QUESTIONNAIRE

Fig 5. (Instantly Modern, 2021)

people may argue that the responsibility of having such a big platform should mean that these ‘mistakes’ should not occur. Often the backlash of these incidents can ruin careers, however, when one member of the family steps into the ‘villain role’ or is the face of some sandal, there are a plethora of other family members to still support and engage with as a consumer.

This makes the family hard to escape and cements their longevity and stability as a career path and part of the history of the influencer industry.