Color & Text Type by KIT DESIGN

Color & Text Type

CONTENTS : 1. Text Type (English)

- Oldstyle - Modern - Slab serif - Sans serif - Script - Decorative

2. Text Type (Chinese)

宋體仿宋體黑體宋黑體標楷體手寫體美術體

3. Color

色輪色與光光的電磁波色相 HSB 顏色 PANTONE CMYK RGB 明度飽和度色調補色對比與效果色彩的角色

4. Photography

- Sample 1 - Sample 2 - Sample 3

P. 1

Text Type (English)

Text Type (English) : Oldstyle

Oldstyle Goudy Palatino Times Baskerville Garamond

ldstyle

Old style or humanist typefaces date back to 1465, shortly after Johannes Gutenberg's adoption of the movable type printing press. They are inspired by period handwriting, and have remained popular (especially after being revived in by printers in the late nineteenth and early twentieth centuries) for setting body text. The style is characterized by a diagonal stress (the thinnest parts of letters are at an angle rather than at the top and bottom), subtle differences between thick and thin lines (low line contrast), and excellent readab ility. Old style typefaces are reminiscent of the humanist calligraphy from which their forms were derived.

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Text Type (English) : Modern

Modern Bodoni Times Bold Onyx Fenice Ultra Walbaum Didone or Modern serif typefaces, which first emerged in the late 18th century, are characterized by extreme contrast between thick and thin lines. These typefaces have a vertical stress, long and fine serifs, with minimal brackets. Serifs tend to be very thin and vertical lines are very heavy. Most modern fonts are less readable than transitional or old style serif typefaces. Period examples include Bodoni, Didot, and Walbaum, while Computer Modern is a popular contemporary example. While mostly used for headings and display text in the English-speaking world, in continental Europe they are commonly used for setting body text. They remain extremely popular in the printing of Greek, as the Didot family were among the first to establish a printing press in newly independent Greece. P. 4

odern

Text Type (English) : Slab serif

Slab serif

Clarendon Memphis New Century Memphis Extra Bold Schoolbook

lab serif

Slab serif or Egyptian typefaces usually have little if any contrast between thick and thin lines. Serifs tend to be as thick as the vertical lines themselves and usually have no bracket. Slab serif fonts have a bold, rectangular appearance and sometimes have fixed widths, meaning that all characters occupy the same amount of horizontal space (as in a typewriter). They are sometimes described as sans-serif fonts with serifs because the underlying character shapes are often similar to sans-serif typefaces, with less variation between thin and thick shapes o n t h e c h a r a c t e r. ( A subcategory of slab serif is the Clarendon typefaces, which do have small but significant brackets, and structures more similar to serifed typefaces.) Slab serif typefaces date to around 1800. P. 5

Text Type (English) : Sans serif

Sans serif Antique Olive Formata Folio Franklin Gothic Futura Helvetica Syntax In typography, a sans-serif, sans serif, gothic, san serif or simply sans typeface is one that does not have the small projecting features called "serifs" at the end of strokes.[1] The term comes from the French word sans, meaning "without". Sans-serif fonts tend to have less line width variation than serif fonts. In print, sans-serif fonts are often used for headlines rather than for body text.[2] The conventional wisdom holds that serifs help guide the eye along the lines in large blocks of text. Sansserifs, however, have acquired considerable acceptance for body text in Europe.

Sans-serif fonts have become the most prevalent for display of text on computer screens. P. 6

ans serif

Text Type (English) : Script

Script Arid Shelley Volante Legacy Cascade Linoscript Zapf Chancery

cript

Script typefaces are based upon the varied and often fluid stroke created by handwriting. They are organized into highly regular formal types similar to cursive writing and looser, more casual scripts. A majority of formal scripts are based upon the letterforms of seventeenth and eighteenth century writing-masters like George Bickham, George Shelley and George Snell. The letters in their original form are generated by a quill or metal nib of a pen. Both are able to create fine and thick strokes. Typefaces based upon their style of writing appear late in the eighteenth century and early nineteenth century. Contemporary revivals of formal script faces can be seen in Kuenstler Script and Matthew Carter's typeface Snell Roundhand. P. 7

Text Type (English) : Decorative

Decorative Party Potrzebie Improv Juni per Pious Henry Will Harris Scarlett

A group of decorative typefaces, sometimes called simulation typefaces, have been designed that represent the characters of the Roman alphabet but evoke another writing system. This group includes typefaces designed to appear as Arabic, Chinese characters, Cyrillic, Indic scripts, Greek, Hebrew, Kana, or Thai. These are used largely for the purpose of novelty to make something appear foreign, or to make restaurants offering foreign food clearly stand out.

Symbol, or dingbat, typefaces consist of symbols (such as decorative bullets, clock faces, railroad timetable symbols, CD-index, or T V- c h a n n e l e n c l o s e d numbers) rather than normal text characters.

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ecorative

Text Type (Chinese)

宋體

仿宋宋黑 P. 10

標楷

手寫美術

黑 P. 11

Color

CMYK Color

The CMYK color model (process color, four color) is a subtractive color model, used in color printing, and is also used to describe the printing process itself. CMYK refers to the four inks used in some color printing: cyan, magenta, yellow, and key (black). Though it varies by print house, press operator, press manufacturer, and press run, ink is typically applied in the order of the abbreviation. P. 13

Color

Photography Album

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Taiwan , Kaohsiung

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Color

RGB Color

The RGB color model is an additive color model in which red, green, and blue light are added together in various ways to reproduce a broad array of colors. The name of the model comes from the initials of the three additive primary colors, red, green, and blue. RGB is a device-dependent color model: different devices detect or reproduce a given RGB value differently, since the color elements (such as phosphors or dyes) P. 16

Color

Italy

P. 17

Color

Pantone Color The Pantone Color Matching System is largely a standardized color reproduction system. By standardizing the colors, different manufacturers in different locations can all refer to the Pantone system to make sure colors match without direct contact with one another. One such use is standardizing colors in the CMYK process. The CMYK process is a method of printing color by us in g f o u r i n ksâ&#x20AC;&#x201D; cyan, magenta, yellow, and black. A majority of the world's printed material is produced using the CMYK process, and there is a special subset of Pantone colors that can be reproduced using CMYK.[citation needed] Those that are possible to simulate through the CMYK process are labeled as such within the company's guides. P. 18

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Photography

Photography Album

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India

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Photography

Photography Album

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Tibet

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"The only way to do great work is love what you do."

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