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How Background Music Can Grow Your Wireless Retail Business 3 Benefits of a Modern Repair Ticketing System in Your Cell Phone Repair Store WeSellCellular Connects Small Buyers with Big Supply
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Solarcomm Pre-Owned Phones Can Be Like New
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Cloud Cover Music How Background Music Can Grow Your Wireless Retail Business
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CellStore 3 Benefits of a Modern Repair Ticketing System In Your Cell Phone Repair Store
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WeSellCellular WeSellCellular Connects Small Buyers with Big Supply
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Modern Wireless Max West Solarcomm Wireless Dealer Magazine Airvoice Wireless CellStore Software
31 32 39 40 41 43
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WeSellCellular.com is the premier online platform where wholesalers, retailers, refurbishers, and distributors can buy used cell phones wholesale. Through relationships cultivated for over a decade, we source inventory directly from carriers, manufacturers and big box retailers.
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How Background Music Can Grow Your Wireless Retail Business S
martphones have become central to our lives. It stands to reason that wireless retailers are now one of the most important destinations in any town. As the owner of a wireless store, you provide a vital service. Chances are, however, that you are not the only company that offers that service, so finding that competitive edge can make a big difference. The right background music can help you define your brand, deliver the best customer experience, and grow your business. There are some very good reasons you should consider playing music in your stores.
Academic studies have confirmed the connection between music and shopping behavior. In the late 80’s academics at Western Kentucky University found that playing in-store music in retail locations can spike sales numbers – and that sound is just as important a component as the visual elements of a store (the décor) when it comes to influencing shoppers’ purchasing decisions. Retail music connects the customer with one of their phone’s best features. You can do so many amazing things with your smartphone, yet the best killer app may still be the ability to store and playback thousands of songs at the push of a touch screen. Music and wireless phones are deeply intertwined, which make in-store music a prominent part of the wireless shopping experience.
19 | WDM
As mobile phones are updated with amazing features, they become more of a lifestyle purchase. Witness the lines outside an Apple store on launch day of a slick new phone. Rest assured, those people didn’t camp out overnight because of the 12% increase in megapixels for the phone’s camera. They want that phone because it has…cachet. And if you ask anyone in the retail fashion industry, when people shop for things with style, a high-energy music mix playing in the store is one of the most reliable ways to boost sales. Music influences mood – and mood determines shopping behavior. It’s not shocking to learn that the retail background music we hear has a significant role in our mood. Upbeat music makes us happy, while sad romantic music…well, that makes some of us happy too. The point is that mood also plays a role in how likely a person is to make a purchase – and how much they buy when visiting a store. If wireless retailers play in-store music that boosts an individual’s mood, it’s safe to say they are also boosting sales at the same time. Music helps keep private conversations private. During the process of purchasing a new wireless phone, many people are asked to share highly confidential personal information. Some slammin’ dance tunes in the background may just be the perfect solution for those who worry about their social security number, address or mother’s maiden name having to be spoken aloud for all to hear. With little to differentiate one wireless retailer from another, the in-store experience becomes much more important. Wireless retailers may beg to differ, but to consumers, if you’ve been in one smartphone retail store you’ve been in them all. But those business owners who partner with a business in-store music provider are in a good position to use music to make their retail space truly stand out. More control over your in-store music, even when you can’t be there. As the busy owner of a thriving wireless store, you can’t be everywhere all the time. And as much as you love your hard working employees, their musical tastes don’t always jibe with the best interests of the store. With an in-store music program, you control the playlists and the genres of the music your customers hear – and the set-it-and-forget-it tech behind the service can be controlled from your laptop, tablet or smartphone – whether you’re in the store or thousands of miles away. Finally, the right background music can reduce perceived wait times. We’ve all experienced the long lines at wireless stores, especially during the pandemic. Music can soothe frayed nerves and make the wait more bearable for customers and employees, putting them in a better mood and making it more likely they will purchase add-on items when it’s their turn.
WDM | 20
Retailers have fully embraced background music as a proven strategy to increase dwell time, drive sales, improve customer experience, add brand value, and differentiate from their competition.
Retailers have fully embraced background music as a proven strategy to increase dwell time, drive sales, improve customer experience, add brand value, and differentiate from their competition. So now that you’re convinced that music can help your business, how best to go about making it happen? The first thing to understand is that playing music in a place of business is protected by U.S. copyright law, which protects music, the artists who create the music, and the record companies that promote and market the music. In short, playing your personal Spotify or Pandora music in your store is illegal. A business owner must have a public performance license to play music legally in their place of business. A person or an entity playing music without the proper license risks infringing on the copyright of themusic, and copyright law empowers the owner to recover monetary damages lost by the unauthorizedreproduction of the music. So what are the choices for a conscientious business owner?
License directly from a Professional Rights Organization (PRO) like ASCAP or BMI. This strategy can get cumbersome and expensive to manage. And you’re limited to the music catalogue offered by each PRO. Multiple PRO agreements can alsos accelerate the cost and complexity of this approach. Find a music for business service that takes care of the licensing for you. This is the preferred strategy for most retailers. There are a number of good music-for-business options on the market today. Here’s a useful checklist to use when trying to navigate which one might be the best fit for your business.
21 | WDM
Music Selection The best solutions on the market offer 200+ professionally curated playlists or stations and add hours of new music every month. Make sure that the music includes tracks from multiple PRO catalogues for the broadest selection. See if the vendor also offers family-friendly stations, holiday-specific music, and ethnic-oriented playlists. Simple Setup Setting up the service should take no longer than five minutes if you have a decent internet connection, an amplifier, and speakers. Ease of Use Controlling the music that’s playing should be fun and easy. The right vendor will offer an easy-to-use app for your smartphone, tablet, or laptop to control the music that’s playing, build your own playlists, and much more. Flexible Control Not all solutions on the market give you the ability to control the music at the store level or remotely from headquarters. This is typically done through multi-level permissions that can be setup ahead of time. If you need this capability, you have to ask for it.
Reliability What if your internet service is disrupted for a period of time? Make sure that the service you choose can handle this situation by buffering 24 hours worth of music locally at each store to keep the tunes flowing even without a working internet connection. Customer Service There’s no better way than listening to the opinions of actual customers to find out which vendors deliver the goods. Check out Trustpilot.com to read all the latest customer reviews for the top vendors and their services. Affordability A huge catalogue of music with all the features outlined above shouldn’t cost an arm and a leg. If cost is a big factor in your music decision, do your homework on pricing and you will see that there is a wide range of prices. Month-to-Month vs. Long-Term Contracts Finally, don’t get trapped into long-term contracts; many vendors will force you into this model. Find a vendor that will allow you to go month-to-month on a credit card, with no long-term commitment. That way if you dislike the service for any reason, you’re not trapped for a year or more.
Author Bio: Mitch Bishop is the CMO for www.cloudcovermusic.com, the top-rated (on Trustpilot) music and messaging provider for business. Cloud Cover Music offers more than 200 family-friendly hit music stations streamed every day at tens of thousands of locations. Our cloud-based service installs in minutes, is simple to control, and even stores 24 hours of music locally. With Cloud Cover Music, you have the complete freedom to choose, control, and monitor the right music that enhances your brand, delights your customers, and energizes your employees - all at very affordable monthly pricing. No long term contracts are ever required.
WDM | 22
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Functionality Testing We use our certified 20 point inspection process to guarantee what works and what doesn’t. This method has proven to be an effective way to eliminate issues prior to selling your product.
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3 BENEFITS OF A MODERN REPAIR TICKETING SYSTEM IN YOUR CELL PHONE REPAIR STORE When I ran my repair shop chaos was normal. Paper was everywhere.
Devices
were everywhere. Parts were everywhere. We didn’t lose things too often, and we managed to keep most of our clients happy, but I sure felt a lot of unnecessary stress as the owner. Unfortunately for me that was 10 years ago and there wasn’t many solutions. I used Microsoft Excel, Google Docs, and spreadsheets to keep things together. Luckily many things have changed. But even tools available to repair store owners to make running cell phone repair stores easier, my feedback from owners still show that most shops are having difficulties pulling it all together. This article will discuss the 3 advantages that a modern repair ticketing system will bring to your business. Many of these features exist within CellStore, my repair ticketing software. I would
25 | WDM
recommend that you check it out at www.cellstore.co, but even if you don’t, this short guide will provide you with some of the key advantages that an electronic repair system can provide.
Time Savings If you had 1000 hours in a day you could probably get everything you need to run your business done in any given day. Unfortunately there’s only 24. Taking care of customers, staff, completing repairs, managing parts inventory, marketing and advertising, and the dozens of other things that you need to do daily take more time than you generally have. A repair store owner who employs bad systems, or worse no systems, has an even harder time. A good repair ticketing system for your cell phone repair shop should reduce the time you and your staff need to manage important aspects of the business.
Here are some additional elements that can positively impress your customers: Professional-looking repair tickets
Customers records are centrally stored. Customer repair and purchases are easily accessible. Within a customer’s record are the dates of each repair and sale, including the all IMEI’s and serial numbers. These tools make assisting customers, even if they’ve lost their invoice, faster.
Happier Customers Great customer experiences are the key element to growing your cell phone repair business. These experiences keep your customers returning back to you. Driving past your competitors to give you business. Providing fast and high quality repairs is one aspect of a great customer experience.
The option to email tickets and invoices Always keeping a virtual copy of a repair ticket or sales invoice Offering additional warranty options on repairs and sales Self-service website to check status updates and past purchases The ability to start a repair ticket from their home from your website WDM | 26
Increase profits
Be confident. Control your store.
A good repair ticketing system will also allow you to increase your cell phone store profits. Some of the ways to increase your profits includes:
Not everyone appreciates how difficult it is to run a repair business today. But as the owner you understand the heavy feelings, the daily stress, and knowing that your success or failure is dependent solely on you.
Turn slow days into great days with direct email blasts to your customer database. Accurate inventory counts ensures that you do not run out of important parts and products. Sell warranties on your services and have the system manage the details. The increased trust that you instill with your systems puts you in a position to increase your repair and service prices. Alert you and your staff to customer upsell opportunities. Stop sitting on stale inventory, always know which products to focus on selling. Automatic email communications to customers who have not visited you recently with offers.
Good systems can give you back the confidence and time you need to do the important actions required to succeed. Having a repair ticketing system that is connected to the other aspects of your business like your inventory, customer database, and point of sale will allow you to assert greater control over your repair store destiny. If you are interested in a repair ticketing system, check out CellStore Software
http:\\www.cellstore.co CellStore powers stores in over 20 different countries and in my opinion that best value service on the market today.
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WeSellCellular Connects Small Buyers with Big Supply Authored by: Kathy Katcher CEO & Publisher of Wireless Dealer Magazine
You understand more than anyone how painful it can be to find a reliable wholesale supplier of used cell phones. While your business depends on sourcing the phones that your customers need, your bottom line can get crushed if you end up with a supplier that does not deliver on its promises. That’s the challenge for small buyers today - how do you keep up with customer demand without taking on risks that can kill your business? WeSellCellular says they have the answer. WeSellCellular has developed an online platform that fills the needs of domestic and international distributors and retailers of every size. We spoke with Nik Raman, the CEO of PhoneX Holdings, owner of WeSellCellular.com, to learn more about the platform.
A Platform for Small Buyers, by Small Buyers “Prior to building the WeSellCellular.com platform, WeSellCellular spent almost two decades building a brand that was synonymous with accurate grading and reliability,” says Raman. “We understand the needs of small buyers more than anyone because we started as one. When we set out to build the WeSellCellular.com platform, we did so with the everyday challenges of small buyers in mind.”
“In this industry,” says Raman, “Everyone has been burned by a supplier. Most suppliers require you to wire payment in advance of shipment. If the shipment is not what you expect, you end up 31 | WDM
holding the bag because you’ve already paid for it. WeSellCellular commits to working with the customer to resolve any quality issues they may experience.”
“We have spent countless hours interviewing customers and have determined that the eight needs mentioned are critical for any small buyer looking to engage with a new supplier,” Raman says. “We believe that the WeSellCellular.com platform provides all eight benefits. WeSellCellular has been around for almost 20 years and has won the trust of the industry, primarily due to its stringent and reliable testing and grading standards.
Transparent and easy to buy! Consistent Inventory Accurately Graded Ready to ship
The 8 Critical Needs of Small Buyers The ability to place a sample order
The supplier’s reputation
Fast shipping
Consistent and reliable testing and grading standards
A clear return process Clear and logical pricing Easy payment methods and financing help
Now with the WeSellCellular.com platform, we are even more transparent about our grading criteria, as customers can log in and watch videos and read information about exactly what they are buying. New prospective customers can quickly create an account and instantly access our inventory and pricing in real time. Due to our deep relationships with suppliers,
33 | WDM
Consistent availability of inventory
users have access to a consistent and diverse flow of inventory. We encourage new buyers to place a small sample order so they can get the product in their hands before placing a larger order. Finally, once an order is placed, shipment is fast and flexible. If we don’t have the product you need when you are on the site, you can set an alert to be notified when the product comes in.”
Connecting You With a Large and Diverse Inventory We asked Raman how he ensures that his customers have access to a consistent, diversified supply of products. “It comes down to two things: the relationships that we have developed over the last two decades and the technology that we have brought to our platform. Traditionally, WeSellCellular has bought used cell phones directly from some of the largest carriers and distributors in the world. It brings these devices into its R2 certified facility in Edgewood, New York where it retests and regrades devices to the specific
standards required by its global base of small retailers and distributors. The proprietary coding tools that we have provided for our team of buyers allows us to acquire a diverse inventory at a very competitive cost. The technology on the selling side benefits our account managers by freeing up their time to focus on sales and also benefits our customers by making the buying process clear and simple.”
Try buying cell phones wholesale from WeSellCellular!
15
years in business
10,000+ phones in inventory
24
hour turnaround
Managing Quality at Scale As WeSellCellular has grown from a small, family-owned distributor to a global platform, it has maintained a deep focus on quality. We asked Raman how he intends to maintain this focus as the business grows.
“We understand that without a focus on quality and service, we will lose the reputation that we have earned over two decades. At the end of the day, this business is about two things: great quality and low prices. To really succeed, you need both. We will never veer from those two basic principles. What we
have done, however, is examine how to make doing business easier for our customers. Our platform does that in several ways. Our proprietary code gives customers the flexibility to make offers on goods on their own timetable. Many companies in this industry are used to an auction model which ties up a buyer’s time and can be very inconvenient depending on your time zone. Our offer platform allows buyers to offer on different models and build onto their order over time as need be. This allows them to lock in what they need and also minimize shipping costs.
buy wholesale cell phones from a trusted source
consistent inventory flow
accurate grading
fast turnaround
Streamlined & Simplified
WeSellCellular has always been known for our consistent and excellent product quality. Our customers know that our grading scale and testing procedures are explained in depth on our website. Customers can log into the platform to initiate returns if they receive devices with functional issues that were marketed as fully functional. And, unlike most suppliers in the industry, WeSellCellular boasts of a 24 hour turnaround time from payment to shipment.
Nik Raman and the WeSellCellular team deeply believe in a future where all buyers can participate directly in the purchasing of used iPhones on their timetable with regular updates on the status of their offers and ultimately of their shipments.
“Markets do not stay inefficient forever and quality always prevails,” says Raman. “We are just trying to accelerate the process.”
If this sounds like a great fit for your wireless business, then get in touch with WeSellCellular. You can go to WeSellCellular.com and create your account in minutes. You will instantly have access to WeSellCellular’s online stock list which refreshes in near real time. Buy Now or Make Offers where the Price does not work for you. Salesmen are always available to help!
wesellcellular.com | 516.334.6400 | sales@wesellcell.com
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