketing, it is possible to measure ROI of each month or any specified time which make it possible to understand the rate of growth and it’s comparable and in turn it helps in what measures to be taken to increase the sale.
Website Traffic
In digital marketing, through digital analytics tools make possible that we can see how many visitors did actually visit to our website. Google analytics, HubSpot are example of digital analytics software. Not only this, these software also give information regarding how many pages they visited, which device they are using and from where the traffic are coming etc. This information helps in re-regulating our marketing strategy and get to know about which channel is more profitable to us. After that, we know that where we have to spend more time and money to leverage more and more profit from these channels. For example- if 15% traffic is coming from SEO, then it’s a time to concentrate more on SEO to increase the percentage.
Content Performance and Lead Generation
Suppose, you gave an order of about 5000 pamphlets contain attracting content and distributing to audience without seeing whether they are interested or not but there is no guarantee that how many people find it useful and take desired step or any of them through them as trash. Now, this time you are taking the help of digital media. You posted that pamphlet on your website. Here, you would get exact data regarding number of page viewed and can get contact details also of those who download it using forms. Most importantly, you will get contacts of who are genuinely interested in your business which after that turned into desired leads.
Option how to receive content
Different people mean different choices. Some person likes to read post or some person like to see videos. This choice is only available to digital platform. In traditional marketing, people get sales brochure in mail box or unwanted sales call which really irritates a lot and there is no choice left in the hands of traditional marketing.
Brand Development
A good website with high quality content marketing which will generate a great customer base as you target the key areas and result is lead generation. This can be used in social media channels and email marketing.
Audience interaction
Social media is a great platform for interaction with customers. Even, they encourage audience to interact with them by visiting their site, read about the entire product, share and like them and provide feedback. All this is not possible in traditional marketing.
Viral
While distributing pamphlet, you cannot imagine that anyone is going to transmit to their friends and there is no proof of anything but in digital marketing, if you like any page or share any post on facebook, then it will be seen by most of your friends and think if your post is being supported by good quality content then there are more chances to be liked and shared by other friends also. Digitally, everything gets viral easily.
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