Introduction

In this book, I will be outlining the key ideas behind the marketing of my campaign. After successfully creating a campaign that showcases visual evidence of social media presence, development and growth, I have decided to outline how my campaign will be marketed to my consumer, promoted and the future of my brand in terms of projection to other avenues and doors opened by this career pan. Having already identified my consumer as primarily Gen Z, consumers of genderless fashion and members of the LGBTQ+ community, I am now discussing how my plan for marketing my idea will work.