KJUS world E X TREM E is our standard Not only in the mountains, not only in sport. The ultimate hi-tech, the ďŹ nest craftsmanship are for those who love life passionately, who accept no compromise. The best for the best.
KJUS style To us, FA SH I O N means perfect performance. The fabrics, the cut, the style, whatever you want from life: KJUS is all about essentials, in every detail.
KJUS friends L AR A GU T BO D E M ILLER L A SSE K J US DARI O CO LO G NA have reached the top because they demand the utmost from themselves, from the material, and in purity of style. They join us as partners in setting the standard: the KJUS standard.
LASSE KJUS
L ASSE KJUS Living for victory. The Norwegian ski racer has won 18 World Cup races. Three times World Champion, he won Olympic gold in Lillehammer. His goal has always been
to be the ďŹ rst. Hard on himself, he is fair against others. His unique experience became a stepping stone to the development of KJUS, for work on the perfect ski outďŹ t.
D I D I S E R E NA PRESIDENT / CEO
LASSE KJUS & DIDI SERENA
DIDI SERENA & BODE MILLER
LARA GUT
LARA GUT Reaching for the stars. She was 17 when she ďŹ rst surged ahead of the world’s best. Her talent is immense, her appearance radiant,
her sporting achievement brilliant. Boundless courage and passion take her to peak performance. The young Swiss skier is superstar material.
BODE MILLER Loving the limit. No one on skis pushes the limits like this American. And no one does it more successfully. In every Alpine discipline, he has earned
himself at least ďŹ ve World Cup victories. He is not a cup collector. He is driven by passion, always stretching the limit of the doable: uncompromising and unerring.
KJUS sportswear Our LUXU RY is called freedom Freedom from mediocrity; the freedom to work only with the best. Radical honesty emboldens us to be simple and to use color to magical effect. On the mountain, in the city, always.
MASTHEAD Publisher LK International AG Atrium, Gewerbestrasse 11 6330 Cham / Switzerland Concept and artwork Studio Achermann, Zurich Photography Claudia Knoepfel and Stefan Indlekofer Copyright Š LK International AG, 2011 www.kjus.com
KJUS uncompromising performance We have set new standards on the S K I S L O P E S . We have taken the search for perfection to a new peak. Now KJUS takes a further step forward. We are bringing our uncompromising style from the mountains into big city life: from St. Moritz to Zurich, Cortina d'Ampezzo to Milan, Aspen to New York. Those who want only the B E S T in S P O R T, go for it in their L I F E S T Y L E , too.
S P O R T S W E A R in the KJUS spirit is a fusion of two worlds. Technically brilliant in every detail. Pure style expresses the feeling of modern life to perfection. A Q U I LT E D J A C K E T cut like a blazer, a weatherproof jacket with the casual look of a trench coat: KJUS radiates that discreet elegance which is the hallmark of cosmopolitan people the world over. At the same time, its freedom of movement and physical properties meet all current sports standards.