ASTV Manager Online Advertising Ratecard 2011

Page 1

 Advertising Ratecard 

     

 


Online media www.manager.co.th



Largest purchasing power audience with over 40,000,000,000 monthly disposable income. Highest concentration of working professionals online. Larger day-time working adult audience than any other media in Thailand.

อันดับ website ประเทศไทย 





      

     





         

  

 

           

           

            

Page 1


AUDIENCE PROFILE AGE 5060

4% 43% 34% 14% 5%

19 18-

18-19 20-29 30-39 40-49 50-60

40-49

20-29

30-39

GENDER Male Female

50.1% 49.9%

OCCUPATION

INCOME Below 15,000 16,000-25,000 26% 26,000-45,000 27% 46,000 and above

25% 22%

EDUCATION High School or lower Vocational School Bachelor Degree Post Graduate

6% 8% 62% 24%

   20th Floor, Silom Center Building, 2 Silom Road, Bangrak, Bangkok 10500, Thailand Tel : 0 2632 7279 Fax : 0 2632 7969 Email : add@manager.co.th www.manager.co.th

Page 2


WEB VS NEWSPAPER VS TV

Ad Facts Value

web

Print

TV

CH 9

Reach per Unit. Total Audience / Readership

20,000,000 Page Views Certified / week

180,000 readers Estimate daily

700,000 audience Estimate prime time

Approx cost per insertion

70,000 Bht 1 week

150,000 Bht 60 col-in x 1 insertion

150,000 Bht 60 sec x 1 spot

200,000 - 400,000 * Min. guaranteed

180,000 Estimate

700,000 Estimate

200 approx.

800 approx.

200 approx.

Interactive

Yes

No

No

Video capable

Yes

No

Yes

interactive-No Limitation

Still print Ad

Time Limit

Sales ToolE Commerce

Yes

No

No

Instant Feedback

Yes

No

No

Measurable Respond

Yes

No

No

interactive-No Limitation

Still print Ad

Time Limit

Readership/ Audience Reached Cost per Thounsand / CPM

Visual Presentation

Creativity

Krungthep Thurakit

Readership

180,000/day

source : AC Nielson

TV CH9

Audience

700,000 Prime Time Age group 20-49 country wide

source : AC Nielson

  

20th Floor, Silom Center Building, 2 Silom Road, Bangrak, Bangkok 10500, Thailand Tel : 0 2632 7279 Fax : 0 2632 7969 Email : add@manager.co.th www.manager.co.th

Page 3


BANNER AD SIZES & LOCATIONS Front Page Upper x

A1 728*90 D

300x110

D 300*110

3

E 600x250 px

B1 300*250

C1 180 x 150

C1

B2 300

180*150

B2 300*250 C2 180 x 150

C2

180*150

Page 4


Front Page Lower B3 300* 250 pixel C3

180*150

B4 300* 250 pixel

C4

180*150

A2 728*90 pixel

Page 5


BANNER AD SIZES & LOCATIONS Front Page Upper

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM A1 (728x90 px) 70,000 280 250,000 252,000 1,000,000 252

Rate Per Impression Banner size A1 728*90 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.553 0.395

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM D(300x110 px) 60,000 250,000 240 216,000 1,000,000 216

Rate Per Impression Banner size D 300*110 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.525 0.375 Page 6


BANNER AD SIZES & LOCATIONS Front Page Upper

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM B1 (300x250 px) 60,000 250,000 240 216,000 1,000,000 216

Rate Per Impression Banner size B1 300*250 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.525 0.375

Premium Banner Free run sharing Banner size E 600x250

Baht/Week 70,000

AVG/IMP 250,000

AVG/CPM 280

Baht/Month 252,000

AVG/IMP 1,000,000

AVG/CPM 252

Banner size E 600x250

Baht/Week 540,000

AVG/IMP 4,250,000

AVG/CPM 127

Baht/Month 1.8 Mil

AVG/IMP 17,000,000

AVG/CPM 106

Premium Banner Fix non sharing

Page 7


BANNER AD SIZES & LOCATIONS

Front Page Upper

Rate Per Impression Banner size C1 180*150 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.150 0.250

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM C1 (180x150 px) 30,000 250,000 120 108,000 1,000,000 108 Rate Per Impression Banner size B2 300*250 pixel

Baht per Impression Basic Banner interactive(Expand Rollover/Video) 0.455 0.325

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM B2 (300x250 px) 55,000 250,000 220 198,000 1,000,000 198 Rate Per Impression Banner size C2 180*150 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.130 0.182

Package Rate: Free Run Sharing

Banner size Baht/Week AVG/IMP AVG/CPM Baht/Month AVG/IMP AVG/CPM C2 (180x150 px) 25,000 250,000 100 90,000 1,000,000 90

Page 8


Front Page Lower Rate Per Impression

Baht per Impression ve Basic Banner (Expandinteracti Rollover/Video) 0.455 B3 300*250 pixel 0.325 0.455 0.325 B4 300*250 pixel Banner size

Package Rate: Free Run Sharing Banner size Baht/Week AVG/IMP B3 (300x250 px) 55,000 250,000 B4 (300x250 px) 55,000 250,000

AVG/CPM 220 220

Rate Per Impression Banner size C3 180*150 pixel C4 180*150 pixel

Package Rate: Free Run Sharing Banner size Baht/Week AVG/IMP C3 (180x150 px)

20,000 20,000

C4 (180x150 px)

Package Rate: Free Run Sharing Banner size

A2 (728x90 px)

Baht/Week 30,000

250,000 250,000

AVG/IMP 250,000

Baht/Month 198,000 198,000

AVG/IMP AVG/CPM 1,000,000 1,000,000

198 198

Baht per Impression

Basic Banner 0.100 0.100

interactive (Expand Rollover/Video)

AVG/CPM

Baht/Month

0.140 0.140

80 80

AVG/CPM 120

72,000 72,000

Baht/Month 108,000

AVG/IMP AVG/CPM 1,000,000 1,000,000

AVG/IMP 1,000,000

72 72

AVG/CPM 108

Rate Per Impression Banner size A2 728*90 pixel

Baht per Impression Basic Banner Interactive (Expand Rollover/ Video) 0.350 0.250 Page 9


BANNER AD SIZES & LOCATIONS INNER SECTIONS : SECTION FIRST PAGE : NEWS PAGE

A1

A

:A

728 x 90 pixel

A1 B1

C1 C2

B2

B

C1

:B

300 x 250 pixel

B1

C2

C B2

A2

A2

:C

180 x 150 pixel

* Banner locations may vary according to contents of that page

   20th Floor, Silom Center Building, 2 Silom Road, Bangrak, Bangkok 10500, Thailand Tel : 0 2632 7279 Fax : 0 2632 7969 Email : add@manager.co.th www.manager.co.th

Page 10


   

Page 11


  

   



  



     

 

        

  

  



        

  

 







           



  





 

 

  

  





  

  





      

      

   







  



    

 





 





 

 











 





        









    



  



Travel,Motoring,Sports,Science,Campus,Game,Around the world,China and Quality of life

 

 





   















  









  







  









  















Regular banners : share space alternating with other banners until number of impressions bought are reached. CPM = Cost Per Thousand Video Package (size 300 x 250 px) = regular banner package rate + 20 % Prices and conditions are subject to change without prior notice. Not inclusive of 7 % VAT



 


      





 





     

 

        

  





  





 

 

  

  



  



  

    





 





     

 

        

  



 



  





 

 

  

  



  



  

     

 





 





     

 

        

  





  





 

 

  

  



  



Regular banners : share space alternating with other banners until number of impressions bought are reached. CPM = Cost Per Thousand Video Package (size 300 x 250 px) = regular banner package rate + 20 % Prices and conditions are subject to change without prior notice. Not inclusive of 7 % VAT

  

 


RATE PER IMPRESSION 2011 Front Page Banner Size A1 (728x90 A2 (728x90

Baht per Impression Inter Active Basic Banner (Expand Rollover/Video)

pixels) pixels)

0.395

0.553

0.250

0.350

B1 (300x250 pixels)

0.375

0.525

B2 (300x250 pixels)

0.325

0.455

B3 (300x250 pixels)

0.325

0.455

B4 (300x250 pixels)

0.325

0.455

C1 (180x150 pixels)

0.150

0.250

C2 (180x150 pixels)

0.130

0.182

C3 (180x150 pixels)

0.100

0.140

C4 (180x150 pixels)

0.100 0.375

0.140 0.525

D

(300x110 pixels)

Inner Sections Baht per Impression Banner Size

Basic Banner

Inter Active (Expand Rollover/Video)

A1 (728x90

pixels)

0.375

0.525

A2 (728x90

pixels)

0.200

0.280

B1 (300x250 pixels)

0.350

0.490

B2 (300x250 pixels)

0.300

0.420

C

0.125

0.215

(180x150 pixels)

Floating Ad All Pages

Size Maximum 100 kb

Baht per Impression 1.300

Pre-load Size

Baht per Impression

Front Page

Maximum 100 kb

2.000

Inner Pages

Maximum 100 kb

1.500

All Banner share space alternating with other banners until number of impressions bought are reached. IMP = Impressions or Page View CPM = Cost Per Thounsand Creative & production cost not inclusive Prices and conditions are subject to change without prior notice. Not inclusive of 7 % VAT

Page 14


CONTACT

   20th Floor, Silom Center Building 2 Silom Road, Bangrak, Bangkok 10500 Tel 0 2632 7279 Fax 0 2632 7969

,

   20th Floor, Silom Center Building, 2 Silom Road, Bangrak, Bangkok 10500, Thailand Tel : 0 2632 7279 Fax : 0 2632 7969 Email : add@manager.co.th www.manager.co.th

Page 15


Turn static files into dynamic content formats.

Create a flipbook
Issuu converts static files into: digital portfolios, online yearbooks, online catalogs, digital photo albums and more. Sign up and create your flipbook.