ABSTRACT

ABSTRACT

In this discussion, the author uses a variety of different examples and analytic tests to discover whether or not the future of their practice, social media influence, is future-proof. The argument is in favour of influencer practice as a career, the author uses evidence to prove this point such as drawing on references and research points such as the history of influencers and examples where influencers have stood the test of time, such as the Kardashian empire. The author further backs up the argument in favour of their point by debunking attitudes against the validity of social media influence as a career option by using analogies and drawing comparisons between other career paths and existing successful influencers who have continued to grow and expand into different business ventures through social media. While addressing the concerns around the stability of the practice, the author identifies solutions in terms of the creation of business plans, diversifying brands and utilising platforms in order to execute and launch new business ventures, thus strengthening the validity of the practice of social media influence as a chosen career path.