KONGRES MAGAZINE - September 2013

SEPTEMBER ISSUE OF KONGRES MAGAZINE BRINGS

KONGRES – EMOTIONAL ISSUE

www.kongres-magazine.eu

MAKE YOURSELF BE SEEN, HEARD AND EXPERIENCED!

A

fter summer issue of Kongres magazine will bring interesting articles and examples of good practice, very interesting interviews and contributions on the central theme - APPLICATION OF EMOTIONAL INTELIGENCE in the organization of events.

The ability to recognize emotions of participants and their management is a fundamental building block for building relationships with participants. Having knowledge of the emotional component, the effect of your event may last a very long time, both in sales and contributions on the central theme IQ + EQ in the organization of events.

Under the section you can read an interview with one of the greatest experts in the field of neuro-economics Ms. Katarina Gospic, PhD - a psychologist who obtained her PhD at the famous Karolinska Institute.

WHAT ELSE DOES the new issue of KONGRES magazine bring: KONGRES COFEE BREAK:

LIFESTYLE IDEAS FOR ORGANISATION OF YOUR EVENTS INSIDE - NEW FOOD - NEW DESTINATIONS - NEW LOCATIONS TOP 10 - TOP 10 REGIONAL MEETINGS DESTINATIONS TO VISIT NOW - TOP 10 MEETINGS INNOVATIONS IN 2013 PARTICIPANT DAIRY - DIARY OF FOREIGN CONGRESS PARTICIPANT (through answers to the questions WHO, WHERE, WHY)

KONGRES “EDUTAINMENT”:

INTERESTING, EDUCATIONAL AND FUN STORIES SPECIAL TOPIC: WHEN WILL WE GET FRANKFURT TABLE FOR CONGRESS TOURISM Tourism is familiar with the Frankfurt table as a tool for the development of a claim, when services under the agreement are not rendered.

When can we expect a similar table for the meetings industry?

VOICE FROM THE TOP: INTERVIEWS WITH THE LEADING CONVENTION MANAGERS OF THE REGION After this year’s tourist season, we will talk to two major city hotel directors in the region: - Ivica KRIZMANIĆ, Esplanade Zagreb - Dragana Mudrić, Metropol Belgrade YOUNG TALENTS: INTERVIEWS WITH PROMISING YOUNG TALENTS OF THE REGION We will continue with presentation of young congress talents, on which the future of the meetings industry of the region is based.

KONGRES MEETOLOGUES: FRESH AND INDEPENDENT CONGRESS TRAVELOGUES To International Congress buyers we uncover the lesser-known European convention desti-

nations. This time we will focus on the border area between Italy and Slovenia.

- UDINE - COLIO/BRDA - GORIZIA/NOVA GORICA KONGRES HIDDEN GUEST REVIEWS: HOTEL AND CONVENTION CENTRES REVIEWS

- Comparison of the two legendary convention centres SAVA CENTER, BEOGRAD and CANKARJEV DOM, LJUBLJANA - Hotel reviews: - Novi Spa hotel & Resort, Novi Vinodolski, Croatia - Hotel Toplice, Bled, Slovenia - Hotel Monte Mulini, Rovinj, Croatia - Hotel Lev, Ljubljana, Slovenia

Otherwise, do not miss PORTAL OF KONGRES MAGAZINE www.kongres-magazine.eu Archive of over 10.000 stories in the meetings industry of the region is a guarantee for the high popularity of our web pages that are visited by over 7.500 unique readers per month of your congress stories. Due to Web optimization, contributions are automatically placed high in the search engines.

EXCLUSIVE INTERVIEWS:

THREE DESIGNERS Following the conference INSIDE, which thrilled the participants in Rovinj you will feel a part of the energy through exclusive interviews with three different designers. Jovan Jelovac is the father of Belgrade Design Week and innovative designer of one of the most important global events in the field of creative industries.

Davor Bruketa and Nikola Žinić in 1995 opened her own studio for the overall design and began the story of one of the most creative advertising agencies of the region, which now organizes also daring events.

Mike van der VIVJER is one of the pioneers of a new profession, meeting designers. In an interview you can read how in the future you will have to adapt to time and space in which participants of your events are in the forefront.

KONGRES IN FOCUS:

MEASURING THE RETURN ON INVESTMENT (ROI) OF ATTENDING FAIRS AND TRADE SHOWS The eternal question of all meetings industry providers is which of the meeting industry trade shows and fairs to attend and how to measure the return on such investments. Within the central theme a mystery will be revealed by Dr. Elling Hamso and John Blasket, which are known as the biggest specialists in this field. In addition, we have spoken to the organizers of all major trade shows and fairs that have provided us with answers to questions about their approach to measuring the ROI.

KONGRES MAGAZINE Stihova 4, SI-1000 Ljubljana, T: + 386 (0)1 430 51 03, F: + 386 (0)1 430 51 04, M: +386 (0)40 530 112, E: gorazd.cad@go-mice.eu, www.kongres-magazine.eu

In September issue you can present yourself in the following sections:

APPS Section: 1/4 page with presentation of the latest trends in the field of APPS for the meetings industry

INSIDE DESTINATION Section: presentation of a destinations with which Kongres magazine co-operates

GADGETS Section: 1/4 page with description of popular and useful gadgets for event planners

EXTENDED STAY Section: presentation of ideas on how to make convention guests extend their stay at the destination

INSIDE HOTEL Section: presentation of the latest offers of the partner hotels

MEET IN STYLE Section: presentation of lifestyle ideas

INSIDE VENUE Section: presentation of convention centres and special venues

BECAUSE OF OUR QUALITY DATA-BASE ON YOUR BUYERS Kongres is the largest regional B2B communication platform. In our data-bases there are over 49.800 potential buyers of your product.

The data-base is upgraded on daily basis and is directed primarily to the European market. We know our readers really well.

WHY IS KONGRES MAGAZINE YOUR IMPORTANT PARTNER Who to believe? In the flood of information and PR messages today it is difficult to select the news that have weight and are credible. Kongres magazine from the outset believes that it is an independent lawyer of meetings organisers and an indispensable source of information for all who are interested in the meetings industry of the region.

BECAUSE OF OUR QUALITY DISTRIBUTUIN OF INFORMATION INTERNATIONAL MEETINGS REVIEW PARTNERSHIP Kongres magazine is a member of IMRN - International Meeting Review. Within the IMRN network we cover the area of CENTRAL AND SOUTH-EAST EUROPE. IMRN Daily is sent to 250.000 addresses of meetings organisers.

IMRN Weekly is sent to 370.000 addresses of meetings organisers. www.internationalmeetingsreview.com POSLOVNI TURIZAM PARTNERSHIP PoslovniTurizam.com is the first and only specialised on-line guide and on-line magazine that at one place presents the Croatian meetings offer. In addition it is the largest source of relevant information on Croatian meetings offer. www.poslovniturizam.com

BECAUSE OF QUALITY MEETINGS STORIES Stories you will not find in other media: HIDDEN CONGRESS GGUEST We disclose all the virtues and hidden defects of congress providers and reward them within the CONGRESS STAR award, which is based on an original methodology and questionnaire with over 500 evaluation criteria.

TURN TO KONGRES if you would like to see your story reach the international congress scene: PRINT – on average 18.000 readers ON-LINE – on average 7.500 readers of the web network of Kongres magazine ONE2ONE – on average 34.000 readers SOCIAL – every contribution gets on average 400 to 700 views on social networks

BECAUSE OF OUR PARTNERSHIP WITH CONVENTA TRADE SHOW Kongres importantly co-creates communication of the trade show Conventa. With the help of stories we have been encouraging readers from the onset to think, share, be interactive and thus we are building trust in the Conventa project.

BECAUSE OF INTERACTIVITY With active data-base of readers and an advanced technological platform we have created a community that together with us creates stories, shares them and creates a dialogue and inter personal interactivity

MEETOLOGUE To international meetings buyers we uncover lesser-known European congress destinations. With quality editorial content travelogues have replaced catalogues of meetings providers. Digital versions of MEETOLOGUES are currently the most read sections of Kongres magazine.

WE ARE COMMITTED TO BECOME THE BEST SOURCE OF INFORMATION FOR MEETINGS PROFESSIONALS! KONGRES MAGAZINE Stihova 4, SI-1000 Ljubljana, T: + 386 (0)1 430 51 03, F: + 386 (0)1 430 51 04, M: +386 (0)40 530 112, E: gorazd.cad@go-mice.eu, www.kongres-magazine.eu

WHY KONGRES MAGAZINE • The largest regional data base on media, editors, bloggers with all the useful information.

• Direct access to IMRN – the largest global congress information hub.

• Knowledge of optimisation of your news so that they become newsworthy.

IMRN DISTRIBUTION

Contact and additional information KONGRES MAGAZINE TOLERANCA MARKETING d.o.o.

MEETINGS INDUSTRY MARKETING AGENCY Stihova 4, SI-1000 Ljubljana T: + 386 (0)1 430 51 03 F: + 386 (0)1 430 51 04 M: +386 (0)40 530 112 E: gorazd.cad@go-mice.eu www.kongres-magazine.eu

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