Cultural Tourism Written Report
Contents
Executive Summary
01
Journey Mapping current state
02
Persona current state(emotion indication) Journey Mapping future state 03 Offerings
01
I.
Interactive Installation
02
II.
Resources Centre
03
III.
Route A: Aesthetics Appreciation
01
IV.
Route B: Cooking with Tai O Grandma
02
V.
Route C: Seafood Snack Hunting
03
VI.
Route D: Being a Fisherman
VII. Memorabilia Conclusion
01
Project Background
Tai O Treasure Hunt is a series of programme that promote historical story and heritage in Tai O through first hand experience, role play and interaction with the locals. This project simply want to promote connection between tourists themselves and locals. The interaction is an act to bring happiness and deepen the experience in Tai O.
Vision Statement
To foster culture-oriented tourists’ immersion in exploring the heritage of Tai O fishing village through and interaction with locals in experience.
take a look on the souvenirs
take photos
shopping
look around sovenirs
food
money exchange
money exchange
receive item arrive Tai O
order received
surround by the sources about Tai
indoor
restroom
outdoor
enjoy the scenery of stilt house closely
chat with locals and other tourists with encouragement share food with customers leave
Simone loves exploration, diverse culture and inclines to plan by himself. Experience Design Vision Simone is a big fan of travelling and exploring different kind of cultures but he is frustrated by wasting time to find his way around in an unknown place. Currently, the Tai O Resources Centre provides no detailed and purposeful directions for travellers to familiarize themselves with their surroundings. In the future, the needs of individuals, their interests and motivations to engage with Tai O the destination, will expand at a deeper level, around the various sites, their stories,the heritage and the connection to the local folk. Travellers will begin their destination journey at the Tai O Resourcve Centre, from where their are made aware off various activties and cultural touch points availalbe to them while at the location.
Journey Mapping current stage
1
2
experience as a
chat with locals and other tourists with encouragement
browse back ground information of Tai O
share food with customers Route D: Being a Fisherman
interactive installation promotion
get the hist
food
arrival
get curious by journey
select the journey
procedure of making dried
Route C: Seafood Snack Hunting
you the process visit
arrive Tai O
Welcome Centre
3
4
a real
tory of
beach
cook calms in
chat with locals and other tourists with encouragement
Route B: Cooking with Tai O Grandma
cook rice dumpling
Route A: Aesthetics Appreciation
buy souvenirs
enjoy the esthetics of architecture
feedback
Temple visit
leave Welcome Centre
Interactive Installation
Welcome Centre
Recommend Journey
Memorabilia
The interface of the promotional apps
The tourists could browse the background information of Tai O on the interactive installation. When they selected the sources which the tourists interested, they could print it out as reference for travelling Tai O.
Interactive Installation
Welcome Centre
1
treasure hunt boxes
2
typical china fishery fress code
3
ancient china interior
1 2
3
Recommend Journey
Memorabilia
The welcome centre plays multi-functional roles in the process of travelling: the staff could stimulate the activities for presenting concept and provide additional information to tourists. There is part of collection of souvenirs.
Interactive Installation
Welcome Centre
Route A
Sight
Touch
Taste
Smell
Sound
Route B
Recommend Journey
Route C
Memorabilia
Route D
Route A: Aesthetics Appreciation Guided tour is provided for tourist to learn more about the aesthetics and symbolic meanings in Chinese culture. Tourists immerse themselves in the Chinese architecture.
Route C: Seafood Snack Hunting People absorb the experiences through picking the dry seafood that recommended, they could smell, touch and even eat the seafood snack and watching the process of making the dried shrimp.
Route B: Cooking with Tai O Grandma The guest learn how to make a traditional rice cake together for increasing individual’s knowledge and skills on cooking the traditional Chinese delicacy in the events engage the mind.
Route D: Being a Fisherman Memorable encounters of escapist experience which involve allows tourists immersed in the process of finding, cooking and having calm in a traditional fishing manner through traditional tools and technique instructed by local fisherman.
Interactive Installation
Welcome Centre
Recommended Journey
1
Chinese sculpture
2
architecture appreciation
3
praying ceremony demonstration
1
2 3
Memorabilia
Route A: Aesthetics Appreciation
1
get familiar the symbolic meaning of the Chinese temple architecture by the pop up model
Route B: Cooking with Tai O Grandma
2
appreciate the delicate sculpture on the temple
Route C: Seafood Snack Hunting
Route D: Being a Fisherman
3
pray in Chinese manner based on the instruction listed in on the memorabilia
“Let’s appreciate the exquisite of Chinese aesthetics”
Interactive Installation
Welcome Centre
1
Cooking tutorial
2
sharing food
Recommended Journey
1
Memorabilia
2
Route A: Aesthetics Appreciation
1
Open the memorabilia, find out the ingredients
Route B: Cooking with Tai O Grandma
2
cook with the typical housewife in Tai O, she would teach you the procedure of making glutinous rice dumpling
Route C: Seafood Snack Hunting
3
share food together
“Every delicacy takes effort to make.�
Route D: Being a Fisherman
Interactive Installation
Welcome Centre
Recommended Journey
1
snack tasting
2
getting understanding on food making procedure
Memorabilia
1
2
Route A: Aesthetics Appreciation
1
look at the back of each of the box for discovering more information about the making process.
Route B: Cooking with Tai O Grandma
2
open the boxes and eat the dried seafood snack that was prepared for you
Route C: Seafood Snack Hunting
3
Based on your interest and tasting to buy souvenir
“Let me bring you back to the origin, find the story behind the food.�
Route D: Being a Fisherman
4
you could discover the making process of dried seafood on the description
Interactive Installation
Welcome Centre
1
doing as a usual fisherman
2
experiencing how to dig calms
Recommended Journey
Memorabilia
Route A: Aesthetics Appreciation
1
gather, briefing and distribute resources like rakes
Route B: Cooking with Tai O Grandma
2
use rake to find calm in mud, put calms into the container
Route C: Seafood Snack Hunting
3
Route D: Being a Fisherman
4
deliver the calms to have the calms the host and select which are caught by the cooking method you
“Seafood is the fruit of the toiling fisherman.�
Interactive Installation
Welcome Centre
1
pop up model
2
treasure hunt boxes
Recommended Journey
Memorabilia
Conclusion A series of improvements like the interaction between tourists and resident, additional guide for direction could foster culture-oriented tourists’ immersion in exploring the heritage of Tai O fishing village through and interaction with locals in experience.