2009 Graphic Manual
This book is a graphic reference for Lightolier.
1
Logo
1 C66% M59% Y55% K36% PANTONE DS 1 – 5 C
color
C66% M59% Y55% K36% PANTONE DS 325 – 2 C
C03% M00% Y10% K00% PANTONE DS 302 – 9 C
Logo
Logotype
Rockwell (OTF) Regular / 24 pt / Zero Kerning
ABCDEFGHIJKL MNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890 !@#$%^ &*()_+{}|:”<>?[]\;’,./
1
Type Alternation
Lightolier
Logo size is : H 94 pt x W 224 pt Logotype size is 54 pt Logo developed from alteration of the typeface Rockwell OTF The changes on lower case iâ&#x20AC;&#x2122;s, the perfected counter on the lower case g, and the change of the stress on lower case t.
Logo
Application #1
Front and Back Letterhead ( Scaled down 50% of original Size)
1 Application #2 When medium does not allow double sided print:
To
From 631 airport road,
fall river, ma, 02720
Business Label (Original Size)
Logo
Application #3 Logos may reside on a folded medium like this.
Creative Director and Engineer P 508 679 â&#x20AC;˘ 8131 ( Ext 3958 )
Business Card (Scaled down 75% from original Size)
2
The story of the graphics: subtle guides to the information.
Stationary
2 Secondary Typography
Avenir 45 Roman / 24 pt / Zero Kerning
ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./ Avenir 35 Light Oblique / 24 pt / Zero Kerning
ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./
Stationary
Avenir 35 Light / 24 pt / Zero Kerning
ABCDEFGHIJK LMNOPQRSTUVXYZ abcdefghijklmnopqrstuvxyz 1234567890!@#$%^ &*()_+{}|:”<>?[]\;’,./
Avenir is a typeface combined with Erbar and Futura by Adrian Frutiger. A combination of two typeface influenced by Bauhaus and mechanical functionality, Frutiger perfected Avenir as an elegant typeface with function.
2 Secondary typeface application: Letterhead
Name and address of Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning. Body paragraph of letter: set in 8 point 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.
Robert McSmith 132 â&#x20AC;˘ 60 Lovenheim Street Rockaway, New Jersey, 08904
Febuaray 09 th, 2009 Dear McSmith, Welcome to Lightolier, and congratulations on your n
to have you as a member of our Team and I look forw
to meet with Steven Covart at 9:00a.m. in the main bu be given information on your orientation activities.
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vel iustrud dolor iril er irilismod minisi tationullum am
venim dolesto od et alis acilissectet accum quat. Usto
il do core dit amcommolore. eros num dolobor amcor
verit prat, velesse ctetue faccum ipsum quam, quissi e
moloreros et praesequisi. Esse velis acipisim quip ese
mincinismod molore magna consed dolortio eriurem a Stationary
nibh el incipiscip et at dolorperos num dolobor amco
verit prat, velesse ctetue faccum ipsum quam, quissi e
moloreros et praesequisi. Esse velis acipisim quip ese
www.lightolier.com
1 airport road, fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710
Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.
f Assistant Industrial Designer. I am delighted
g with you. On 2 . 8 . 2009, you are scheduled Airport Road, room 805. At this time you will
psustis diat. Tin vullaor sustrud tis num zzril et
Company Contact Information: set in 8 pt Avenir 35 Light, Flushed left ragged right, 30 kerning.
lore dolobor sit in ullam quiscil dui bla feugait feugiat. Unt doloborpero dolum atueros nim
unt nonse dolut num amet prat. Na faccum molorer iurero odo commod tatuer susci tie
u feuip er ip et loreraestrud.
agna atin velis atue velenis dolobor sustisisit
unt nonse dolut num amet prat. Na faccum molorer iurero odo commod tatuer susci tie
u feuip er ip et loreraestrud dolore magnibh
enim quat dolum vulputem vulla facipit. Sincerely ,
Creative Director and Engineer P: ( 508 ) 679 • 8131 Ext: 3958 Jvusetltelli@Lightolier.com
Title, phone number, email: set in 8 pt Avenir 35 Light Oblique, Flushed left ragged right, 30 kerning.
2 Secondary typeface application: Business Lable
To
From 631 airport road,
fall river, ma, 02720
To: set in 8 pt on size 15 pt leading of Avenir 35 Light Oblique, flushed left ragged right, 30 kerning. From: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning. Letter Front: set in 8 point size 15 pt leading of Avenir 35 Light, flushed left ragged right, 30 kerning.
631 airport road,
fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710
Business #10 Envelope: scaled 50% of the original size. Stationary
Name and address of Sender: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning. Website: set in 8pt Avenir 94 Black. Flushed left ragged right, 30 kerning.
Name and E-mail address: set in 8 pt on 15 pt leading of Avenir 35 Light Oblique,w flushed left ragged right, 30 kerning.
Jean Vusetitelli Jvusetltelli@ Lightolier.com
631 airport road,
fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710 Lightolier.com
Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )
2 Grid
Grid of the Letterhead (Scaled down 50% of original Size)
Grid was based on the industrial installation standards of lightolier’s products. The common measurements in 3/4” has lead to the ammount of architectural space are structured. 3/4” = 54 pt Stationary
Analysis Template for Letterhead ( Scaled to 70% of original size)
2 Analysis Template for Business Lable, and Business Cards (original size), Business #10 envelope front.
This shaded area represents where typography lies on these stationary.
To
From 631 airport road,
fall river, ma, 02720
631 airport road,
fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710
Business #10 Envelope: scaled 50% of the original size.
Stationary
631 airport road,
fall river, ma, 02720 P 508 • 679 • 8131 F 508 • 674 • 4710 Lightolier.com
Creative Director and Engineer P 508 679 • 8131 ( Ext 3958 )
Jean Vusetitelli Jvusetltelli@ Lightolier.com
3
The demonstration of the characteristics of light.
Imagery
3
3
Function with Style.
3
Function with Style.
The guides created by the light.
4
Design
4 Analysis Letterhead, Scaled down to 50% of original size
Different ways for the lines to live in mediums Connecting the indicator in many ways, designer decides how the line lives in a space.
Design
Lines can come from outside of the medium, for example, demonstrated by the Business Label.
To
From 631 airport road,
fall river, ma, 02720
Creative Director and Engineer P 508 679 â&#x20AC;˘ 8131 ( Ext 3958 )
Same idea as the letterhead consists in the Business Cards(Scaled down 50% of original size). All lines must set in less than 0.25 points to compensate the typography.
4 For books and other binded medium, the book must keep the following sequence:
The shaded area is bleed out of canvas vertically, leave a 17 points margine on the sides.
Design
Binded medium should require the double-sided printing, demonstrated by the letterhead.
Conclusion: All the lines is a small guidance into the information of the these designs. It is up to the designer to use these lines for their advantages. These lines are serving you, the designer, as a directional guideline to information you wish to point out. Pairing this device with the indicator(the dot), they will guide the reader to many different information in a direction.