SHOOT 3.0

Shoot 3.0

Using the same look as shoot 2, I decided to combine this with a plan I had for a location shoot. I felt that the looks would merge together well and that this would also provide a cohesive aesthetic for my Instagram grid. I was really pleased with how this shoot turned out however I would have benefited from the help of a photographer. However, I was able to make it work with a tripod, but I feel the process would have been easier with an actual photographer to aid me. That being said the images I got were of high quality and captured the essence of the look I was going for. I styled the reclaimed top with leather trousers that tied in with the leather interior of my car and then finished the look with white Nike Air Force. The black and white tying in with the colours on the top. The location for this shoot was an industrial estate at sunset. I chose this as I thought the effect ad lighting would create a moody atmosphere. My experience modelling in the full daylight previously in my testing was good but showed all of my imperfections, whereas this lighting worked well to showcase the makeup and styling. I used the flash on my camera to ensure that I was lit well. In my testing, I have had experience with using the flash in darker settings and found it works well when I have makeup on as it gives a nice glowing effect and makes the products stand out. However, it does mean I had to go back and edit the red-eye on some of the photos.

Reference croquis for shoot 3.

The makeup and styling were the same as shoot 3 playing into the ‘smart planning’ discussed in the 360-campaign content schedule plan.

Final image. Saturation is edited to give a moody effect and contrast colours. The red eye has also been edited.