Share of Net Worth
0%
15%
<$35,000 (bottom 40%)
$35,000-$100,000 (middle 40%)
>$100,000 (top 20%)
85%
Affluent Market by Net Worth 4% 2% 10% 34% 11%
1.5-2.0
2.0-3.5
3.5-5.0
5.0-10.0
10.0-20.0
20+
39%
Affluent Market Segments by Income 11%
9%
21%
• • •
59%
$100,000-$150,000 $150,000-$200,000 $200,000-$250,000 >$250,000
Age/Affluence 12%
Affluent Boomers, 46-64 51% Affluent GenX, 37-45 37% Affluent Millennials, 25-36