The museum of five elements

《五行 優生》 THE MUSEUM OF FIVE ELEMENTS

10.9.2013 - 12.5.2014

CHINESE CULTURE

HEALTHY LIFESTYLE LIVING CONDITION

FROM ZERO TO FIVE ELEMENTS The Conceptual Development Leung Kin Keung

“CHINESE CULTURE IS AN INFINITE LIBRARY FOR US TO EXPLORE.”

PART 1 / ABOUT THE CONCEPT

Brainstorming of Chinese five elements

Ying Yang is the fundamental theory in Chinese Culture. It is highly related to Chinese medicine. In this project, I would like to promote this philosophy by celebrating Chinese medicine in a contemporary manner for my independent study. The challenge for me is how to reactivate the image of Chinese elements.

CHINESE CULTURE

HEALTHY LIFESTYLE LIVING CONDITION

Week 1: Final Project briefing, project proposal confirmation Week 2: Findings and analysis on Chinese medicine Week 3: Finalised design brief Week 4: In-depth observation Week5: Visual analysis and content organisation of the booklet

INTERACTION DESIGN THE FIVE ELEMENTS THERAPY Proposed Design Brief Aim To provide a healthy lifestyle guidebook with a perspective of ancient wisdom Objectives 1. To be corresponding with Chinese elements and philosophy 2. To provide a healthy lifestyle TARGET AUDIENCE The major audience of this interaction design is urban citizen who wants to live more healthily while the secondary audience is the foreigner who is interested in Chinese elements.

CONCEPTUAL IDEA 1 The campaign aims at bringing the meaningful relationships between the daily lives of urban citizens and Chinese culture such as five CONCEPTUAL IDEA 2 The design would be the platform for audience to appreciate the great age of Chinese philosophy and the role of Chinese medicine.

Tone and manner Sensory, tactile and inspiring Potential client Hong Kong Heritage Museum Potential sponsor Leisure and Culture Services Department Possible outcomes 1. Electronic Book 2. Promotional animation 3.Chinese medicine promotional booklet 4.packaging design with souvenirs

PART 2 / ANALYSIS OF THE BRIEF

“The realisation of my project is challenging, however,when I process and confirm what I am going to do, I become joyful again. It is pleasurable to produce my own project”

PROJECT BACKGROUND

DESIGN APPROACH

Lots of citizens are not familiar much of Chinese culture and their identity as well as the relationship between ying yang and daily lives. As a result, the project would be related to culture and identity as a reminder.

1.0 INFORMATION DESIGN The promotional kid includes interactive electronic book for audience getting practical information in a convenient way.

2.0 RETAILING DESIGN A series of souvenirs which aim at strengthen the impression and application of Chinese philosophy : Five Elements such as post card, the packaging of tea bag and promotional kid would be produced.

3.0 USER EXPERIENCE DESIGN It is impressive for user could explore the Chinese philosophy by first hand experience with interaction of the project. As a result, an event named “ The Guide of Five Element� would be suggested for promoting Chinese philosophy through the workshop. The organizational objective is to introduce the Chinese ancient bronze art in a multi-digital approach to audience.

PART 3 / RELEVANT RESEARCH / FIELD TRIP FIRST HAND Through the field trip, the detailed background of ancient Chinese bronze would be studied.

SECOND HAND The supplementary information would be studied from official website through the internet.

MUSEUM VISITING Based on observing the attributes of art works, the atmosphere and the interior design would be concerned while designing the interface of the final year project appliances.

PART 3 / RESEARCH / FOUR SEASONS

IN-DEPTH OBSERVATION From now on, I need yo find out the similarity and difference between different seasons.

THE RESEARCH ON HEALTH IN ACCORDANCE WITH FOUR SEASONS

Spring TCM believes that springtime and the liver share the same property of mu (the element of wood). So, in that season, the liver tends to get overactive, creating discomfort.

Autumn A defining feature of autumn is dryness, which is most likely to affect the lungs and respiratory tract.

“It is critical for the body to have enough water.”

The stomach and spleen share the properties of tu (the element of earth), which is the opposite of mu.

If opposition between these two elements becomes too strong, the body will become uncomfortable.

In autumn, people tend to be unaware of the fact that they are losing water quickly, since they don’t actually sweat. But, in fact, the dry air will cause water to evaporate from the body 24 hours through the pores, unnoticed.t

Summer In traditional Chinese medicine, summer is a time when “Yang energy” predominates so we should nourish and strengthen Yin to stay balanced.

Winter Winter is a time to take good care of the yang aspect of the body,” says Wang Yuntao, a traditional Chinese medicine doctor with Beijing Dongwen Clinic.

With this understanding of food energy, there are a number of food choices we can make to cool down our over-heated bodies in summer.

Raw foods, cold foods and drinks have more of a cooling effect than cooked foods.

The function of yang can be compared to a cup of hot water: Inside a warm environment, it stays warm longer; but inside a cold environment, it turns cold faster.

The yang factor is the ability to keep warm, Wang explains.

Spring In spring, people should sleep late and wake up early to absorb “yang” for eliminating the “ying” accommodated during winter.

The suggested hours: 23:00-7:00

PART 3 / RESEARCH / INTERNET / CHINESE MEDICINE CHINESE MEDICINE It is a broad range of medicine practices sharing common concepts which have been developed in China and are based on a tradition of more than 2,000 years, including various forms of herbal medicine, acupuncture, massage (Tui na), exercise (qigong), and dietary therapy.

In traditional Chinese herbal medicine, plant elements are by far the most commonly, but not solely, used substances; animal, human, and mineral products are also utilized. The effectiveness of this medical system remains poorly documented. There are concerns over a number of potentially toxic Chinese medicinals that consist of plants, animal parts, and minerals.

There is a lack of existing costeffectiveness research

Five Elements An ancient philosophical concept, the Wu Xing (Five Elements) theory held that its five phases mirrored the structure of the cosmos.

Each phase has a complex series of associations with different aspects of nature, describing relationships between the composition and phenomena of the physical universe.

Cycles The doctrine of five phases describes two cycles: a generating or creation cycle (circle-shaped) and an overcoming or destruction cycle (star-shaped), and interactions between the phases.

PART 3 / RESEARCH / CHINESE CULTURE ON TEXTURE

CHINESE BRONZE The history of China and its metallurgical advancements in the area of making and appreciating ritualistic Bronzes starting around 2,000 BC is a fascinating one.

Over the centuries these powerfully shaped marvels have become a symbol of antiquity and art.

Ancient Chinese bronze ware fall into three category's: ritual vessels, weapons, and then miscellaneous objects. Bronze come in many varieties such as the knife, sword, spear, halberd, axe, and dagger.

CALLIGRAPHY In early imperial times, calligraphy and painting in China were the most highly appreciated arts in court circles and were produced almost exclusively by amateurs, usually aristocrats and scholar-officials, who had the leisure time necessary to perfect the technique and sensibility necessary for great brushwork.

It is not only the experience of art but also the medium for people to develop their decent personality.

“With Photoshop, of course. New media was classically trained in Chinese painting and calligraphy from a very young age but uses digital tools to capture that time-tested aesthetic.�

PART 4 / RESEARCH / EXISTING DESIGN PROJECTS RELATED CHI-

COMPARISON The comparison between the existing design projects related to Chinese elements and mine is ultimately different. In my project, the ancient traditional atmosphere is applied on the appliance with practical information for the audience. In contrast, the existing design project showcases the Chinese elements in a graphic and western manner in order to attract the audience to browse.

ALiVE’s related project: The 360 Scroll Experience from SCM, CityU of HK

ALiVE’s project: Pure Land: Inside the Mogao Grottoes at Dunhuang

Virtual reality (VR) It sometimes referred to as multimedia, is a computersimulated environment that can simulate physical presence in places in the real world or imagined worlds. Most current virtual reality environments are primarily visual experiences, displayed either on a computer screen or through special stereoscopic displays.

Furthermore, virtual reality covers remote communication environments which provide virtual presence of users with the concepts of telepresence and telexistence or a virtual artifact (VA) either through the use of standard input devices such as a keyboard and mouse, or through multimodal devices such as a wired glove, the Polhemus, and omnidirectional treadmills.

The simulated environment can be similar to the real world in order to create a lifelike experience—for example, in simulations for pilot or combat training—or it can differ significantly from reality, such as in VR games. In practice, it is currently very difficult to create a high-fidelity virtual reality experience, because of technical limitations on processing power, image resolution, and

communication bandwidth. However, the technology’s proponents hope that such limitations will be overcome as processor, imaging, and data communication technologies become more powerful and cost-effective over time.

PART 4 / RESEARCH / PROJECTS RELATED CHINESE ELEMENTS

In Chinese bookbinding, before punching the holes for the stitching, 2 holes are punched on the spine edge of the book block to insert "paper staples." Paper staples are used to hold the sheets together before doing any further work on the book block. They serve as a somewhat temporary "binding agent." Paper staples also help to reinforce the binding, since they themselves hold the pages together.

Jing zhe zhuan (經折裝)

It is said that this form of binding was initially designed for “the people on the back of horse” once roamed in Central Asia who were Buddhists and wanted to read Buddhist scriptures conveniently on the back of horse — imagine you’re reading while riding a horse. You certainly don’t wanna the pages of the text all fly away! So comes this bind style that holds all pages together and is easy to flip open and fold close!

This style is called Jing zhe zhuan. literally scripture-folding style.

THE RESEARCH ON CHINESE CHARACTERS Biau Kai(楷體)

心 肝 脾 肺 腎

Seal (篆體)

Images

Oracle Characters

Primitive pictograph 土. A potters wheel.

Abstract meaning earth.

Primitive pictograph 火.

A fire. Meaning fire.

Primitive pictograph 水. Water Primitive pictograph 木. A tree, with branches and roots.

Meaning tree or wood.

Primitive pictograph 金. A bell indicating metal. Now meaning gold.

PART5 / STYLE TESTS / ICON DECISIONS STYLE TESTS ICON DESIGN I developed several drafts while talking the basic signifier of five elements into account. My choice went to clear aesthetics based on Vector technique with flat colours and without textures or complex graphics.

0

PART5 / STYLE TESTS / INK

PART5 / STYLE TESTS

末

穡

口 蕉

西

機

熱 紅 電

舌

包

腎

瓷 脾

荀

晶

魚

秋

湯 泉 灑

腎

冬

北

耳

池

海 煙 熔

血

稼

夏末

奶

鏡

南

栗

胃

肝 中

雞

王

脾

陶

鼻

泥

勇

春

夏 灶 辡

肺 東 松

茶 菜 牛

寫

眼

音 書

綠 豬

香

PART6 / EXECUTION / ICON

ICON DESIGN EXPLORATION In spring, people should sleep late and wake up early to absorb “yang” for eliminating the “ying” accommodated during winter.

The icon contains four visual symbols which are shown as below:

PART6 / EXECUTION / IMAGING INTERACTION DESIGN THE MUSEUM OF FIVE ELEMENTS

REFERENCES ON STYLE The style of the appliance and other possible outcome would based on two main visual Chinese elements which are bronze surface and calligraphy while the Chinese philosophy such as leaving space( 留白） and balance (中庸) are injected in the project.

PART6 / EXECUTION / INTERFACE

Spring

Chinese medicine believes that springtime and the liver

share the same property of mu (the element of wood). So,

KID’S EDUCATION TOWER

THE MUSEUM OF CULTURAL ELEMENTS THE LIVING HABIT OF BALANCE

主頁

主頁

春 夏

夏末

夏末

An Introduction to the Five Elements The Five Elements philosophy is one of the underlying principles

冬

秋

秋

Hi, I am your guide, let me introduce Chinese culture to you.

of my life’s work . I apply this model to deepen facilitation and coaching work, to diagnose and coach businesses. Overall the

冬

teachings help us learn to live a life in harmony and balance, or as

春

夏

What is the philosophy?

In ancient China, Taoist scholars and mystics developed a profound

丑 寅 卯

understanding of life based on minute observation of nature.

They understood that everything in the Universe comes out of the ‘unnamable’ , the TAO, which manifests as the dual principles of Yin and Yang, i.e. heaven and earth, day and night, masculine

子

辰 巳 午 未 申 西 戍 亥

and feminine energies. Along with the law of Yin and Yang, the ancient Taoists observed a pattern of expression in nature that they interpreted as and named, the Five Elements or Five Phases.

主頁 春 PAPER CUTTING CRAFTS TYPE: CLAY

nese people in traditional society for storing water, food wine.

TYPE: WOOD

It is for decoration. Also, the process of traditional

chinese people in traditional society for storing water, food wine.

farming is being showcased by the print. It depicts the normal lives of ancient people and how ancient people incorporate with nature through craftsmanship.

Yin and yang

夏

Yin and yang can be thought of as complementary (instead of

Spring

opposing) forces interacting to form a dynamic system in which the

TCM believes that springtime and the

夏末

whole is greater than the parts. Everything has both yin and yang

liver share the same property of mu (the

aspects, (for instance shadow cannot exist without light). Either of the

element of wood). So, in that season,

two major aspects may manifest more strongly in a particular object,

the liver tends to get overactive, creating

秋

depending on the criterion of the observation.

discomfort.

冬

The stomach and spleen share the properties of tu (the element of earth), which is the opposite of mu.

If opposition between these two elements becomes too strong, the body will become uncomfortable.

主頁 CALLIGRAPHY

TYPE: CLAY

nese people in traditional society for storing water, food wine.

TYPE: WOOD

In early imperial times, calligraphy and painting

chinese people in traditional society for storing water, food wine.

in China were the most highly appreciated arts in court circles and were produced almost

夏末 秋

necessary for great brushwork.

TYPE: WOOD by chinese people in traditional society for storing water, food wine.

冬 末 夏 秋 春 夏

Salad with baked goat cheese Ingredients: 1 slightly bitter salad (F) 3 – 4 twigs of fresh parsley (Wo) 4 little round fresh goat cheeses or feta cheese (F), 1 Egg(E),

夏

necessary to perfect the technique and sensibility

TYPE: CLAY chinese people in traditional society for storing water, food wine.

主頁

春

exclusively by amateurs, usually aristocrats

TYPE: BRONZE of status in society.

Pepper (M),

2 teaspoons of white balsamic vinegar (Wo), 1 small yoghurt (Wo), 4 tablespoons of grated parmesan cheese (F)

冬

It is not only the experience of art but also the

Procedures 1.Wash the salad and arrange on a big plate.

2. Mix oil, mustard, salt, lemon juice, vinegar, yoghurt and cheese 3. pour the mixture over the salad.

medium for people to develop their decent personality.

Wood Water Metal Earth Fire Element Element Element

末

Dressing: 2 tablespoons of virgin olive oil (E), 1 teaspoon of grained mustard (M),

egg 5. fry in a pan with little olive oil until golden-brown 6. Serve with the salad.

Strengthens: Fire

Human Resources Fire Water Metal is yang/masculine isisyin/feminine yin/femininein in incharacter, character, character,its its itsenergy direction motionis isisupward inwards downward itsattributes its and energy energy itsboth motion isare isexpansive. contracting. is stillness.

In Chinese Metal Earth isand aand balance of yin and yang, predominant considered tothe be Inthought represents ChineseFire Taoist theismasculine minerals, associated thought,crystals, water with the is and representative qualities gems of of feminine and together.

Its motion dynamism, and persistence; however, inwardstrength andwith its energy is stabilizing andandit alsois associated qualities of generosity conserving.

Itquality is associated with the turn idealism.

One Wood element isis .found However, within an each over-abundance one of of the us. It of is the similar element to of the each of theItwarmth, seasons and with damp.

In Chinese provides, enthusiasm and creativity, leadership. is the leader within us, that can take Metal Element is the breath life.the When you are thought Earth associated with qualities of however an excess of it canof bring aggression, and is one weak, that but seeks can always also wield to grow great power. expand.

When connected to that experience, you and know your own patience, thoughtfulness, practicality, hard work impatience and impulsive behaviour.

In the same your WoodWater heralds Element the beginning is inothers balance, ofand life,you springtime use your self-worth.

You respect yourself; you and seeks excess toofbuds, draw can also alland things burn. together Fire is the with Element itself,nor in resources and energy sensuality wisely, neither andacknowledgment fecundity. hoarding arean willing to give receive order responsible to bringfor harmony, the passionate rootedness resonance andWater stability. whenis squandering that which gives you life. you Other are element attributes following your the life’s earth calling. element Ittaking isinclude thetime joy also the ofof stillness and rest, qualities associated with metal are unyielding, ambition, andand laughter stubbornness, associated responsibility with and longtoassertive, rest rejuvenate yourself.

It isdetermination. in the Water direct, andstrength can have a playfulness. strong temper rigidity, persistence, and term planning. the shadow side, the earth element thatOn all great ideas are birthed.

Fire type people are charming, fun, mischievous, Wood element is associated negativestates feelings easily excitable, and change Water type people appear awith bitemotional reserved, yet are controlling, type ambitious, people areforceful usuallyand warm set and in their ofEarth anger, and positive feelings of patience. wayshate, as metal very strong; and they whileisits positive emotion is are joy.selfreliant and prefer to handle their problems alone. negative emotion associated with water is fear, grief, worry while and the positive positive emotion emotion isisempathy. courage. while theits positive emotion is calmness.

CHINESE BRONZE The history of China and TYPE: CLAY nese people in traditional society for storing water, food wine.

TYPE: WOOD chinese people in traditional society for storing water, food wine.

Carrot ginger soup (serves 4)

its metallurgical advance-

Ingredients: 2 tablespoons of virgin olive oil (E) 750 g diced carrots (E) 1 small shallot (M) aprox. 7 cm of fresh ginger, grated (M) 1 garlic clove (M) 1 pinch of mild curry powder (M) 500 ml water (Wa)

ments in the area of making and appreciating ritualistic Bronzes starting around 2,000 BC is a fascinating one. Over the

Juice of two oranges (Wo) 1 pinch of curcuma (F) 3 tablespoons of soy cream (E) some fresh coriander leaves (M)

centuries these powerfully shaped marvels have become a symbol of antiquity and art for the culture.

Procedure: 1. Sear the carrots with shallot, garlic, ginger in olive oil for 2mins 2. Dust with curry powder

Ancient Chinese bronze ware fall into three category's:

4. Mash the carrots and season with salt, orange juice 5.Serve with a dab of soy cream and coriander

ritual vessels, weapons, and then miscellaneous objects.

Bronze come in many varieties such as the knife, sword,

Strengthens: Metal & Earth thermal energy: warm

spear, halberd, axe, and dagger. The miscellaneous objects generally are bronze utensils made for daily use.

These two orders are further related to the sequence of the planets going outward from the sun (Mercury, Venus, Mars, Jupiter, Saturn, or Water, Metal, Fire, Wood, and Earth) by a star diagram similar to the one shown above.

Tea ceremony There are spring, summer, fall, and winter teas. The perennial tea ceremony (“perennial”, literally means

饌

four steps or sequences that are linked together, each representing a season of the year) includes four Winter Winter is a time to take good care of the yang aspect of the body,” says Wang Yuntao, a traditional Chinese medicine doctor.

The function of yang can be compared to a cup of hot water: Inside a warm environment, it stays warm longer; but inside a cold environment, it turns cold faster. The yang factor is the ability to keep warm, Wang explains.

tea settings (茶茶) and a tea master (茶茶). The tea settings are: earth, center incense, yellow, up and down wood, 茶茶(Spring Wind), green, east 茶茶(Summer Dew), red, south metal, 茶茶(Fall Sounds), white, west water, 茶茶(Winter Sunshine) black, north Each tea setting is arranged and stands for the four directions (north, south, east, and west). A vase of the ranged per tea setting, making a total of twenty plus the 4 tea masters equalling 24, which symbolizes the 24 solar terms of the Chinese calendar, and represents that nature continues or is perennial.

PART6 / EXECUTION / THE PACKAGING OF THE TEA BAG

PART6 / EXECUTION / CARDS

饌 ︾

THE GUIDE OF FIVE ELEMENTS

饌 Winter Winter is a time to take good care of the yang aspect of the body,” says Wang Yuntao, a traditional Chinese medicine.

The function of yang can be compared to a cup of hot water: Inside a warm environment, it stays warm longer; but inside a cold environment, it turns cold faster. The yang factor is the ability to keep warm, Wang explains.

Spring TCM believes that springtime and the liver share the same property of mu (the element of wood). So, in that season, the liver tends to get overactive, creating discomfort.

The stomach and spleen share the properties of tu (the element of earth), which is the opposite of mu. If opposition between these two elements becomes too strong, the body will become uncomfortable.

饌 Summer In traditional Chinese medicine, summer is a time when “Yang energy” predominates so we should nourish and strengthen Yin to stay balanced.

With this understanding of food energy, there are a number of food choices we can make to cool down our over-heated bodies in summer. Raw foods, cold foods and drinks have more of a cooling effect than cooked foods.

Indian eggplant mousse

饌 Autumn A defining feature of autumn is dryness, which is most likely to affect the lungs and respiratory tract. “It is critical for the body to have enough water.”

In autumn, people tend to be unaware of the fact that they are losing water quickly, since they don’t actually sweat. But, in fact, the dry air will cause water to evaporate from the body 24 hours through the pores, unnoticed.

饌 Late Summer A defining feature of autumn is dryness, which is most likely to affect the lungs and respiratory tract. “It is critical for the body to have enough water.”

In Late Summer, people tend to be unaware of the fact that they are losing water quickly, since they don’t actually sweat.

But, in fact, the dry air will cause water to evaporate from the body 24 hours through the pores, unnoticed.

Ingredients: 1 big eggplant (E), 2 little carrots (E), 2 garlic cloves (M), 1 spring onions (M), soy sauce (Wa), 50 g tomato purée (Wo), a pinch of grounded coriander, cinnamon, cardamom and ginger (M) Cut the eggplant and the carrots into small cubes, the garlic and the spring onions into fine slices. Sear the vegetables with one tablespoon of virgin olive oil in a

pumpkin gnocchis

Ingredients: Gnocchis: 300 g pumpkin (E), 2 EL butter (E), 200 g cream cheese with herbs (Wo) 2 eggs (E), 200 g whole spelt flour (Wo), 30 g grated parmesan cheese (F), 1 teaspoon unrefined salt (Wa), Pepper (M), ½ teaspoon freshly grated nutmeg (M) Sauce: 50 g butter (E) or Ghee (E), 12-15 leaves of fresh sage (F)

Carrot ginger soup

Chinese Rice dish

Ingredients: 2 tablespoons of virgin olive oil (E) 750 g diced carrots (E) 1 small shallot (M) aprox. 7 cm of fresh ginger, grated (M) 1 garlic clove (M) 1 pinch of mild curry powder (M) 500 ml water (Wa) ½ teaspoon of unrefined salt (Wa) Juice of two oranges (Wo) 1 pinch of curcuma (F) 3 tablespoons of soy cream (E) some fresh coriander leaves

Ingredients: 2 cups of basmati rice (M), steamed and ready to eat 2 big red peppers (E), sliced 100 g fresh soy bean sprouts (Wo) 100g bamboo sprouts (from the can) (Wo) 1 leek (M), thinly sliced 2 garlic cloves (M), minced 2 cm of fresh ginger (M), minced 100g peanuts (roasted without salt and without fat) (E) Soy sauce (Wa), unrefined sesame oil (E), balsamic vinegar (Wo), cur-

Salad with goat cheese

Indonesian spring soup

Ingredients: 1 slightly bitter salad (F) 3 – 4 twigs of fresh parsley (Wo) 4 little round fresh goat cheeses or feta cheese (F), 1 Egg(E), 6 tablespoons of corn flour and polenta each (E), Pepper (M), unrefined salt (Wa) Dressing: 2 tablespoons of virgin olive oil (E), 1 teaspoon of grained mustard (M), unrefined salt (Wa), 1 dash of lemon juice (Wo), 2 teaspoons of white balsamic vinegar (Wo), 1 small yoghurt (Wo), 4 tablespoons of grated parmesan cheese (F)

Ingredients: ½ organic chicken (Wo) 1 bunch of parsley (Wo) 2 carrots (E) ¼ celery (E) ½ leek (M) 1 little piece of fresh ginger (M) 2 garlic cloves (M) unrefined salt (Wa) 2 twigs of lemongrass (Wo) curcuma (F) virgin olive oil (E)

Rye-Buckwheat Bread

Ingredients: 700 gram whole rye flour (fire) 300 gram whole buckwheat flour (fire) 1 packet of sour dough (or 150 g of sourdough starter) (wood) ½ cube fresh yeast (wood) 600 – 700 ml lukewarm water (fire) 2 teaspoons of sea salt (water) 1 teaspoon of brown sugar (earth) 3 teaspoons of oat flakes (metal) Put the flour in a bowl and make a well in the centre.

Mash ginger, garlic, salt, lemongrass and curcuma until getting a smooth spicy paste.

Fry the mixture in a large pot

Homemade Muesli

Ingredients: 500 g oat flakes (M) 100 g sunflower seeds (E) 100 g chopped almonds (E) 100 g coconut flakes (E) 1 teasponn of cinnamon (M) 6 spoonfuls of oil (E) 6 spoonfuls of honey (E) 6 spoonfuls of water (W) Warm the honey and mix with oil and water. Mix with the remaining ingredients and put on a backing sheet. Roast slowly in the oven at a temperature of more or less 160° until the muesli gets crunchy. Stir from

五 幼 兒 教 育

行 優 生

導 論 陰 陽

《五行 優生》

THE MUSEUM OF FIVE ELEMENT

10.7.2014 - 3.8.2014 1/F Hong Kong Heritage Museum The Workshop would be customized for audience to get practical information in a convenient way. It is impressive for you to explore the Chinese philosophy by first hand experience with interaction. The organizational objective is to introduce the Chinese ancient philosophy in a multi-media approach.

《五行 優生》

THE MUSEUM OF FIVE ELEMENT

《五行 優生》

10.7.2014 - 3.8.2014

THE MUSEUM OF FIVE ELEMENT

1/F Hong Kong Heritage Museum

The interactive electronic database would be customized for audience to get practical information in a convenient way. It is impressive for user could explore the virtual museum by first hand experience with interaction of the system. The organizational objective is to introduce the Chinese ancient philosophy in a multi-media approach.

10.7.2014 - 3.8.2014 1/F Hong Kong Heritage Museum

The interactive electronic database would be customized for audience to get practical information in a convenient way. It is impressive for user could explore the virtual museum by first hand experience with interaction of the system. The organizational objective is to introduce the Chinese ancient philosophy in a multi-media approach.

幼 兒

五

教

行

育

優 生

KID’S EDUCATION TOWER

導 論 陰 陽

THE GUIDE OF CULTURAL ELEMENTS

THE LIVING HABIT OF BALANCE

PROMOTIONAL POSTER 五 幼 兒 教

行 優 生

育

導 論 陰 陽

《五行 優生》

THE MUSEUM OF FIVE ELEMENT 10.7.2014 / 3.8.2014 15:00 -15:45 1/F Hong Kong Heritage Museum

The interactive electronic database would be customized for audience to get practical information in a convenient way. It is impressive for user could explore the virtual museum by first hand experience with interaction of the system. The organizational objective is to introduce the Chinese ancient philosophy in a multi-media approach.

It is impressive for user could explore the Chinese philosophy by first hand experience with interaction of the project. As a result, an event named “ The Guide of Five Element” would be suggested for promoting Chinese philosophy through the workshop. The organizational objective is to introduce the Chinese ancient bronze art in a multi-digital approach to audience. As a result, the poster is designed for promoting the workshop.

PART6 / EXECUTION / SOUVENIR PROMOTIONAL CARDS

Spring

METAL HUNG

AUTUMN EARTH SPLEEN

WINTER WATER KIDNEY

SUMMER FIRE HEART

LAST SUMMER Chinese medicine believes that springtime and the liver share the same property of mu (the element of wood). So, in that season, the liver tends to get over active, creating discomfort.

SPRING LIVER WOOD

The stomach and spleen share the properties of tu (the element of earth), which is the

Spring Chinese medicine believes that springtime and the liver share the same property of mu (the element of wood). So, in that season, the liver tends to get over active, creating discomfort. The stomach and spleen share the properties of tu (the element of earth), which is the opposite of mu. If opposition between these two elements becomes too strong, the body will become uncomfortable.

Recommended Food - Green leaf vegetables - Brussels sprout - Avocado - Sour fruits i.e. lemon

SPRING - LIVER -

PROJECT BACKGROUND

DESIGN CONCEPT

Lots of citizens are not familiar much of Chinese culture and their identity as well as the relationship between yin yang and daily lives.

As a result, the project would be related to culture and identity as a reminder.

A series of outcomes would be produced aims at promoting the core concept. The interactive electronic database would be customized for audience to get practical information in a convenient way. It is impressive for user could explore the virtual museum by first hand experience with interaction of the system.

The organizational objective is to introduce the Chinese ancient philosophy in a multi-media approach.

幼 兒 教 育

五 行 優 生

KID’S EDUCATION TOWER

導 論 陰 陽

THE GUIDE OF CULTURAL ELEMENTS

THE LIVING HABIT OF BALANCE

AUTUMN - LUNG - METAL

SUMMER - HEART - FIRE

LATE SUMMER - STOMACH - EARTH

WINTER- KIDNEY - WATER

THE CONCEPT ABOUT THE POSTCARD Step 1 / show the symbol of the specific season / spring Step 2 / introduce the relationship between the organ and food in the season / liver and food belongs to wood Step 3 / visualise the abstract through images / eat more green food to strengthen liver

POST CARD

五行 優生

The Museum of Five Elements

SPRING - LIVER - WOOD

Recommended Food - Green leaf vegetables - Brussels sprout - Avocado - Sour fruits i.e. lemon

PART6 / EXECUTION / PRESENTATION BOARD

APPLICATION

TEXTURE TEST

PROMOTIONAL CARDS

RESEARCH Biau Kai(楷體)

Spring Chinese medicine believes that springtime and the liver share the same property of mu (the element of wood). So, in that season, the liver tends to get over active, creating discomfort.

The stomach and spleen share the properties of tu (the element of earth), which is the opposite of mu. If opposition between these two elements becomes too strong, the body will become uncomfortable.

SPRING LIVER WOOD

Recommended Food - Green leaf vegetables - Brussels sprout - Avocado - Sour fruits i.e. lemon

UTENSILS DESIGN

AUTUMN EARTH SPLEEN

Seal (篆體)

心 肝 脾 肺 腎

Images Primitive pictograph 土. A potters wheel. Abstract meaning earth.

Primitive pictograph 火. A fire.

Meaning fire.

Primitive pictograph 水. Water

Primitive pictograph 木. A tree, with branches and roots. Meaning tree or wood.

Primitive pictograph 金. A bell indicating metal. Now meaning gold.

REFERENCES ON STYLE The style of the appliance and other possible outcome would based on two main visual Chinese elements which are bronze surface and calligraphy while the Chinese philosophy such as leaving space( 留白） and balance (中庸) are injected in the project.

MIND MAP

CHINESE BRONZE The history of China and its metallurgical advancements in the area of making and appreciating ritualistic Bronzes starting around 2,000 BC is a fascinating one. Over the centuries these powerfully shaped marvels have become a symbol of antiquity and art for the culture.

Five Elements An ancient philosophical concept, the Wu Xing (Five Elements) theory held that its five phases mirrored the structure of the cosmos.

Each phase has a complex series of associations with different aspects of nature, describing relationships between the composition and phenomena of the physical universe.

Cycles The doctrine of five phases describes two cycles: a generating or creation cycle (circle-shaped) and an overcoming or destruction cycle (star-shaped), and interactions between the phases.

CHINESE MEDICINE It is a broad range of medicine practices sharing common concepts which have been developed in China and are based on a tradition of more than 2,000 years, including various forms of herbal medicine, acupuncture, massage (Tui na), exercise (qigong), and dietary therapy.

In traditional Chinese herbal medicine, plant elements are by far the most commonly, but not solely, used substances; animal, human, and mineral products are also utilized. The effectiveness of this medical system remains poorly documented. There are concerns over a number of potentially toxic Chinese medicinals that consist of plants, animal parts, and minerals.

There is a lack of existing costeffectiveness research

PART6 / EXECUTION / LEAFLET REFERENCE ON BOOK BINDING

The relationship bewteen organs and five elements Bronze

TEXTURE TEST

EXPRESSION ON CHINESE ART

Tangible and interactive ink painting

Chinese ink brushes

Chinese style book binding methods

The relationship bewteen vegetables and five elements

CONTENTS

TYPOGRAPHY RESEARCH

心 腎 肝

Metal

Ink painting

Chinese medcine resources

Wood

Color block print Paper cutting pattern

Rock

CONTAINER IN DIFFERENT MATERIAL

THE MUSEUM OF FIVE ELEMENTS

FINAL YEAR PROJECT UTENSILS DESIGN

.

APPLICATION A

INFORMATION DESIGN THE FIVE ELEMENTS PROJECT BACKGROUND Lots of citizens are not familiar with much of Chinese culture and their identity as well as the relationship between ying yang and daily lives.

DESIGN CONCEPT The campaign aims at bringing the relationship between urban citizens and Chinese culture. The virtual appliance is divided into different districts for user gaining practical information.

脾

肺 Chinese old characters of organs

EXISTING REFERENCE ON MY PROJECT

Wong Chung Yu digital media artist

PART7 / CONCLUSION Written Statement/Evaluation Report Lots of citizens are not familiar much of Chinese culture and their identity as well as the relationship between ying yang and daily lives. one of the major goal go the campaign is to introduce the definition of balance and harmony in Chinese philosophy and how are they applied in daily lives.

The campaign aims at bringing the interactive relationships between the daily lives of urban citizens and Chinese culture such as five element. It is a combination of Chinese philosophy, living environment and human being. This abstract concept would be presented as a series of promotional materials which would focus on different aspects of Chinese culture such as how five elements related to the organs in our body. The style of the electronic book and other possible outcomes would based on two main visual Chinese elements which are bronze surface and calligraphy while the Chinese philosophy such as leaving space and balance are injected.

I believe that the variety of promotional method would definitely influence the perception towards the campaign so as the design approach would be divided into three aspects. For the information design, the promotional kid includes interactive electronic book for audience getting practical information in a convenient way. For the retailing design, a series of souvenirs which aim at strengthen the impression and application of Chinese philosophy : Five Elements such as post card, the packaging of tea bag and promotional kid would be produced. For the user experience design, It is impressive for user could explore the Chinese philosophy by first hand experience with interaction of the project. As a result, an event named “ The Guide of Five Element� would be suggested for promoting Chinese philosophy through the workshop. The organizational objective is to introduce the Chinese ancient bronze art in a multi-digital approach to audience.

PART8 / REFERENCES

http://www.chp.gov.hk/files/pdf/baseline_survey_for_eatsmart_restaurant_ hk_campaign_eng.pdft http://www.lcsd.gov.hk/lschemes/cscommittee/form/paper_ csc_0806_20061122_annex_e.pdf http://www.hkmj.org/article_pdfs/hkm0702p16.pdf http://www.sotaitherapies.com.au COOKING TIPS: Light and faster cooking methods such as steamed, quick stir fry and salads.

Leafy bitter greens (eg rocket and bok choy), lemons, vinegars, citrus, green apples etc. http://usa.chinadaily.com.cn/2013-04/11/content_16393357.htm

http://cailun.info/archives/67-Paper-Staples-and-Chinese-Bookbinding.html#sthash.DVB90Ozb.dpuf