Lightolier Branding Manual

Page 1

2009 Graphic Manual


This book is a graphic reference for Lightolier.


1

Logo


1 C66% M59% Y55% K36% PANTONE DS 1 – 5 C

color

C66% M59% Y55% K36% PANTONE DS 325 – 2 C

C03% M00% Y10% K00% PANTONE DS 302 – 9 C

Logo


Logotype

Rockwell (OTF) Regular / 24 pt / Zero Kerning

ABCDEFGHIJKL MNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 !@#$%^ &*()_+{}|:”<>?[]\;’,./


1

Type Alternation

Lightolier

Logo size is : H 94 pt x W 224 pt Logotype size is 54 pt Logo developed from alteration of the typeface Rockwell OTF The changes on lower case i’s, the perfected counter on the lower case g, and the change of the stress on lower case t.

Logo


Application #1

Front and Back Letterhead ( Scaled down 50% of original Size)


1 Application #2 When medium does not allow double sided print:

To

From 631 airport road,

fall river, ma, 02720

Business Label (Original Size)

Logo


Application #3 Logos may reside on a folded medium like this.

Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )

Business Card (Scaled down 75% from original Size)


2

The story of the graphics: subtle guides to the information.


Stationary


2 Secondary Typography

Avenir 45 Roman / 24 pt / Zero Kerning

ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./ Avenir 35 Light Oblique / 24 pt / Zero Kerning

ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./

Stationary


Avenir 35 Light / 24 pt / Zero Kerning

ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./

Avenir is a typeface combined with Erbar and Futura by Adrian Frutiger. A combination of two typeface influenced by Bauhaus and mechanical functionality, Frutiger perfected Avenir as an elegant typeface with function.


2 Secondary typeface application: Letterhead

Name and address of Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning. Body paragraph of letter: set in 8 point 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.

Robert McSmith 132 • 60 Lovenheim Street Rockaway, New Jersey, 08904

Febuaray 09 th, 2009 Dear McSmith, Welcome to Lightolier, and congratulations on your n

to have you as a member of our Team and I look forw

to meet with Steven Covart at 9:00a.m. in the main bu be given information on your orientation activities.

Ulla consequis do commolum etummy non velesse vo

vel iustrud dolor iril er irilismod minisi tationullum am

venim dolesto od et alis acilissectet accum quat. Usto

il do core dit amcommolore. eros num dolobor amcor

verit prat, velesse ctetue faccum ipsum quam, quissi e

moloreros et praesequisi. Esse velis acipisim quip ese

mincinismod molore magna consed dolortio eriurem a Stationary

nibh el incipiscip et at dolorperos num dolobor amco

verit prat, velesse ctetue faccum ipsum quam, quissi e

moloreros et praesequisi. Esse velis acipisim quip ese


www.lightolier.com

1 airport road, fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710

Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.

f Assistant Industrial Designer. I am delighted

g with you. On 2 . 8 . 2009, you are scheduled Airport Road, room 805. At this time you will

psustis diat. Tin vullaor sustrud tis num zzril et

Company Contact Information: set in 8 pt Avenir 35 Light, Flushed left ragged right, 30 kerning.

lore dolobor sit in ullam quiscil dui bla feugait feugiat. Unt doloborpero dolum atueros nim

unt nonse dolut num amet prat. Na faccum molorer iurero odo commod tatuer susci tie

u feuip er ip et loreraestrud.

agna atin velis atue velenis dolobor sustisisit

unt nonse dolut num amet prat. Na faccum molorer iurero odo commod tatuer susci tie

u feuip er ip et loreraestrud dolore magnibh

enim quat dolum vulputem vulla facipit. Sincerely ,

Creative Director and Engineer P: ( 508 ) 679 • 8131 Ext: 3958 Jvusetltelli@Lightolier.com

Title, phone number, email: set in 8 pt Avenir 35 Light Oblique, Flushed left ragged right, 30 kerning.


2 Secondary typeface application: Business Lable

To

From 631 airport road,

fall river, ma, 02720

To: set in 8 pt on size 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning. From: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning. Letter Front: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.

631 airport road,

fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710

Business #10 Envelope: scaled 50% of the original size. Stationary


Name and address of Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning. Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.

Name and E-mail address: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning.

Jean Vusetitelli Jvusetltelli@ Lightolier.com

631 airport road,

fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710 Lightolier.com

Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )


2 Grid

Grid of the Letterhead (Scaled down 50% of original Size)

Grid was based on the industrial installation standards of lightolier’s products. The common measurements in 3/4” has lead to the ammount of architectural space are structured. 3/4” = 54 pt Stationary


Analysis Template for Letterhead ( Scaled to 70% of original size)


2 Analysis Template for Business Lable, and Business Cards (original size), Business #10 envelope front.

This shaded area represents where typography lies on these stationary.

To

From 631 airport road,

fall river, ma, 02720

631 airport road,

fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710

Business #10 Envelope: scaled 50% of the original size.

Stationary


631 airport road,

fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710 Lightolier.com

Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )

Jean Vusetitelli Jvusetltelli@ Lightolier.com


3

The demonstration of the characteristics of light.


Imagery


3



3

Function with Style.



3


Function with Style.


The guides created by the light.


4

Design


4 Analysis Letterhead, Scaled down to 50% of original size

Different ways for the lines to live in mediums Connecting the indicator in many ways, designer decides how the line lives in a space.

Design


Lines can come from outside of the medium, for example, demonstrated by the Business Label.

To

From 631 airport road,

fall river, ma, 02720

Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )

Same idea as the letterhead consists in the Business Cards(Scaled down 50% of original size). All lines must set in less than 0.25 points to compensate the typography.


4 For books and other binded medium, the book must keep the following sequence:

The shaded area is bleed out of canvas vertically, leave a 17 points margine on the sides.

Design


Binded medium should require the double-sided printing, demonstrated by the letterhead.

Conclusion: All the lines is a small guidance into the information of the these designs. It is up to the designer to use these lines for their advantages. These lines are serving you, the designer, as a directional guideline to information you wish to point out. Pairing this device with the indicator(the dot), they will guide the reader to many different information in a direction.



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