Kleidon & Associates Brochure

K&A 07 Cover

8/26/09

2:17 PM

Page 3

KLEIDON

K&A 07 Brochure

8/26/09

2:13 PM

Page 3

marketing communications

blic relations

publishing

Akron, Ohio 44333 330.666.6833 .com AMCA, GAC

public relations

publishing

K&A 07 Brochure

8/26/09

2:13 PM

Page 4

K&A 07 Brochure

8/26/09

2:13 PM

Page 5

Setting a true course If it is your goal to meet marketing challenges from a fresh, new perspective, consider this: Since 1975 Kleidon has developed strategies based on the realities of various market environments. This gives us an unusual ability to build brands in diverse industries for both consumer and business-to-business products and services. When you mix a reality-based strategic approach, 80/20 efficiency and a rare talent for creativity, the results can be amazing.

K&A 07 Brochure

8/26/09

2:13 PM

Page 8

K&A 07 Brochure

8/26/09

2:13 PM

Page 9

Are you doing enough?

“Enough” includes branding, reaching new customers, paying careful attention to existing customers and exercising the magic of public relations. We can help you reach these goals in a number of ways – product positioning, image creation, effective sales support materials, public relations activities and much more. The key is to manage campaigns wisely from start to finish, coordinating creative, production and distribution.

K&A 07 Brochure

8/26/09

2:13 PM

Page 6

K&A 07 Brochure

8/26/09

2:13 PM

Page 7

K&A 07 Brochure

8/26/09

2:13 PM

Page 10

K&A 07 Brochure

8/26/09

2:13 PM

Page 11

K&A 07 Brochure

8/26/09

2:14 PM

Page 12

K&A 07 Brochure

8/26/09

2:14 PM

Page 13

80/20 marketing It’s a simple rule – 20% of your customers generate 80% of your profit. How about identifying that 20%, coddling them and finding more like them? From the 80/20 rule, we have developed The Efficiency Principle, which involves a multitude of ways of producing more with less. It starts with listening to the market, asking only those questions that matter and marketing by the numbers.

K&A 07 Brochure

8/26/09

2:15 PM

Page 14

K&A 07 Brochure

8/26/09

2:15 PM

Page 15

K&A 07 Brochure

8/26/09

2:15 PM

Page 16

K&A 07 Brochure

8/26/09

2:15 PM

Page 17

Communicating one to one Advertisers may talk about target markets, but human beings make buying decisions one person at a time. That’s why we establish an authentic voice that speaks sincerely to each individual buyer. The right message at the right time to the right audience can create or strengthen a brand, and a brand becomes your competitive edge.

For a message that connects with your audience, you need what you will find at Kleidon: strategic thinking, creative ideas and expert implementation.

To learn more about us, visit www.kleidon.com. To discuss how we could work together, call us at 330.666.5984 or e-mail info@kleidon.com.

K&A 07 Brochure

8/26/09

2:13 PM

Page 2

strategic thinking about markets, media and selling creativity and expertise in all electronic and print formats coordinated marketing and public relations custom publishing as an integral element of marketing

marketing communications

marketing communications

320 Springside Drive T 330.666.5984

public relations

publishing

Akron, Ohio 44333 F 330.666.6833

www.kleidon.com member: AAF, AFGA, AMCA, GAC