SELLING YOUR HOME WITH
KLINE MAY REALTY
RESIDENTIAL REAL ESTATE HAS LITTLE TO DO WITH SALES, AND EVERYTHING TO DO WITH SERVICE. Our philosophy is simple, we affiliate ourselves with agents who have a “servant’s heart” and equip them with the education, tools, and support to provide their clients with world class service. We believe the business of residential real estate sales has very little to do with “sales”, and everything to do with service.
selling with kline may We understand the sale of a home is a tremendously important event for those involved, and we treat the transaction with the respect it deserves.
Our key focal points throughout the process:
1. EDUCATION
2. TOOLS
3. SUPPORT
1. EDUCATION
Committed to Our Trade You wouldn’t want a part-time surgeon. You wouldn’t want a part-time lawyer. So why would you hire a part-time agent? We work full-time and are here to answer your questions and help keep you on track. We believe that the more informed you are, the easier the transaction will be. We will keep you informed–not only of what is going on currently with your transaction–but what is coming next as well.
Heart of a Teacher At Kline May Realty, we pride ourselves on our “Service, Not Sales” approach to residential real estate. As Dave Ramsey, the financial guru, advises: “When getting help with money, whether it’s insurance, real estate or investments, you should always look for someone with the heart of a teacher, not the heart of a salesman.” To show our commitment to that philosophy, Kline May Realty has a dedicated education department with an Agent Development curriculum.
Market Insight & Analysis We publish a quarterly, interactive market report on our Homes.Report website for both Augusta County and Rockingham County so we can keep our clients, and the community, informed about local housing statistics. Having a pulse on average and median pricing,
EDUCATION
residential sales, local inventory, and more is an important aspect of our role as a Realtor®. Understanding local market trends helps us make informed decisions.
your personal negotiator In today’s market, hiring a talented negotiator could save you thousands, perhaps tens of thousands, of dollars. Each step of the way–from the initial offer, to the home inspection, and beyond–you need someone who can keep the deal together until it closes.
Your Biggest Investment Do you want your home to stay on the market longer than it has to? A fair, informed list price helps get your home sold in the quickest amount of time. We respect that deciding to sell your home is an emotional, as well as a financial, commitment. You don’t need an
EDUCATION
estimate. You need a list price.
2. TOOLS
The Power of a First Impression
First impressions matter, and we will help your home make a great first impression to prospective buyers.
Staging
Photography
To assist our Seller Clients in preparing their home for the real estate market, Kline May Realty makes available a professional in-house stager as a complimentary service to homeowners. Kline May Realty’s professional stager walks through the listing with the Seller, making notes and giving them advice on decluttering, furniture layout, paint colors, and more. This process improves the home’s presentation for professional photography and showings.
Industry studies show that professional photography is the most important aspect of marketing homes for sale. The photos of your home will be an important first impression, so, if you’re listing your home, it’s important to think of your photography appointment as your most important showing!
Additionally, virtual staging is a new trend, which packs a huge visual impact by using software to place furniture into an image of a vacant room.
Simple things like freshly vacuumed carpets and scrubbed sinks make your home look appealing in photographs. On the other hand, a cluttered countertop or dusty mantle can be a big distraction. Additional photography services include aerial photography, drone video, Zillow walk-thru tours, and twilight photography.
The Numbers Prove Staging Works
The National Association of Realtors® surveyed their members and released the findings of their Annual Profile of Home Staging.
Top Findings from SELLER’s Agents
25% 50%
of sellers paid to have their homes staged before listing. of staged homes saw an increase of 1-10% in dollar value offers from buyers.
Top Rooms to Stage to Attract Buyers
Kitchen
Master Bedroom
Top Findings from Buyer’s Agents
77% 40% 38% 44%
said staging made it easier for buyers to visualize the home as their own.
Living Room
of buyers were more willing to visit a home they saw online if it was staged. saw a positive impact on home value if the home was decorated to a buyer’s taste. saw an increase of 1-10% in dollar value offers on a staged home.
Dining Room
Tailored Advertising Opportunities We take a thoughtful approach to advertising and create a tailored marketing plan for your listing.
Television
We’ll make your house a star! Kline May Realty airs a weekly television show called the The Kline May Realty Television Showcase, which reaches 20,000 people every Sunday. Our partnership with a local visual marketing team makes it possible for Kline May Realty agents to showcase their listings each week on the small screen. Our host, Meg Robinson, keeps viewers watching from week to week as she guides them through the Showcase with her warm smile and charming personality. This advertising opportunity is exclusive to Kline May Realty.
Our in-house marketing and design team has extensive graphic design experience. They create visually appealing documents, which showcase our professional photography and your home’s best features.
TOOLS
Catch the show: • Sunday, WHSV TV3 at 7:30AM • The Valley’s Fox at 8:30AM • CBS the V at 6PM • YouTube.com/KlineMayRealty
Print-marketing mediums include: newspaper, local magazines, Kline May Realty’s annual luxury book, and listing materials.
Social Media Kline May Realty’s social media platforms have thousands of followers. Our Marketing Specialist stays up to date on social media trends and best practices and is available to agents to craft individualized Facebook and Instagram campaigns for properties, including targeted advertising.
Cutting Edge Technology Kline May Realty has a culture where old fashioned customer service blends with cutting edge technology.
MatterPort
KlineMay.com
MatterPort is the only all-in-one reality capture system that gives you realistic, interactive 3D and VR experiences that feel as real as being present in the home. This tour can be added as a virtual tour, which syndicates to popular websites like Zillow.com, Realtor.com, LeadingRE.com, all local real estate websites, and many more.
KlineMay.com is a comprehensive website, which showcases the listings available in the area. Additionally, visitors can learn about our buyer and seller resources, get familiar with local communities, save searches, and see what their neighbor’s home sold for with our Sold Search feature!
Dotloop
TOOLS
Dotloop allows you to sign and/or complete documents on the go. This online workspace provides secure virtual storage, and connects everyone and everything needed to complete a real estate transaction in one place.
Enhanced Realtor.com All Kline May listings appear as Enhanced listings on Realtor.com, one of the web’s premiere real estate searching sites. Benefits include ability to post additional photos and a more detailed property description. Additional benefits include higher level insights and detailed reporting, plus preferential placement in search results and larger photos.
networking Trusted Recommendations Tap into our network. We have a list of preferred providers who we have worked with in the past and who we trust to work as a part of our team to get your home sold. This includes home inspectors, plumbers, contractors, painters, landscapers, and so many more.
Weekly Team Meetings
TOOLS
Our weekly Team meetings allow for an opportunity to come together to share news about clients and even preview properties before they hit the market. With nearly 100 agents between our offices, this is an impactful way to get your home in front of agents with ready buyers.
3. SUPPORT
THE WHOLE IS GREATER THAN THE SUM OF ITS PARTS Kline May Realty truly believes our greatest strength lies in the collective passion, experience, intelligence, and values of our Team. Management, agents, and staff collaborate on marketing strategies and company direction and have seen and experienced the positive results of working together.
Our education department and management team keep our agents up to date on industry trends, new laws, and best business practices. Our administrative team is highly skilled and experienced, and helps agents facilitate seamless real estate transactions. Our marketing and design team portrays your listing in the best light. Our information technology team works diligently to protect our agents, and their clients, from cybercriminals. This is a winning combination, which allows us to stand behind our message that residential real estate has little to do with sales, and everything to do with service.
2017 total sales volume 264,234,715
$
Old Dominion Realty
$
Funkhouser Real Estate Group Long & Foster
$
$
191,359,590
184,033,566
109,094,295
ReMax Advantage $74,155,374 Source: Harrisonburg - Rockingham Association of REALTORS ÂŽ Multiple Listing Service, 10/24/2018
2017 kline may realty statistics
customer satisfaction survey results:
1,404 BUYERS & SELLERS REPRESENTED 1,168 number of homes listed & sold 642
number of buyers represented
512
number of 30-day newspaper ads
1,664 number of TV show House ad spots 909 number of homes photographed
very satisfied 90.8% satisfied 7.5% unsatisfied 1.7%
it pays to be informed
Educating Clients Not only will we educate and inform you about the home selling process, we will also make sure you are informed about market conditions and trends, doing business in the age of electronic signatures, and keeping your information (and money) safe from digital thieves.
THE KLINE MAY realty TIMELINE: Pre-listing Appointment Pricing Analysis Listing Preparation Marketing Period Offer and Negotiation Contingency Period Closing
THANK YOU. We recognize the decision to sell your home is an important one. Thank you for considering Kline May Realty as your listing brokerage.
Let’s continue the conversation.
Facebook.com/KlineMayRealty YouTube.com/KlineMayRealty @KlineMayRealty
HARRISONBURG 1962 Evelyn Byrd Avenue (540) 437-3500
KlineMay.com
83 S Main Street, Ste. 101 (540) 437-3535
83 S Main Street, Ste. 201 (540) 437-1777
WAYNESBORO
BROADWAY
2352 Jefferson Highway (540) 943-7410
415 S Main Street (540) 896-6488